Physique Swimming

What Physique Swimming does

Physique Swimming is a privately-held swimming instruction company founded in 2004 and headquartered in New York City, operating across nine locations in New York City and New Jersey. The company provides a structured, skill-based swimming curriculum for all ages and ability levels, ranging from parent-child introduction classes (Me & My Shadow) through beginner levels, advanced stroke development, and competitive swim team preparation, plus adult swimming lessons. Its core technology is its proprietary curriculum and certified instructor pool, supplemented by the iClass Pro customer portal for online enrollment, scheduling, and account management.

The company generates revenue through four primary streams: semester-based group swimming lessons (recurring subscription, $30–$55 per 30-minute session depending on location), private and semi-private lessons ($65–$170 per session), American Red Cross certification courses including lifeguard training, CPR/AED, and Water Safety Instructor ($120–$525 per course), and event-based revenue from birthday party packages at flagship facilities ($500–$950 per event). Pricing shows a clear NYC premium over NJ locations, with Upper East Side group classes at $55/30-min versus Tewksbury NJ at $30/30-min. The company operates two flagship facilities — Congregation Beth Elohim in Brooklyn (year-round, 7 days/week) and Riverdale Neighborhood House in the Bronx (seasonal, Memorial Day through Labor Day with an Olympic-size outdoor pool) — alongside partner locations at schools and community centers including The Quad Manhattan, CBE Kids Club, Leman Schools, BronxWorks, and Boys & Girls Club of Union County.

Physique Swimming is an independent, founder-operated business with no institutional investment, parent company, or public listing. It holds accredited memberships with the United States Swim School Association (USSSA) and the New York Water Safety Coalition, and is an authorized American Red Cross training provider. The company serves primarily children and youth (core segment), with secondary segments including adults, families, and aspiring aquatic professionals seeking certification. Distribution is hybrid: direct-to-consumer through the website and iClass Pro portal, plus B2B channel partnerships with schools and after-school programs.

Name

Physique Swimming

Legal name

New York Physique Swimming, Inc

Website

https://physiqueswimming.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Physique Swimming is a private, 20-year-old swimming instruction company operating 9 locations across NYC and NJ, serving children, adults, and aspiring aquatic professionals with a skill-based curriculum, private lessons, American Red Cross certification courses, and school after-school program partnerships.

Ownership category

akta.pro rank

Product category

Swimming Instruction Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Swimming instruction
• Swim school
• Swimming lessons
• Water safety training
• Lifeguard certification

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Swimming Lessons: Semester-based group swimming lessons for children and adults at various skill levels, ranging from beginner to advanced. Classes are held weekly at partner facilities.
2. Private Lessons: One-on-one or semi-private swimming instruction available at various locations with premium pricing.
3. Birthday Parties & Events: Pool rental packages for birthday parties at flagship facilities, including party hosting and lifeguard services.
4. American Red Cross Certifications: Training courses for CPR/AED, lifeguarding, water safety instruction, and recertification. Participants receive certifications valid for 2 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Physique Swimming provides progressive swimming instruction for all ages and skill levels, from parent-child toddler classes through adult lessons, at nine partner and flagship facilities across NYC and NJ. The company also operates as an authorized American Red Cross training provider, offering Lifeguard Training, CPR/AED, Water Safety Instructor certification, and recertification courses, supplemented by birthday party packages and semi-annual swim meets.

Product overview

Physique Swimming is a swimming instruction company operating in NYC and NJ offering a skill-based curriculum for swimmers of all ages and abilities. The core product portfolio includes progressive swimming lessons ranging from parent-child programs (Me & My Shadow) through adult lessons, with levels spanning Beginner 1, Beginner 2, Advanced 1, Advanced 2, and Swim Team Prep. These are complemented by American Red Cross certification courses (CPR/AED, Lifeguard Training, Lifeguard Recertification, and Water Safety Instructor). Additional offerings include private lessons, birthday party packages, and semi-annual swim meets. The company operates two flagship facilities—Congregation Beth Elohim in Brooklyn and Riverdale Neighborhood House in the Bronx—alongside partner locations throughout New York and New Jersey.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20+ years of swimming instruction experience

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core.

• The Quad ManhattancoreStrategic or Co-development PartnerExclusive swimming instruction provider for The Quad Manhattan After School program. Classes held at Quad Manhattan facilities for all students including those with disabilities. Group lessons at $115/class, private at $150/class plus $115 annual enrollment fee.
• CBE Kids ClubcoreStrategic or Co-development PartnerAfter school swimming program provider for CBE Kids Club serving K-5th grade students at 10 local elementary schools in Park Slope, Brooklyn. Contact: Ari Wasserman, Director of Camps and After School Programs.
• Congregation Beth ElohimcoreStrategic or Co-development PartnerFlagship Brooklyn facility partnership offering swimming lessons 7 days a week. Also hosts birthday party events at the facility.
• Riverdale Neighborhood HousecoreStrategic or Co-development PartnerFlagship seasonal facility in the Bronx featuring an Olympic-size outdoor pool. Open Memorial Day through Labor Day with lessons, Red Cross training, summer camp, and pool membership options.
• Boys & Girls Club of Union CountycoreStrategic or Co-development PartnerSwimming lessons offered on weekends at the Union, NJ location. Classes available for all ages from Me & My Shadow through adult lessons.
• American Red CrosscoreTechnology or IntegrationAuthorized training provider offering American Red Cross certification courses including Lifeguard Training, CPR/AED, Water Safety Instructor, and recertification programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• U.S. Swim School Association: Industry trade association of which Physique Swimming is a member. Not a competitor; relevant as an industry-ecosystem peer that aggregates swim-school operators and provides shared standards.

Emerging players

• Sunsational Swim School: In-home and community-pool private swim lesson provider with national reach. Comparable in private-lesson focus and flexible scheduling, but operates via mobile instructor model rather than fixed facilities.

Direct peers

• Big Blue Swim School: Multi-location swim school offering year-round lessons with small class sizes and structured curriculum. Comparable in customer demographic, lesson progression, and recurring-revenue model.
• Goldfish Swim School: Largest franchised swim school chain in North America offering curriculum-based lessons for children 4 months to 12 years. Comparable in skill-based curriculum, age-segmented levels, and year-round operation.
• SafeSplash Swim School: Franchised swim instruction brand offering group, semi-private, and private lessons for children and adults. Comparable in tiered curriculum, instructor-led model, and subscription-style lesson packages.
• SwimJim: New York-based swim school with multiple locations providing progressive lesson levels and instructor-led curriculum. Closely comparable in target customers, lesson structure, and metropolitan focus.
• Aqua-Tots Swim School: Multi-location franchised swim school providing year-round lessons for children with structured curriculum. Comparable in lesson-level progression, instructor certification model, and family-segment focus.
• British Swim Centre: NYC-area swim school offering group and private lessons for children and adults with multi-location presence. Directly comparable in curriculum structure, customer segments, and regional footprint to Physique Swimming.
• Emler Swim School: Established regional swim school chain in the Midwest/Texas offering curriculum-based lessons and certification programs. Comparable in multi-decade operating history, structured curriculum, and parent-child lesson offerings.

Broad incumbents

• YMCA (NYC metro): Broad community recreation organization operating aquatics programs including swim lessons and lifeguard training across NYC facilities. Comparable in lessons and ARC certifications but competes as part of a wider membership portfolio rather than specialized swim-school focus.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Physiqueswimming
• Instagraminstagram.com/physiqueswimming
• Xx.com/physiqueswimmer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physique Swimming