Vertical Networks Group

What Vertical Networks Group does

Vertical Networks Group, operating commercially as Creative Hubs Group Pty Ltd, is a privately held Australian digital media company headquartered in Melbourne. The group operates a network of two vertically focused publishing brands: ArtsHub, Australia's leading independent online arts resource built on a 24-year heritage dating to 2001, providing industry news, reviews, events, jobs, courses, and grants for arts professionals and enthusiasts; and ScreenHub, which delivers reviews, guides, and analysis of streaming, film, TV, and gaming content for both industry insiders and general entertainment consumers. Together the brands report a combined audience of 409k average monthly users, 1.5M average monthly social and website views, and 270k social followers, with the company claiming global reach despite Oceania being the primary served market.

The business operates a dual revenue model anchored on advertising, sold through a direct sales motion supplemented by self-serve advertiser contact forms on each brand site, and recurring membership/newsletter subscriptions. The go-to-market is sales-led for enterprise advertising partnerships, with custom membership tiers and weekly newsletter subscriptions (ArtsHub 'Discover' and ScreenHub Weekly) as the recurring layer. Distribution is digital-first through owned web properties (artshub.com.au, screenhub.com.au), email, and social channels managed via Vista Social analytics.

Technology and operations are described only at a surface level: the website stack is built on Wix, content production relies on dedicated editorial teams, and no proprietary technology platform, API, or AI/ML capability is disclosed. The company holds no disclosed patents, partnerships, or third-party integrations, and there is no evidence of funding rounds, acquisitions, or institutional ownership. The company is independently operated with no disclosed leadership team or board in the available source material.

Name

Vertical Networks Group

Legal name

Creative Hubs Group Pty Ltd

Website

https://verticalnetworksgroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Hubs Group, trading as Vertical Networks Group, operates two Australian digital media brands—ArtsHub (arts industry) and ScreenHub (film, TV, gaming)—serving 409k monthly users via advertising sales and newsletter subscriptions.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro industry

PRIMARYBPAMAAAI

News & Content Aggregation Portals

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYBPAMAGAB

Vertical/Specialty Marketplaces

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Digital media publishing
• Arts entertainment content
• Online advertising networks
• Editorial media brands
• Audience brand alignment

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising: Primary revenue stream from advertising partnerships, offering brand alignment opportunities with ArtsHub and ScreenHub audiences.
2. Membership/Subscriptions: Custom membership offerings and newsletter subscriptions for both ArtsHub and ScreenHub brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vertical Networks Group operates Creative Hubs Group, a network of award-winning digital media destinations comprising ArtsHub (Australia's leading independent online resource for the arts industry with a 24-year heritage) and ScreenHub (a destination for reviews, guides and analysis of streaming, film, TV and games). The company monetizes this audience reach through advertising partnerships, custom memberships, and newsletter subscriptions across both brands.

Product overview

Creative Hubs Group operates a network of award-winning digital media destinations consisting of two core publishing brands: ArtsHub and ScreenHub. ArtsHub is Australia's leading independent online resource for the arts industry with 24 years of heritage, offering news, reviews, events, jobs, courses, and grants. ScreenHub provides reviews, guides and analysis of streaming, film, TV and games content. Together these brands attract a global audience interested in arts, culture, entertainment and gaming, with a combined network reaching 409k average monthly users, 1.5 million average monthly social and website views, and 270k social followers.

Differentiator

Problem solved

Functional benefit

Brands

• ArtsHub: The leading destination for the Arts Industry, arts and entertainment lovers. Australia's leading independent online resource dedicated to the world of the arts with industry news, reviews, events, jobs, courses, and grants.
• ScreenHub

Products and services

• ArtsHub Australia's leading independent online resource dedicated to the world of the arts, providing industry news, reviews, events, jobs, courses, and grants. Built upon a 24-year heritage and serving arts industry professionals and enthusiasts.
• ScreenHub The go-to destination for reviews, guides and analysis of streaming, film, TV and games content. Serves insiders seeking entertainment news and general consumers of film and video entertainment, covering both big and small screen content.
• Advertising Partnerships Brand alignment and advertising packages sold to advertisers seeking access to engaged audiences across the ArtsHub and ScreenHub network of arts and entertainment verticals.
• Memberships and Newsletter Subscriptions Custom membership offerings and weekly newsletter subscriptions for the ArtsHub 'Discover' Weekly Newsletter and ScreenHub Weekly Newsletter, providing audience engagement and retention across both brands.

Quantifiable outcome

• 409k Average Network Users per month
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Variety: Global entertainment industry news brand covering film, TV, streaming and media business. Direct content overlap with ScreenHub, but operates at significantly larger scale and as part of a diversified media group.
• IndieWire: US-based entertainment industry publication covering film, TV and digital media. Closely comparable editorial focus to ScreenHub in reviews, industry news and analysis, with similar advertising-supported monetisation.
• The Guardian Australia: Major Australian news outlet with substantial arts and entertainment coverage. Overlaps with both ArtsHub and ScreenHub editorial territory at significantly larger scale and with established subscription/advertising hybrid revenue model.

Direct peers

• Concrete Playground: Australian digital publisher covering arts, culture, entertainment, and city guides. Comparable to ScreenHub's entertainment coverage and ArtsHub's cultural content, monetising through branded content and partnerships.
• PEDESTRIAN Group: Australian digital media group operating multiple vertical brands (music, entertainment, tech, lifestyle). Directly comparable multi-brand digital publishing portfolio model leveraging shared audience and advertising sales infrastructure.
• Broadsheet: Australia-based independent digital media publisher covering arts, culture, food, and city lifestyle. Closely comparable to ArtsHub in being an Australian vertical digital media brand monetising through advertising and audience engagement.
• Junkee Media: Australian youth-culture digital media company with editorial coverage spanning music, arts, entertainment, and culture. Operates a similar vertical-publishing advertising model with comparable target audiences to Creative Hubs Group's brands.

Emerging players

• Rotten Tomatoes: Entertainment reviews and aggregation platform with mass consumer reach. Competes for the same review-seeking audience as ScreenHub, but at a much larger scale across film/TV/games.
• IMDb: Amazon-owned entertainment database with reviews and editorial content covering film, TV, and games. Competes with ScreenHub for entertainment-information-seeking audiences globally.

Regional players

• Mumbrella: Asia-Pacific focused media, marketing and advertising industry publication. Adjacent to Creative Hubs Group's arts/entertainment vertical focus with a comparable digital publisher advertising-sales model, but targeting the marketing/advertising trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/vertical-networks-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertical Networks Group