htk academy
- Company typePrivate
- Founded1987
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
htk academy firmographics
Firmographics- Name
- htk academy
- Legal name
- htk academy
- Website
- https://htk.academy
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where htk academy is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
htk academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition Fees - Campus Hamburg: Monthly tuition payments for in-person education at Hamburg campus. Price is 480 EUR per month for full-time programs spanning 6 semesters (3 years). No examination or enrollment fees. Voluntary internship semesters are free of charge.
- Tuition Fees - Online Campus: Monthly tuition payments for online education delivery via live streaming. Price is 458 EUR per month for full-time programs. Lower cost than campus option reflecting digital delivery model.
- Top-Up Degree Programs: Accelerated Bachelor and Master degree programs in partnership with University for the Creative Arts (UCA) and Berlin School of Business & Innovation (BSBI). Enables htk graduates to obtain academic degrees within one year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Campus Hamburg - Communication Design |
| Subscription | Monthly | Online Campus - Communication Design |
| Subscription | Monthly | Campus Hamburg - Game Creation |
| Subscription | Monthly | Online Campus - Game Creation |
| Subscription | Monthly | Campus Hamburg - Illustration Design |
| Subscription | Monthly | Online Campus - Illustration Design |
| Subscription | Monthly | Campus Hamburg - 3D Visual FX & Animation |
| Subscription | Monthly | Online Campus - 3D Visual FX & Animation |
| Subscription | Monthly | Campus Hamburg - Film Creation |
| Other | Monthly | KfW Education Credit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
htk academy product offering
Product offeringCore offering
htk academy is a private vocational school (Berufsfachschule) in Hamburg, Germany, delivering BAföG-recognized multi-semester training programs in communication design, game creation, illustration design, 3D visual FX & animation, film creation, and social media design. Programs are taught on the Hamburg campus or via a fully live-streamed Online Campus, using industry-standard tools (Adobe Creative Suite, Unity, Unreal Engine, Blender, Houdini/Nuke) and culminating in a professional portfolio and optional top-up Bachelor/Master degree pathway.
Product overview
htk academy is a private vocational school offering BAföG-recognized creative education programs in Hamburg and online since 1987. The product portfolio consists of five main 6-semester programs (Communication Design, Game Creation, Illustration Design, and 3D Visual FX & Animation), a newer 4-semester Film Creation [AI] program that integrates AI tools with classical filmmaking, plus Social Media Design. All programs are available in hybrid format at Campus Hamburg or via Online live-streaming. An optional Top-Up Bachelor/Master pathway through partnerships with UCA and BSBI allows graduates to earn academic degrees. The institution has trained over 4,500 alumni and is part of the GUS Germany GmbH network.
Differentiator
Problem solved
Functional benefit
Products and services
- Kommunikationsdesign (Communication Design) A 6-semester full-time BAföG-recognized vocational program training students in visual communication, graphic design, branding, typography, UI/UX, photography, motion graphics, and packaging design, available at Campus Hamburg or via the Online Campus.
- Game Creation A 6-semester BAföG-recognized program teaching end-to-end game development — storytelling, worldbuilding, 2D/3D design, animation, sound, coding, and game engine mastery in Unity and Unreal — available at Campus Hamburg or Online.
- Illustrationsdesign (Illustration Design) A 6-semester BAföG-recognized program covering traditional and digital illustration, character design, concept art, book illustration, and boardgame design using Blender and Adobe Suite tools, available at Campus Hamburg or Online.
- 3D Visual FX & Animation A BAföG-recognized program training students in 3D modeling, animation, rigging, texturing, lighting, VFX, compositing, motion design, and video editing for film, TV, games, and advertising, available at Campus Hamburg or Online.
- Film Creation [AI] A 4-semester BAföG-recognized program combining classical filmmaking with AI tools, covering camera work, lighting, screenwriting, sound design, and integrating AI prompt engineering, storyboarding, editing, effects, and animation. Available at Campus Hamburg or Online.
- Social Media Design A vocational program covering content creation, community management, and social media strategy for platforms including TikTok, YouTube, and Instagram, available at Campus Hamburg or Online.
- Online Programme (Live-Streaming Delivery Format) Full live-streaming online delivery of all main htk academy programs with interactive real-time instruction, replicating the on-campus curriculum quality and accessible globally (minimum age 16 for online).
- Top-Up Bachelor & Master Programme A one-year academic pathway for htk graduates to obtain a BA (Hons) in Graphic Design or Animation (via UCA partnership) or an MA in Visual Communication or UX Design (via BSBI partnership), taught in English at the BSBI Berlin campus.
Quantifiable outcome
- 4,500+ graduates since 1987
- +4 more outcomes
Companies that use htk academy
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
htk academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
htk academy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, core and major.
- IC University of Applied Sciences AmsterdamminorAmsterdam-based university partner for student exchange. In June 2024, htk students participated in 5-day 'Personal Leadership' short course covering communication and team management skills.
