Audience
Audience.com is a premium one-word .com domain name asset listed for acquisition through Hilco Digital Assets, a Hilco Global unit specializing in ultra-premium domain transactions with $500M+ advised volume.
- Company typePrivate
- Founded2000
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Audience does
Audience.com is a premium one-word .com domain name currently listed for acquisition through Hilco Digital Assets (HDA), a specialized business unit of Hilco Global, a diversified financial services company headquartered in Northbrook, Illinois. HDA acts as advisor and agent for ultra-premium .com domain transactions and has advised on over $500M in cumulative domain deals, including marquee assets such as Rocket.com, Chat.com, Home.com, Gold.com, and Universal.com, led by principal Andrew Miller. The Audience.com domain is positioned as an ultra-premium, category-defining digital asset, with comparable transactions in the public market (Tesla.com at $11M, Rocket.com at $14M+, Chat.com at $15M+) establishing the asset-class price band.
The business model is transaction-fee based: HDA earns advisory fees from facilitating high-value .com domain acquisitions and sales between enterprise buyers, VC/PE portfolio companies, and domain investors, and holds a portfolio of premium domains as appreciating inventory. Go-to-market is a direct enterprise field-sales motion targeting Fortune 100 companies, VC/PE firms, domain investors, and emerging growth companies, supplemented by channel partners (notably GoDaddy) and a co-built public marketplace on Atom.com (the Ultra-Premium tier). Marketing is content-led via the weekly 'Thoughts' publication, the HDTV YouTube channel, LinkedIn presence, and annual NamesCon participation. The firmographic record referencing a historical 'Audience Inc.' audio-processing semiconductor company (NASDAQ:ADNC, Mountain View, founded 2000) appears to reflect a predecessor entity; the Audience.com domain has since transitioned into HDA's digital-asset inventory.
Audience firmographics
Firmographics- Name
- Audience
- Legal name
- Hilco Digital Assets
- Website
- https://audience.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audience.com is a premium one-word .com domain name asset listed for acquisition through Hilco Digital Assets, a Hilco Global unit specializing in ultra-premium domain transactions with $500M+ advised volume.
- Ownership category
- akta.pro rank
Audience industry classification
Industry- Product category
- Domain Name Brokerage and Digital Asset Advisory
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Audience is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Audience business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Domain Name Acquisition/Transaction Fees: Revenue generated from facilitating the acquisition and sale of ultra-premium .com domain names. Transactions are high-value with reported deals ranging from $10M to $15M+. HDA acts as advisor and agent for domain name asset transactions.
- Domain Name Investment Portfolio: HDA invests in and holds premium domain names as appreciating digital assets that can be sold to appropriate buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Premium single-word dictionary .com domains |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Audience product offering
Product offeringCore offering
Audience.com is a premium one-word .com domain name asset offered for acquisition through Hilco Digital Assets (HDA), a unit of Hilco Global. HDA acts as advisor, agent, and capital solutions partner for ultra-premium .com domain transactions, with the Audience.com listing representing one of its category-defining, exact-match digital assets aimed at Fortune 100 buyers, VC/PE-backed growth companies, and domain investors.
Product overview
Audience.com is a premium one-word .com domain name being offered for acquisition by Hilco Digital Assets. It is listed among Hilco Digital Assets' portfolio of category-defining and exact-match premium domain names available for sale or acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience.com Premium one-word .com domain name asset listed by Hilco Digital Assets as available for acquisition. Positioned as an ultra-premium, category-defining digital asset intended for enterprise buyers, venture capital and private equity firms, growth companies, and domain investors seeking instant brand recognition and high marketing ROI.
Quantifiable outcome
- Public.com: ROI on OOH advertising, paid and organic search, and social media advertising exponentially improved when pivoting from HelloPublic to Public.com. Works 2x-3x better for digital ads/cvr, but for non-digital (OOH etc), more like 50x-100x better.
- +2 more outcomes
Companies that use Audience
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Audience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Audience partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Atom.comcoreHilco Digital Assets is the lead outside investor in Atom.com, the world's largest platform for company naming and branding. HDA worked with Atom.com to develop the Atom.com Ultra-Premium marketplace, the leading public-facing marketplace for high-value category-defining .com domain names.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Audience competitors and assessment
Company assessmentDirect peers
- MediaOptions: MediaOptions is a boutique domain name brokerage that represents buyers and sellers of premium domains, directly comparable to HDA's advisory/agent role on high-value transactions.
- Dan.com: Dan.com is a premium-focused domain marketplace offering installment-based purchases and brokerage support, directly competing for the same ultra-premium .com buyers and sellers HDA serves.
- Sedo: Sedo operates one of the world's largest domain name marketplaces and brokerage services, directly comparable to HDA's premium domain advisory and marketplace role across price tiers.
- Undeveloped: Undeveloped runs a curated marketplace for high-quality brandable and one-word .com domains, with a comparable premium positioning and buyer-broker workflow to HDA's Ultra-Premium marketplace.
Emerging players
- Squadhelp: Squadhelp is a naming marketplace combining crowdsourced names with premium domain listings, adjacent to HDA's premium positioning with broader SMB naming focus.
- Atom.com: Atom.com is a naming and branding marketplace in which HDA is the lead outside investor; it overlaps with HDA on premium domain discovery and serves as a complementary platform rather than a direct competitor.
- BrandBucket: BrandBucket is a curated marketplace for brandable domain names and brand identities, intersecting with HDA at the premium end while focusing on more creative, non-dictionary inventory.
Others
- NamePros: NamePros is the largest domain-industry community and forum that surfaces marketplace listings and deal flow, functioning as ecosystem infrastructure rather than a direct brokerage competitor.
- IPv4.Global: IPv4.Global is a sister Hilco Global marketplace for IPv4 address transfers (close to $2B in cumulative sales), providing a comparable digital-asset marketplace model rather than a direct competitor.
Broad incumbents
- GoDaddy: GoDaddy is the dominant domain registrar and runs a large aftermarket (Afternic) plus partnership integrations with HDA, competing broadly across registration, brokerage, and premium listing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Audience social profiles
Digital presenceAudience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audience leadership team
Management profileNumber of profiles
Profiles1 record
Audience funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audience M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audience
What does Audience do?
Audience.com is a premium one-word .com domain name asset offered for acquisition through Hilco Digital Assets (HDA), a unit of Hilco Global. HDA acts as advisor, agent, and capital solutions partner for ultra-premium .com domain transactions, with the Audience.com listing representing one of its category-defining, exact-match digital assets aimed at Fortune 100 buyers, VC/PE-backed growth companies, and domain investors.
Is Audience a public or private company?
Audience is a private company. It is classified as corporate owned and is currently operating.
When was Audience founded?
Audience was founded in 2000. It employs 11 to 50 people.
Where is Audience based?
Audience is headquartered in Mountain View, United States, in the North America region.
How does Audience make money?
Two revenue lines are on record. Domain Name Acquisition/Transaction Fees are the primary driver. The others are domain Name Investment Portfolio.
Who are Audience's main competitors?
Direct peers on record are MediaOptions, Dan.com, Sedo and Undeveloped. Emerging players are Squadhelp, Atom.com and BrandBucket. Others are NamePros and IPv4.Global. GoDaddy is listed as a broad incumbent.
Does Audience have an API?
No public API is recorded for Audience.
What industry is Audience in?
Audience's product category is Domain Name Brokerage and Digital Asset Advisory. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its SIC code is 6531.