Rocs

What Rocs does

Rocs AS, trading as ROCS (Rocket Science of Marketing), is a Norwegian MarTech consultancy headquartered at Universitetsgata 2 in Oslo's REBEL building. The firm provides end-to-end marketing technology consulting across certified implementation partnerships with Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud, Adobe Marketing Cloud, and Agillic. Its service mix spans strategic platform selection, technical implementation and integration, customer data platform (CDP) design and build, AI-enabled personalization, and 24/7 monitoring with Power BI dashboards.

The firm's technology surface centers on ROCS Recommender, a proprietary cloud-based AI recommendation engine built on Microsoft Azure Synapse Analytics. Recommender delivers real-time, channel-agnostic personalization across email, SMS, web, and apps and supports a hybrid rule-based plus AI-driven deployment model. Complementary in-house capabilities include Power BI reporting design, Azure data warehousing, AMPscript development inside Salesforce Marketing Cloud, and the deployment of Microsoft Copilot inside Dynamics 365 Journeys for content generation.

Commercially, Rocs operates a project- and retainer-based professional services model with bespoke, quote-driven engagements targeted at Norwegian mid-to-large enterprises. Customer logos span banking (Sparebanken), insurance (Tryg, plus an unnamed Nordic insurer), telecom (Ice, Telia), housing (OBOS), education (BI Handelshøyskolen, VilVite), nonprofits (Plan International Norge, Help), retail (Alfa Sko), consumer goods (Cinderella Eco Group), and performing arts (Riksteatret). GTM is enterprise field sales via direct outreach, vendor referrals from the four platform partners, thought leadership content on rocs.no, and participation in Norwegian industry events such as DynUG and Dialogkonferansen. Revenue is not publicly disclosed.

Name

Rocs

Legal name

Rocs AS

Website

https://rocs.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ROCS (Rocket Science of Marketing) is a Norwegian MarTech consultancy serving mid-to-large Norwegian enterprises with certified implementation, CDP, and AI personalization services across Microsoft Dynamics 365, Salesforce Marketing Cloud, Adobe Marketing Cloud, and Agillic, plus its proprietary ROCS Recommender AI engine.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAFAB

Marketing Automation & Campaign Management CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

Keywords

• Marketing automation consulting
• MarTech implementation services
• Customer data platforms
• AI-powered recommendations
• Data-driven marketing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Technology Consulting and Implementation: ROCS generates revenue by providing strategic consulting, implementation, and operational services for marketing automation and CDP platforms. Services include platform selection advisory, system setup and integration, data preparation and analysis, campaign automation, and ongoing monitoring and optimization. Revenue is project- and retainer-based, reflecting a professional services model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ROCS is a Norwegian marketing technology consultancy that helps enterprises select, implement, integrate, and operate marketing automation and Customer Data Platform (CDP) solutions across Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud, Adobe Marketing Cloud, and Agillic. The firm also sells ROCS Recommender, its own proprietary cloud-based AI recommendation engine built on Azure Synapse Analytics, and delivers complementary services including CDP design, AI/data-driven marketing advisory, 24/7 monitoring, and custom Power BI reporting dashboards.

Product overview

ROCS (Rocket Science of Marketing) is a Norwegian marketing automation consultancy offering a full-stack of MarTech services rather than a single software product. The portfolio centers on certified implementation and consulting expertise across four major Marketing Automation platforms — Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud, Adobe Marketing Cloud, and Agillic — complemented by ROCS Recommender, its own proprietary AI recommendation engine built on Azure Synapse Analytics. Supporting service modules include Marketing Technology Advisory, Customer Data Platform (CDP) design, AI-enabled data-driven marketing, and Power BI monitoring and reporting. ROCS Recommender is positioned as channel-agnostic (working independently of the client's chosen CRM/MA platform), while the platform services cover the full lifecycle from strategy and platform selection through implementation, automation, and optimization.

Differentiator

Problem solved

Functional benefit

Brands

• ROCS Recommender: A cloud-based, channel-independent recommendation engine that combines AI and traditional analytics. Built with Microsoft Azure Synapse Analytics. Can deliver relevant recommendations via email, SMS, web pages, app, and real-time behavioral pop-ups.

Products and services

• ROCS Recommender A cloud-based AI recommendation engine built on Microsoft Azure Synapse Analytics that delivers real-time behavioral personalization across email, SMS, web, and app channels. Supports hybrid rule-based + AI-driven recommendation logic and is platform-agnostic, working independently of the client's chosen CRM or marketing automation tool.
• Microsoft Dynamics 365 Customer Insights Implementation Certified planning, setup, and optimization services for Microsoft Dynamics 365 Customer Insights – Data (unified customer data platform) and Customer Insights – Journeys (real-time journey orchestration), including migration from legacy Outbound Marketing.
• Salesforce Marketing Cloud Implementation Salesforce Marketing Cloud implementation, integration, and optimization services including Journey Builder, Email Studio, Automation Studio, AMPscript scripting, SMS plugin setup, and data warehouse integration.
• Adobe Marketing Cloud Implementation Implementation and optimization of Adobe Marketing Cloud solutions (Adobe Analytics and Adobe Campaign) for data-driven marketing, campaign automation, and customer journey transformation.
• Agillic Marketing Automation Implementation Implementation and management of the Agillic Omnichannel Marketing Automation platform, including migration from prior systems, configuration of automated customer journeys, and multi-channel communication (email, SMS, push).
• Customer Data Platform (CDP) Services Design and implementation of Customer Data Platform solutions that unify, structure, and enrich customer data from multiple sources, including data warehouse modernization and integration with Power BI for visualization.
• Data-Driven Marketing & AI Advisory Strategic and technical advisory plus implementation of AI-enabled data-driven marketing systems, including process automation, machine learning integration, and AI-based customer segmentation, personalization, and predictive analytics.
• Marketing Technology Advisory Strategic and technical advisory for marketing automation platform selection, MarTech stack design, and data-driven marketing strategy, tailored to client needs and ambitions.

