Name

The Pragmatic Studio

Legal name

The Pragmatic Studio

Website

https://pragmaticstudio.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Developer Training

NAICS

Computer Training (61142), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Video training courses
• Developer education
• Elixir programming
• Ruby on rails
• Web framework training

Headquarters

HQ city

Parker

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Course Sales: One-time purchase of individual video courses with lifetime access. Customers own the course indefinitely with no monthly subscription or time limit. Includes video streaming, downloadable content, exercises, and source code.
2. Course Bundles: Purchasing multiple related courses together at discounted bundle price (e.g., Elixir + Phoenix bundle). Provides savings compared to individual course purchases.
3. Team Licenses: 10-seat team licenses available for organizations training multiple developers. Volume pricing offered with significant discounts from individual purchase prices.
4. Pro Package Upgrades: Premium course packages with additional content such as the LiveView Pro package with extra modules on testing, authentication, and advanced demos.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Pragmatic Studio sells pre-recorded, professionally edited video courses that teach software developers how to build full-stack web applications using Elixir, Phoenix, LiveView, GraphQL, Ruby, Rails, and Hotwire. Each course is self-paced, sold as a one-time purchase with lifetime access (no subscription), and includes supplementary workbooks, hands-on exercises, animations, and downloadable source code. Team licenses for 10 seats are available for organizational buyers who contact the studio by email.

Product overview

The Pragmatic Studio offers a portfolio of instructor-led video courses for software developers. The core offering consists of individual courses covering specific technologies: Elixir & OTP, Full-Stack Phoenix, LiveView, Full-Stack GraphQL, Ruby, Ruby on Rails, Hotwire, and Ruby Blocks. These are standalone, self-paced video courses that can be purchased individually or bundled. The portfolio also includes free tutorials as supplementary content. Each course features live-coding videos, exercises, and source code. The courses are priced individually with team license options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Elixir & OTP Course A pre-recorded video course teaching software developers the Elixir programming language and OTP (concurrency, supervision, fault tolerance), with hands-on exercises, workbooks, animations, and downloadable source code. Designed for experienced developers new to Elixir.
• Full-Stack Phoenix Course A pre-recorded video course teaching developers how to build full-stack web applications with the Phoenix framework on Elixir, covering real-time features, database integration, and deployment. Aimed at experienced developers adopting Phoenix.
• LiveView Course A pre-recorded video course teaching developers how to build rich, real-time, interactive UIs with Phoenix LiveView on Elixir, with hands-on exercises and supplementary materials.
• Full-Stack GraphQL Course

Quantifiable outcome

• 36 videos (6 hours) and 56 exercises for Elixir course; 58 videos (9 hours) and 58 exercises for Phoenix course; 35 videos (6 hours) for LiveView course
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Egghead.io: Subscription-based platform offering in-depth video courses for web developers covering React, TypeScript, JavaScript, and other modern web frameworks. Closely matches Pragmatic Studio's model of focused, project-based video training for experienced developers.
• Frontend Masters: Premium video training platform for experienced web developers with deep-dive courses on JavaScript, React, and full-stack topics. Comparable in targeting experienced developers with structured, project-based video content and team-license offerings.
• Treehouse: Online technology school offering video-based courses across web development, including front-end, back-end, and full-stack tracks. Similar self-paced video course format, though broader in scope and more beginner-oriented.
• Educative: Developer-focused learning platform with text-based and interactive courses covering programming languages, system design, and software engineering topics. Targets the same audience of working developers seeking structured upskilling.
• Manning Publications: Publisher of technical books and liveVideo courses covering programming languages and frameworks, including Elixir, Phoenix, and Ruby. Comparable in offering deep, technical training content with creator-led courses aimed at professional developers.
• Pragmatic Bookshelf: Publisher of programming books and video courses, including titles on Ruby, Rails, Elixir, and Phoenix. Operates in the same developer-education niche with overlapping subject matter, though distributed primarily through a book-plus-video model rather than pure video courses.

Broad incumbents

• Pluralsight: Large enterprise-focused technology skills platform offering thousands of video courses across programming, cloud, security, and IT. Overlaps with Pragmatic Studio on software development training but operates at much greater scale with subscription-based enterprise contracts.
• Udemy: Massive online course marketplace with a deep catalog of programming courses, including Elixir, Phoenix, Ruby, and Rails. Overlaps on subject matter and self-serve video course delivery, but competes on breadth and marketplace dynamics rather than depth in a single niche.

Emerging players

• Codewars: Community-driven platform for coding practice and skill development used by developers learning new languages including Ruby and Elixir. Adjacent to Pragmatic Studio's audience of developers learning Elixir/Phoenix, though focused on kata-style practice rather than video instruction.
• Exercism: Open-source platform offering coding exercises and mentorship across dozens of languages including Elixir and Ruby. Reaches a similar developer upskilling audience with a hands-on, exercise-driven learning model that parallels Pragmatic Studio's workbook approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pragmaticstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pragmatic Studio