Pilgrim Surf & Supply
Pilgrim Surf + Supply is a Brooklyn-based multi-brand specialty retailer and lifestyle brand founded in 2012, operating e-commerce and three stores (Brooklyn, Tokyo, Kyoto via partner Beams) to sell curated surf, outdoor, and design-led apparel, footwear, accessories, surfboards, and apothecary goods to design-conscious consumers.
- Company typePrivate
- Founded2012
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Pilgrim Surf & Supply does
Pilgrim Surf + Supply, founded in 2012 by Chris and Erin Gentile in Williamsburg, Brooklyn, is a multi-brand specialty retailer and lifestyle brand that combines e-commerce with three physical stores (Brooklyn flagship plus Tokyo and Kyoto locations operated through a partnership with Japanese retailer Beams). The company sells a curated mix across men's and women's apparel, footwear, accessories, apothecary, surf equipment, surfboards, and books, anchored by its own private label Pilgrim alongside roughly 30 third-party brands including Engineered Garments, KEEN, HOKA, Norda, Vans, Orslow, Goldwin, and Nanamica. Revenue mechanics are primarily one-time retail merchandise sales through the owned e-commerce storefront and physical stores, supplemented by limited-edition collaborations (e.g., a 2025 G-SHOCK GLX-5600 exclusive sold only through Beams) and a high-AOV surfboard shaping residency program with boards priced from $1,195 to $2,335. Distribution extends globally through an approved-stockist network that has been actively expanded since 2022, while the brand drives engagement via a surfboard shaper residency, in-store events (film screenings, book launches, board exchanges), a Soundcloud radio property, and seasonal collections such as SS26. The company is private, founder-controlled, and bootstrapped with no disclosed external institutional funding.
Pilgrim Surf & Supply firmographics
Firmographics- Name
- Pilgrim Surf & Supply
- Legal name
- Pilgrim Surf + Supply
- Website
- https://pilgrimsurfsupply.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pilgrim Surf + Supply is a Brooklyn-based multi-brand specialty retailer and lifestyle brand founded in 2012, operating e-commerce and three stores (Brooklyn, Tokyo, Kyoto via partner Beams) to sell curated surf, outdoor, and design-led apparel, footwear, accessories, surfboards, and apothecary goods to design-conscious consumers.
- Ownership category
- akta.pro rank
Pilgrim Surf & Supply industry classification
Industry- Product category
- Specialty Apparel and Surf Retail
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
- akta.pro secondary industries
- Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
Keywords
Where Pilgrim Surf & Supply is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pilgrim Surf & Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail merchandise sales: Revenue generated through direct sales of curated apparel, footwear, accessories, surfboards, apothecary products, books, and magazines through owned e-commerce and physical retail locations. Products span multiple categories including men's and women's clothing, footwear, surf gear, and lifestyle goods.
- Exclusive collaborations and limited editions: Special limited-edition products like the G-SHOCK GLX-5600 watch released to commemorate 10th anniversary, sold exclusively through partner retailers like BEAMS, creating premium one-time purchase opportunities.
- Surfboard shaping residency program: Hosting surfboard shapers in annual residency program, with surfboards available for purchase through the online store, priced from $1,195 to $2,335.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pilgrim brand apparel and accessories |
| Unit Pricing | Pay-as-you-go | Footwear category |
| Unit Pricing | Pay-as-you-go | Surfboards |
| Unit Pricing | Pay-as-you-go | Apothecary and personal care |
| Unit Pricing | Pay-as-you-go | Gift cards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Pilgrim Surf & Supply product offering
Product offeringCore offering
Pilgrim Surf + Supply operates a multi-brand specialty retail business selling curated apparel, footwear, accessories, surfboards, apothecary products, and books through its own e-commerce site and physical stores in Brooklyn, Tokyo, and Kyoto. The company produces its own private label Pilgrim clothing line in small batches alongside a handpicked assortment of third-party brands such as KEEN, Vans, HOKA, Norda, and Engineered Garments. It anchors its offering in surf and outdoor culture, reinforced by an annual surfboard shaper residency program, a radio show, in-store events, and limited-edition collaborations.
Product overview
Pilgrim Surf + Supply is a multi-brand specialty retailer and lifestyle brand founded in 2012, operating as both an e-commerce platform and physical retail locations in Brooklyn, NY and Japan (Tokyo and Kyoto). The company offers a curated mix of its own private label Pilgrim apparel (men's and women's clothing, T-shirts, and accessories) alongside carefully selected third-party brands including footwear (KEEN, Vans, HOKA, Norda, Inov-8), surfboards from various shapers, apothecary and wellness products, surf gear, books, and publications. The brand distinguishes itself through seasonal collections (SS26, AW25), a surfboard shaper residency program, and collaborations like the G-SHOCK 10th anniversary watch. The product portfolio is organized into Men's, Women's, Footwear, Accessories, Apothecary, Surf, Books & Editions, and Surfboards collections, unified by a surf and outdoor lifestyle aesthetic.
Differentiator
Problem solved
Functional benefit
Products and services
- Pilgrim Men's Apparel Private label men's clothing line including jackets, shirts, pants, shorts, T-shirts, sweatshirts, and vests designed for an outdoor and surf-inspired lifestyle.
