What International Technology and Engineering Educators Association (ITEEA) does

International Technology and Engineering Educators Association (ITEEA) is a U.S.-headquartered nonprofit professional membership organization (Reston, Virginia) that serves technology, innovation, design, and engineering educators across K-12, higher education, schools, and corporate partner segments. Its core products are the Engineering byDesign (EbD) PreK-12 curriculum framework aligned to the proprietary Standards for Technological and Engineering Literacy (STEL), the 6E Learning byDesign instructional model, the STEM Center for Teaching and Learning (STEM CTL) professional development division, and the Access LMS (learn.iteea.org). The organization also delivers the Onshape Certification byDesign credentialing program (in partnership with PTC/Onshape and St. Cloud State University), publishes the peer-reviewed Technology and Engineering Education journal and the Journal of Technology Education, and runs recognition programs such as STEM School of Excellence. Member offerings are extended through five official councils (CTETE, CSL, ESC, SSC, TEECA), seven state affiliates, an annual rotating conference, and a June 2026-launched AI Tools workshop.

ITEEA's business model is a diversified membership-and-services mix: subscription recurring membership dues across Professional ($95), Student ($40), Group ($299-$549), and Institutional ($425) tiers; pay-as-you-go professional development workshops ($175-$575 per event) including AI Tools, Virtual EbD, and Onshape Certification; conference registration fees for the annual ITEEA conference and regional affiliate events; publication subscriptions; ITEEA Store merchandise; and Corporate ($499) and Nonprofit ($425) Partner sponsorships. The go-to-market motion is community-led, leveraging the website, multi-channel newsletters (STEM Connections, STEM Essentials, The LISTT), social media (Facebook, Twitter/X, LinkedIn, Instagram, YouTube), and a referral network of state affiliates and councils. Pricing is publicly disclosed and structured to encourage joint-membership penetration at $110 Professional-Joint across CT, KY, MN, NY, OH, RI, and VA.

Underlying technology consists of the Access LMS for curriculum delivery, integrations with Buzz LMS and Google Analytics, and partnerships with Onshape for CAD-based certification. Revenue mechanics are concentrated in annual renewal cycles with the Institutional membership running July 1 to June 30. The organization is governed by a Board of Directors, led by Executive Director/CEO Kelly Dooley with Mark Harrell as STEM CTL Director, and operates as a privately held nonprofit without disclosed parent company or subsidiary structure.

Name

International Technology and Engineering Educators Association (ITEEA)

Legal name

International Technology and Engineering Educators Association

Website

https://iteea.org

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

ITEEA is a nonprofit professional membership association serving K-12 and higher-ed technology and engineering educators, delivering the Engineering byDesign curriculum, STEL standards, professional development workshops, peer-reviewed journals, and credentialing programs through annual subscriptions and event-based revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Membership Dues: Annual membership fees from individual educators, schools, districts, and institutional members. Multiple tiers available including Professional ($95), Student ($40), Group memberships ($299-$549), and Institutional ($425).
2. Professional Development Workshops and Training: Revenue from in-person and virtual workshops including Engineering byDesign training, AI Tools workshops, and Onshape Certification courses. Pricing ranges from $175-$575 per event.
3. Conference Registration: Registration fees for the annual ITEEA conference and regional/state affiliate conferences (VTEEA, MTEEA, NYSTEEA, etc.)
4. Publications and Subscriptions: Revenue from Technology and Engineering Education journal subscriptions and other publications. Members receive complimentary electronic subscription as part of membership.
5. ITEEA Store Products: Sales of promotional materials, merchandise, and curriculum resources through the ITEEA Store marketplace.
6. Partner/Corporate Sponsorship: Corporate partnership fees ($499/year) and sponsorship revenue from events, publications, and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ITEEA sells professional memberships and a PreK-12 STEM curriculum framework (Engineering byDesign) along with the underlying Standards for Technological and Engineering Literacy (STEL). It also delivers paid professional development services, including workshops, the Onshape Certification byDesign program, consulting, and an annual conference, supported by peer-reviewed publications (Technology and Engineering Education journal, Journal of Technology Education).

