Abacus International

What Abacus International does

The entity represented in the underlying evidence is a single-agent Singapore residential property practice, not a scaled travel-technology firm. Operated by principal agent Jerey Han Sin (Lim Han Sin, license R007949B) under PropNex Realty Pte Ltd, the practice has been active in Singapore real estate since 2007 and trades under the "Homy" sub-brand (homy.sg). Core activity is brokerage of residential property transactions — HDB resale flats, private condominiums, and landed houses — supplemented by rental listings and buy-side advisory. Revenue is generated purely via transaction commissions on sales and leases, with no disclosed subscription, SaaS, or platform fees.

The product surface combines core transaction services (Sell, Buy, Rent) with a set of self-service digital tools: a property search platform with map-based discovery across HDB/condo/landed categories; a free Property Valuation Report backed by recent transaction data; a suite of six financial calculators covering mortgage, seller proceeds, buying, sell-and-buy, HDB upgrade, and stamp duty; and Homy360, a 360-degree virtual tour video service used to merchandise listings. Underlying technology is largely conventional web and digital marketing stack — CRM, content/SEO, WhatsApp messaging, and video production — with no disclosed proprietary algorithms, data pipelines, or AI/ML components. Go-to-market is direct-to-consumer through the agent's owned website, organic social media (Facebook, Instagram, YouTube, LinkedIn, X), Google Business Profile, and WhatsApp-led lead conversion.

Customer segments are three Singapore household personas: home sellers (primary), home buyers, and landlords. Distribution is entirely domestic (Singapore only), delivered personally by the principal agent with no resellers, sub-agents, or enterprise sales motion. Notable data caveat: firmographic metadata (251–500 employees, founded 1988, "Asia Pacific's leading provider of travel solutions") describes a different historical entity (Abacus Distribution Systems) and is inconsistent with every other data point in the source set, all of which describe a solo-agent practice.

Name

Abacus International

Legal name

PropNex Realty Pte Ltd

Website

https://abacus.com.sg

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Single-agent Singapore residential property brokerage operating under the Homy brand by Jerey Han Sin within PropNex Realty, handling HDB, condo, and landed transactions supported by valuation, calculator, and virtual tour tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Commission-based compensation from property transactions (sales and rentals of HDB, condo, and landed properties). Agent earns commission upon successful transaction completion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Abacus International (operating as Homy) is a Singapore-based residential real estate agency delivering property selling, buying, and rental services for HDB flats, private condominiums, and landed houses. The practice is led by principal agent Jerey Han Sin (Lim Han Sin), licensed under PropNex Realty Pte Ltd, and supports clients with pricing analysis, targeted marketing, buyer screening, transaction negotiation, virtual property tours (Homy360), and market insights.

Product overview

Homy is a Singapore property agent services platform operating under Propnex Realty Pte Ltd. The core offering centers on residential property transactions—selling, buying, and renting HDB flats, private condos, and landed properties. The platform provides Homy360 Virtual Tour for immersive property showcasing and offers various financial calculators for transaction planning. The product architecture combines core transaction services (Sell, Buy, Rent Property) with supporting tools (Property Search Platform, Valuation Reports, HDB Market Insights) to deliver a comprehensive property advisory experience.

Differentiator

Problem solved

Functional benefit

Brands

• Homy360: Virtual tour video service for showcasing properties with 360-degree interactive walkthroughs to potential buyers.

