What ATdesigns does

ATdesigns (legally AT Designs Insignia Ltd.) is a privately held North American manufacturer of custom metal products and awards, founded in 1976 by Timothy S. Marshall and headquartered in Indio, California, with primary manufacturing operations based in Canada. The company produces a broad catalog of custom items including medals, lapel pins, belt buckles, challenge coins, bag tags, key tags, dog tags, police and automobile badges, plaques, ornaments, pendants, and jewelry, spanning use cases from sports awards and marathon medals to military challenge coins, corporate recognition, golf accessories, and consumer gifting. Its manufacturing process portfolio includes spin cast, die cast, die struck, and photo etch techniques, supplemented by proprietary hand finishing and 3D modeling capabilities that allow conversion of logos and photographs into dimensional metal products.

The company's technology stack is centered on physical manufacturing rather than software: a state-of-the-art Canadian factory with fully-automated spin cast production handles domestic volume, while long-standing overseas factory partnerships produce die struck, enamel, and precious metal (sterling silver, 10K/14K/18K gold) items at higher volumes. A proprietary "Colorific" capability delivers complex photorealistic graphics with matte-on-glossy contrast for premium perceived value. No public API, partner integrations, or AI/ML capabilities are documented; the ordering workflow is quote-based with art preview and human design review prior to production.

ATdesigns makes money through B2B wholesale of custom-manufactured products, primarily via a no-cost, no-inventory reseller/distributor program serving trophy shops, advertising specialty companies, online businesses, and print shops, complemented by direct phone sales (1-800-288-0111) and website quote requests. Pricing is quote-based with low minimum order quantities starting at 25 pieces, and a Rush tier (3-5 day turnaround) has been introduced at additional charge. Revenue streams are transactional and one-time per order rather than recurring or subscription-based, and the company has raised no external funding, has no parent company, and is independently owned and operated.

Name

ATdesigns

Legal name

AT Designs Insignia Ltd.

Website

https://atdesigns.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

ATdesigns (AT Designs Insignia Ltd.) is a North American custom metal products manufacturer founded in 1976, producing medals, pins, buckles, coins, badges, and awards for resellers, military, sports organizations, and corporate clients through wholesale distribution and direct quote-based sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Indio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Product Manufacturing: B2B manufacturing of custom metal products including medals, lapel pins, belt buckles, coins, bag tags, and awards. Products are sold to resellers at wholesale pricing who then sell to end customers.
2. Reseller Program: No-cost reseller program where resellers place orders on behalf of their customers. Resellers pay nothing upfront and only order when they have customer orders, generating revenue through product markup.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ATdesigns (AT Designs Insignia Ltd.) is a North American manufacturer of custom metal products and awards founded in 1976. The company produces medals, lapel pins, belt buckles, coins, bag tags, key tags, dog tags, police badges, automobile badges, plaques, ornaments, jewelry, pendants, bottle openers, recognition awards, and 3D-sculpted products using spin cast, die cast, die struck, and photo etch manufacturing processes. Products are sold primarily wholesale to resellers (trophy shops, online businesses, advertising specialty companies, print shops) who then sell to end customers; consumer inquiries are directed to local resellers.

