Empire Beauty Supply
- Company typePrivate
- Founded1945
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Empire Beauty Supply firmographics
Firmographics- Name
- Empire Beauty Supply
- Legal name
- Empire Beauty
- Website
- https://empirebeautysupply.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Empire Beauty Supply is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Empire Beauty Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Retail Product Sales: Revenue is generated through direct retail sales of beauty and personal care products including haircare, skincare, nail care, and cosmetics to consumers visiting physical store locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Empire Beauty Supply product offering
Product offeringCore offering
Empire Beauty Supply is a brick-and-mortar retail chain selling beauty and personal care products including haircare, skincare, nail care, and cosmetics. The company operates six retail locations across the San Diego area, supported by a warehouse in Lemon Grove, providing in-store shopping with knowledgeable staff assistance and a price match guarantee that includes Amazon.
Product overview
Empire Beauty Supply is a retail beauty supply store operating multiple physical locations in the San Diego area. The company offers a range of beauty products including haircare, skincare, nail care, and cosmetics. They operate as a traditional brick-and-mortar retail business with seven locations across San Diego County, providing in-store shopping with customer service support and a price match guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Beauty Supply Storefronts
Companies that use Empire Beauty Supply
Customer profileSegments1 record
Ideal customer profiles1 record
Empire Beauty Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Empire Beauty Supply partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Empire Beauty Supply competitors and assessment
Company assessmentDirect peers
- Sally Beauty Supply: Largest U.S. specialty beauty supply retailer operating physical stores selling haircare, skincare, nail care, and cosmetics to consumers and professionals — directly comparable product mix, customer base, and channel model to Empire Beauty Supply.
- Armstrong McCall: Specialty beauty supply retailer with a store footprint weighted toward the western U.S., selling professional and retail beauty products. Closest regional direct competitor to Empire Beauty's brick-and-mortar specialty beauty model.
Broad incumbents
- Ulta Beauty: National specialty beauty retailer with a much broader assortment across mass and prestige beauty, plus salon services. Overlaps heavily with Empire Beauty on product categories but operates at vastly greater scale and includes its own e-commerce channel.
- Sephora: Global multi-brand prestige beauty retailer with strong physical and digital presence. Competes with Empire Beauty for the same consumer beauty dollar but skews toward premium brands and a digitally native shopping experience.
- CVS Beauty: Drugstore chain with a substantial beauty and personal care assortment carried across thousands of U.S. locations. A frequent price-match reference for Empire Beauty and a key competitor for convenience-driven beauty purchases.
- Target Beauty: Mass general-merchandise retailer with an expanded beauty assortment and same-day pickup capability. Competes with Empire Beauty for mid-tier beauty shoppers and is one of the price-match reference retailers in the category.
Regional players
- Cosmetic World: Independent beauty supply retailer serving Southern California with multi-store operations focused on haircare, skincare, and cosmetics. Comparable assortment and customer base to Empire Beauty but with overlapping rather than directly competing geography.
- Trade Secret: Specialty beauty supply chain offering haircare, skincare, and cosmetics through physical storefronts. Operates a similar physical-retail beauty-supply model and serves overlapping consumer needs, though concentrated in different U.S. regions.
Emerging players
- Amazon Beauty: Dominant online marketplace for beauty and personal care products. Empire Beauty explicitly price-matches Amazon, treating it as the primary competitive benchmark for its pricing strategy.
- SalonCentric: Professional beauty distribution business selling to licensed salon professionals and stylists. Comparable product categories (haircare, color, nail) and a relevant adjacency for Empire Beauty's stated 'professional and retail' positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Empire Beauty Supply social profiles
Digital presenceEmpire Beauty Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empire Beauty Supply leadership team
Management profileNumber of profiles
Empire Beauty Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empire Beauty Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empire Beauty Supply
What does Empire Beauty Supply do?
Empire Beauty Supply is a brick-and-mortar retail chain selling beauty and personal care products including haircare, skincare, nail care, and cosmetics. The company operates six retail locations across the San Diego area, supported by a warehouse in Lemon Grove, providing in-store shopping with knowledgeable staff assistance and a price match guarantee that includes Amazon.
Is Empire Beauty Supply a public or private company?
Empire Beauty Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Empire Beauty Supply founded?
Empire Beauty Supply was founded in 1945. It employs 1 to 10 people.
Where is Empire Beauty Supply based?
Empire Beauty Supply is headquartered in San Diego, United States, in the North America region.
How does Empire Beauty Supply make money?
One revenue line is on record: retail Product Sales.
Who are Empire Beauty Supply's main competitors?
Direct peers on record are Sally Beauty Supply and Armstrong McCall. Broad incumbents are Ulta Beauty, Sephora, CVS Beauty and Target Beauty. Regional players are Cosmetic World and Trade Secret. Emerging players are Amazon Beauty and SalonCentric.
Does Empire Beauty Supply have an API?
No public API is recorded for Empire Beauty Supply.