What Perform Green does

Perform Green is a UK-based, B Corporation-certified management and technology consultancy founded in 2011 by Barney Smith, headquartered in Cheltenham and operating as a remote-first organisation with 11-50 employees. The firm provides strategic advisory, digital transformation, smart city development, sustainability, and organisational change services to UK public sector bodies — primarily local authorities, central government departments, NHS commissioning units, and housing associations — with a smaller private sector practice spanning banking, automotive, sports, and higher education. Its service portfolio is organised across three pillars: Smart Society & Digital Transformation (including Smart Operations Centres, 5G/Fibre connectivity, 5G Neutral Host, IoT/IoE, Smart Energy, Smart Waste, and Digital Healthcare), Sustainability (Green Performance Index, carbon modelling, smart environment), and People, Change & Organisational Development (Future Facing HR, change management, project and programme delivery, learning and OD).

The company's core technology footprint is built around proprietary methodologies rather than software products — notably the Green Performance Index, Information Security Behaviour Index, and the Systems Thinking / 'Creating the Conditions for Change' toolkit — supplemented by advisory delivery on client-owned technology platforms such as smart city operations centres and 5G testbeds. Perform Green operates a professional services revenue model with project-based strategic consultancy engagements and ongoing advisory retainers, procured primarily through UK government framework agreements (G-Cloud, DSIT Futures Framework, and Bloom). The company also holds a minority investment in the 5G CAL connected automated logistics testbed. Its go-to-market is sales-led, relying on case studies, thought leadership content, senior-led direct engagement, and framework positioning to win public sector mandates.

The leadership team is founder-controlled, with Barney Smith as CEO, Toby Rhodes as Executive Director, Clare Hewitt as Deputy CEO, Sanita Rothery as Finance Director, and three Non-Executive Directors (Jim Burgess, Wendy Boast, Paul Arrigoni). The firm has no external private equity or venture capital backing, donates 20% of net profit to charity as a B Corporation commitment, and is accredited as a Living Wage Employer. Notable client outcomes cited include facilitating over £100 million of inward investment for clients in 36 months, achieving £8 million in annual savings for Bristol City Council, and contributing to multiple Smart City of the Year and Smart Island Award wins for client local authorities.

Name

Perform Green

Legal name

Perform Green Limited

Website

https://performgreen.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Perform Green is a UK-based, B Corporation-certified consultancy founded in 2011 that delivers smart city, digital transformation, sustainability, and organisational change advisory services primarily to UK local authorities, central government, NHS bodies, and housing associations, with a smaller private sector practice.

Ownership category

akta.pro rank

Product category

Management Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)

akta.pro secondary industry

Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL)

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consultancy Services: Project-based strategic consultancy engagements for digital transformation, smart city development, organisational change, sustainability strategy, and programme delivery.
2. Advisory Services: Ongoing advisory and consulting retainer arrangements with public sector clients for strategic guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Perform Green is a UK strategic consultancy that advises public sector organisations and select private enterprises on smart city/digital transformation, sustainability, and organisational change. Its services include Smart Operations Centre design, 5G and fibre connectivity strategy, IoT/IoE advisory, sustainability and carbon modelling, change management, and programme delivery, sold through direct engagement and UK Government procurement frameworks (G-Cloud, DSIT Futures, Bloom).

