Springboard Hospitality
- Company typePrivate
- Founded2020
- HeadquartersEncino, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Springboard Hospitality firmographics
Firmographics- Name
- Springboard Hospitality
- Legal name
- OLS Hotels and Resorts dba Springboard Hospitality
- Website
- https://springboardhospitality.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Springboard Hospitality industry classification
Industry- Product category
- Hotel Management Services
- NAICS
- Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
- akta.pro secondary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
Keywords
Where Springboard Hospitality is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Springboard Hospitality business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Third-Party Hotel Management Fees: Springboard Hospitality generates revenue by managing hotels on behalf of property owners (owners, developers, investors, asset managers). As a third-party hotel management company, it earns management fees typically structured as a percentage of total hotel revenue and/or incentive fees tied to performance metrics such as GOP (Gross Operating Profit). The company manages both independent/lifestyle hotels and branded properties under franchise agreements with major chains (Hyatt, IHG, Hilton, Wyndham, Marriott, Best Western).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Management fee structure (owner contracts) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Springboard Hospitality product offering
Product offeringCore offering
Springboard Hospitality is a third-party hotel management company and the Lifestyle Division of Hotel Equities that manages independent, lifestyle, and resort hotels on behalf of property owners, developers, investors, and asset managers. It delivers a holistic management platform spanning brand positioning, on-property operations and guest experience, and integrated revenue management, marketing, and sales, and following the May 2025 merger with Hotel Equities the combined entity manages more than 300 hotels across the U.S., Canada, the Caribbean, and Latin America.
Product overview
Springboard Hospitality is a third-party hotel management company and the Lifestyle Division of Hotel Equities, specializing in the management of independent and lifestyle hotels and resorts. The company operates a unified management platform that combines three core service pillars: Brand & Positioning (market-driven positioning, design, and storytelling), Operations & Experience (high-quality operations with distinctive guest experiences), and Revenue & Commercial Strategy (integrated revenue management, marketing, and sales). Following the May 2025 merger with Hotel Equities, the combined entity manages over 300 properties across the U.S., Canada, Caribbean, and Latin America, including branded properties from partners like Hyatt, IHG, Hilton, Wyndham, Marriott, and Best Western, as well as independent properties such as White Sands Hotel, Harbor Court Hotel, Montrose at Beverly Hills, Chamberlain West Hollywood, Hotel Ziggy, The Wildbirch Hotel, and Element Sedona.
Differentiator
Problem solved
Functional benefit
Products and services
- Third-Party Hotel Management Services
- Brand & Positioning Service Pillar
- Operations & Experience Service Pillar
- Revenue & Commercial Strategy Service Pillar
Quantifiable outcome
- 300+ hotels managed across the U.S., Canada, Caribbean, and Latin America post-merger
- +3 more outcomes
Companies that use Springboard Hospitality
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles4 records
Springboard Hospitality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Springboard Hospitality partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Hotel EquitiescoreHotel Equities and Springboard Hospitality completed a strategic merger effective May 1, 2025, with Springboard becoming the Lifestyle Division of Hotel Equities. Springboard CEO Ben Rafter leads the combined entity as CEO, while Hotel Equities' former President and CEO Brad Rahinsky serves as Chairman. The merger combines Hotel Equities' scaled North American hotel portfolio with Springboard's independent, lifestyle, and resort properties, creating a 300+ hotel management company across the U.S., Canada, Caribbean, and Latin America.
- Hyatt HotelsminorSpringboard manages Hyatt-brand hotels as part of its portfolio of branded properties. The company operates as a third-party management company for properties under the Hyatt franchise flag.
- IHG Hotels & ResortsminorSpringboard manages IHG-brand hotels (including Hotel St Michael, Element Sedona, voco The Shelby Myrtle Beach) as part of its branded property portfolio under IHG franchise agreements.
- Hilton WorldwideminorSpringboard manages Hilton-brand hotels including Hampton Inn & Suites Maui North Shore and Hilton St. Louis Frontenac under Hilton franchise agreements.
- Wyndham Hotels & ResortsminorSpringboard manages Wyndham-brand hotels including Days Inn Encinitas under Wyndham franchise agreements.
- Marriott InternationalminorSpringboard manages Marriott-brand hotels as part of its branded property portfolio under Marriott franchise agreements.
- Best Western HotelsminorSpringboard manages Best Western brand hotels including Best Western Orlando Gateway and Best Western El Rancho Inn Signature Collection under Best Western franchise agreements.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Springboard Hospitality competitors and assessment
Company assessmentDirect peers
- Pyramid Hotel Group: Hotel management company operating branded and independent full-service, lifestyle, and resort properties — directly comparable as a privately-held third-party operator with similar owner-contract go-to-market.
- Sage Hospitality Group: Denver-based hotel management, investment, and brand company operating boutique and lifestyle hotels (Sage Hotel Management) — directly comparable independent/lifestyle third-party manager serving similar owner profiles.
- Aimbridge Hospitality: The largest third-party hotel management company in the U.S., managing ~1,500 properties across luxury, full-service, resort, and lifestyle segments — directly comparable as a scaled, multi-brand third-party operator serving the same owner/investor base.
- Highgate Hotels: Private hospitality management and real-estate investment company operating hotels, resorts, and lifestyle properties — same management-for-owners model with strong independent/lifestyle positioning similar to Springboard.
- Crescent Hotels & Resorts: Third-party hotel and resort management company with managed/owner partner relationships across the U.S. and Canada — directly comparable B2B management services firm with similar group/resort mix.
- Hersha Hospitality Management: Hotel management arm of Hersha Hospitality Trust operating boutique, lifestyle, and soft-branded urban properties — directly comparable lifestyle-leaning operator now focused on management services.
- HEI Hotels & Resorts: Operator and owner of upscale, independent, and lifestyle-branded hotels (~80+ properties) — directly comparable third-party operator with similar owner-franchise mix and revenue-management focus.
- Davidson Hotels & Resorts: Full-service hotel management and owner services company now operating as a Hyatt entity — historically a direct competitor in the lifestyle/independent third-party manager space.
- PM Hotel Group: Third-party hotel management and advisory firm operating independent, lifestyle, and resort properties — directly comparable B2B manager focused on owner-representation in the lifestyle segment.
Broad incumbents
- Marriott International: Largest global hotel company; relevant as a broad incumbent franchise brand with in-house management ambitions that competes for both owner mandates and guest mind-share against third-party operators like Springboard.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Springboard Hospitality social profiles
Digital presenceSpringboard Hospitality compliance and trust
Trust signalCompliance2 records
Springboard Hospitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Springboard Hospitality leadership team
Management profileNumber of profiles
Profiles3 records
Springboard Hospitality subsidiaries and ownership
Company hierarchySubsidiaries2 records
Springboard Hospitality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Springboard Hospitality M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Springboard Hospitality
What does Springboard Hospitality do?
Springboard Hospitality is a third-party hotel management company and the Lifestyle Division of Hotel Equities that manages independent, lifestyle, and resort hotels on behalf of property owners, developers, investors, and asset managers. It delivers a holistic management platform spanning brand positioning, on-property operations and guest experience, and integrated revenue management, marketing, and sales, and following the May 2025 merger with Hotel Equities the combined entity manages more than 300 hotels across the U.S., Canada, the Caribbean, and Latin America.
Is Springboard Hospitality a public or private company?
Springboard Hospitality is a private company. It is classified as corporate owned and is currently operating.
When was Springboard Hospitality founded?
Springboard Hospitality was founded in 2020. It employs 1,001 to 5,000 people.
Where is Springboard Hospitality based?
Springboard Hospitality is headquartered in Encino, United States, in the North America region.
How does Springboard Hospitality make money?
One revenue line is on record: third-Party Hotel Management Fees.
Who are Springboard Hospitality's main competitors?
Direct peers on record are Pyramid Hotel Group, Sage Hospitality Group, Aimbridge Hospitality, Highgate Hotels, Crescent Hotels & Resorts, Hersha Hospitality Management, HEI Hotels & Resorts, Davidson Hotels & Resorts and PM Hotel Group. Marriott International is listed as a broad incumbent.
Does Springboard Hospitality have an API?
No public API is recorded for Springboard Hospitality.
What industry is Springboard Hospitality in?
Springboard Hospitality's product category is Hotel Management Services. Its primary akta.pro industry code is THAGADAJ, Boutique Resorts (Small-Scale Resorts), with a secondary code of THAGAAAI, Beachfront & Coastal Full-Service Hotels. Its NAICS code is 7211 and its SIC code is 7000.