Vertical Networks Group
Creative Hubs Group, trading as Vertical Networks Group, operates two Australian digital media brands—ArtsHub (arts industry) and ScreenHub (film, TV, gaming)—serving 409k monthly users via advertising sales and newsletter subscriptions.
- Company typePrivate
- Founded2016
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Vertical Networks Group does
Vertical Networks Group, operating commercially as Creative Hubs Group Pty Ltd, is a privately held Australian digital media company headquartered in Melbourne. The group operates a network of two vertically focused publishing brands: ArtsHub, Australia's leading independent online arts resource built on a 24-year heritage dating to 2001, providing industry news, reviews, events, jobs, courses, and grants for arts professionals and enthusiasts; and ScreenHub, which delivers reviews, guides, and analysis of streaming, film, TV, and gaming content for both industry insiders and general entertainment consumers. Together the brands report a combined audience of 409k average monthly users, 1.5M average monthly social and website views, and 270k social followers, with the company claiming global reach despite Oceania being the primary served market.
The business operates a dual revenue model anchored on advertising, sold through a direct sales motion supplemented by self-serve advertiser contact forms on each brand site, and recurring membership/newsletter subscriptions. The go-to-market is sales-led for enterprise advertising partnerships, with custom membership tiers and weekly newsletter subscriptions (ArtsHub 'Discover' and ScreenHub Weekly) as the recurring layer. Distribution is digital-first through owned web properties (artshub.com.au, screenhub.com.au), email, and social channels managed via Vista Social analytics.
Technology and operations are described only at a surface level: the website stack is built on Wix, content production relies on dedicated editorial teams, and no proprietary technology platform, API, or AI/ML capability is disclosed. The company holds no disclosed patents, partnerships, or third-party integrations, and there is no evidence of funding rounds, acquisitions, or institutional ownership. The company is independently operated with no disclosed leadership team or board in the available source material.
Vertical Networks Group firmographics
Firmographics- Name
- Vertical Networks Group
- Legal name
- Creative Hubs Group Pty Ltd
- Website
- https://verticalnetworksgroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Creative Hubs Group, trading as Vertical Networks Group, operates two Australian digital media brands—ArtsHub (arts industry) and ScreenHub (film, TV, gaming)—serving 409k monthly users via advertising sales and newsletter subscriptions.
- Ownership category
- akta.pro rank
Vertical Networks Group industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
- akta.pro secondary industry
- Vertical/Specialty Marketplaces (BPAMAGAB)
Keywords
Where Vertical Networks Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Vertical Networks Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advertising: Primary revenue stream from advertising partnerships, offering brand alignment opportunities with ArtsHub and ScreenHub audiences.
- Membership/Subscriptions: Custom membership offerings and newsletter subscriptions for both ArtsHub and ScreenHub brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Vertical Networks Group product offering
Product offeringCore offering
Vertical Networks Group operates Creative Hubs Group, a network of award-winning digital media destinations comprising ArtsHub (Australia's leading independent online resource for the arts industry with a 24-year heritage) and ScreenHub (a destination for reviews, guides and analysis of streaming, film, TV and games). The company monetizes this audience reach through advertising partnerships, custom memberships, and newsletter subscriptions across both brands.
Product overview
Creative Hubs Group operates a network of award-winning digital media destinations consisting of two core publishing brands: ArtsHub and ScreenHub. ArtsHub is Australia's leading independent online resource for the arts industry with 24 years of heritage, offering news, reviews, events, jobs, courses, and grants. ScreenHub provides reviews, guides and analysis of streaming, film, TV and games content. Together these brands attract a global audience interested in arts, culture, entertainment and gaming, with a combined network reaching 409k average monthly users, 1.5 million average monthly social and website views, and 270k social followers.
Differentiator
Problem solved
Functional benefit
Brands
- ArtsHub: The leading destination for the Arts Industry, arts and entertainment lovers. Australia's leading independent online resource dedicated to the world of the arts with industry news, reviews, events, jobs, courses, and grants.
- ScreenHub
Products and services
- ArtsHub Australia's leading independent online resource dedicated to the world of the arts, providing industry news, reviews, events, jobs, courses, and grants. Built upon a 24-year heritage and serving arts industry professionals and enthusiasts.
- ScreenHub The go-to destination for reviews, guides and analysis of streaming, film, TV and games content. Serves insiders seeking entertainment news and general consumers of film and video entertainment, covering both big and small screen content.
