Arabian Horse Times

What Arabian Horse Times does

Arabian Horse Times (AHT) is a privately held, niche vertical media and marketing services company dedicated exclusively to the Arabian horse community. Founded circa 1970 and headquartered in Jordan, Minnesota, the company publishes AHT Magazine — a print and digital periodical with 6-8 issues per year — alongside international editions including AHT Abroad (focused on Europe and the Middle East) and a free awareness publication called Envision. The firm operates a multi-product platform that pairs editorial coverage of the Arabian horse show circuit with ancillary paid services such as advertising sales, online auctions, event photography, livestreaming, social media management, SMS marketing, website development, video production, and custom print products. Lara Ames serves as Owner/Publisher, and there is no evidence of outside equity, debt financing, or institutional ownership in the provided data.

The company's technology footprint is modest and commodity in nature: the publication runs on a WordPress CMS with digital editions hosted on Issuu, an online auction sub-property, an AHTtv YouTube channel, and e-commerce/checkout handled through SubscriptionGenius. There is no indication of proprietary technology, AI/ML systems, or platform intellectual property; instead, AHT's defensibility rests on decades of accumulated content (digital archive dating back to 2008), brand recognition within the Arabian horse industry, and physical presence at every major U.S. and select international Arabian horse shows.

AHT's business model combines recurring subscriptions (print and digital magazine, AHT Abroad), advertising revenue (display, stallion cards, brochures, event sponsorship), fee-for-service digital marketing (SMS packages, social media management, video production), professional services (auction operations for associations), and one-time custom print orders. GTM is sales-led and event-driven: a small direct sales team works named-account relationships with farms, breeders, training centers, and industry associations (notably AHA, AWPA, and the Arabian Horse Foundation), while on-site show coverage simultaneously functions as content production, brand marketing, and customer engagement. With 51-100 employees and no disclosed revenue or outside funding, AHT is a small, founder-controlled operating business rather than a venture-backed growth company.

Name

Arabian Horse Times

Legal name

Arabian Horse Times

Website

https://ahtimes.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Arabian Horse Times is a private, niche media and marketing services company that publishes a monthly Arabian horse magazine and provides advertising, event coverage, video production, auctions, and digital marketing services to horse farms, breeders, training centers, and industry associations.

Ownership category

akta.pro rank

Product category

Equestrian Media & Marketing

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

Keywords

• Equestrian magazine publishing
• Horse industry media
• Print advertising services
• Event video production
• Digital marketing services

Headquarters

HQ city

Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscription model with 6-8 issues published per year. Subscription includes access to both print editions and digital editions hosted on Issuu.
2. Advertising & Marketing Services: Print and digital advertising space within the magazine, including display ads, stallion cards, brochures, and custom advertising packages. Services also include sponsorship opportunities at events and shows.
3. Digital Services: SMS marketing, social media management, video production, email e-blasts, website solutions, and online auction platform services for clients.
4. Print & Promotional Products: Custom printing including brochures, books, calendars, posters, banners, bags, and cups for clients in the Arabian horse industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Arabian Horse Times is a media, branding, and marketing company that publishes a premier monthly international magazine (print and digital editions, 6-8 issues yearly) dedicated to the Arabian horse community. The company sells advertising space and provides an integrated suite of marketing services including video production, social media management, SMS marketing, website design, online auctions, event photography, and custom print/promotional products.

Product overview

Arabian Horse Times operates as a multi-platform media and marketing company offering both print and digital services for the Arabian horse community. The core product is the AHT Magazine (monthly publication with 6-8 issues yearly), supplemented by AHT Abroad (European/Middle Eastern edition), the AHT Planner annual calendar, and digital brochures. Digital services include E-blasts email newsletters, AHTtv video content, and online auctions. Marketing services encompass website solutions, social media management, SMS marketing, video production, and event photography. Print offerings include magazine advertising, brochures, stallion cards, books, custom printing, and promotional products. The company serves farms, stallions, and businesses through integrated marketing packages.

Differentiator

Problem solved

Functional benefit

Products and services

• AHT Magazine Monthly print and digital magazine subscription publication serving the Arabian horse community with editorial content from across the globe, available in print and digital editions hosted on Issuu.
• AHT Abroad Premium subscription publication focused on the European and Middle Eastern Arabian horse show and breeding scene.
• Envision Magazine Free quarterly publication dedicated to spreading awareness of the Arabian horse.
• AHT Planner Annual calendar/planner publication for the Arabian horse community.
• Advertising & Marketing Services Print and digital advertising space within the magazine, including display ads, stallion cards, brochures, and custom advertising packages; also includes sponsorship opportunities at events and shows.
• AHTtv Show Coverage & Video Production On-site show coverage, livestreaming, custom highlight videos, individual class videos, commercials, and barn TV hookup services at major Arabian horse shows.
• Online Auctions Live and online auction platform for Arabian horses and related services, including stallion service auctions operated on behalf of industry associations.
• Event Photography Services Professional event photography services at Arabian horse shows, including atmosphere photos and behind-the-scenes coverage.
• Website Solutions Website design, development, and maintenance services for clients in the Arabian horse industry.
• Social Media Management Social media account creation and management services for Facebook and Instagram, including combined website and social media packages.
• SMS Marketing Text message marketing solutions for clients, including promotional texts and internal barn communications, available in Essential, Classic, and Premier monthly packages.
• Print Marketing Materials Custom print services including brochures, stallion cards, books, calendars, posters, banners, bags, and cups for clients in the Arabian horse industry.

