Upright Digital

What Upright Digital does

Upright Digital is a Houston-based media production and marketing services firm specializing in the energy sector. Founded in 2019, the company operates a vertical-focused media platform built around a network of six energy-themed podcasts (Oilfield 360, The IT Crowd, The Energy Pipeline Podcast, Energy Espresso, In Basin Observations, and PetroNoia), distributed across YouTube, Spotify, Apple Podcasts, and LinkedIn. The network is anchored by deep domain expertise, with hosts and producers possessing decades of combined oil and gas industry experience, and it serves as the primary distribution channel for sponsor messaging.

The company monetizes through three primary revenue streams: podcast sponsorship and advertising, event management (most notably the Global Energy Soiree, an invitation-only networking event held during ADIPEC week at the Emirates Palace Mandarin Oriental in Abu Dhabi), and customized marketing services spanning brand strategy, campaign execution, and performance measurement. Its customer base consists of enterprise energy companies seeking targeted B2B marketing and thought leadership positioning, with Caterpillar Oil & Gas named as the anchor sponsor of The Energy Pipeline Podcast.

Upright Digital's go-to-market is enterprise-focused, relying on direct engagement with senior energy executives, event-driven networking opportunities, and community-led growth through its podcast network. The company operates from a Houston headquarters at 1100 W 23rd and a podcast studio at 800 Gessner Rd, with service reach extending into the United Arab Emirates via its ADIPEC-aligned events. The firm remains privately held with 1-10 employees and has not disclosed external funding rounds or detailed revenue figures.

Name

Upright Digital

Legal name

Upright Digital

Website

https://uprightdigital.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Upright Digital is a Houston-based media production and marketing services firm serving enterprise energy clients through a network of 6+ energy-focused podcasts, branded event management including the ADIPEC-week Global Energy Soiree, and customized B2B marketing services.

Ownership category

akta.pro rank

Product category

Energy Sector Marketing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Podcast Networks & Studio Platforms (MPAIADAC)

akta.pro secondary industry

Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI)

Keywords

• Energy sector marketing
• Podcast production services
• Brand strategy consulting
• Event management services
• Digital media agency

Headquarters

HQ city

The Woodlands

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Podcast Sponsorship: Sponsorship opportunities across the podcast network, including branded content and guest appearances on established shows.
2. Event Management: Organizing and executing premium events such as the Global Energy Soiree, including C-suite networking, exhibitions, and custom events for energy sector clients.
3. Marketing Services: Customized marketing strategies including brand planning, campaign execution, and measurement services for energy sector clients.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Upright Digital is a marketing services and media production company focused on the energy sector. It operates a podcast network of six energy-focused shows (Oilfield 360, The IT Crowd, The Energy Pipeline Podcast, Energy Espresso, PetroNoia, In Basin Observations) and delivers brand strategy, campaign execution, social media management, media planning, and event management services to enterprise energy clients.

Product overview

Upright Digital is a marketing services company and podcast network focused on the energy sector. The company operates a multi-podcast network consisting of six distinct shows covering oil and gas, IT/technology, and energy analysis topics. In addition to podcast production and distribution, Upright Digital offers comprehensive marketing services including brand strategy development, campaign execution, social media management, and event management. Their flagship event is the Global Energy Soiree, an exclusive networking event during ADIPEC week. The product portfolio centers on content marketing through podcasts (Oilfield 360, The IT Crowd, The Energy Pipeline Podcast, Energy Espresso, PetroNoia) combined with marketing strategy, execution, and measurement services, plus event hosting capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Upright Digital Podcast Network: Podcast network offering development, sponsorship opportunities, and guest appearances for brands in the energy industry

