Raven Production Management Group

What Raven Production Management Group does

Raven Production Management Group (Raven PMG) is a New Orleans-headquartered, vertically integrated experiential design and fabrication company serving consumer brands, experiential marketing agencies, and major event organizers with turnkey production services. The company operates from a 7-acre Corvus Campus that consolidates design, fabrication, steel-structure engineering, CNC milling, 3D printing, A/V integration, scenic carpentry, large-format printing, custom trucking, and storage under one roof.

The core of Raven PMG's offering is a proprietary modular steel-structure system refined over more than a decade, comprising configurations ranging from compact 16'x20' units deployable by 3 crew in 12 hours to large 35'x48' TAF structures for major festival activations. The company reports completing 150+ installations per year and has built 50+ steel structures over 17 years of operation. At Super Bowl LIX (2025), Raven delivered 29 projects spanning 30 brands, 21 locations, and 16 agencies, deploying 101 team members.

Revenue is generated through project-based design, fabrication, and production fees for experiential brand activations, sponsorship installations, music festival builds, and steel-structure rentals. Customers include Fortune 500 consumer brands (PepsiCo, Bud Light, Google, Samsung, Coca-Cola, Patrόn, LEGO, Levi's, Verizon, Chase, Visa/Wells Fargo, Defender, Jeep), top experiential agencies (Live Nation Experiential, Revolution Marketing, Invisible North, Motive, Cogent), and major music festivals (Coachella, Lollapalooza, Rolling Loud, Bonnaroo, Austin City Limits, Essence) plus marquee live events (Super Bowl, F1 US Grand Prix, NBA All-Star). The company is privately held by three founders—James Dufrene, Chris Berends, and Mélinda Cohen—and operates with no disclosed institutional investment.

Name

Raven Production Management Group

Legal name

Raven Production Management Group

Website

https://ravenpmg.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Raven PMG is a New Orleans-based experiential design and fabrication company delivering turnkey design, proprietary modular steel structures, fabrication, A/V integration, trucking, and printing for brand activations at major US music festivals, Super Bowls, and live events.

Ownership category

akta.pro rank

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Experiential Design & Fabrication Services: Raven PMG generates revenue through project-based design and fabrication fees for experiential brand activations, music festival installations, and sponsorship activations. Services span creative conception, 3D modeling/rendering, technical drawings/engineering, scenic fabrication, A/V integration, and installation. Revenue is earned as one-time project fees with clients including brands, agencies, and festival organizers.
2. Steel Structure Rentals and Custom Builds: The company rents and builds custom modular steel structures for events. Rentals and custom builds are available upon request. Revenue is generated through rental fees and custom fabrication project fees, with structures ranging from 1-container (16'x20') to large custom configurations like the TAF (35'x48').
3. Large Format Printing Services: In-house large-format printing capabilities, graphic file management, prepress and artwork formatting, and installation services are offered as a standalone and bundled service.
4. Trucking and Logistics Services: Custom trucking services including custom trailer fabrication, packing/crating, indoor storage and management, and logistics management for event materials and structures.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Raven PMG is a New Orleans-based experiential design, fabrication, and deployment company that delivers end-to-end production for brand activations and music festival installations. The company combines seven integrated service capabilities—design, fabrication, steel structures, A/V integration, props/vehicles, trucking, and printing—under one roof at a 7-acre campus, executing large-scale project engagements for brands, agencies, and event organizers across the United States.

