White Ribbon Foundation

What White Ribbon Foundation does

White Ribbon Foundation, operating publicly as White Ribbon Australia, is the Australian arm of the international White Ribbon movement and the country's only national, male-led campaign dedicated to ending men's violence against women. Established in Australia in 2007 and based in Cannington, Western Australia, the organisation has operated under the stewardship of nonprofit Communicare since Communicare acquired its intellectual property and remaining assets in 2020. Its mission centres on primary prevention, addressing root causes before violence occurs, through programs targeting men and boys, workplaces, schools, and community groups. Core programs include Australia's only independent Workplace Accreditation Program, tiered Workplace Training from general staff through executive leadership, the Community Partner Program, 'You Can Ask That' school workshops, a Youth Advisory Group, eLearning courses, and the Barber Shop learning resource hub. Campaigns such as White Ribbon Month (expanded from a single day to a multi-week campaign in 2024) and 'Not Perfect, Better' anchor national engagement.

The organisation runs on a diversified nonprofit revenue model. Roughly 10% of funding comes from government sources, with the remainder drawn from one-off and recurring individual donations at preset tiers ($30, $50, $100, $250), Workplace Giving programs that deduct pre-tax salary contributions from employees, community fundraising events hosted through the events.whiteribbon.org.au portal, and fee-based Workplace Accreditation and Training services delivered via the White Ribbon Australia Training Institute. Distribution is multi-channel: direct enterprise sales to workplaces and schools, self-serve digital donation and event registration, social media and email, and a merchandise storefront. Customers and beneficiaries span Australian workplaces across industries, schools and universities, sporting organisations, community action groups, and a long tail of individual donors. The organisation is privately held, registered as a charity, and does not receive ongoing government funding for prevention work.

Name

White Ribbon Foundation

Legal name

White Ribbon Australia

Website

https://whiteribbon.org.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

White Ribbon Foundation is the Australian arm of the international White Ribbon movement and the country's only national, male-led campaign working to end men's violence against women through primary prevention. It delivers workplace accreditation, training, school programs, and community engagement, funded primarily by donations.

Ownership category

akta.pro rank

Product category

Violence Prevention Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workplace Violence Prevention & Personal Safety (EDABAEAO)

akta.pro secondary industries

Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM), Compliance, Safety & Regulatory Training (BPACANAC), Workplace Compliance & Professional Responsibility (Ethics, Harassment Prevention, Safety Basics) (EDAAAKAK)

Keywords

• Violence prevention programs
• Workplace accreditation services
• Gender equality education
• Community fundraising events
• Domestic violence advocacy

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and monthly donations from individuals through the website, with preset amounts of $30, $50, $100, $250 or custom amounts. Donations are tax-deductible.
2. Community Fundraising Events: Community members host events (runs, BBQs, high teas, etc.) and raise funds through a dedicated events portal. White Ribbon Australia receives proceeds minus platform costs.
3. Workplace Giving: Employees nominate regular donations deducted from pre-tax salary. Employers may match contributions. Donation tax benefit is immediate for employees.
4. Workplace Accreditation and Training: Organizations pay for accreditation and training services to build safer workplace cultures.
5. eLearning and Training Packages: Professional development eLearning courses, workshops, seminars and training packages sold through the White Ribbon Australia Training Institute.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

White Ribbon Australia delivers primary prevention programs to stop men's violence against women before it occurs. Its core commercial offerings are the Workplace Accreditation Program (Australia's only independent workplace safety certification), tiered Workplace Training for staff through executive leadership, the Community Partner Program, and educational workshops and eLearning courses for schools and youth. The organisation is funded through donations, community fundraising events, workplace giving, and fees from its training and accreditation services.

Product overview

White Ribbon Australia operates as a social movement organisation offering a coordinated suite of prevention programs and services. The core offerings include Workplace Accreditation (Australia's only independent workplace safety certification), Workplace Training (courses from general staff to executive level), and the Community Partner Program (engaging men in calling out threats to women's safety). Educational initiatives include 'You Can Ask That' Workshops, the Youth Advisory Group, and eLearning courses. The organisation also provides fundraising tools including event hosting and Workplace Giving programs. Prevention resources include publications, strategic frameworks, and the Barber Shop learning hub. Key campaigns include the expanded White Ribbon Month and the 'Not Perfect, Better' initiative. All programs are unified by a primary prevention approach that addresses the root causes of men's violence against women before harm occurs.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Accreditation Australia's only independent Workplace Accreditation Program that helps organisations become safer spaces for women, addressing workplace sexual harassment. Sold to Australian workplaces as a certification service.
• Workplace Training

Quantifiable outcome

• 1 in 4 women has experienced sexual harassment at work
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• CommunicarecoreStrategic or Co-development Partner · 1 January 2020Communicare acquired White Ribbon Australia's intellectual property and remaining assets in 2020. Communicare, as CEO Melissa Perry stated, is committed to eliminating violence against women and children. White Ribbon Australia operates under Communicare's stewardship with strong governance and renewed evidence-based strategy.
• Department of Social ServicescoreOthersWhite Ribbon Australia works in conjunction with the Department of Social Services on Community Action Groups programs, such as the Girls on Country Black Tank Bore Camp.
• MenEngage AlliancecoreStrategic or Co-development PartnerWhite Ribbon Australia is a member of the MenEngage Alliance, working toward advancing gender justice, human rights and social justice to create a world where everyone can enjoy healthy, safe and fulfilling lives.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Our Watch: Australia's primary prevention-focused nonprofit for violence against women. Our Watch directly competes with White Ribbon Australia in workplace programs, school-based prevention education, and community engagement, serving overlapping corporate and government customers.
• ANROWS (Australia's National Research Organisation for Women's Safety): Australia's national research organization focused on gendered violence against women. While more research-oriented than White Ribbon, ANROWS competes for government funding and influences the same evidence-based prevention agenda.
• 1800RESPECT: Australia's national sexual assault and domestic violence counselling service. Operates in the same cause category, competing for government funding and corporate partnerships, though oriented to crisis response rather than primary prevention.
• Full Stop Australia: Australian sexual, domestic, and family violence support and prevention organization. Comparable in advocacy, community education, and corporate partnerships around violence prevention messaging.
• Safe Steps Family Violence Response Centre: Victorian family violence response service. Overlaps in the Australian family violence sector and competes for state government funding, donor support, and corporate partnerships.
• White Ribbon Canada: The originating White Ribbon movement organization, founded in 1991 in Canada. Sister organization with shared brand and historical lineage, comparable mission, donor base, and program structure.

Others

• MenEngage Alliance: Global alliance of NGOs and UN partners working to engage men and boys in gender equality — of which White Ribbon Australia is a member. Functions as an enabling network and standards body rather than a direct competitor.
• Communicare: Parent organization that acquired White Ribbon Australia's intellectual property in 2020. Provides operational stewardship and shared services; functions as enabler/infrastructure rather than competitor.

Broad incumbents

• UN Women: United Nations entity dedicated to gender equality and the empowerment of women, including the UNiTE campaign to end violence against women. Operates globally in the same thematic space but at a vastly broader scale and policy level.

Emerging players

• Equality Australia: Australian national LGBTQIA+ equality advocacy organization. Comparable in Australian advocacy and education space, with partial overlap in workplace inclusion, gender equality, and policy advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/whiteribbonaust
• YouTubeyoutube.com/user/WhiteRibbonAust
• Facebookfacebook.com/whiteribbonaustralia
• LinkedInlinkedin.com/company/whiteribbonaustralia
• Instagraminstagram.com/whiteribbonaust

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Ribbon Foundation