Trigger Happy Productions
Trigger Happy Productions is a Berlin-based, privately held production company founded in 1996 that exclusively represents 15+ internationally renowned directors in Germany, producing commercials, feature films, documentaries, and events for global brands and agencies.
- Company typePrivate
- Founded1996
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Trigger Happy Productions does
Trigger Happy Productions GmbH is a Berlin-based, privately held film and commercial production company founded in 1996. The firm operates as a full-service production agency exclusively representing 15+ internationally renowned directors in Germany, including Pep Bosch, The Dempseys, David Edwards, Henrik Hansen, Daniel Harder, Sebastian Kortmann, Johan Kramer, Dave Meinert, Paola Morabito, Daniel Perez, Ralf Schmerberg, Tlhonepho Thobejane, and Marlies van der Wel. It produces commercials, feature films, documentaries, music videos, books, exhibitions, and large-scale public events, with capabilities spanning location scouting, casting, advanced SFX, and post-production.
The company's revenue model is professional services, generating production fees from advertising agencies and global brands on a per-project basis. It serves a diversified enterprise client base across automotive (Audi, VW, BMW, Volvo, Honda, Peugeot, Nissan, Hyundai), technology (Apple, Samsung, HP, PlayStation), retail (IKEA, Hornbach, Edeka, Burger King), consumer goods (Coca-Cola, Nivea, Unilever, P&G), fashion (Nike, Levi's, Lacoste), and non-profit sectors. Distribution operates through direct enterprise relationships and partnerships with leading international agencies including BBH, Fallon, BETC, McCann, DDB Berlin, and Heimat. The company is managed by Stephan Vens (Partner/Managing Director/Executive Producer) and Ralf Schmerberg (Partner/Managing Director/Director), with a small core staff of fewer than 10 employees.
Over its 25+ year history, Trigger Happy Productions has accumulated a substantial award portfolio including Cannes Lions (notably the 2009 Titanium & Integrated Lion for Hornbach 'The House of Imagination'), ADC Grand Prix, Effie Global Awards (Audi quattro 'Land of quattro', 2014), D&AD, Eurobest, and Clio Awards. Notable projects include the long-term ENTEGA 'Denkanstöße' campaign (2010-2011), the 'Table of Free Voices' public event (2006), the Berlinale 'HOLY WOOD' typographical installation (2011), and production support for Anton Corbijn and Depeche Mode's 2015 live-DVD.
Trigger Happy Productions firmographics
Firmographics- Name
- Trigger Happy Productions
- Legal name
- Trigger Happy Productions GmbH
- Website
- https://triggerhappyproductions.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trigger Happy Productions is a Berlin-based, privately held production company founded in 1996 that exclusively represents 15+ internationally renowned directors in Germany, producing commercials, feature films, documentaries, and events for global brands and agencies.
- Ownership category
- akta.pro rank
Trigger Happy Productions industry classification
Industry- Product category
- Film and Commercial Production Services
- NAICS
- Other Performing Arts Companies (71119)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
- akta.pro secondary industry
- Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)
Keywords
Where Trigger Happy Productions is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Trigger Happy Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Production Services: Production fees for commercials, films, and documentaries for advertising agencies and brands. Services include location scouting, casting, advanced SFX, and post-production.
- Feature Film and Documentary Production: Production and direction of feature films, short films, and documentaries for various clients and distribution channels.
- Campaign and Event Production: Multi-faceted project series combining happenings, performances, public art, and information events with publications. Includes long-term campaigns like 'Denkanstöße' for ENTEGA.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Trigger Happy Productions product offering
Product offeringCore offering
Trigger Happy Productions is a Berlin-based, full-service production agency that exclusively represents a hand-picked roster of internationally renowned directors in Germany. It produces television commercials, feature films, documentaries, music videos, and integrated campaigns, delivering end-to-end services from location scouting and casting through advanced SFX and post-production for advertising agencies and global brands.
Product overview
Trigger Happy Productions is a Berlin-based film and media production company founded in 1996 that represents a hand-picked selection of internationally renowned directors exclusively in Germany. The company offers a full production service for film/TV projects, including location scouting, casting, and post-production, with capabilities for advanced SFX and on-location filming. Their portfolio spans commercials, feature films, documentaries, books, and exhibitions. They have produced major campaigns such as ENTEGA's 'Denkanstöße' (2010-2011) and organized large-scale events like the 'Table of Free Voices' (2006). The company works with clients including Audi, VW, BMW, Nike, Samsung, and IKEA, and has won numerous awards at Cannes Lions, Clio Awards, and other international festivals.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Production Service Full production service for film/TV projects in Berlin and throughout Germany, including location scouting, casting, and post-production, with capabilities ranging from advanced SFX to on-location filming. Sold on a per-project basis to advertising agencies and global brands.
- Commercial Direction Representation and production services of internationally renowned directors exclusively in Germany, creating television commercials and cinema spots for global brands.
- Feature Film Production Production and direction of feature films in collaboration with the agency's represented directors.
- Documentary Production Production of documentary films, including award-winning works produced with the agency's represented directors.
Companies that use Trigger Happy Productions
Customer profileNamed customers98 records
Segments4 records
Ideal customer profiles2 records
Trigger Happy Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trigger Happy Productions partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Anton CorbijncoreSupported Anton Corbijn and Depeche Mode in shooting their 2015 tour and producing their live-DVD.
- International Film Festival BerlinalecoreCooperated with the International Film Festival Berlinale in 2011, setting up a huge typographical installation 'HOLY WOOD' close to Potsdamer Platz in Berlin. Also distributed books among partners and visitors.
