What Hoseasons does

Hoseasons is an online marketplace for UK self-catering holiday accommodation, operating as a trading name of Awaze Vacation Rentals Ltd, a private limited company registered in England and Wales (company number 00965389) and headquartered at Trinity House, Riverside Road, Lowestoft, Suffolk. Founded in 1944, the platform lists over 30,000 places to stay across England, Scotland, and Wales, spanning four core accommodation types — lodges, holiday parks, cottages, and boat holidays — and 750+ holiday parks, augmented by nine proprietary branded sub-collections (Magnificent, Autograph, James Collection, Wanderwood, Daisy Door, Bouja, Go Active, Evermore, and Starboard) and themed feature categories such as hot tub breaks, glamping, spa, dog-friendly, romantic, family, and luxury. The booking surface is delivered through hoseasons.co.uk and an iOS/Android mobile app, with a £25 low-deposit and monthly instalment pricing structure, price-match promise, ABTA membership (L4801), and FCA-regulated insurance intermediation via ITC Compliance Limited.

The technology stack is a standard online travel marketplace: property search, listings, guest reviews, transactional booking, payment processing, and a dedicated travel agent login portal for trade distribution. No AI/ML features, public APIs, or proprietary algorithmic capabilities are disclosed in the source material; the platform relies on conventional SEO, content marketing, email, social media, and curated collections for demand generation. Customer support is positioned as 24/7 UK-based.

Commercially, Hoseasons operates a marketplace commission model, taking a take rate on bookings intermediated between individual UK holidaymakers (families, couples, groups, pet owners) and a fragmented base of property operators and holiday park owners. Distribution is multi-channel: direct-to-consumer via web and app, supplemented by travel agent trade partnerships and the operator-facing "Market Through Us" supply program. The brand targets consumer segments spanning budget family breaks to luxury and wellness retreats, with the parent Awaze group providing corporate structure, capital, and broader European portfolio synergies.

Name

Hoseasons

Legal name

Awaze Vacation Rentals Ltd

Website

https://hoseasons.co.uk

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Short description

Hoseasons is a UK-focused online marketplace, founded in 1944 and operated as a trading name of Awaze Vacation Rentals Ltd, listing over 30,000 self-catering properties — lodges, holiday parks, cottages, and boats — for individual UK holidaymakers via a commission-based booking platform with web, mobile, and travel-agent distribution.

Ownership category

akta.pro rank

Product category

Holiday Accommodation Marketplace

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari) (THAAAAAE)

Keywords

• Holiday accommodation booking
• Self-catering holidays
• Holiday parks marketplace
• UK vacation rentals
• Lodges and cottages

Headquarters

HQ city

Lowestoft

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Holiday Accommodation Bookings: Hoseasons acts as a booking intermediary/marketplace, connecting customers with holiday accommodation providers (lodges, holiday parks, cottages, boats) across the UK. Revenue is generated through commissions on completed bookings, with operators listing their properties on the Hoseasons platform to reach customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hoseasons operates an online marketplace for booking UK self-catering holiday accommodations, including lodges, holiday parks, cottages, and boat holidays. The platform aggregates 30,000+ properties across England, Scotland, and Wales from third-party operators and earns revenue through booking commissions. Customers can reserve holidays with a low £25 deposit, pay via monthly instalments, and access ABTA-protected bookings, 24/7 UK support, and a price match promise via the website and mobile app.

Product overview

Hoseasons is a UK holiday accommodation marketplace and booking platform offering over 30,000 places to stay across England, Scotland, and Wales. The platform operates as a portfolio of four core accommodation types—Lodges (log cabins and luxury retreats), Holiday Parks (caravan and park accommodations), Holiday Cottages (self-catering cottages), and Boat Holidays (water-based stays)—augmented by a suite of exclusive branded collections (The Magnificent Collection, Autograph Lodge Holidays, James Collection, Wanderwood Lodges, Daisy Door Cottages, Bouja Luxury Boutique Breaks, Go Active Breaks, Evermore Lodge Holidays, and Starboard Boating Holidays) and themed feature categories (Hot Tub Breaks, Glamping, Spa Breaks, Dog-Friendly Holidays, Romantic Getaways, Family Holidays, and Luxury Collection). Founded in 1944 and now part of Awaze Vacation Rentals Ltd, the company positions itself as the UK's leading self-catering accommodation specialist with 750+ holiday parks, ABTA membership, and a low deposit booking model from £25.

Differentiator

Problem solved

Functional benefit

Brands

• The Magnificent Collection: An exquisite collection of luxury holiday properties
• Autograph Lodge Holidays
• James Collection
• Wanderwood Lodges
• Daisy Door Cottages & Apartments
• Bouja Luxury Boutique Breaks
• Go Active Breaks
• Evermore Lodge Holidays
• Starboard Boating Holidays

Products and services

• Lodges

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Awaze Vacation Rentals LtdcoreOthersHoseasons is a trading name of Awaze Vacation Rentals Ltd, a major UK vacation rentals company. Awaze is the parent company providing corporate structure and ownership for the Hoseasons brand.
• ABTAcoreOthersHoseasons is an ABTA member (membership number L4801), committed to maintaining high service standards by abiding by ABTA's Code of Conduct. Provides consumer protection and dispute resolution services.
• ITC Compliance LimitedminorOthersHoseasons is an appointed representative of ITC Compliance Limited, which is authorised and regulated by the Financial Conduct Authority (registration number 313486). ITC provides advice on and arranges general insurance contracts as an intermediary.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cottages.com: Sister brand under parent Awaze Vacation Rentals Ltd and a direct competitor within UK self-catering holiday bookings. Operates an almost identical cottage marketplace model with overlapping inventory and customer base.
• Sykes Cottages: One of the largest UK self-catering cottage marketplaces, offering a comparable curated-cottage booking experience with similar ABTA-level trust signals and a comparable geographic footprint across the UK and Ireland.
• Haven Holidays: UK holiday park operator with 38+ parks offering caravan and lodge breaks with family entertainment, swimming pools, and kids' clubs — direct overlap with Hoseasons' holiday-park product.
• Parkdean Resorts: UK's largest holiday-park operator with 65+ parks. Competes for the same family and coastal-park demand that Hoseasons serves through its 750+ holiday parks.
• Center Parcs: UK forest-village resort operator offering self-catering lodges with on-site activities. Overlaps with Hoseasons' lodge and family-breaks segments, particularly for short UK breaks.
• Butlin's: UK family-resort operator with three coastal resorts offering self-catering accommodation and entertainment packages. Direct competitor for the UK family holiday market.

Broad incumbents

• Airbnb: Global OTA with a rapidly expanding UK vacation-rental inventory. Competes with Hoseasons for the same UK holidaymaker demand, particularly on unique stays and short-break bookings.
• Vrbo: Expedia-owned global vacation-rental marketplace with growing UK supply. Directly competes for the self-catering family and group holiday segment that Hoseasons targets.
• Booking.com: Global OTA with a sizeable holiday-rental and apartment category in the UK. Competes on discoverability and pricing for self-catering bookings across the same destinations.
• Tripadvisor (Holiday Rentals): Global travel marketplace with a vacation-rental vertical. Indirect competition on discovery and review-driven booking decisions for UK self-catering customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Hoseasons
• Facebookfacebook.com/hoseasons
• LinkedInlinkedin.com/company/hoseasons

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoseasons