MidLantic Marketing Solutions

What MidLantic Marketing Solutions does

Midlantic Marketing Solutions Inc. is a privately-held direct mail marketing services company founded in 1997 and headquartered in Daytona Beach, Florida. The firm operates a vertically integrated service model branded "Design to Mailbox" that combines list management and postal processing, in-house offset and digital printing, graphic design, PURL (personalized URL) microsite development, IVR (interactive voice response), and a call center, all delivered under one roof by an 11-50 person team. Two named customer relationships on the company website come from SMB owners referencing multi-year engagements, and the stated customer segment is horizontal: small to mid-size businesses needing end-to-end direct mail execution rather than a specific vertical. The company sells through a consultative, sales-led B2B motion with quote-based project pricing; no standard price tiers, public revenue figures, funding history, or investor disclosures are available. Distribution of services is direct (no resellers or partners), with marketing presence limited to a company website, social channels (Facebook, YouTube, LinkedIn), an email newsletter, and a client/referral loyalty program; a client portal, JobStream, exists at jobstream.mmsidirect.com for job tracking. Technology differentiators are operational (in-house equipment breadth, single-vendor workflow) rather than AI/ML-driven; no AI capabilities, patents, awards, regulatory actions, M&A, leadership hires, or material restructuring events are disclosed. The firm has operated continuously for approximately three decades at modest regional scale, with no disclosed expansion beyond the United States.

Name

MidLantic Marketing Solutions

Legal name

Midlantic Marketing Solutions Inc.

Website

https://mmsidirect.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Midlantic Marketing Solutions is a privately-held, Daytona Beach-based direct mail services firm serving small to mid-size US businesses with an integrated, in-house stack covering design, printing, postal processing, PURL microsites, IVR, and call center operations under a "Design to Mailbox" model.

Ownership category

akta.pro rank

Product category

Direct Mail Marketing Services

NAICS

Direct Mail Advertising (541860), Advertising Agencies (54181), Telephone Call Centers (56142)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

akta.pro secondary industries

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), Telemarketing & Survey/Market Research Calling (BPAAADAD), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Direct mail marketing
• Commercial printing services
• Graphic design services
• PURL marketing
• Integrated marketing campaigns

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Direct Mail Services: End-to-end direct mail campaign services including list management, postal processing, and postage handling for targeted marketing campaigns.
2. Printing Services: In-house printing capabilities including two-color and four-color offset printing, four-color digital printing, and high-speed black and white laser printing. Jobs are scheduled on appropriate equipment to minimize costs.
3. Graphic Design Services: Creative design services using leading-edge technologies to produce emotionally influential marketing materials.
4. PURL and Web Development: Personalized URL marketing platform development and microsite creation services tied to direct mail campaigns for enhanced tracking and response rates.
5. Call Center and IVR Services: Outbound calling campaigns, inbound call handling, and automated IVR services for lead generation and customer engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MidLantic Marketing Solutions is a full-service direct mail and integrated marketing company that handles every step from creative design through mailbox delivery. Its in-house offerings include list management and postal processing, commercial printing (offset and digital), graphic design, Personalized URL (PURL) microsite development, Interactive Voice Response (IVR) systems, and call center services for outbound and inbound campaigns. The company's 'Design to Mailbox' model bundles these capabilities for B2B clients seeking trackable, multi-channel direct marketing campaigns.

Product overview

MidLantic Marketing Solutions is a direct mail marketing services company offering an integrated suite of services under one roof. The core product portfolio includes Direct Mail (list management and postal processing), Print Services (in-house printing presses), Graphic Design, PURL and Web Development (personalized URL marketing), IVR (automated call handling), and Call Center Services. A client portal called JobStream provides job tracking capabilities. The company positions itself as a full-service 'Design to Mailbox' provider with in-house capabilities across copywriting, market research, and IT.

Differentiator

Problem solved

Functional benefit

Brands

• JobStream: Client portal for job stream management and access

Products and services

• Direct Mail Services End-to-end direct mail campaign management including list management, deduplication, address correction, and final postage paperwork preparation for businesses targeting specific customer segments.
• Commercial Print Services In-house two-color and four-color offset printing, four-color digital printing, and high-speed black and white laser printing, scheduled to the most cost-effective equipment for each job.
• Graphic Design Services Professional graphic design of direct mail pieces and marketing collateral using current design technologies to produce eye-catching, emotionally influential creative.
• PURL and Web Development Personalized URL (PURL) microsite creation that gives each mail recipient a unique trackable landing page, designed to increase direct mail response rates and provide campaign analytics.
• IVR (Interactive Voice Response) Services Automated interactive voice response system that accepts inbound calls and gathers required information, typically tied to PURL-driven direct mail campaigns for lead capture.
• Call Center Services In-house call center staffed by customer service representatives who make outbound calls to prospects and accept inbound calls from leads generated by direct mail and PURL campaigns.
• JobStream Client Portal Online client portal that lets customers log in to track job status and manage their direct mail and integrated marketing projects.

Quantifiable outcome

• PURL marketing more than doubles the average response rate on campaigns
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MidlanticMarketing
• Facebookfacebook.com/MIdlanticMarketing
• LinkedInlinkedin.com/company/midlantic-marketing-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MidLantic Marketing Solutions