Product overview

ATdesigns (AT Designs Insignia Ltd.) is a North American manufacturer of custom metal products and awards, in business since 1976. The company operates two manufacturing facilities (one domestic Canadian factory and overseas partnerships) and offers wholesale pricing to resellers. Their core product portfolio spans custom medals and medallions, lapel pins, belt buckles, coins, bag tags, key tags, dog tags, police badges, automobile badges, plaques, ornaments, jewelry, pendants, bottle openers, recognition awards, and custom 3D products. They also provide complementary products including medal ribbons, medal hangers, coin holders, and various packaging solutions. The company specializes in both domestic spin cast products and overseas die-cast/die-struck production, offering low minimum orders (starting at 25 pieces) and the ability to transform logos, photos, and designs into three-dimensional metal products. Their manufacturing processes include antique hand finished, bright hand finished, pewter, photo-etch, die struck, die cast, and precious metal (sterling silver, 10K/14K/18K gold) options.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Medals and Medallions Custom medals and medallions for awards and recognition, available in multiple finishes and processes including antique, bright, pewter, die struck, die cast, and 3D/multi-level sculpting. Manufactured domestically in the company's Canadian factory.
• Custom Lapel Pins Custom lapel pins for promotional recognition, available in bright/antique spin cast, pewter, printed, soft enamel, hard enamel, die struck, and precious metal (gold/sterling silver) finishes.
• Custom Belt Buckles Custom belt buckles manufactured in zinc, pewter, and die cast processes with antique, bright, and pewter finishes, including military-style buckles, photo-etched designs, and custom shapes.
• Custom Coins Custom coins including military challenge coins, corporate recognition coins, and promotional coins available in zinc, pewter, iron die struck, brass die struck, and precious metal (sterling silver, 10K/14K/18K gold) options, sizes 1 inch to 8 inches.
• Custom Bag Tags Custom golf bag tags and accessories including towel holders and hat clips with ball markers, available in antique, bright, pewter, and die cast finishes with leather straps.
• Custom Key Tags, Key Fobs, Key Chains Custom key tags and key chains in antique, bright, pewter, iron die struck, die struck, and photo-printed variants with various attachment options.
• Custom Dog Tags and Lanyards Custom dog tags available in antique zinc, pewter, and aluminum printed options with various attachments including ball chains and key rings.
• Custom Police Badges Custom police badges manufactured in die struck solid brass with hard enamel colors or casted zinc with epoxy color fill, available with military clutch, bar pin, or screw back fasteners.
• Custom Automobile Badges Custom automobile badges in gold plated and antique plated finishes, available in sizes from 2 inches to 8 inches with screw back attachment options.
• Custom Plaque Emblems Custom plaque emblems in zinc and pewter for awards, memorials, and inspirational purposes, including outdoor weather-resistant plaques.
• Custom Keys to the City Corporate and commemorative custom keys to the city gifts with wood plaques and engraving plates available.
• Custom Letter Openers Custom shaped letter openers available in zinc (antique or bright gold, silver, copper) and pewter (natural) finishes, ranging from 5 to 8 inches.
• Custom Christmas Ornaments Custom Christmas ornaments available in zinc hand finished, pewter, and brass etched options, including stock designs with custom dangler attachments and personalization accessories.
• Custom Jewelry Products Custom jewelry including necklaces, bracelets, I.D. bracelets, and rings in pewter, gold, and sterling silver.
• Custom Pendants Custom pendants made in pewter or zinc with bright gold/silver/copper and antique finishes, including silver or gold 16-inch chain with 2-inch extender.
• Custom Bottle Openers Custom bottle openers available in multiple forms including buckles, key tags, and dog tags.
• Custom Recognition Products Custom recognition awards for years of service and other occasions including plaques, lapel pins, and rings.
• Custom Military Products Custom military recognition products including buckles, coins, plaques, lapel pins, and dog tags designed for military, government, and security organizations.
• Custom Uniform Products Custom uniform accessories including belt buckles with company logos for restaurants, bars, hotels, couriers, trucking, factory workers, and healthcare environments.
• Custom Fundraising Products Custom products for fundraising purposes including recognition awards in buckles, coins, ornaments, and dog tags categories.
• Custom Spiritual Gifts Custom spiritual and religious gift items with low minimum quantities and no die or set up charges on most new designs, including patriotic tributes, inspirational awards, and commemorative items.
• Custom Souvenirs and Gifts Custom souvenir products including national treasures, resort rewards, patriotic tributes, inspirational awards, annual collectibles, memorials, and fundraising gifts.
• Custom 3D Products Fully sculpted 3D products with undulating surfaces and greater dimensionality, available for medals, belt buckles, coins, ornaments, golf products, and plaque crests.
• Custom Rush Products (3-5 Days) Full color stickers and rush-manufactured products (medals, lapel pins, key tags, coins, belt buckles, dog tags, ornaments, money clips) with 3-5 day production turnaround and a minimum of 25 pieces.
• Divot Tools Custom golf divot tools available in die cast (zinc) and hand-finished zinc options with antique or bright gold, silver, copper finishes and custom 4-color logos.
• Ladies Belt Buckle Custom ladies belt and belt buckle with elastic band and faux leather front, Velcro fastener, available in sizes S/M and L/XL, 2 inches wide with fully customizable buckle design.
• Championship Bracelet Championship belt style bracelet with miniature customizable buckle center, made from high-quality faux leather with Velcro closure.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Overseas Factory PartnersminorOEM/ Whitelabel/ Licensing PartnerATdesigns maintains forged relationships with overseas factories for producing die struck, enamel, and precious metal pins at higher volumes. This complements their domestic spin cast production.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/ATDesigns
• LinkedInlinkedin.com/company/at-designs-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATdesigns