Sulphur Mills

What Sulphur Mills does

SML Limited (formerly Sulphur Mills Limited) is a Mumbai-headquartered, privately held agrochemical manufacturer founded in 1960, operating across crop nutrition, crop protection, plant growth regulators, and biologicals. Its product portfolio spans water-soluble fertilizers (e.g., Fertis-WG), fungicides (Bulton), insecticides (Imara), herbicides (Pendisul), PGRs (Emerald-Z), and biological solutions, sold primarily under the Reap brand across more than 80 countries through multiple business units (SML, Sumil, R3 Crop Care, NourishAg, Krishinnova) and an international arm that includes a Brazil-based subsidiary.

The company's underlying technology is centred on proprietary, research-driven formulation science, including next-generation, largely solvent-free agri boosters designed to improve nutrient uptake efficiency, reduce cost per acre, and lower residues and toxicity compared to conventional formulations. R&D output includes multiple patents, and the company is positioned around sustainable agriculture themes — soil health, climate resilience, and biological alternatives — though no AI/ML or digital-farming platform capabilities are evidenced in the available data.

Commercially, SML generates revenue through one-time sales of agricultural inputs to a highly fragmented base of global farmers and growers. Go-to-market is overwhelmingly channel-driven: the company relies on a widespread network of channel partners and distributors in 80+ countries, supplemented by a direct Farm Advisory program for farmer engagement. Regional pricing is set by distributors and is not publicly disclosed. No revenue, funding, ownership, or M&A data is disclosed, and the company remains privately held under founder Deepak Shah as Chairman and Managing Director.

Name

Sulphur Mills

Legal name

SML Limited (Formerly known as Sulphur Mills Limited)

Website

https://sulphurmills.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SML Limited (formerly Sulphur Mills Limited) is a Mumbai-based, privately held agrochemical manufacturer founded in 1960, producing fertilizers, crop protection chemicals, plant growth regulators, and biologicals sold under the Reap brand across more than 80 countries via a channel partner network.

Ownership category

akta.pro rank

Product category

Agricultural Crop Solutions

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Crop Protection Formulations (EC, SC, WG, WP, SL) (AFABAIAA)

akta.pro secondary industry

Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)

Keywords

• Crop nutrition
• Crop protection
• Agricultural formulations
• Plant growth regulators
• Biological crop solutions

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Product Sales: Sale of agricultural solutions including crop nutrition (fertilizers), crop protection (herbicides, insecticides, fungicides), PGR, and biologicals to farmers and agricultural businesses globally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SML Limited (formerly Sulphur Mills Limited) manufactures and sells agricultural chemical and biological formulations, including water-soluble fertilisers, fungicides, insecticides, herbicides, plant growth regulators, and biological solutions. Products are organised across Crop Nutrition, Crop Protection, PGR, and Biologicals categories and distributed in over 80 countries under brands such as Reap, with a focus on solvent-free, environmentally friendly formulations designed to improve nutrient uptake efficiency and crop yield.

Product overview

SML Limited (formerly Sulphur Mills Limited) offers a diversified portfolio of agricultural solutions organised into three main categories: Crop Nutrition (fertilisers such as Fertis-WG), Crop Protection (fungicides including Bulton, insecticides such as Imara, and herbicides such as Pendisul), and Biologicals. The company operates multiple business units including SML, Sumil, R3 Crop Care, NourishAg, and Krishinnova. Products are sold under brands like Reap and are distributed across 80+ countries. The company emphasises sustainable, solvent-free formulations with environmentally friendly profiles, targeting improved productivity and quality for farmers.

Differentiator

Problem solved

Functional benefit

Brands

• Reap: Reap brand is recognised for quality, which helps nourish and shield and increase growth and yield. The vibrant green leaf symbolises agriculture's life force and the ecosystem's interconnectedness. Reap brings a smile of prosperity to farmers, embodying the company's commitment to harvesting the rewards of labour and contributing to sustainable growth.

Products and services

• Fertis-WG Water-soluble fertiliser product for crop nutrition, designed to improve nutrient uptake efficiency over the crop cycle.
• Bulton Broad-spectrum fungicide for crop protection against fungal diseases.
• Imara Insecticide product for crop protection against insect pests.
• Pendisul Herbicide product for weed control in agricultural crops.
• Emerald-Z Plant growth regulator (PGR) for enhanced crop growth and yield.

Quantifiable outcome

• Products available over greater period of the crop cycle with improved efficacy and efficiency
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Channel Partners (Multiple)coreChannel Partner/ Reseller/ DistributorWidespread partnerships with channel partners enabling distribution of agricultural products across 80+ countries worldwide.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• UPL Limited: India-headquartered global agrochemical major with a broad crop-protection and seed-treatment portfolio sold across more than 140 countries. It is directly comparable to SML on Indian roots, formulation-led model, and global channel-distribution strategy, but operates at materially larger scale.
• Bayer Crop Science: Global agrochemical and seeds major with deep R&D and broad portfolio in crop protection, seeds and digital farming. Comparable to SML as a competitor in the same crop-protection categories across the same 80+ country footprint, though at vastly larger scale and brand strength.
• Syngenta Group: Global agrochemical and seed company with leading crop-protection portfolio across herbicides, fungicides and insecticides. Directly comparable to SML in core product categories and global grower customer base, but with substantially larger R&D and commercial scale.
• Corteva Agriscience: Global pure-play agriculture company combining crop protection with seeds and digital tools. Comparable to SML on crop-protection chemistry competition and global distribution model, though wider in scope and scale.
• FMC Corporation: US-based global agricultural sciences company focused on crop protection, plant health and nutrition technologies. Comparable to SML on insecticide/fungicide/herbicide overlap and channel partner distribution across Latin America, Europe and Asia, but at materially larger scale.

Direct peers

• PI Industries: Indian agrochemical company focused on custom synthesis, formulation and crop-protection chemistry with strong R&D and global distribution. Closely comparable to SML in India-based formulation expertise, multi-country reach, and customer base of global distributors and growers.
• ADAMA Agricultural Solutions: Israel-headquartered global crop-protection company offering herbicides, fungicides, insecticides and PGRs across more than 100 countries. Directly comparable to SML on a formulation-led portfolio, channel-driven distribution, and broad multi-region presence.
• Dhanuka Agritech: Indian agrochemical manufacturer and marketer of crop-protection chemicals, fertilisers and biologicals. Comparable to SML as a domestic Indian peer with a similar India-plus-international distribution model and overlapping product categories.
• Rallis India (Tata): India-listed crop-protection and seeds company within the Tata group with domestic manufacturing and international distribution. Directly comparable to SML in India-based formulation, multi-category crop protection, and channel-led go-to-market in Asia and emerging markets.
• Crystal Crop Protection: Indian agrochemical firm offering crop protection, seeds and agronomy services across South Asia. Comparable to SML as a domestic Indian peer with overlapping insecticide, fungicide and herbicide portfolio and similar distributor-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sulphurmills
• Facebookfacebook.com/Sulphur-Mills-Limited-
• LinkedInlinkedin.com/company/sulphur-mills-ltd-1960

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sulphur Mills