What Grupo SADA does

Grupo SADA is a Spain-based, privately held poultry producer that has operated for more than 60 years (founded in 1965) as the poultry division of Grupo Vall Companys, a diversified Spanish agribusiness conglomerate. The company runs a 100% integrated and verticalized production system that spans animal genetics, owned breeding, laying, and broiler farms, hatcheries, and three processing plants located in Sevilla, Valencia, and Lugo, with final distribution handled through multiple commercial delegations across Spain. Its commercial offering centers on fresh chicken and derived products marketed under the SADA master brand and the Cuk and Gran Cuk sub-brands, the latter differentiated by EU Regulation 543/2008 feeding and rearing standards (minimum 65% cereals including 50% maize, minimum 56-day rearing period, plant-only feed supplemented with vitamins and minerals).

The company's underlying technology is industrial and process-engineering rather than software-driven: full chain-of-custody control from genetics to transport, supported by a stack of credible certifications including IFS (recognized by the Global Food Safety Initiative) for food safety, Welfair for European animal welfare, Aves de España for national origin traceability, and Halal for religious-compliance access. No AI/ML capabilities, patents, or proprietary software platforms are disclosed in available source material.

SADA's business model is the sale of branded poultry products to Spanish households and channel partners; pricing is not publicly disclosed, no subscription or licensing model applies, and revenue is not reported. The customer base is characterized as the broad "millions of Spanish families" persona for household consumption, reached via direct sales to retail and distribution partners through the nationwide commercial delegation network; no anchor enterprise customers are named in the source data, and the company operates exclusively within Spain.

Name

Grupo SADA

Legal name

Grupo SADA

Website

https://sadagrupo.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo SADA is a 60+ year-old Spanish poultry producer and subsidiary of Grupo Vall Companys, operating an integrated genetics-to-distribution value chain across three production plants and serving Spanish households and retail channels through brands including SADA, Cuk, and Gran Cuk.

Ownership category

akta.pro rank

Product category

Poultry Production

NAICS

Poultry Processing (311615), Poultry and Egg Production (1123), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000)

akta.pro primary industry

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)

akta.pro secondary industries

Poultry Processing & Packing (AFAKALAC), Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Poultry Export & Specialty Certification Processing (Halal/Kosher, Organic, Antibiotic-Free, Traceability Programs) (AFANACAL)

Keywords

• Integrated poultry production
• Poultry products
• Fresh chicken supply
• Animal welfare certification
• Halal certified poultry

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Poultry Products Sales: Production and sale of poultry products including fresh chicken and derived products under brands like Cuk and Gran Cuk, distributed through commercial delegations across Spain.

Distribution channels1 record

Marketing channels1 record

Core offering

Grupo SADA operates a 100% integrated and verticalized poultry production system in Spain, spanning from animal genetics through breeding farms, hatcheries, broiler farms, and processing plants to transport and distribution. The company produces and sells fresh chicken and certified poultry products under consumer brands such as Cuk and Gran Cuk, distributing them across Spain through multiple commercial delegations serving traditional retail, modern distribution, and food service channels.

Product overview

SADA operates as a fully integrated and verticalized poultry production company with over 60 years of history. The company manages a complete supply chain from genetics through breeding farms (Granjas de Recría, Granjas de Puesta, Granjas Broiler), hatcheries (Incubadoras), and three production plants (Planta Sevilla, Planta Valencia, Planta Lugo), to final product distribution. The portfolio includes branded products like Cuk and Gran Cuk, with certified products including Halal, Organic (Ecológico), and Aves de España certifications. The company is part of Grupo Vall Companys and operates under the SADA brand as part of its branded product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Cuk y Gran Cuk: Certified poultry product line with minimum 65% cereals (50% maize), minimum 56-day raising period, raised with totally vegetable foods supplemented with vitamins and minerals.

Products and services

• Cuk y Gran Cuk

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Grupo Vall CompanyscoreStrategic or Co-development PartnerSADA forms part of Grupo Vall Companys' poultry structure. Grupo Vall Companys is a major Spanish agricultural and livestock group, providing SADA with corporate backing, shared resources, and integration into a larger agricultural ecosystem. SADA operates as the poultry division of the group, contributing to the group's mission of producing better food for a better world.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Grupo Coren: Largest Spanish poultry cooperative, operating integrated broiler and turkey production with national retail distribution. Directly comparable to SADA on geography, vertical integration model, and broad poultry portfolio across fresh, processed, and value-added products.
• Grupo Avícola Tauste: Spanish integrated poultry producer with slaughtering, processing, and further-processed poultry products for retail and foodservice. Closely comparable to SADA on vertically integrated Spanish operations and customer base.
• Procavi: Spanish turkey and poultry processor supplying retail and foodservice channels across Iberia. Comparable to SADA as a Spanish-headquartered protein processor with branded and private-label offerings.
• Moy Park: UK and Ireland-based integrated poultry producer supplying retail, foodservice, and further-processed chicken products across Europe. Comparable to SADA on integrated production, certification-driven retail relationships, and European retail customer base.
• Plukon Food Group: Netherlands-headquartered European poultry processor with multi-country operations across fresh and further-processed chicken. Comparable to SADA on vertically integrated European poultry model and retail/foodservice dual channel.
• PHW Group (Wiesenhof): German integrated poultry group producing, processing, and distributing fresh and processed chicken under the Wiesenhof brand. Comparable to SADA on integrated model, branded retail presence, and European certification focus.
• 2 Sisters Food Group: UK-based integrated poultry and food manufacturer supplying major retailers with fresh and value-added poultry. Comparable to SADA on integrated processing, retailer private-label focus, and branded poultry offerings.

Regional players

• Grupo Avícola El Granero: Smaller Spanish poultry and egg producer with regional distribution focus. Comparable to SADA as a Spanish poultry operator, though operating at smaller scale and with narrower geographic reach.

Broad incumbents

• Cargill Protein Europe: Global agri-food conglomerate with European poultry and protein operations spanning fresh, processed, and ingredients. Comparable to SADA on integrated poultry supply chain and European retail/foodservice channels, though operating as a much broader portfolio player.
• LDC Group (Louis Dreyfus Company): Global food and commodities group with poultry and protein value chain activities in Europe. Comparable to SADA through its poultry processing presence and integrated grain-to-protein model, though as a far larger diversified player.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SadaGrupo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo SADA