RecycleMe
RecycleMe is a German circular economy consultancy that helps brand manufacturers comply with Extended Producer Responsibility (EPR) regulations across Europe and North America, offering recyclability assessments, compliance services, labeling, and digital platforms like Circular Pro and the RecycleMich consumer app.
- Company typePrivate
- Founded2021
- HeadquartersHerborn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RecycleMe does
RecycleMe GmbH, headquartered in Herborn, Germany, is a circular economy consultancy specializing in Extended Producer Responsibility (EPR) compliance for brand manufacturers and packaging producers. Founded in 2021 as part of the Raan Group, the company advises clients on navigating country-specific packaging, labeling, and recycling regulations across Germany, Austria, France, Spain, Slovakia, Finland, the United States, and Canada. Its service portfolio spans four core modules — Market Trends & Developments (including Legal Watch and PPWR advisory), Compliance Services (EPR registration, reporting, audits, authorized representation), Recyclability assessment (with the circulate°easy online tool and sorting trials via STADLER), and Labelling — supplemented by digital platforms Circular Pro (EPR obligation management) and AuthoriseMe (authorized representative appointment), plus RecyClass and TÜV SÜD certification partnerships.
The firm operates more than 40 specialized consultants across at least nine locations, serving 100+ enterprise customers including Coca-Cola HBC, Henkel, Lidl, Bvlgari, Bonduelle, Villeroy & Boch, and SC Johnson. Its consumer-facing product, the RecycleMich mobile app launched in Austria in 2021, had tracked over 2.3 million correctly disposed packages by September 2024 and was a finalist at Packaging Europe's Sustainability Awards 2024.
RecycleMe generates revenue primarily through professional services engagements priced on a quote basis tailored to client scope, including consulting fees, certification services, and authorized representative retainers. The go-to-market is enterprise field sales with direct consultant engagement, supplemented by partner referrals (STADLER, TÜV SÜD, RecyClass, Reclay) and inbound via website contact forms and free initial consultations. Digital platforms such as Circular Pro and the RecycleMich app represent an emerging managed-services revenue layer on top of the core advisory business.
RecycleMe firmographics
Firmographics- Name
- RecycleMe
- Legal name
- RecycleMe GmbH
- Website
- https://recycleme.eco
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RecycleMe is a German circular economy consultancy that helps brand manufacturers comply with Extended Producer Responsibility (EPR) regulations across Europe and North America, offering recyclability assessments, compliance services, labeling, and digital platforms like Circular Pro and the RecycleMich consumer app.
- Ownership category
- akta.pro rank
RecycleMe industry classification
Industry- Product category
- Environmental Compliance Consulting
- NAICS
- Waste Management and Remediation Services (562), Business Support Services (5614)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Supply Chain & Product Environmental Compliance (RoHS, WEEE, Packaging EPR, Eco-Design/Labeling Regulations) (EUAHABAJ)
- akta.pro secondary industries
- Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL), Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL)
Keywords
Where RecycleMe is headquartered
LocationHeadquarters
- HQ city
- Herborn
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
RecycleMe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- EPR Compliance Consulting Services: Strategic consulting for Extended Producer Responsibility compliance including registration, quantity reporting, obligation analysis, packaging analysis, audits, authorized representative services, and SUP compliance. Services are provided both advisory and implementation capacity.
- Recyclability Assessment Services: Analysis, evaluation, and optimization of packaging recyclability including online assessment tools, extended certification, and sorting tests conducted in partnership with STADLER.
- Market Trends & Advisory Services: Monitoring international legislative developments, Legal Watch services, studies and workshops, PPWR compliance guidance, and deposit system advisory.
- Labelling Services: Support for implementing international requirements for correct packaging labeling
- RecycleMich App Platform: Digital recycling incentive platform enabling producers and manufacturers to incentivize correct recycling of their packaging. Creates connection between manufacturers and consumers for circular economy advancement.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
RecycleMe product offering
Product offeringCore offering
RecycleMe provides Extended Producer Responsibility (EPR) compliance consulting and circular economy advisory services to brand manufacturers and packaging companies across multiple international markets. The company delivers strategic consulting, recyclability assessment, packaging labelling support, and legislative monitoring through expert consulting engagements, digital assessment tools (circulate°easy), and digital compliance platforms (Circular Pro).
Product overview
RecycleMe is an expert organization in international circular economy and Extended Producer Responsibility (EPR) providing consulting and implementation services. The product portfolio includes the circulate°easy online recycling assessment tool and the consumer-facing RecycleMich mobile app (Austria's first recycling incentive app), alongside four core service modules: Market Trends & Developments, Compliance Services, Recyclability Services, and Labelling Services. Additional offerings include the Circular Pro digital platform for EPR obligation management, AuthoriseMe for authorized representative services, and certification partnerships with RecyClass and TÜV SÜD. RecycleMe also offers training services (EPR, recycling fundamentals, eco-design) primarily for the French market. The company operates as part of the Raan Group with offices in Germany, Austria, France, Spain, Slovakia, USA, and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- RecycleMich: Austria's first recycling app that rewards users for correctly disposing of packaging through scanning and provides regional recycling guidance.
Products and services
- Market Trends & Developments
Quantifiable outcome
- 2 million+ packages correctly disposed via RecycleMich app
- +3 more outcomes
Companies that use RecycleMe
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
RecycleMe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
RecycleMe partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- LékocoreLéko is the French take-back system for household packaging. RecycleMe entered the French market in 2023 in partnership with Léko to expand its international service offering and provide EPR compliance support in France.