Product overview

ITEEA operates as a professional membership organization offering a comprehensive suite of products and services for technology, innovation, design, and engineering educators. The core offering is the Engineering byDesign (EbD) PreK-12 curriculum framework, supported by the STEM Center for Teaching and Learning (STEM CTL) which delivers professional development through in-person workshops, virtual training, and the Onshape Certification byDesign program. Additional offerings include the 6E Learning byDesign instructional model, access to the Learning Management System (LMS), and industry certifications. Publications include the Technology and Engineering Education (TEE) journal and Journal of Technology Education (JTE). The organization also provides career resources through Career Connections, recognizes excellence via the STEM School of Excellence program, and hosts the annual ITEEA Conference for professional development and networking.

Differentiator

Problem solved

Functional benefit

Brands

• STEM CTL: STEM Center for Teaching and Learning - professional development and curriculum resources
• Engineering byDesign (EbD)
• 6E Learning byDesign
• Access LMS

Products and services

• ITEEA Professional Membership

Quantifiable outcome

• Standards-aligned curriculum available for PreK-12th grade
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and secondary.

• Connecticut Technology and Engineering Educators Association (CTEEA)coreStrategic or Co-development PartnerState affiliate organization offering joint membership with ITEEA. CTEEA members can join ITEEA as Professional-Joint Members ($110/year) for dual membership benefits.
• Kentucky Technology Education Association (KETEA)coreStrategic or Co-development PartnerState affiliate organization offering joint membership with ITEEA. KETEA members can join ITEEA as Professional-Joint Members for dual membership benefits.
• Minnesota Technology and Engineering Educators Association (MTEEA)coreStrategic or Co-development PartnerState affiliate offering joint memberships for Elementary-Joint and Middle/High-Joint School Group members. MTEEA members receive discounted rates on ITEEA professional development including Virtual EbD workshops ($450 vs $575).
• New York State Technology and Engineering Educators Association (NYSTEEA)coreStrategic or Co-development PartnerState affiliate organization offering joint membership with ITEEA. NYSTEEA members can join ITEEA as Professional-Joint Members for dual membership benefits.
• Ohio Technology and Engineering Educators Association (OTEEA)coreStrategic or Co-development PartnerState affiliate organization offering joint membership with ITEEA. OTEEA members can join ITEEA as Professional-Joint Members for dual membership benefits.
• Rhode Island STEM Coalition (RISTE)coreStrategic or Co-development PartnerState affiliate organization offering joint membership with ITEEA. RISTE members can join ITEEA as Professional-Joint Members for dual membership benefits.
• Virginia Technology and Engineering Educators Association (VTEEA)coreStrategic or Co-development PartnerState affiliate offering joint school group memberships (Elementary-Joint and Middle/High-Joint) and Professional-Joint memberships. VTEEA hosts annual summer conferences and partners on programming including ITEEA Dream Ride: Go Baby Go Style initiative.
• St. Cloud State UniversitysecondaryStrategic or Co-development PartnerEducational partner providing graduate credit (3 credits) through the ITEEA Scholastics Onshape Certification byDesign program. Students can earn graduate credits concurrent with certification preparation.
• Council on Technology and Engineering Teacher Education (CTETE)coreStrategic or Co-development PartnerOfficial ITEEA council focused on teacher preparation programs. CTETE develops curriculum standards, publishes resources, and recognizes excellence in teacher education. Offers awards, news, publications, and resources specific to teacher preparation.
• Council for STEM Leadership (CSL)coreStrategic or Co-development PartnerOfficial ITEEA council focused on STEM leadership. Provides awards, news, and resources for educational leaders in STEM. Supports the STEM Leadership Alliance initiatives.
• Elementary STEM Council (ESC)coreStrategic or Co-development PartnerOfficial ITEEA council focused on elementary STEM education. Offers awards (including Grand Design Challenge), news, and resources for PreK-6 educators. Partners with NASA eClips on curriculum resources.
• Secondary STEM Council (SSC)coreStrategic or Co-development PartnerOfficial ITEEA council focused on secondary STEM education. Provides awards, news, and resources for middle and high school STEM educators.
• Technology and Engineering Education Collegiate Association (TEECA)coreStrategic or Co-development PartnerOfficial ITEEA council focused on collegiate and university-level technology and engineering education. Offers competitions, news, and resources for post-secondary educators and students.
• STEM Leadership AlliancesecondaryStrategic or Co-development PartnerMulti-association coalition including ITEEA, MIT, Challenger Center, NCTM, and other STEM organizations. ITEEA Executive Director participates in speaking roles and booth presence at annual summit focused on advancing STEM education leadership.
• DiscoverEsecondaryStrategic or Co-development PartnerOrganization managing the Future City Competition. ITEEA promotes DiscoverE programs including Engineers Week and the expanding Future City High School competition for students grades 9-12.
• National Aeronautics and Space Administration (NASA) eClipssecondaryStrategic or Co-development PartnerPartnership with NASA eClips for Primary Engineering Design Packet aligned with STEL Technology and Engineering Practices. Resources support PK-2 learners and educators.
• Onshape (PTC)secondaryTechnology or IntegrationOnshape Certification byDesign program enables educators and students to earn Onshape Certified Associate credentials. ITEEA offers semester courses and certification exam vouchers ($50 value for members).
• University of Virginia Make to Learn LaboratorysecondaryStrategic or Co-development PartnerCollaboration on open-source CAD-based curriculum development. Joint initiative developing instructional units as part of Engineering byDesign curriculum with authentic manufacturing experiences for students.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• International Society for Technology in Education (ISTE): ISTE is the leading professional membership organization for educators using technology in teaching, with comparable membership tiers, annual conferences (ISTE Conference & Expo), and standards/framework offerings (ISTE Standards for Students and Educators). It is the closest direct peer to ITEEA in mission, member base, and product mix.
• National Science Teaching Association (NSTA): NSTA is a national professional membership association for K-12 science educators offering journals, conferences, and professional learning similar to ITEEA's model. While focused on science rather than technology/engineering, it competes for the same teacher professional development budgets and conference attendance.
• National Council of Teachers of Mathematics (NCTM): NCTM is a professional membership organization for math educators with a comparable structure: membership tiers, peer-reviewed journals, annual conferences, and standards frameworks. It competes with ITEEA for STEM teacher mindshare and district-level professional development dollars.
• American Society for Engineering Education (ASEE): ASEE is the professional society for engineering education across all levels, including K-12 outreach. Its membership model, conferences (ASEE Annual Conference), and publications mirror ITEEA's structure, with a stronger higher-education tilt. ASEE represents the most natural engineering-education peer.
• Association for Career and Technical Education (ACTE): ACTE is the national professional membership organization for career and technical education (CTE), which overlaps significantly with ITEEA's technology/engineering education member base. ACTE offers comparable membership, conferences, and policy/advocacy resources targeting the same K-12 CTE teacher segment.
• Project Lead The Way (PLTW): PLTW is a leading nonprofit provider of STEM curriculum and teacher training for K-12, with pathways in computer science, engineering, and biomedical science. PLTW directly competes with ITEEA's Engineering byDesign curriculum for district adoption and teacher professional development contracts.

Emerging players

• Code.org: Code.org provides K-12 computer science curriculum, teacher professional development, and the annual Hour of Code. While narrower in focus than ITEEA, it competes for the same teacher training budgets and is a strong emerging player in the technology education space ITEEA serves.

Broad incumbents

• STEM Education Coalition: STEM Education Coalition is a broad advocacy organization representing a wide range of STEM education stakeholders, including ITEEA itself through the STEM Leadership Alliance. It competes with ITEEA for influence and member engagement at the policy/advocacy layer.
• Discovery Education: Discovery Education is a large commercial provider of K-12 digital curriculum and STEM content with broader subject coverage than ITEEA. It competes with ITEEA's curriculum and professional development offerings for district-level contracts and is part of the broader STEM education commercial landscape.

Others

• National STEM Honor Society / Future City Competition (DiscoverE): DiscoverE operates programs including the Future City Competition that ITEEA actively promotes. It is an adjacent ecosystem player — not a direct curriculum competitor — but a partner organization whose programming overlaps with ITEEA's REACH Challenge and other student-facing initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iteeastem
• Xx.com/iteea
• LinkedInlinkedin.com/groups/1787786/profile

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Technology and Engineering Educators Association (ITEEA)