- Pilgrim Women's Apparel Private label women's clothing collection featuring dresses, tops, pants, shorts, skirts, sweaters, and swimwear with a minimalist outdoor aesthetic.
- Pilgrim Surfboards Curated selection of handcrafted surfboards from independent shapers including Mencel, NM Surfboards, Andreini, Ellis Ericson, Peterson Surfcraft, Hydrodynamica, and Fantastic Acid, priced from $1,195 to $2,335.
- Footwear Multi-brand footwear collection featuring KEEN, Vans, HOKA, Norda, PF Flyers, Malibu Sandals, Bedrock Sandals, and Inov-8, plus exclusive Pilgrim collaborations like KEEN for Pilgrim and Inov-8 for Pilgrim.
- Accessories Accessories including Pilgrim caps, washed canvas totes, gear tote bags, belts, MAKR wallets, Sun Buddies and Hula sunglasses, and beach essentials.
- Apothecary Personal care and wellness products including CBD products from Lookout & Wonderland, Goldies body care, Wonder Valley oils and soaps, Salt and Stone deodorant and body wash, Everyday Oil, Incense of the West, and reef-safe sunscreens from Utu and Zoca.
- Surf Gear Surf equipment including wetsuits, surf gloves, booties, fins, and surfboard accessories from brands like XCEL, Clean Ocean Designs, Dr. Falcone's, Hydrophile, Kassia + Surf, and Yucca Fins.
- Books & Editions Curated selection of surf and outdoor culture publications including Amateurs Magazine, Capturing Kahanamoku, Sam George: Child of Storms, Deep Water by James Bradley, Barry McGee: Reproduction, and surf photography books.
- Gift Cards Digital and physical gift cards available in $25 increments for in-store and online purchases.
- Surfboard Shaper Residency Program Annual residency program hosting independent surfboard shapers (including Ryan Burch, Ellis Ericson, Peter Schroff, Malcolm Campbell, and others), with shaper-designed surfboards available for purchase and accompanying docuseries content.
- G-SHOCK GLX-5600 Limited Edition Watch (10th Anniversary Collaboration) Limited-edition collaborative watch released with Casio G-SHOCK to commemorate Pilgrim's 10th anniversary, available exclusively through BEAMS in Japan.
Companies that use Pilgrim Surf & Supply
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Pilgrim Surf & Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pilgrim Surf & Supply partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Casio G-SHOCKflagshipPilgrim collaborated with Casio G-SHOCK to release an exclusive GLX-5600 watch model commemorating Pilgrim's 10th anniversary in Japan. The special edition features a matte gray colorway inspired by 'winter in New York' with vivid green accents reminiscent of NYC subway display boards. Pre-orders were accepted exclusively through BEAMS.
- BeamscoreStrategic partnership with Japanese retailer Beams began in 2015 when Pilgrim's retail business expanded internationally. This partnership led to the establishment of two Pilgrim stores in Tokyo and Kyoto, Japan. The collaboration continues as Beams serves as exclusive stockist for certain Pilgrim releases in Japan.
- Sun BumminorCollaboration with Sun Bum resulting in exclusive products like The Clip Hat, a surf hat designed for sun protection. Sun Bum is a sun and skincare brand sold through Pilgrim's apothecary section.
- KEEN for PilgrimflagshipExclusive collaboration with KEEN creating Pilgrim-branded footwear, including the Inov-8 for Pilgrim FLYROC 2.0 GTX hiking shoe. The collaboration also includes video content featuring the Jasper Zionic sneaker.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Pilgrim Surf & Supply competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pilgrim Surf & Supply social profiles
Digital presencePilgrim Surf & Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilgrim Surf & Supply leadership team
Management profileNumber of profiles
Profiles2 records
Pilgrim Surf & Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilgrim Surf & Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilgrim Surf & Supply
What does Pilgrim Surf & Supply do?
Pilgrim Surf + Supply operates a multi-brand specialty retail business selling curated apparel, footwear, accessories, surfboards, apothecary products, and books through its own e-commerce site and physical stores in Brooklyn, Tokyo, and Kyoto. The company produces its own private label Pilgrim clothing line in small batches alongside a handpicked assortment of third-party brands such as KEEN, Vans, HOKA, Norda, and Engineered Garments. It anchors its offering in surf and outdoor culture, reinforced by an annual surfboard shaper residency program, a radio show, in-store events, and limited-edition collaborations.
Is Pilgrim Surf & Supply a public or private company?
Pilgrim Surf & Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pilgrim Surf & Supply founded?
Pilgrim Surf & Supply was founded in 2012. It employs 51 to 100 people.
Where is Pilgrim Surf & Supply based?
Pilgrim Surf & Supply is headquartered in Brooklyn, United States, in the North America region.
How does Pilgrim Surf & Supply make money?
Three revenue lines are on record. Retail merchandise sales are the primary driver. The others are exclusive collaborations and limited editions and surfboard shaping residency program.
Does Pilgrim Surf & Supply have an API?
No public API is recorded for Pilgrim Surf & Supply.
What industry is Pilgrim Surf & Supply in?
Pilgrim Surf & Supply's product category is Specialty Apparel and Surf Retail. Its primary akta.pro industry code is CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories), with a secondary code of CRAMAIAE, Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards). Its NAICS code is 45911 and its SIC code is 5600.