- STADLERcoreSTADLER is a globally active partner specializing in planning, production, and assembly of turnkey recycling and sorting systems. In partnership with RecycleMe, customers are offered sorting tests under optimal conditions with the latest technology, enabling simulation of packaging behavior in practice with meaningful quantities.
- TÜV SÜDcoreTÜV SÜD is one of the world's leading testing and certification service providers. The partnership combines digital analysis methods with established audit processes to achieve certification for customers in accordance with the TÜV SÜD standard 'Recyclability of packaging'.
- RecyClasscoreRecyClass is a non-profit cross-industry platform committed to developing recyclability of plastic products and packaging. RecycleMe is an official certification partner offering the Recyclability Rate Assessment, which considers both Design for Recycling guidelines and respective infrastructure in authorized countries.
- ReclaycoreUnder the Reclay brand, take-back systems for packaging and many other product categories are operated under Extended Producer Responsibility in countries around the world. This means collecting, sorting, and recycling used products and packaging in Germany, France, Spain, Austria, Slovakia, Canada, and the USA.
- AuthoriseMecoreAuthoriseMe offers an innovative and uncomplicated service for appointing authorized representatives. Companies placing packaging or products on the market in various countries where they do not have their own registered office can fulfill their producer responsibility obligations through this service.
- Circular ProcoreCircular Pro is a digital platform offering overview and processing of all EPR obligations. The platform combines the Group's many years of international expertise with innovative strength and digital aspirations for streamlined compliance management.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
RecycleMe competitors and assessment
Company assessmentDirect peers
- Landbell Group: European EPR compliance scheme operator and consultancy offering packaging, WEEE, and battery compliance services across multiple jurisdictions. Most direct competitor to RecycleMe's cross-border EPR advisory model, with similar producer-side customer base and PRO-style heritage.
- Reclay Group: Sister brand under Raan Group operating take-back systems for packaging in DE, FR, ES, AT, SK, CA, US. While within the same corporate family, it competes for the same producer compliance budget and is functionally the most comparable EPR service organisation in RecycleMe's orbit.
- Valpak: UK-based packaging compliance scheme and consultancy with international compliance-services arm. Provides a comparable cross-border EPR compliance offering, particularly relevant for producers exporting to UK markets that RecycleMe does not currently cover.
Broad incumbents
- Citeo: France's household packaging EPR eco-organisation, also offering eco-design advisory and recyclability guidance to brand owners. A larger incumbent providing overlapping EPR services in a single geography where RecycleMe operates via Valorie SAS.
- Anthesis Group: Global sustainability consultancy providing EPR, packaging, and circular-economy advisory to large multinationals. A larger, well-capitalised player competing for the same producer-side compliance and eco-design budget as RecycleMe.
- EcoAct: International climate and sustainability consultancy (now part of ICF) offering carbon, EPR, and regulatory compliance services. Comparable in serving multinational producers with regulatory-driven sustainability mandates, including PPWR readiness.
- South Pole: Global sustainability advisory offering climate strategy, supply-chain decarbonisation, and regulatory compliance support. Comparable to RecycleMe in serving large multinational sustainability and packaging compliance needs, though with much broader climate scope.
Regional players
- Ecoembes: Spanish packaging PRO that combines operational take-back with advisory services on eco-design and recyclability. Comparable to RecycleMe's offering in the Iberian market, where RecycleMe has a Madrid presence via Gülcan Kisa-Ibrahim's business-development remit.
- Stena Recycling: Nordic recycling and circular-economy services provider operating across Sweden, Denmark, Norway, and internationally. Comparable because it combines operational recycling infrastructure with producer-side advisory — and is the parent of RecycleMe's own sorting-trial partner STADLER.
Emerging players
- Greenomy: European sustainability-regtech platform helping companies automate CSRD, EU Taxonomy, and EPR reporting. An emerging software-led peer whose platforms compete with RecycleMe's Circular Pro and circulate°easy for compliance workflow ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RecycleMe social profiles
Digital presenceRecycleMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
RecycleMe leadership team
Management profileNumber of profiles
Profiles10 records
RecycleMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RecycleMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RecycleMe
What does RecycleMe do?
RecycleMe provides Extended Producer Responsibility (EPR) compliance consulting and circular economy advisory services to brand manufacturers and packaging companies across multiple international markets. The company delivers strategic consulting, recyclability assessment, packaging labelling support, and legislative monitoring through expert consulting engagements, digital assessment tools (circulate°easy), and digital compliance platforms (Circular Pro).
Is RecycleMe a public or private company?
RecycleMe is a private company. It is classified as corporate owned and is currently operating.
When was RecycleMe founded?
RecycleMe was founded in 2021. It employs 11 to 50 people.
Where is RecycleMe based?
RecycleMe is headquartered in Herborn, Germany, in the Europe region.
How does RecycleMe make money?
Five revenue lines are on record. EPR Compliance Consulting Services are the primary driver. The others are recyclability Assessment Services, market Trends & Advisory Services, labelling Services and recycleMich App Platform.
Who are RecycleMe's main competitors?
Direct peers on record are Landbell Group, Reclay Group and Valpak. Broad incumbents are Citeo, Anthesis Group, EcoAct and South Pole. Regional players are Ecoembes and Stena Recycling. Greenomy is listed as an emerging player.
Does RecycleMe have an API?
No public API is recorded for RecycleMe.
What industry is RecycleMe in?
RecycleMe's product category is Environmental Compliance Consulting. Its primary akta.pro industry code is EUAHABAJ, Supply Chain & Product Environmental Compliance (RoHS, WEEE, Packaging EPR, Eco-Design/Labeling Regulations), with a secondary code of EUAHAJAL, Circular Economy & Waste/Materials Reporting (Zero waste, packaging). Its NAICS code is 562 and its SIC code is 4950.