Quantifiable outcome

• Generated 10 million NOK in additional revenue for a bank-and-finance client within one year through web behavior identification and cross-selling of identified products.
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Microsoft (Dynamics 365 Customer Insights)coreTechnology or IntegrationROCS is a certified implementation and consulting partner for Microsoft Dynamics 365 Customer Insights (Data and Journeys). They implement, migrate, and optimize the platform for Norwegian clients, including OBOS, Plan Norge, and others. ROCS team members receive regular training on new Microsoft features (e.g., Dynamics Customer Insights course by Malin Martnes in January 2025). ROCS also participates in DynUG (Dynamics User Group Norway) conferences.
• Salesforce (Marketing Cloud)coreTechnology or IntegrationROCS is a Salesforce Marketing Cloud implementation partner, offering setup, integration, content development, reporting, segment and journey optimization, advanced personalization with AMPscript, and health checks for Norwegian enterprises.
• Adobe (Marketing Cloud)coreTechnology or IntegrationROCS is an Adobe Marketing Cloud implementation partner. They have delivered projects including Adobe Analytics and Adobe Campaign implementations for Nordic insurance clients, consolidating data silos and enabling personalized, automated multi-channel campaigns.
• AgilliccoreTechnology or IntegrationROCS is an Agillic Omnichannel Marketing Automation implementation partner. They successfully migrated Riksteatret to the Agillic platform in 3 weeks, enabling personalized audience engagement across Norway's 74 cultural venues.
• Metro Branding ASminorStrategic or Co-development PartnerBrand strategy and communication partner for ROCS insights projects. Metro Branding was responsible for branding and communication in the Alfa Sko customer insights project, while ROCS handled data preparation and analytics.
• Schjærven ReklamebyråminorStrategic or Co-development PartnerCreative agency partner for the BI 'Studieomaten' project, which won 3 gold ANFO MarTech Awards. Schjærven was responsible for the creative development and visual design of the solution, while ROCS handled technical implementation, machine learning, and Salesforce Marketing Cloud integration.
• DynUG (Dynamics User Group Norway)minorGTM or Marketing PartnerDynUG is the Norwegian Microsoft Dynamics user group, part of Common Norge. ROCS participates in DynUG events including the annual Autumn Conference at Scandic Oslo Airport, using the event as a platform to meet prospects and engage in professional discussions on Microsoft Dynamics.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Making Science: Global digital and MarTech consultancy with growing Nordic presence and Adobe, Salesforce, and Google Marketing Platform capabilities. Competes for the same enterprise MarTech and data-driven personalization budgets as ROCS.
• Avanade: Global Microsoft-focused systems integrator (Accenture/Microsoft joint venture) and a direct competitor for Microsoft Dynamics 365 Customer Insights implementation work that anchors a significant portion of ROCS's revenue. Substantially larger and capable of absorbing enterprise-scale engagements.
• Dept: Global digital agency with established operations in Norway (formerly Netcentric Nordic) and deep Adobe/Salesforce credentials. A meaningful competitor for end-to-end digital and MarTech engagements with mid-to-large Nordic enterprises.
• Bouvet: Norwegian IT and digital consultancy with a significant MarTech and data practice, serving many of the same enterprise verticals (banking, insurance, public sector) as ROCS. Substantially larger and broader, but a direct competitor for MarTech implementation and CDP projects in Norway.
• Valtech: Global digital transformation agency with a strong Adobe and Salesforce practice and Nordic presence. Competes with ROCS for Adobe Marketing Cloud, Salesforce Marketing Cloud, and broader MarTech transformation engagements in the Norwegian market.
• Slalom: Global consulting firm with a dedicated MarTech and customer experience practice that competes for enterprise data, CRM, and marketing platform transformation work. Substantially larger and broader, but pursues the same enterprise buyers as ROCS.

Regional players

• Curamando: Swedish MarTech and growth consultancy with a similar boutique profile to ROCS, focused on marketing automation, CDP, and data-driven marketing for Nordic enterprises. Comparable in service mix, vendor partnerships, and senior-led delivery model, but operating from Sweden rather than Norway.
• Knowit: Nordic IT and digital consultancy with operations in Norway, Sweden, Denmark, and Finland. Competes for the same enterprise MarTech and data-driven transformation budgets, with a broader service portfolio spanning strategy, design, and engineering.
• Implement Consulting Group: Nordic management and technology consultancy headquartered in Denmark with Norwegian operations. Competes for enterprise transformation and digital strategy work that often encompasses marketing technology modernization.

Direct peers

• Fifty-Five: Paris-based data-driven marketing consultancy with similar focus on CDP deployment, advanced analytics, and marketing technology transformation for enterprise clients. Highly comparable service mix, though primarily operating in France and southern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rocsno
• Instagraminstagram.com/rocsno
• LinkedInlinkedin.com/company/rocs---rocket-science-of-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocs