Star's Music
Star's Music is a French specialty retailer (founded 1977) of musical instruments and professional audio equipment, operating 12 physical stores across France and Belgium and a multi-language e-commerce platform selling 10,000+ products from 700+ brands to individual musicians, professionals, and DJs.
- Company typePrivate
- Founded1977
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Star's Music does
Star's Music (legally incorporated as TWEETER, sarl) is a French specialty retailer of musical instruments and professional audio equipment, founded in 1977 and headquartered in Paris. The company operates the largest physical music retail network in France, with 12 stores (7 superstores and 5 specialist boutiques) across France and Belgium, complemented by a multi-language e-commerce platform (stars-music.com) available in French, English, German, Dutch, and Spanish. It carries over 10,000 products from more than 700 brands, spanning guitars, basses, amplifiers, keyboards, synthesizers, home-studio equipment, DJ gear, live sound, lighting, drums, orchestral instruments, and accessories, with premium offerings reaching several thousand euros per unit (e.g., Roland VAD716 at €7,399, Taylor 412ce at €2,845).
The business model is direct-to-consumer hardware sales through both physical retail and e-commerce, with B2B (intra-Community EU sales) as a secondary channel. Pricing is structured as individual unit pricing with 3x interest-free financing, free delivery from €89, and 3-year warranty on most instruments, supported by 30-day return policies. Customer segments include individual musicians from beginners to professionals (primary), pro/SMB/institutional buyers, and DJs and club owners. The company employs musician specialists in-store for expert advice, maintains a B2B hotline for enterprise customers, and runs a YouTube channel (StarsMusicLive) for content marketing.
There are no disclosed funding rounds, acquisitions, patents, AI capabilities, or third-party investor relationships. The ownership structure is private with a reported share capital of €2,298,948.06 and no parent company. The company is PCI DSS certified and GDPR compliant, reflecting standard e-commerce and EU data protection practices.
Star's Music firmographics
Firmographics- Name
- Star's Music
- Legal name
- TWEETER, sarl
- Website
- https://stars-music.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Star's Music is a French specialty retailer (founded 1977) of musical instruments and professional audio equipment, operating 12 physical stores across France and Belgium and a multi-language e-commerce platform selling 10,000+ products from 700+ brands to individual musicians, professionals, and DJs.
- Ownership category
- akta.pro rank
Star's Music industry classification
Industry- Product category
- Musical Instrument & Pro Audio Retail
- NAICS
- Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)
- akta.pro secondary industries
- Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC), Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
Keywords
Where Star's Music is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
Star's Music business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Musical Instrument & Equipment Sales: One-time product sales of musical instruments, studio equipment, DJ gear, live sound, lighting, and accessories. The company operates as a multi-brand retailer carrying over 700 brands including Fender, Gibson, Yamaha, Roland, Korg, Pioneer DJ, and many others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Star's Music product offering
Product offeringCore offering
Star's Music is a multi-brand musical instrument and professional audio equipment retailer selling more than 10,000 products from over 700 brands including Fender, Gibson, Yamaha, Roland, Korg, and Pioneer DJ. The company sells guitars, keyboards, synthesizers, home-studio gear, DJ equipment, live sound (PA), lighting, drums, microphones, wind instruments, headphones, HiFi, and accessories through 12 physical stores across France and Belgium plus the stars-music.com e-commerce website. Services include a Custom Shop for bespoke guitar builds and expert advice from in-store musician specialists.
Product overview
Star's Music is a French musical instrument and professional audio equipment retailer operating both physical stores and an e-commerce platform. The company offers a comprehensive portfolio of musical instruments across 16 product categories including Guitars & Basses, Amplifiers & Effects, Keyboards & Pianos, Synths & Samplers, Home-Studio equipment, Headphones, Microphones & Wireless, DJ Equipment, Live Sound (PA), Lighting, Drums & Percussion, Wind & Violin, Kids Instruments, Cables & Accessories, HiFi, and Bundles. The business model combines physical retail (12 stores across France and Belgium as superstores and boutiques) with online sales, offering over 10,000 products from more than 700 brands. Additional services include a Custom Shop for bespoke instrument builds and seasonal sales events.