Products and services

• Oilfield 360 The Oilfield 360 Podcast offers insider perspectives on leadership and innovation in the oil and gas industry. Covers upstream exploration to downstream refining, including safety protocols, HR practices, drilling operations, and production strategies across the energy sector.
• The IT Crowd A comprehensive podcast resource for industry news, IT consulting, cybersecurity, telecommunications, and management insights designed to drive business forward in the digital landscape, featuring conversations with innovators and problem-solvers shaping the future of IT.
• The Energy Pipeline Podcast A podcast where oil and gas leaders meet real-world industry insight through dynamic conversations and proven experience. Hosted by Josh Lowrey, exploring field operations, hydraulic fracturing, innovation, technology, and sustainability. Sponsored by Caterpillar Oil & Gas.
• Energy Espresso A podcast that uniquely blends energy solutions with coffee culture. Each episode energizes listeners with insightful energy discussions, interviews with industry executives, and explorations of coffee brands and brewing methods.
• PetroNoia A podcast that cuts through energy debate noise with fact-based insights. Each episode breaks down complex topics with clear, balanced perspectives, stripping away agendas to fuel informed discussions, fact over fiction in energy analysis.
• Global Energy Soiree An exclusive, invitation-only evening gathering for senior executives and key stakeholders in the global energy sector during ADIPEC week. Held at Emirates Palace Mandarin Oriental in Abu Dhabi, featuring C-suite networking, exhibitions, and custom event experiences.
• Brand & Plan Services Customized marketing strategy development including target audience analysis, industry trends evaluation, and competitive positioning to drive growth.
• Execution Services Creation and execution of effective marketing campaigns including content creation and social media management to drive engagement and generate leads.
• Measurement Services Data-driven marketing strategies backed by thorough research and analysis, ensuring measurable results and optimized marketing efforts.
• Podcast Development Services Podcast development, sponsorship opportunities, and guest appearances to help amplify brand and message through the Upright Digital Podcast Network.
• Event Management Services Event planning and execution including C-suite networking experiences, exhibitions and festivals, and custom events from concept development through execution.

Quantifiable outcome

• Data-driven marketing strategies with measurable results and optimization capabilities

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Caterpillar Oil & GaskeyGTM or Marketing PartnerCaterpillar Oil & Gas sponsors The Energy Pipeline Podcast, powered by Upright Digital. This partnership provides Caterpillar with brand visibility and thought leadership positioning within the energy sector through dynamic conversations with oil and gas leaders.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hart Energy: Hart Energy operates an extensive portfolio of energy-sector media (publications such as Oil and Gas Investor, E&P) and runs major industry events including its DUG conferences. Like Upright Digital it monetizes energy audiences via content, sponsorships, and live experiences, making it the closest like-for-like incumbent peer.
• Industrial Strength Marketing: Industrial Strength Marketing is a B2B marketing agency focused on industrial and energy-sector clients, offering content marketing, demand generation, and brand strategy. It is a close functional peer to Upright Digital's marketing services arm and competes for the same oil & gas marketing budgets.
• Foxfire Energy Marketing / Foxfire Creative: Foxfire Creative is an oil, gas, and energy marketing agency producing content, brand campaigns, and events for midstream, upstream, and service-company clients. It directly parallels Upright Digital's combination of vertical-specialist marketing services, content production, and event execution.
• Society of Petroleum Engineers (SPE / JPT): The Society of Petroleum Engineers publishes the Journal of Petroleum Technology (JPT) and operates podcasts, technical papers, and energy events. It is a comparable vertical-specialist media organization and competes for attention and sponsorship from the same oil-and-gas executive audience Upright Digital targets.

Broad incumbents

• Endeavor Business Media: Endeavor Business Media is a large B2B media company whose energy vertical includes publications, podcasts, and events serving oil & gas, renewables, and utilities. It overlaps with Upright Digital's energy content-and-events model but operates at much greater scale with a broader industry footprint.
• Energy Intelligence: Energy Intelligence produces subscription research, news, and flagship energy events such as Energy Intelligence Forum serving oil, gas, and power-sector executives. It competes with Upright Digital for senior energy decision-maker mindshare and sponsorship dollars, though at the higher end of the market.
• Reuters Events (Energy): Reuters Events runs large-scale energy conferences and content programs targeting C-suite energy leaders globally. Its flagship events overlap in audience with Upright Digital's Global Energy Soiree, and its editorial energy coverage competes for the same executive sponsors.
• Wood Mackenzie: Wood Mackenzie is an established energy research and advisory firm producing reports, events, and thought-leadership content targeting energy executives and investors. While much larger and research-led, its events and content marketing compete with Upright Digital's premium-experience positioning.
• S&P Global Commodity Insights: S&P Global Commodity Insights (formerly Platts) is a global energy and commodities information business producing news, analytics, podcasts, and events. It is a much larger incumbent in the same energy media space Upright Digital occupies, with a broader oil & gas industry footprint.

Regional players

• Energy Voice: Energy Voice is a UK-focused oil & gas news and events brand covering the North Sea energy industry. It is a comparable vertical-specialist media-and-events operator, but with primary geographic focus on Europe rather than the Houston/UAE corridors Upright Digital dominates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uprtdgtl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upright Digital