- ENTEGAcoreProduced the long-term campaign 'Denkanstöße' (2010-2011) for green energy supplier ENTEGA. The campaign combined diverse formats including happenings, performances, public art, and information events with elaborately edited publications.
- DDB BerlincoreCooperated with advertising agency DDB Berlin for the 'Denkanstöße' campaign. Ralf Schmerberg was in charge of creative direction for this project.
- Dropping KnowledgecoreProduced the 'Table of Free Voices' event in 2006, a unique public gathering assembling 112 internationally renowned artists, philosophers, scientists, and activists. Dropping Knowledge was founded by Ralf Schmerberg, Cindy Gantz and Jackie Wallace.
- BULLITT ProductionscoreSupported BULLITT Productions and director Diego Contreras to shoot the 'GE - Like Talking to a Wall' experiment at the Berlin Wall. Agency: BBDO.
- Rogue UKcoreProduction partnership for Virgin Media Mobile 'A Fantastic Journey' campaign directed by Sam Brown. Agency: RKCR/Y&R.
- Knucklehead UKcoreProduction partnership for Peugeot 'Something to Watch' campaign directed by Daniel Barber. Agency: EURO RSCG LONDON.
- Gorgeous UKcoreOngoing production partnerships for Honda Asimo campaign (directed by Peter Thwaites) and VW 'A Life in a Day' campaign (directed by Chris Palmer, Agency: Wieden+Kennedy).
- Various International Advertising AgenciescoreWorks with some of the most renowned agencies around the world including SCPF in Barcelona, McCann in Madrid, BBH and Fallon in London, Forman & Bodenfors in Goteborg, BETC Paris, Loducca in Sao Paulo, Publicis Mojo in Sydney, Fuel Amsterdam and Heimat in Berlin.
- BAGAN filmsminorDaniel Perez wrote and directed his first short film 'Archibald's Syndrome' with BAGAN films, broadcast on France Television.
- ESTRO Cancer FoundationminorMarlies van der Wel created '150 years Marie Curie legacy' for ESTRO Cancer Foundation.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Trigger Happy Productions competitors and assessment
Company assessmentDirect peers
- MJZ: Commercial production company representing award-winning directors for advertising campaigns. Comparable in the director representation plus production model serving major global advertisers.
- Anonymous Content: Production company and director management firm producing commercials, feature films, and digital content. Comparable in talent representation model combined with integrated production services for global brands.
- RSA Films: Long-established production company representing directors for commercials, music videos, and films. Comparable in the talent-representation plus full-service commercial production model that THP operates.
- Partizan: International production company with offices worldwide representing directors and producing commercials, music videos, and films. Comparable in representing multiple directors and providing end-to-end commercial production services.
- SMUGGLER London: Production company with a director roster producing commercials, branded content, and films for global brands. Comparable in operating a curated director line-up and winning major international awards.
- Radical Media: Global production company representing directors and producing commercials, films, and branded content. Comparable in representing a curated director roster for commercial work, though at significantly larger scale.
- Cobblestone Films: German commercial and film production company with a director roster serving agencies and brands. Comparable business model: director representation plus full-service production for advertising clients.
- Anorak Film (Berlin): Berlin-based production company representing directors for commercials and branded content in the German market. Directly comparable as a boutique German production house competing for the same agency briefs and director talent.
Broad incumbents
- Stink Studios: Global creative production network producing commercials, branded content, and digital experiences. Comparable in serving global brands with award-caliber commercial production, though broader in scope spanning digital and design.
Regional players
- Iconoclast Berlin: Berlin branch of global production network Iconoclast, representing directors in Germany. Directly comparable to THP's Berlin-based director representation business, with the additional backing of a larger international network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trigger Happy Productions social profiles
Digital presenceTrigger Happy Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trigger Happy Productions leadership team
Management profileNumber of profiles
Profiles5 records
Trigger Happy Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trigger Happy Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trigger Happy Productions
What does Trigger Happy Productions do?
Trigger Happy Productions is a Berlin-based, full-service production agency that exclusively represents a hand-picked roster of internationally renowned directors in Germany. It produces television commercials, feature films, documentaries, music videos, and integrated campaigns, delivering end-to-end services from location scouting and casting through advanced SFX and post-production for advertising agencies and global brands.
Is Trigger Happy Productions a public or private company?
Trigger Happy Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trigger Happy Productions founded?
Trigger Happy Productions was founded in 1996. It employs 1 to 10 people.
Where is Trigger Happy Productions based?
Trigger Happy Productions is headquartered in Berlin, Germany, in the Europe region.
How does Trigger Happy Productions make money?
Three revenue lines are on record. Commercial Production Services are the primary driver. The others are feature Film and Documentary Production and campaign and Event Production.
Who are Trigger Happy Productions's main competitors?
Direct peers on record are MJZ, Anonymous Content, RSA Films, Partizan, SMUGGLER London, Radical Media, Cobblestone Films and Anorak Film (Berlin). Stink Studios is listed as a broad incumbent. Iconoclast Berlin is listed as a regional player.
Does Trigger Happy Productions have an API?
No public API is recorded for Trigger Happy Productions.
What industry is Trigger Happy Productions in?
Trigger Happy Productions's product category is Film and Commercial Production Services. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action), with a secondary code of MPAGAKAF, Special Effects (Pyro, Lasers, Confetti, Fog). Its NAICS code is 71119 and its SIC code is 7812.