Product overview

Perform Green is a values-led consultancy that provides expertise in delivering innovation and digital transformation to create greener and smarter societies. The company offers a broad portfolio of consulting services organized around three main areas: Smart Society & Digital Transformation (covering 5G, fibre connectivity, IoT, smart operations centres, digital healthcare, smart waste, and smart energy), Sustainability (including sustainability strategy, carbon modelling, and the Green Performance Index), and People, Change & Organisational Development (encompassing future-facing HR, change management, and learning). Their services are available through UK Government procurement frameworks including G-Cloud and the DSIT Futures Framework, and include named offerings such as Smart City Operations Centres, 5G Neutral Host solutions, Smart Market Innovation workshops, and Smart Environment monitoring. The company operates as a B Corporation and Living Wage Employer with a team of experienced consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Society & Digital Transformation Advisory and consulting services helping organisations transform into smart societies and cities through digital technologies including 5G, fibre connectivity, IoT/IoE, and digital transformation strategies. Intended for public sector bodies, local authorities, and select private enterprises.
• Sustainability Consulting (Environmental, Economic, Organisational, People) Comprehensive sustainability consulting covering environmental performance, economic viability, organisational change, and people development to help organisations create greener and smarter societies. For public and private sector clients seeking net zero and sustainability outcomes.
• People, Change & Organisational Development Services focused on future-facing HR, change management, project and programme delivery, and learning and organisational development to support workforce transformation across public and private sector organisations.
• Sustainability Strategy and Carbon Modelling Development of sustainability strategies and carbon footprint analysis models to help organisations achieve environmental targets and reduce emissions. Targeted at public sector bodies, sports organisations and enterprises with net zero obligations.
• Smart City Operations Centre Design and delivery of integrated operations centres that bring together traffic management, public space monitoring, enforcement, and concierge services into a unified smart city management platform. For local authorities and city/regional councils.
• Fibre & 5G Connectivity Consulting Consultancy services for connectivity infrastructure planning, deployment of fibre networks and 5G neutral host solutions for smart societies. For local authorities, LEPs and place-based programmes.
• Smart Market Innovation Workshops Innovation workshops and strategic planning to align organisations with smart society market opportunities and emerging technologies. For executive teams in public and private sector organisations.
• Green Performance Index A benchmarking tool and methodology for improving organisational environmental performance and tracking sustainability metrics. For organisations seeking measurable environmental performance improvement.
• Smart Environment Advisory Environmental monitoring and management advisory using smart sensors and IoT technologies to track and improve environmental outcomes in smart cities. For local authorities and place-based organisations.
• Future Facing HR HR transformation services helping organisations engage effectively with their workforce in a digital society, including capability frameworks and talent development. For HR and OD leaders across sectors.
• Smart Waste Advisory Intelligent waste management advisory using IoT and data analytics to optimise collection routes and improve environmental performance. For local authorities and waste management operators.
• Smart Energy Consulting Energy strategy and smart grid consultancy including carbon reduction modelling, energy prospectuses, and sustainable energy infrastructure planning. For public sector bodies and enterprises.
• Digital Healthcare Consulting Digital transformation services for healthcare organisations including mobile health apps, healthcare IoT, and health data platforms. For NHS bodies and healthcare commissioning organisations.
• Digital Transformation Consulting End-to-end digital transformation consulting covering strategy, roadmaps, agile delivery, and user-centric design for public and private sector organisations.
• IoT/IoE Advisory IoT and IoE implementation advisory covering sensor networks, connected devices, and data platforms for smart city applications. For local authorities and place-based programmes.
• 5G Neutral Host Solutions Neutral host infrastructure advisory for 5G deployment enabling shared network ownership and operation across multiple mobile network operators. For local authorities seeking Levelling Up Fund or similar connectivity bids.
• Change Management Consulting Organisational change management consulting including stakeholder engagement, communication strategies, and transformation programme delivery. For public and private sector transformation programmes.
• Project & Programme Delivery End-to-end project and programme management for complex technology-enabled transformation initiatives including PMO setup and delivery assurance. For public sector bodies and large enterprises.
• Learning & Organisational Development Capability building programmes, leadership development, and organisational effectiveness interventions to develop sustainable workforce capacity. For large enterprises with change management functions.
• Information Security Behaviour Index Metrics and assessment tools for measuring and improving information security awareness and behaviours within organisations. For organisations seeking to strengthen security culture.
• G-Cloud Framework Services Cloud and digital services listed on the UK Government G-Cloud framework including Smart Society, Smart Cities, Digital Transformation, IoT/IoE, Smart Energy, Smart Environment, Smart Waste, and related offerings available to public sector buyers.
• DSIT Futures Framework Services Strategic futures and foresight consulting services for HM Government including trend analysis, policy robustness testing, and capability development for long-term planning, delivered under the Department for Science, Innovation and Technology Futures Framework.
• Systems Thinking Services Whole-system analysis and systems thinking approaches to help public sector organisations tackle complex policy and service delivery challenges using model-based interventions.