Products and services

• Sell Property Service Full-service property selling assistance including accurate pricing, targeted marketing, buyer screening, and transaction negotiation support for HDB, private, and commercial properties, delivered to Singapore homeowners.
• Buy Property Advisory Guided property purchasing service that helps individual buyers with pricing analysis, property viewings, and decision-making support for residential properties in Singapore.
• Rent Property Management Property rental service handling marketing, tenant screening, and negotiations for residential, commercial, and industrial properties on behalf of landlords in Singapore.
• Homy360 Virtual Tour A 360-degree virtual tour video service for showcasing properties to potential buyers, providing immersive and interactive property viewing experiences for prospective Singapore buyers and tenants.
• Property Valuation Report Free valuation report providing realistic price ranges, recent transaction insights, and suggested selling strategies for Singapore property owners considering a sale.
• Property Search Platform Online platform for searching and listing HDB, condo, and landed properties for sale and rent across Singapore, with map-based search capabilities for buyers, sellers, and tenants.
• Financial Calculators Suite Suite of free financial calculators covering mortgage loans, seller proceeds, property buying, sell-and-buy scenarios, HDB upgrades, and stamp duty to assist Singapore clients with transaction planning.
• HDB Market Insights Market analysis and insights service providing Singapore HDB resale market data and trends to help owners, buyers, and investors make informed property decisions.

Quantifiable outcome

• Helping homeowners make informed property decisions

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PropNex Realty Pte LtdcoreChannel Partner/ Reseller/ DistributorPropNex Realty is Singapore's largest property agency network. Jerey Han Sin operates as a licensed property agent (R007949B) under PropNex Realty, leveraging the brokerage's brand, training, systems, and network for property transactions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• 99.co: Singapore property portal and agency platform competing with PropertyGuru for buyer traffic and agent listings. 99 Group also runs its own agent arm, making it both an upstream lead source and a potential direct competitor to Homy's transaction services.
• PropertyGuru Singapore: Singapore's leading property portal used by Homy and by virtually every other Singapore agent to list HDB, condo, and landed properties. Not a direct agency competitor, but the dominant marketing channel that shapes lead economics for the entire agent industry Homy operates in.
• PropNex Realty: Singapore's largest listed real estate agency network and Homy's parent franchise. PropNex provides the licensing, training, CRM, and brand under which Jerey Han Sin operates Homy, making it the most directly comparable Singapore agent platform and the structural reference point for the Homy model.

Regional players

• Savills Singapore: International real estate firm with a Singapore office handling residential (including luxury), commercial, and investment property transactions. Competes with Homy at the upper end of the residential market (landed, high-end condos) and in the commercial/industrial rental niche Homy also serves.

Direct peers

• Huttons Asia: Major Singapore real estate agency with a comparable agency-franchise model and a focus on HDB, private residential, and commercial transactions. Huttons agents offer the same product (transaction advisory + marketing support) as Homy to the same Singapore customer segments.
• OrangeTee & Tie: Large Singapore real estate agency with a substantial agent network covering HDB resale, private residential, and new launches. Competes with Homy on the same commission-based seller and buyer mandates across the Singapore market.
• ERA Realty Network: One of Singapore's largest real estate agency networks with thousands of agents selling HDB, condo, and landed properties. ERA competes head-to-head with PropNex-affiliated agents like Homy for the same seller, buyer, and landlord leads in the residential resale market.
• C&H Realty: Established Singapore property agency with multiple teams and individual agents offering HDB, condo, landed, and commercial transaction services. Operates in the same agency-broker model as Homy and targets overlapping homeowner and investor segments.

Emerging players

• Ohmyhome: Singapore proptech offering a flat-fee, self-service alternative to traditional agent transactions in HDB and private residential. While Homy operates a full-service commission model, Ohmyhome targets the same Singapore seller/buyer with a different fee structure, putting indirect price pressure on commission-based agents like Homy.
• SRX (StreetSine Technology): Singapore property data and analytics platform providing transaction data, pricing tools, and an agent marketplace. SRX's data products (X-Value, transaction history) overlap with Homy's free Property Valuation Report and represent an alternative tech-enabled path to the same seller.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AbacusMarketing
• YouTubeyoutube.com/channel/UCqlhS-KraaylN1K19ksIeCA
• Facebookfacebook.com/abacusIntl
• LinkedInlinkedin.com/company/abacus-international
• Instagraminstagram.com/homy.sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abacus International