What Total Equine Veterinary Associates does

Total Equine Veterinary Associates (TEVA) is a 100% mobile equine veterinary practice headquartered at Morven Park Equestrian Center in Leesburg, Virginia, serving horse owners, equestrian facilities, and performance horse operations across Northern Virginia and portions of Maryland. Founded in 2010/2011 by Dr. Jay Joyce and Dr. Sallie Hyman, the practice operates as a professional corporation (P.C.) and delivers on-farm services spanning wellness exams, dentistry, vaccinations, emergency care 24/7/365, lameness evaluation, surgery, acupuncture and Tui-Na, on-farm gastroscopy, shockwave therapy, therapeutic laser and ultrasound, telemedicine consultations, equine ambulance transport, and on-site show veterinarian coverage.

The technical core of TEVA is its mobile diagnostic and therapeutic equipment fleet. The EL2 Lameness Locator (Equinosis Q) provides computerized gait analysis using three sensors transmitting to a tablet running algorithms developed by the University of Missouri. TEVA was the first mobile equine practice in Loudoun County to offer on-farm gastroscopy for Equine Gastric Ulcer Syndrome diagnosis, and it positions itself as the only regional 100% mobile practice offering Versatron shockwave, three therapeutic lasers, and therapeutic ultrasound together on-farm. Board-certified specialists on staff include Dr. Hyman (DACVIM, internal medicine; certified in acupuncture and equine Tui-Na) and Dr. Coppelman (ACVS, surgery; certified in acupuncture), with Dr. Joyce serving as Barbados Equestrian Team Veterinarian.

TEVA's revenue model combines professional services billed per farm call and procedure, subscription-like Annual Wellness Packages and Performance Horse Wellness Packages that bundle baseline services and grant a 10% discount on additional services for the remainder of the year, and an e-commerce online store for medication refills, joint supplements, and equine care products offering approximately 10% savings versus phone orders. Customer acquisition is driven by educational content marketing through TEVApedia (50+ articles), the Healthy for Life seminar series at Morven Park (300+ attendees in 2019), community sponsorships, and social media. The practice reported 2,669 farm calls and 3,450 exams in 2019, has grown veterinarian headcount to approximately four to five clinicians by 2022, and operates with 51-100 total employees including office and pharmacy staff.

Name

Total Equine Veterinary Associates

Legal name

Total Equine Veterinary Associates, P.C.

Website

https://totalequinevets.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Total Equine Veterinary Associates is a 100% mobile equine veterinary practice based in Leesburg, Virginia, delivering on-farm wellness, diagnostic, surgical, and emergency care to horse owners and equestrian facilities across Northern Virginia and Maryland.

Ownership category

akta.pro rank

Product category

Equine Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Agricultural Services (700)

akta.pro primary industry

Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE)

akta.pro secondary industries

Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK), Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ), Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)

Keywords

• Equine veterinary services
• Mobile veterinary practice
• Equine healthcare
• Veterinary diagnostics
• Equine wellness programs

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Veterinary Services: On-farm veterinary services including wellness exams, lameness evaluations, emergency services, dentistry, acupuncture, gastroscopy, surgery, and vaccinations. Services offered to individual horse owners and barns throughout Northern Virginia and Maryland.
2. Wellness Packages: Annual wellness packages bundled by horse type (pasture horses, pleasure horses, moderate work athletes, high performance athletes). Includes basic annual services with discounted services for rest of year.
3. Online Store - Products and Refills: Online pharmacy and product sales with approximately 10% savings over phone ordering. Medication refills, joint supplements, and equine care products available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Total Equine Veterinary Associates (TEVA) is a 100% mobile equine veterinary practice that delivers on-farm veterinary care to horses throughout Northern Virginia and portions of Maryland from its base at Morven Park Equestrian Center in Leesburg, Virginia. The practice offers advanced diagnostic services (EL2 Lameness Locator, on-farm gastroscopy), therapeutic services (shockwave, therapeutic laser, ultrasound), acupuncture, telemedicine consultations, 24/7 emergency care, and bundled annual wellness packages, eliminating the need for clients to transport horses to a clinic.

Product overview

Total Equine Veterinary Associates (TEVA) operates as a full-service, 100% mobile veterinary practice rather than a traditional software product. The company offers a comprehensive portfolio of equine veterinary services organized around horse life stages (young to senior) and work levels (pasture to high performance athletes). Core offerings include on-farm gastroscopy (first in Loudoun County), EL2 Lameness Locator computerized gait analysis, acupuncture, telemedicine consultations, and therapeutic services (shockwave, laser, ultrasound). TEVA bundles services into Annual Wellness Packages and Performance Horse Wellness Packages, sold through an e-commerce online store. The company differentiates through technology (mobile diagnostic equipment) and education (TEVApedia articles, Healthy for Life seminars). No formal product platform with modules exists; the offering is service-based.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Equine Veterinary Care Full-service, 100% mobile veterinary practice providing on-farm equine veterinary care throughout Northern Virginia and portions of Maryland.
• On-Farm Gastroscopy Mobile gastroscopy service performed at the client's farm for diagnosis of Equine Gastric Ulcer Syndrome (EGUS), including sedation and recorded video/photography.
• EL2 Lameness Locator (Equinosis Q) Computerized gait analysis using sensors transmitting data to a tablet for objective lameness evaluation and baseline soundness assessment, using algorithms developed at the University of Missouri.
• Acupuncture Services Equine acupuncture certified by the Chi Institute of Traditional Chinese Veterinary Medicine, combining Eastern and Western approaches for musculoskeletal pain, back pain, laminitis, navicular disease, gastrointestinal disease, and allergies.
• Telemedicine Consultations Virtual veterinary consultations via text or email for minor wounds, hives, minor lameness, uncomplicated fever, and snotty nose, requiring active Veterinarian-Client-Patient Relationship.
• Annual Wellness Packages Bundled annual equine wellness services customized by horse lifestyle (pasture, pleasure, moderate work, high performance), including physical exam, oral exam, nutritional consultation, seasonal counseling, and vaccines, with discounted services for the rest of the year.
• Performance Horse Wellness Package Comprehensive annual package for high performance athletes including Equinosis Lameness Locator computerized gait evaluation, spring and fall vaccines, dentistry, Coggins, fecal egg counts, and 10% discount on all other services throughout the year.
• Shockwave Therapy (ESWT) Extracorporeal Shock Wave Therapy using Versatron system for accelerated healing of musculoskeletal injuries; equipment can be left on farm for 1-2 weeks of daily treatments as prescribed.
• Therapeutic Laser and Ultrasound Three therapeutic lasers and therapeutic ultrasound devices to decrease pain and inflammation while speeding healing; can be left on farm for client-administered treatments.
• On-Site Show Veterinarian Services On-site veterinary coverage at horse shows and competitions, including event coverage and horsemanship judging.
• Equine Ambulance Transport Medical and routine transport services including urgent/emergency transport to equine hospitals and local transport of sick/injured patients to rehab facilities, boarding barns, or home farms.
• Online Store Online platform for purchasing wellness packages, medication refills, and equine health products with approximately 10% savings versus phone orders and next business day availability for most medications.

