WTVC News Channel 9

What WTVC News Channel 9 does

WTVC News Channel 9 is a local broadcast television station headquartered in Chattanooga, Tennessee, operating as an ABC affiliate under Sinclair Broadcast Group (NASDAQ: SBGI). Founded in 1958, the station provides local and regional news, weather, sports, traffic, and community-interest programming to viewers in the Chattanooga DMA, including Hamilton and Bradley Counties and adjacent areas in southeast Tennessee and north Georgia. Its product portfolio centers on over-the-air broadcast television, supplemented by iOS and Android mobile applications, newschannel9.com with live streaming, dedicated sub-brands StormTrack 9 and the Stormcam 9 Network for weather, ARC Chattanooga for community news, and editorial franchises including Pay It Forward, Price of Freedom, Crisis in the Classroom, and Connect to Congress. Technical infrastructure includes NextGen TV (ATSC 3.0) advanced broadcasting capabilities and Sinclair Storyline-powered weather data presentation, with national and international news sourced through the Associated Press.

The station is free to viewers over-the-air and distributed through major cable and satellite providers; there is no consumer pricing model. Commercial revenue is generated through two streams: broadcast advertising sold to local and national advertisers across news, weather, sports, and programming breaks, and digital advertising on the station's website and mobile applications, including display, sponsored content, and programmatic formats. The customer base on the revenue side consists of local and regional advertisers — including local businesses, healthcare providers, auto dealers, and political campaigns — seeking integrated multi-platform reach into the Chattanooga market.

WTVC operates without disclosed headcount growth, station-level funding events, M&A activity, or product launches beyond continued multi-platform investment. Operational decisions are executed within Sinclair Broadcast Group's portfolio of local television stations, and station-level financial performance (revenue, ratings, headcount trends) is not publicly disclosed. The station maintains active social media presence on Facebook, YouTube, Instagram, X, and TikTok as audience-development and distribution channels.

Name

WTVC News Channel 9

Legal name

WTVC News Channel 9

Website

https://newschannel9.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

WTVC News Channel 9 is an ABC-affiliated broadcast television station in Chattanooga, Tennessee, owned by Sinclair Broadcast Group, delivering local news, weather, sports, and community programming to viewers in southeast Tennessee and north Georgia across broadcast, mobile, and digital platforms.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local television news
• Broadcast journalism
• Weather forecasting
• Breaking news coverage
• ABC affiliate broadcasting

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Broadcast Advertising: The station generates revenue by selling advertising airtime to local businesses and national advertisers during news broadcasts, weather updates, sports coverage, and programming breaks. This includes local news sponsorships and commercial spots.
2. Digital Advertising: Revenue from digital advertising on the station's website and mobile applications, including display ads, sponsored content, and programmatic advertising.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

WTVC News Channel 9 is a local television news station operating as an ABC affiliate in Chattanooga, Tennessee, delivering local news, weather forecasts, sports coverage, breaking news, and community-interest programming to viewers in the Chattanooga DMA. The station distributes its content via over-the-air broadcast, cable and satellite carriage, mobile applications for iOS and Android, and live streaming on its website at newschannel9.com, with advertising as its primary revenue source.

Product overview

WTVC News Channel 9 is a local television news station operating as an ABC affiliate in Chattanooga, Tennessee. The station operates as part of the Sinclair Broadcast Group and offers a unified news operation delivering local news, weather, sports, entertainment, and breaking news coverage. The product portfolio includes the core broadcast television service, a mobile application for iOS and Android, live streaming capabilities, and comprehensive weather services including radar, hurricane tracking, and the Stormcam 9 Network. The station integrates Sinclair Storyline for weather data presentation.

Differentiator

Problem solved

Functional benefit

Brands

• StormTrack 9: Weather tracking and forecast brand used for meteorological coverage on WTVC
• Stormcam 9 Network
• ARC Chattanooga

Products and services

• WTVC News Channel 9 Broadcast Television Local television news station providing regional news coverage, weather forecasting, sports reporting, and entertainment content for the Chattanooga area and surrounding communities as an ABC affiliate.
• WTVC Mobile App Mobile application for iOS and Android devices providing on-the-go access to local news, weather updates, and breaking news alerts.
• Weather Services (StormTrack 9 and Stormcam 9 Network) Comprehensive weather coverage including current conditions, radar maps, hurricane tracking, Stormcam 9 live camera network, StormTrack 9 blog, pollen count, and NOAA weather radio programming information.
• Watch Live Streaming Live streaming video service allowing viewers to watch WTVC news broadcasts and coverage in real-time.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Sinclair Broadcast GroupcoreOthersSinclair Broadcast Group is the parent company and owner of WTVC News Channel 9. The station operates as part of Sinclair's portfolio of local television stations across the United States. Sinclair provides corporate resources, advertising sales support, and operational infrastructure.
• ABC NetworkcoreStrategic or Co-development PartnerWTVC operates as an ABC affiliate, carrying ABC network programming including national news, primetime entertainment, and sports coverage. This affiliation provides access to national content while the station focuses on local coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sinclair Broadcast Group: Sinclair is the parent company of WTVC and one of the largest US local television broadcasters, operating or providing services to ~190 stations. As the immediate owner, Sinclair is the most direct comparison from a corporate, operational, and strategic perspective.
• Nexstar Media Group: Nexstar is the largest US television broadcaster, owning approximately 200 stations across many DMAs. Comparable as a publicly traded operator of local ABC/NBC/CBS/FOX affiliates with similar broadcast advertising revenue models.
• TEGNA: TEGNA owns 64 local TV stations in 51 US markets and operates a portfolio of network-affiliated stations comparable in size and structure to WTVC, with similar broadcast and digital advertising revenue streams.
• Gray Television: Gray Television operates approximately 180 local TV stations across the US, with many in mid-sized markets comparable to Chattanooga. Direct industry peer operating local broadcast stations with advertising-driven revenue.
• The E.W. Scripps Company: Scripps operates a portfolio of local TV stations and national networks, competing for local advertising dollars with similar station-level broadcast economics to WTVC.
• Cox Media Group: Cox Media Group operates local TV stations, radio stations, and digital advertising properties. Comparable as a multi-platform local media operator with broadcast stations facing similar secular advertising trends.

Direct peers

• WSYX (Sinclair ABC affiliate, Columbus OH): Sinclair-owned ABC affiliate serving the Columbus DMA—structurally and operationally identical to WTVC: same parent, same network affiliation, similar mid-sized US market, advertising-driven revenue model.
• WBMA (Sinclair ABC affiliate, Birmingham AL): Sinclair-owned ABC affiliate in Birmingham, AL. Closest same-network, same-parent peer operating in a Southeastern regional mid-sized market analogous to Chattanooga.
• KATU (Sinclair ABC affiliate, Portland OR): Sinclair-owned ABC affiliate in Portland, Oregon. Comparable Sinclair-affiliate station with similar multi-platform distribution strategy and broadcast advertising revenue model.
• WHTM (Sinclair ABC affiliate, Harrisburg PA): Sinclair-owned ABC affiliate serving the Harrisburg-Lancaster market. Another direct peer station under the same parent company with comparable mid-market local broadcast news operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/newschannelnine
• YouTubeyoutube.com/user/newschannelnine
• Facebookfacebook.com/wtvcnewschannel9
• Instagraminstagram.com/newschannelnine
• TikToktiktok.com/@newschannelnine_
• LinkedInlinkedin.com/company/wtvc-tv-newschannel9

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTVC News Channel 9