Les Indiens

What Les Indiens does

Les Indiens is a French collective of independent brand makers founded in 2013 and headquartered in Nantes, France. The company operates as a curated network of multidisciplinary freelancers spanning brand strategy, product design, growth marketing, copywriting, motion, SEO, and no-code/AI-enabled execution, packaged for clients as a flexible design service. Its core offering is a monthly on-demand design subscription ("Design à la demande") with three publicly disclosed tiers — Totem pro at €1,960/month, Totem expert at €6,400/month, and a Sur-mesure custom plan — alongside four service pillars: (Re)branding, Product Maker, Go-To-Process, Go-To-Market, and Go-To-Social.

The underlying technology stack is conventional for a modern design collective: No Code, AI tools, Webflow, Figma, Notion (used as a per-client workspace for tasks, roadmaps, and time estimates), and Slack channels for asynchronous collaboration. Onboarding is positioned to occur within 48 hours of contract signature, with monthly design review sessions (1 hour/month on Totem pro, 2/month on Totem expert) as the primary synchronous touchpoint. There is no proprietary platform, API, or SDK; the intellectual property lies in the curated talent pool, the assembly process ("tribu"), and the workflow.

The business model is subscription-based, sold primarily through direct sales (Calendly discovery calls and email) and self-serve on the website, with a free 1-day trial to lower the entry barrier. Customers span startups, SaaS/tech companies, mid-market firms, and select enterprises (named clients include Hubvisory, Beebs, Akeneo, Ring Capital, Armor IImak, Neoness, Blinkl, Abyssale). The company claims 100+ brands served since 2013 and 150+ total references, with claims of 50% recruitment cost savings and 75% production time reduction versus in-house alternatives. The firm is privately held, founder-owned, has no external funding, and operates with a small core team of approximately seven named members plus a wider freelance network.

Name

Les Indiens

Legal name

Les Indiens

Website

https://lesindiens.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Indiens is a French collective of independent brand makers offering on-demand design subscriptions and project-based services across branding, product, growth, and social media, primarily serving French startups, SMBs, and tech companies.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Independent Artists, Writers, and Performers (7115)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Cover Design, Illustration & Book Interior Design Services (MPAJAJAH)

Keywords

• Brand design services
• On-demand design subscription
• Product design agency
• Graphic design collective
• Go-to-market branding

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription (On-Demand Design): Recurring monthly subscription providing access to a pool of brand, product, and growth designers. Three tiers: Totem pro (€1,960/month — 1 day/week), Totem expert (€6,400/month — 4 days/week), and Sur-mesure (custom). No long-term commitment required for the first two tiers. Revenue is predictable and recurring, driven by client retention and upsell to higher tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Les Indiens is a collective of independent brand makers offering an on-demand design subscription service that gives clients access to multidisciplinary talent across brand, product, and growth disciplines on a monthly basis. Clients subscribe to Totem pro (€1,960/month, 1 day/week) or Totem expert (€6,400/month, 4 days/week) plans, or custom Sur-mesure arrangements, with onboarding in 48 hours and managed via a collaborative Notion board and Slack channel. Beyond the subscription, the collective delivers project-based services across five pillars: (Re)branding, Product Maker, Go-To-Process, Go-To-Market, and Go-To-Social.

Product overview

Les Indiens is a collective of independent brand-making talents offering an on-demand design subscription service through three plans (Totem pro at €1,960/month, Totem expert at €6,400/month, and Sur-mesure custom). The offering is organized around four core service pillars: (Re)branding (Logo, Naming, Brand Universe, Brandbook, Graphic Charter, Illustrations, Tone of Voice, Brand Strategy), Product Maker (Product Design, Design System, UX/UI, E-commerce, App Mobile, SaaS, No Code, Wireframing), Go-To-Process (Design System, Training, Documentation, Workshops, Continuous Updates, No Code, AI), and Go-To-Market (MVP, Landing Pages, Ads Design, Slides Deck, Copywriting). The Go-To-Social pillar adds social media strategy and content capabilities. Together, these form a unified brand acceleration platform where clients subscribe for ongoing access to multidisciplinary talent pools delivering across Brand, Growth, and Product disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Design à la demande (On-Demand Design Subscription) Recurring monthly subscription providing clients access to a curated pool of brand, product, and growth designers within the Les Indiens collective, with onboarding within 48 hours of contract signature. Includes a collaborative Notion workspace, dedicated Slack channel, time tracking, and monthly design review sessions. Targeted at SMBs, startups, mid-market, and enterprise clients needing flexible, ongoing design capacity without long-term commitment.
• (Re)branding Brand retracing and territory reconstruction service covering Univers de marque (Brand Universe), Brand Book, Charte graphique (Graphic Charter), Logo, Illustrations, Tone of Voice, Brand Strategy, Naming, and other custom brand foundations. A bespoke team ("tribu") is assembled and aligned to each client's ambitions, targeting startups, scale-ups, and companies undergoing strategic rebranding due to new products, pivots, mergers, or market repositioning.
• Product Maker End-to-end product design and build service spanning SaaS, AI, e-commerce, web3, cybersecurity, retail, and business services. Deploys a custom "tribu" of designers and no-code/AI specialists to deliver product design, design systems, UX/UI, prototypes, wireframing, app design, and e-commerce experiences.
• Go-To-Process Brand and design asset management service that sets up, documents, rationalizes, harmonizes, and continuously updates the client's brand and design assets. Includes design system implementation, team training, documentation, workshops, and use of No Code and AI tooling to enable client teams to independently maintain and evolve their brand assets.
• Go-To-Market Ready-to-use, growth-oriented deliverables for go-to-market operations, including MVP builds, landing pages, GTM strategy workshops, ad designs, slide decks, outbound copywriting, and additional custom assets designed for immediate activation by client lead, sales, and growth teams.
• Go-To-Social Social media branding, strategy, and content service covering editorial charter development, social media strategy, social media assets, copywriting, and platform-specific support across Instagram, LinkedIn, Meta, and X. Designed to transform every social interaction into a memorable brand moment for the client's audience.

Quantifiable outcome

• Production time reduction of up to 75%
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/les-indiens
• Xx.com/LesIndiens
• Facebookfacebook.com/lesindiens.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Indiens