Product overview

Raven Production Management Group is a New Orleans-based experiential design, fabrication, and deployment company serving the entertainment and brand activation industries. The company operates as an integrated creative studio combining seven core service capabilities: Design (creative conception, 3D modeling, technical engineering), Fabrication (CNC milling, steel/aluminum work, 3D printing, scenic carpentry), Steel Structures (proprietary modular temporary structures with various configurations from 1-Container to TAF), Trucking (in-house fleet with custom trailers, logistics management), A/V Integration (audio, lighting, video, interactive design), Props/Vehicles (CNC/3D printed props, experiential marketing vehicles), and Printing (large format printing, installation). The company deploys projects nationwide for major music festivals (Coachella, Lollapalooza, Rolling Loud, Bonnaroo), brand activations (PepsiCo, Bud Light, Samsung, Google, Coca-Cola), and Super Bowl events. Their Corvus Campus in New Orleans serves as a 7-acre multi-tenant facility supporting the full production lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services
• Fabrication Services
• Steel Structures (Modular Temporary Structures)
• A/V Integration
• Props / Vehicles Fabrication
• Trucking and Logistics Services
• Printing Services

Quantifiable outcome

• 29 projects for 30 brands over 21 locations completed for a single Super Bowl event (LIX, 2025)
• +3 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Flex Design StudiominorOthersFlex Design Studio is a tenant partner at the Corvus Campus in New Orleans. They provide stage, scaffolding, truss, A/V rental, and generator services for events.
• Center StagingminorOthersCenter Staging is a tenant partner at the Corvus Campus, providing A/V rental, audio, video, and lighting services for events.
• Mainstage ProminorOthersMainstage Pro is a tenant partner at the Corvus Campus providing full-service printing services.
• Ultra PrintminorOthersUltra Print is a tenant partner at the Corvus Campus providing printing services.
• Love Good RentalsminorOthersLove Good Rentals is a tenant partner at the Corvus Campus providing event furniture rental services.
• New Orleans Record PressminorOthersNew Orleans Record Press is a tenant partner at the Corvus Campus providing vinyl record manufacturing and pressing plant services.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Freeman: Freeman is one of the largest exhibit, event, and brand experience providers in the world, offering a much broader portfolio including full-service event management, audiovisual, and logistics. Overlaps with Raven's fabrication and event services at much larger scale across enterprise clients.
• GES (Global Experience Specialists): GES is a global event services company offering exhibit design, fabrication, and event production. Provides overlapping fabrication and on-site event services to large enterprises but at far greater scale and broader geographic reach than Raven.

Direct peers

• Sparks: Sparks is a global brand experience agency offering design, fabrication, and deployment of experiential activations for major brands. Compares directly to Raven PMG as a full-service experiential production partner serving similar Fortune 500 brand clients at festivals and live events.
• Optimist: Optimist is a creative-led experiential agency designing immersive brand experiences at major events. Compares through shared brand activation services targeting entertainment and consumer brand sponsorships.
• George P. Johnson (GPJ): GPJ is a large experience marketing agency producing brand experiences, events, and activations worldwide. Comparable business model combining creative, fabrication, and on-site execution for major enterprise brands at live events.
• MKG: MKG is an experiential marketing agency combining creative strategy, production, and digital experiences for major brands. Comparable in offering creative-plus-production activations for the same consumer brand client base at festivals and live events.
• Jack Morton: Jack Morton is one of the largest global brand experience agencies, designing and producing immersive experiential events and installations. Direct competitor with shared enterprise brand client base (PepsiCo, Google, etc.) and similar event-activation focus.
• Derse: Derse is a custom exhibit, event, and environment fabrication company serving enterprise brands with design-through-installation services. Closely comparable in custom fabrication, scenic carpentry, and large-format printing capabilities for events and brand activations.
• Czarnowski Collective: Czarnowski is a custom exhibit and experiential fabrication firm producing branded environments and structural builds for major brands. Directly comparable in fabrication capability (steel structures, scenic fabrication, custom builds) and target customer profile.

Others

• Live Nation Special Events: Live Nation's experiential division produces live events and brand activations at festivals. They are actually one of Raven's GTM partner agencies (Live Nation Experiential), making them an adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raven_pmg
• Facebookfacebook.com/RavenPMG
• LinkedInlinkedin.com/company/raven-pmg
• Instagraminstagram.com/raven_pmg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raven Production Management Group