- Advertising Partnerships Brand alignment and advertising packages sold to advertisers seeking access to engaged audiences across the ArtsHub and ScreenHub network of arts and entertainment verticals.
- Memberships and Newsletter Subscriptions Custom membership offerings and weekly newsletter subscriptions for the ArtsHub 'Discover' Weekly Newsletter and ScreenHub Weekly Newsletter, providing audience engagement and retention across both brands.
Quantifiable outcome
- 409k Average Network Users per month
- +2 more outcomes
Companies that use Vertical Networks Group
Customer profileSegments2 records
Ideal customer profiles3 records
Vertical Networks Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vertical Networks Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Vertical Networks Group competitors and assessment
Company assessmentBroad incumbents
- Variety: Global entertainment industry news brand covering film, TV, streaming and media business. Direct content overlap with ScreenHub, but operates at significantly larger scale and as part of a diversified media group.
- IndieWire: US-based entertainment industry publication covering film, TV and digital media. Closely comparable editorial focus to ScreenHub in reviews, industry news and analysis, with similar advertising-supported monetisation.
- The Guardian Australia: Major Australian news outlet with substantial arts and entertainment coverage. Overlaps with both ArtsHub and ScreenHub editorial territory at significantly larger scale and with established subscription/advertising hybrid revenue model.
Direct peers
- Concrete Playground: Australian digital publisher covering arts, culture, entertainment, and city guides. Comparable to ScreenHub's entertainment coverage and ArtsHub's cultural content, monetising through branded content and partnerships.
- PEDESTRIAN Group: Australian digital media group operating multiple vertical brands (music, entertainment, tech, lifestyle). Directly comparable multi-brand digital publishing portfolio model leveraging shared audience and advertising sales infrastructure.
- Broadsheet: Australia-based independent digital media publisher covering arts, culture, food, and city lifestyle. Closely comparable to ArtsHub in being an Australian vertical digital media brand monetising through advertising and audience engagement.
- Junkee Media: Australian youth-culture digital media company with editorial coverage spanning music, arts, entertainment, and culture. Operates a similar vertical-publishing advertising model with comparable target audiences to Creative Hubs Group's brands.
Emerging players
- Rotten Tomatoes: Entertainment reviews and aggregation platform with mass consumer reach. Competes for the same review-seeking audience as ScreenHub, but at a much larger scale across film/TV/games.
- IMDb: Amazon-owned entertainment database with reviews and editorial content covering film, TV, and games. Competes with ScreenHub for entertainment-information-seeking audiences globally.
Regional players
- Mumbrella: Asia-Pacific focused media, marketing and advertising industry publication. Adjacent to Creative Hubs Group's arts/entertainment vertical focus with a comparable digital publisher advertising-sales model, but targeting the marketing/advertising trade.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Vertical Networks Group social profiles
Digital presenceVertical Networks Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertical Networks Group leadership team
Management profileNumber of profiles
Vertical Networks Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Vertical Networks Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertical Networks Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertical Networks Group
What does Vertical Networks Group do?
Vertical Networks Group operates Creative Hubs Group, a network of award-winning digital media destinations comprising ArtsHub (Australia's leading independent online resource for the arts industry with a 24-year heritage) and ScreenHub (a destination for reviews, guides and analysis of streaming, film, TV and games). The company monetizes this audience reach through advertising partnerships, custom memberships, and newsletter subscriptions across both brands.
Is Vertical Networks Group a public or private company?
Vertical Networks Group is a private company. It is classified as unknown and is currently operating.
When was Vertical Networks Group founded?
Vertical Networks Group was founded in 2016. It employs 11 to 50 people.
Where is Vertical Networks Group based?
Vertical Networks Group is headquartered in Melbourne, Australia, in the Oceania region.
How does Vertical Networks Group make money?
Two revenue lines are on record. Advertising is the primary driver. The others are membership/Subscriptions.
Who are Vertical Networks Group's main competitors?
Broad incumbents on record are Variety, IndieWire and The Guardian Australia. Direct peers are Concrete Playground, PEDESTRIAN Group, Broadsheet and Junkee Media. Emerging players are Rotten Tomatoes and IMDb. Mumbrella is listed as a regional player.
Does Vertical Networks Group have an API?
No public API is recorded for Vertical Networks Group.
What industry is Vertical Networks Group in?
Vertical Networks Group's product category is Digital Media Publishing. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals, with a secondary code of BPAMAGAB, Vertical/Specialty Marketplaces. Its NAICS code is 516210.