Differentiator
Problem solved
Functional benefit
Products and services
- Guitars & Basses
Quantifiable outcome
- 30-day satisfaction guarantee
- +1 more outcomes
Companies that use Star's Music
Customer profileSegments3 records
Ideal customer profiles3 records
Star's Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Star's Music partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Star's Music competitors and assessment
Company assessmentDirect peers
- Sweetwater: Sweetwater is the largest US-based music retailer online, known for exceptional customer service and a deep catalog of instruments and pro audio. It is directly comparable in business model (multi-brand retailer with strong digital + service focus) and category coverage, though it does not operate in Star's Music's core European geographies.
- Bax Music: Bax Music is a Netherlands-based music retailer with a French storefront (bax-shop.fr) and a massive catalog of instruments, studio, and DJ equipment. It competes directly with Star's Music across France and Benelux with a hybrid warehouse + showroom model.
- Woodbrass: Woodbrass is a major French online music retailer headquartered in France with a deep catalog of instruments, pro audio, and DJ equipment. It is a direct domestic competitor to Star's Music, with similar multi-brand distribution and a similar customer base of French musicians and pros.
- DV247: DV247 is a France and UK-based music equipment retailer focusing on studio, pro audio, and instruments. It is a direct online competitor with comparable product breadth in the home-studio and pro-audio categories that Star's Music emphasizes.
- Thomann: Thomann is Europe's largest online music instruments and pro audio retailer, headquartered in Germany. It is the most direct competitive threat to Star's Music, offering a similar 700+ brand catalog across instruments, studio, DJ, and live sound categories, with a heavier digital focus and broader pan-European reach.
- SonoVente: SonoVente is a French online music retailer specializing in instruments, studio, and live sound equipment. It is a direct domestic competitor to Star's Music with overlapping target customers in France and similar product categories.
- Andertons Music: Andertons Music is a UK-based musical instrument retailer with a strong YouTube content presence and a catalog spanning guitars, amps, synths, and pro audio. It is directly comparable in operating model (multi-channel retail + content marketing) and competes with Star's Music for European online orders.
Broad incumbents
- Guitar Center: Guitar Center is the largest US-based musical instrument retailer with physical superstores and online sales. It is a broad incumbent in the same retail category and comparable in operating model (superstores + web), though it is not a direct geographic competitor in Europe.
- Sam Ash: Sam Ash is a long-established US musical instrument retailer with physical superstores and online channels. It is a broad incumbent comparable in product breadth and customer base, though primarily operates in the US market and does not directly compete with Star's Music in Europe.
Regional players
- Key Music: Key Music is a Benelux-based musical instrument retailer with physical stores and online sales of instruments, pro audio, and accessories. It is most relevant as a regional peer in Belgium where Star's Music also operates, with overlapping categories and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Star's Music social profiles
Digital presenceStar's Music compliance and trust
Trust signalCompliance2 records
Star's Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Star's Music leadership team
Management profileNumber of profiles
Profiles1 record
Star's Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Star's Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Star's Music
What does Star's Music do?
Star's Music is a multi-brand musical instrument and professional audio equipment retailer selling more than 10,000 products from over 700 brands including Fender, Gibson, Yamaha, Roland, Korg, and Pioneer DJ. The company sells guitars, keyboards, synthesizers, home-studio gear, DJ equipment, live sound (PA), lighting, drums, microphones, wind instruments, headphones, HiFi, and accessories through 12 physical stores across France and Belgium plus the stars-music.com e-commerce website. Services include a Custom Shop for bespoke guitar builds and expert advice from in-store musician specialists.
Is Star's Music a public or private company?
Star's Music is a private company. It is classified as unknown and is currently operating.
When was Star's Music founded?
Star's Music was founded in 1977. It employs 51 to 100 people.
Where is Star's Music based?
Star's Music is headquartered in Paris, France, in the Europe region.
How does Star's Music make money?
One revenue line is on record: musical Instrument & Equipment Sales.
Who are Star's Music's main competitors?
Direct peers on record are Sweetwater, Bax Music, Woodbrass, DV247, Thomann, SonoVente and Andertons Music. Broad incumbents are Guitar Center and Sam Ash. Key Music is listed as a regional player.
Does Star's Music have an API?
No public API is recorded for Star's Music.
What industry is Star's Music in?
Star's Music's product category is Musical Instrument & Pro Audio Retail. Its primary akta.pro industry code is CRALAEAA, Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra), with a secondary code of CRALAEAC, Pro Audio & Recording Equipment Retail (MI-adjacent). Its NAICS code is 459140 and its SIC code is 5945.