Caboodle AI
Caboodle AI provides an AI-driven content curation platform (engine "Morla") for B2B associations, media publishers, and event organizers, offering automated news feeds, email newsletters, and business directories that help clients engage audiences and monetize digital inventory.
- Company typePrivate
- Founded2020
- HeadquartersChigwell, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Caboodle AI does
Caboodle AI is a UK-based B2B SaaS company that sells an AI-driven content curation platform to industry associations, B2B media publishers, and event organizers. The platform is built around a proprietary AI engine called Morla, which uses Natural Language Processing and Machine Learning to aggregate content from industry sources, classify and rank articles by relevance, and distribute personalized content across website news feeds, email newsletters, social media channels, and RSS. The company offers three integrated products — News Feed, Newsletters, and Business Directory — that share the same underlying AI. The directory product supports up to 50,000 listings per deployment and is positioned as a turnkey B2B directory website builder with built-in monetization via listing fees and premium placements.
The company monetizes primarily through tiered SaaS subscriptions (Standard, Pro, Enterprise) with pricing anchored to "about half the salary of a marketing executive," supplemented by enabling customers to resell advertising and directory listings. Distribution is delivered as a cloud-hosted platform (infrastructure on AWS), with go-to-market combining a sales-led motion (book-a-demo) and a product-led free trial. The company is headquartered in Loughton, Essex, with staff presence in the UK, USA, Canada, and Israel, and serves named enterprise clients including Informa Tech, UKCW Media, and BusWorld.
The platform's underlying technology relies on NLP for unstructured content classification, a self-training recommendation algorithm that improves with user engagement signals, and a "Content Galaxy" visualization layer that maps audience topic engagement. Multi-channel distribution integrations include Mailjet for email delivery, Google Analytics for website analytics, and one-click social sharing to Facebook, Twitter/X, LinkedIn, and Instagram. The company cites 7+ years of R&D investment in its AI engine and positions itself as a cost-efficient replacement for manual marketing/content staffing.
Caboodle AI firmographics
Firmographics- Name
- Caboodle AI
- Legal name
- Caboodle AI
- Website
- https://caboodleai.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caboodle AI provides an AI-driven content curation platform (engine "Morla") for B2B associations, media publishers, and event organizers, offering automated news feeds, email newsletters, and business directories that help clients engage audiences and monetize digital inventory.
- Ownership category
- akta.pro rank
Caboodle AI industry classification
Industry- Product category
- AI Content Curation Platform
- NAICS
- Software Publishers (5132), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where Caboodle AI is headquartered
LocationHeadquarters
- HQ city
- Chigwell
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Caboodle AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform Licensing): CaboodleAI operates as a B2B SaaS platform with subscription-based pricing tiers (Standard, Pro, Enterprise). Customers pay a recurring license fee to access the AI content curation platform, news feed, newsletter creator, and directory builder. Pricing is positioned as a cost-efficient alternative to hiring marketing staff.
- Digital Advertising & Sponsorship: Platform enables customers to sell digital advertising placements (leaderboards, MPU adverts, sponsored stories, banner ads) within their news feeds and newsletters to generate incremental digital revenue. The company also sells premium directory listings and sponsored content placements within the business directory product.
- Directory Listing Sales: Customers can sell directory listings and premium directory listings to companies within their industry. Up to 50,000 directory listings supported per directory. Revenue is generated through listing fees and premium upgrade fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Three tiers offered: Standard, Pro, and Enterprise. Specific pricing for each tier is not publicly disclosed. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Caboodle AI product offering
Product offeringCore offering
Caboodle AI is an AI-driven content curation SaaS platform that helps organizations aggregate, analyze, and distribute personalized industry content across website news feeds, email newsletters, and B2B business directories. Its proprietary AI engine (Morla) uses Natural Language Processing and Machine Learning to automatically classify, rank, and personalize content from global sources, while providing built-in monetization through advertising and premium directory listings.
Product overview
CaboodleAI is an AI-driven content curation platform that provides organizations with three integrated products: a News Feed, Newsletters, and a Business Directory. All three products are powered by the same AI engine (named 'Morla') which uses Natural Language Processing and Machine Learning to aggregate, analyze, tag, and personalize content from industry sources. The platform enables organizations to distribute curated content via website news feeds, email newsletters, RSS feeds, and social media channels, while also offering monetization through advertising and premium directory listings.
Differentiator
Problem solved
Functional benefit
Products and services
- News Feed
Quantifiable outcome
- Daily newsletters produced in minutes with reduced manpower vs. weekly newsletters requiring significant staff time previously
- +3 more outcomes
Companies that use Caboodle AI
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Caboodle AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature6 records
Caboodle AI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MailjetcoreMailjet (based in France) is a sub-processor engaged by CaboodleAI for emailing newsletters containing third-party content, distribution list management, and email engagement tracking. Part of the data processing agreement infrastructure.
- Amazon Web Services (AWS)coreAmazon Web Services (based in USA/Seattle) serves as the hosting and cloud infrastructure provider for all personal data processed through the CaboodleAI platform. Referenced as a sub-processor in the data processing agreement.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Caboodle AI competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Caboodle AI social profiles
Digital presenceCaboodle AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caboodle AI leadership team
Management profileNumber of profiles
Caboodle AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caboodle AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caboodle AI
What does Caboodle AI do?
Caboodle AI is an AI-driven content curation SaaS platform that helps organizations aggregate, analyze, and distribute personalized industry content across website news feeds, email newsletters, and B2B business directories. Its proprietary AI engine (Morla) uses Natural Language Processing and Machine Learning to automatically classify, rank, and personalize content from global sources, while providing built-in monetization through advertising and premium directory listings.
Is Caboodle AI a public or private company?
Caboodle AI is a private company. It is classified as unknown and is currently operating.
When was Caboodle AI founded?
Caboodle AI was founded in 2020. It employs 11 to 50 people.
Where is Caboodle AI based?
Caboodle AI is headquartered in Chigwell, United Kingdom, in the Europe region.
How does Caboodle AI make money?
Three revenue lines are on record. SaaS Subscription (Platform Licensing) is the primary driver. The others are digital Advertising & Sponsorship and directory Listing Sales.
Does Caboodle AI have an API?
No public API is recorded for Caboodle AI.
What industry is Caboodle AI in?
Caboodle AI's product category is AI Content Curation Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 5132 and its SIC code is 7372.