What Flattrade does

Flattrade is a Chennai-headquartered, SEBI-registered online retail trading platform that operates a zero-brokerage model across Indian exchanges (NSE, BSE, MCX). The company supports trading in equity (delivery and intraday), futures and options on stocks and indices, currency derivatives, and commodities, and has progressively layered on adjacent investment products: direct mutual funds through a sub-brand called Novo, IPO applications, sovereign gold bonds, government securities, and ETFs. The company self-reports a customer base of 100,000+ traders and operates with a headcount in the 101-250 range, serving individual retail investors and SMB traders exclusively in the Indian domestic market.

The platform is delivered through a web frontend and mobile application built around professional charting via TradingView integration (100+ indicators), advanced order types including Good-Till-Triggered and After-Market Orders, and an advanced option chain with Greeks and strategy builders. Onboarding is fully digital via Digilocker-based KYC completion in under five minutes, with two-factor authentication and biometric/PIN access for security. The technology stack is best characterized as a thin, mobile-first brokerage layer on top of licensed exchange connectivity, augmented by third-party tooling rather than proprietary AI or data assets.

The commercial model is "zero brokerage forever" against a backdrop where incumbent Indian brokers charge ₹20 per order. Revenue is therefore not transactional in nature; the company charges a one-time ₹200 account opening fee, offers a lifetime-free Demat account with zero AMC, and the business is implicitly supported by interest on idle client cash balances, margin financing income on F&O positions, and ancillary investment-product distribution flows. No external funding, no parent company, no M&A, and no leadership transitions were disclosed in the input, indicating an independently operated and bootstrapped company. No patents, trademarks, awards, or partnership/alliance disclosures are present in the data, which limits evidence on moats beyond pricing and regulatory licensing.

Name

Flattrade

Legal name

Flattrade

Website

https://flattrade.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Flattrade is an Indian SEBI-registered retail trading platform offering zero-brokerage trading in equity, derivatives, currency, and commodities, plus mutual funds, IPOs, ETFs, and government securities, serving 100,000+ retail and SMB traders across India.

Ownership category

akta.pro rank

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Zero Brokerage Model: The company offers zero brokerage trading across all segments (Equity, F&O, Currency, Commodities) with revenue likely derived from interest on idle cash balances, margin lending, and account maintenance charges

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Flattrade is a SEBI-registered Indian discount brokerage platform that enables retail investors to trade equities, futures and options, currency derivatives, and commodities on NSE, BSE, and MCX at zero brokerage. The platform extends beyond trading to offer commission-free mutual fund investments via Novo, IPO applications, sovereign gold bonds, government securities, and ETFs through a unified web and mobile application with TradingView charts and advanced order types.

Product overview

Flattrade is a zero brokerage trading platform in India offering a comprehensive suite of investment products across multiple segments on a single unified platform. The core offering includes Equity Trading (NSE & BSE with 5000+ stocks), F&O Trading (Futures & Options on stocks and indices), Commodity Trading (MCX for Gold, Silver, Crude Oil), Currency Trading (forex derivatives), and Alternative Investments (Mutual Funds via Novo, IPOs, Sovereign Gold Bonds, Government Securities, and ETFs). All trades are executed at zero brokerage with features including TradingView charts, advanced order types (GTT, AMO, bracket orders), and a free lifetime Demat account.

Differentiator

Problem solved

Functional benefit

Brands

• Novo: Flattrade's platform for commission-free direct mutual fund investments offering access to 5000+ schemes

Products and services

• Equity Trading

Quantifiable outcome

• Significant cost savings compared to other brokers charging ₹20/order on equity delivery
• +1 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flattradein

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flattrade