Quantifiable outcome

• Arabian Horse Times has been promoting and marketing Arabian horses for over 40 years

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Arabian Horse FoundationcoreStrategic or Co-development PartnerArabian Horse Foundation, a nonprofit organization dedicated to the Arabian horse and its community, is featured as a key partner in Arabian Horse Times magazine content, with a focus on supporting the breed's future.
• Arabian Horse Association (AHA)coreStrategic or Co-development PartnerAHA is a key partner for AHT's show coverage and livestreaming services. AHT provides Barn TV Hookup, Individual Class Video Order, and Livestream Sponsorship services at AHA's Youth & Mid Summer Nationals events.
• Friends of VailminorGTM or Marketing PartnerFriends of Vail served as the 2023 Photo & Livestream Sponsor for the Youth & Mid Summer Nationals event, supporting AHT's event coverage services.
• CJ (Sponsor)minorGTM or Marketing PartnerCJ is one of the named sponsors of Arabian Horse Times magazine, appearing in the website footer alongside other sponsors including RDA, EAH, and Abroad.
• RDA (Sponsor)minorGTM or Marketing PartnerRDA is one of the named sponsors of Arabian Horse Times magazine, appearing in the website footer alongside other sponsors.
• EAH - Experience Arabian Horses (Sponsor)minorGTM or Marketing PartnerEAH - Experience Arabian Horses is one of the named sponsors of Arabian Horse Times magazine, appearing in the website footer.
• Abroad (AHT Abroad - Sponsor)minorGTM or Marketing PartnerAbroad (associated with ahtabroad.com) is one of the named sponsors of Arabian Horse Times magazine, appearing in the website footer alongside other sponsors.
• Arabian Western Pleasure Association (AWPA)coreStrategic or Co-development PartnerAWPA partnered with Arabian Horse Times as title sponsor of the AWPA Purebred Futurity & Maturity classes for the second consecutive year. AHT creates ads, operates the Stallion Service Auction, and maintains the association's website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Plaid Horse: U.S. equestrian magazine and digital media platform focused on the hunter/jumper show circuit, offering print subscriptions, digital editions, advertising, and event coverage. Directly comparable business model to AHT's niche-breed magazine-plus-digital-services structure.
• Chronicle of the Horse: Long-running weekly equestrian sport publication covering multiple disciplines (show jumping, eventing, dressage, hunter). Directly comparable as a niche-equine print + digital media company monetized through subscriptions, advertising, and event coverage serving horse industry professionals and enthusiasts.
• Sidelines Magazine: U.S. equestrian lifestyle magazine with print editions, digital editions, and event-driven content distributed at horse shows. Comparable as a niche-discipline print/digital media company that combines editorial, advertising sales, and show-circuit presence to monetize advertisers in the horse industry.
• Practical Horseman: Niche equestrian print and digital magazine serving English-discipline riders with editorial content, advertising, and event-driven coverage. Closely comparable to AHT in serving a specific breed/discipline community with subscription and advertising monetization.
• Reid and Associates Equine Media: Equine-focused advertising, marketing, and media services agency serving horse-industry clients. Directly comparable as a niche-equine advertising and marketing services provider offering campaign support to Arabian and other breed farms, similar to AHT's ad agency-like service line.

Broad incumbents

• US Equestrian (USEF) Communications: The U.S. national governing body for equestrian sport, which publishes official communications, partner media content, and event coverage. Comparable to AHT as a content/communications channel reaching the equestrian community, though driven by association mandate rather than commercial publishing.
• Horse & Hound: UK-based flagship equestrian publication covering all major disciplines with print, digital, and event media. Comparable as a multi-channel equine media brand operating in print/digital advertising and event-driven content, though broader in scope than AHT's Arabian-horse specialization.
• Horse Illustrated: Mainstream U.S. equestrian consumer magazine with broad breed and discipline coverage across print and digital. Comparable as a subscription- and advertising-supported equine media brand, though with a less niche, more general equestrian audience than AHT's Arabian focus.

Emerging players

• Eurodressage: Digital-first equestrian media platform focused on dressage with editorial, video, advertising, and event coverage. Comparable in offering digital media services and event-driven video content to a niche equestrian community, similar to AHTtv's role in the Arabian show circuit.
• ShowNet: Equine show results and event data platform serving the U.S. show circuit with results, horse/rider profiles, and advertising. Comparable as a digital services layer adjacent to the equestrian show ecosystem that AHT covers, intersecting on event-driven content and breeder/farm marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ArabianHorseTimes1
• Facebookfacebook.com/ahtimes
• Instagraminstagram.com/AHTimes
• LinkedInlinkedin.com/company/arabian-horse-times

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arabian Horse Times