Quantifiable outcome

• Over £100 million of inward investment facilitated for clients in 36 months
• +5 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Connected Places CatapultcoreStrategic or Co-development PartnerStrategic partnership for collaborative delivery on smart places and connected communities projects. Connected Places Catapult is the UK's innovation hub for connected places, working to accelerate prosperty and quality of life through technology.
• Bristol City CouncilcoreStrategic or Co-development PartnerLong-standing strategic partnership with Bristol City Council delivering multiple smart city initiatives including Bristol Operations Centre and Bristol Is Open joint venture.
• University of BristolcoreStrategic or Co-development PartnerJoint venture partner in Bristol Is Open, delivering world-leading Smart City R&D testbed for mobility, health, care and communications.
• NissancoreStrategic or Co-development PartnerProject partner for 5G CAL autonomous vehicle testbed on Nissan site in Sunderland, developing 5G network for driverless HGV logistics.
• DCMS (Department for Digital, Culture, Media and Sport)coreOthersGovernment department funding 5G testbed programmes including 5G Create. Perform Green provided bid writing and project assurance for funded initiatives.
• Coventry UniversitysecondaryTechnology or IntegrationProject partner in 5G CAL testbed focusing on cybersecurity research and mitigation for autonomous vehicle communications.
• Newcastle UniversitysecondaryTechnology or IntegrationResearch partner exploring potential for 5G enabled autonomous vehicles deployment in industrial and social settings.
• North East Local Enterprise PartnershipsecondaryStrategic or Co-development PartnerEconomic development partnership for North East region supporting smart city and 5G initiatives including Sunderland Smart City Programme.
• North East Automotive AlliancesecondaryStrategic or Co-development PartnerIndustry body supporting automotive sector in North East, partnered on 5G CAL procurement and project delivery.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Baringa Partners: UK-based management consultancy with strong energy, sustainability, and public sector practices. Comparable advisory model with overlap on net zero strategy and complex transformation mandates.
• Carnall Farrar: UK consultancy focused on healthcare, public sector, and complex transformation. Overlapping client base in NHS and central government with comparable strategy and transformation delivery model.
• Newton (formerly Newton Europe): UK-based management consultancy specialising in operational and digital transformation for public sector and large enterprises. Comparable mid-sized consultancy with similar B2B advisory model and transformation focus.
• Socitm Advisory: UK advisory body for digital and IT leaders in public services. Provides strategic advisory to local authorities on digital transformation, directly overlapping Perform Green's local government mandate.

Broad incumbents

• PA Consulting: Global innovation and transformation consultancy with significant UK public sector practice. Competes for similar digital transformation and smart city mandates but operates at materially larger scale.
• Accenture UK Public Service: Global professional services firm with major UK government and public sector practice. Direct competitor on large-scale digital transformation and smart city mandates, but at materially larger scale and broader capability portfolio.
• Mott MacDonald: Global engineering and development consultancy with smart cities, transport, and digital advisory practices. Overlaps on 5G connectivity, smart operations, and infrastructure advisory.
• Capita Local Public Services: Large UK outsourcing and consultancy with deep local authority relationships. Competes on local government digital transformation and shared services programmes at significantly larger scale.
• KPMG UK Public Sector: Big 4 professional services firm with established public sector advisory practice. Overlaps on smart city strategy, digital transformation, and CIO advisory where Perform Green's leadership has prior affiliations.

Others

• Connected Places Catapult: UK government-backed innovation accelerator for transport and built environment. Not a direct competitor but a strategic delivery partner for Perform Green on smart places and connected communities projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PerformGreen
• LinkedInlinkedin.com/company/perform-green-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perform Green