Quantifiable outcome

• Saved 350 horses from death (colic, choke, severe infection) in 2019 - about one per day
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rutledge FarmcoreGTM or Marketing Partner · 1 January 2019Platinum sponsor for Rutledge Farm Sessions Series. Olympic Medalist Clinics designed to inspire and train aspiring athletes and reinforce TEVA's mission to educate riders - ultimately leading to safer and healthier horses. Partnership continued into 2019.
• Northern Virginia Community College (NOVA)coreStrategic or Co-development PartnerTEVA was chosen from local equine practices based on experience, desire to educate, reputation, and outstanding clientele to participate with the NOVA Veterinary Technician School. Provides 24 hours of large animal veterinary experience toward eventual Virginia state licensure as a veterinary technician.
• Barbados Equestrian TeamcoreStrategic or Co-development PartnerDr. Jay Joyce serves as Official Team Veterinarian. Supported the team at Central American and Caribbean (CAC) Games 2018 and Pan Am Games 2019. Journey with team spans approximately 10 years.
• BraveHearts Therapeutic Riding & Educational CenterminorGTM or Marketing PartnerSecond year supporting BraveHearts 20-mile horseback ride through DC raising awareness to bring an end to veteran suicide. Trail to Zero Ride supports veterans mental health initiatives.
• Loudoun Therapeutic Riding (LTR)minorGTM or Marketing PartnerNominated Dr. Jay Joyce for PATH International Vet of the Year award. TEVA provides ongoing veterinary support for therapeutic riding programs.
• Morven Park Equestrian CentercoreStrategic or Co-development PartnerHeadquarters location for TEVA. Hosts TEVA's Healthy for Life Educational Seminars in Hofmann classroom. Partnership provides convenient access for clients and educational outreach.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Retama Equine Hospital: Equine hospital and ambulatory practice in Texas offering surgery, internal medicine, and on-farm services — comparable in scope to TEVA's mobile specialty model, though serving a different region.
• B.W. Furlong & Associates: Equine veterinary practice based in New Jersey with ambulatory and hospital services, including advanced lameness diagnostics, imaging, and sports medicine — directly comparable to TEVA's mobile specialty equine care model.
• Mid-Atlantic Equine Medical Center: Equine specialty and emergency hospital serving the Mid-Atlantic region with surgery, internal medicine, and ambulatory services — a regional peer whose service mix and geography overlap directly with TEVA.
• Virginia Equine Imaging: Equine diagnostic imaging and sports medicine practice in Virginia — a focused direct peer in TEVA's home market that competes for lameness and performance horse cases.

Regional players

• Piedmont Equine Associates: Virginia-based equine veterinary practice providing ambulatory and clinic services — a directly comparable regional peer operating in adjacent Virginia horse country.

Broad incumbents

• Hagyard Equine Medical Institute: Large Lexington, KY-based equine referral practice with ambulatory, surgery, and sports medicine services — a major incumbent whose ambulatory division competes for the same high-end performance horse clientele TEVA serves.
• Marion DuPont Scott Equine Medical Center (Virginia Tech): University-affiliated equine referral hospital in Leesburg, Virginia — a major specialty incumbent physically located in TEVA's home market that handles complex referral cases TEVA may refer out.
• Rood & Riddle Equine Hospital: One of the largest equine referral hospitals in the U.S., offering surgery, internal medicine, reproduction, and ambulatory services — a broader incumbent in the equine specialty space that overlaps with TEVA's specialist offerings.

Others

• SmartPak Equine: Leading equine supplements and pharmacy retailer with an online store model comparable to TEVA's online pharmacy/refill channel — a relevant adjacent peer for TEVA's product/recurring revenue layer.
• Equinosis (Lameness Locator): Developer of the Equinosis Q EL2 Lameness Locator used by TEVA — an enabling technology partner rather than competitor, but the broader ecosystem of computerized gait analysis is relevant to TEVA's service differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TotalEquineVets
• YouTubeyoutu.be/o1Tkk_CFia4
• Xx.com/TotalEquine
• LinkedInlinkedin.com/company/total-equine-veterinary-associates-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Equine Veterinary Associates