- University for the Creative Arts (UCA)coreTop UK creative arts university (TEF Gold rated) offering accelerated Bachelor programs (BA Hons Graphic Design, BA Hons Animation) and Master programs (MA Visual Communication, MA User Experience Design) for htk academy graduates. Top-up programs allow htk graduates to obtain academic degrees within one year. Programs taught in English at BSBI Berlin campus.
- Berlin School of Business & Innovation (BSBI)corePartner institution hosting UCA top-up degree programs in Berlin. Manages admission criteria and program delivery for Bachelor and Master degree pathways for htk graduates.
- University of Europe for Applied Sciences (UE)majorPartner university providing htk students access to professional art studios including Illustration Studio, Greenscreen Studio, Darkroom, Photo Lab, Screen Printing Workshop, Photo Studio, Radio Station, and Printing Workshop. Located in Hamburg-Altona.
- GUS Germany GmbH (GGG)coreParent company and educational network. htk academy is part of GUS Germany GmbH, a network of academies and higher education institutions with more than 18,000 students at locations in Germany (Berlin, Hamburg, Potsdam, Iserlohn), Europe (Barcelona, Paris, Amsterdam), and Dubai.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
htk academy competitors and assessment
Company assessmentDirect peers
- SAE Institute: SAE Institute is a global private creative media education provider with programs in audio, film, animation, game development, and design. Operates multiple campuses worldwide including Germany. Most directly comparable to htk by offering private, accredited creative training with practitioner-led instruction.
- Macromedia University of Applied Sciences: Macromedia is a German private university offering applied programs in media, design, film, and creative industries with multiple German campuses. Comparable to htk for German students choosing between private creative education providers, though it grants full bachelor's/master's degrees versus htk's vocational credentials.
- Mediadesign Hochschule (MD.H): Mediadesign Hochschule is a German private university focused on design, media, and creative industries. Offers bachelor's and master's programs with practical orientation. Closely comparable to htk by serving a similar German creative education market with applied curriculum approach.
- University of Europe for Applied Sciences (UE): UE is a German private university offering art, design, and creative programs. htk's existing partner institution, providing students access to professional studios (greenscreen, photo, illustration). Comparable in serving similar German creative student market, with UE positioned as degree-granting versus htk's vocational focus.
- BTK Hochschule für Gestaltung: BTK is a Berlin-based private university focused on design and creative disciplines. Comparable to htk's Berlin presence by serving German creative students with applied design curriculum in the same geographic market.
Broad incumbents
- SRH Hochschule Heidelberg: SRH is a large German private education provider operating multiple universities and institutes across Germany. Includes design and creative programs as part of a broader portfolio. Comparable to GUS Germany GmbH's parent structure, though SRH operates at greater scale and breadth.
- Hochschule Darmstadt (h_da): Hochschule Darmstadt is a public German university with notable animation and game development programs. Competes for similar creative students but as a public institution with lower tuition. Represents the public-sector alternative to htk's private vocational model in the same German market.
Regional players
- Full Sail University: Full Sail is a US-based private institution offering career-focused degrees in entertainment, media, arts, and technology. Comparable to htk through practitioner-led, industry-focused curriculum model, but operates in a different geography serving primarily US students.
Emerging players
- Skillshare: Skillshare is a global online learning platform with strong focus on creative disciplines (design, illustration, animation, film). Subscription-based model with practitioner-led courses. Competes with htk for entry-level creative learners seeking flexible, lower-cost alternatives to formal education.
- Domestika: Domestika is a global online creative learning platform with courses led by industry practitioners across design, illustration, animation, film, and creative software. Subscription/purchase model focused on professional creative skills. Represents low-cost online competition to htk's structured vocational programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
htk academy social profiles
Digital presencehtk academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
htk academy leadership team
Management profileNumber of profiles
Profiles5 records
htk academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
htk academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about htk academy
What does htk academy do?
htk academy is a private vocational school (Berufsfachschule) in Hamburg, Germany, delivering BAföG-recognized multi-semester training programs in communication design, game creation, illustration design, 3D visual FX & animation, film creation, and social media design. Programs are taught on the Hamburg campus or via a fully live-streamed Online Campus, using industry-standard tools (Adobe Creative Suite, Unity, Unreal Engine, Blender, Houdini/Nuke) and culminating in a professional portfolio and optional top-up Bachelor/Master degree pathway.
Is htk academy a public or private company?
htk academy is a private company. It is classified as corporate owned and is currently operating.
When was htk academy founded?
htk academy was founded in 1987. It employs 11 to 50 people.
Where is htk academy based?
htk academy is headquartered in Hamburg, Germany, in the Europe region.
How does htk academy make money?
Three revenue lines are on record. Tuition Fees - Campus Hamburg is the primary driver. The others are tuition Fees - Online Campus and top-Up Degree Programs.
Who are htk academy's main competitors?
Direct peers on record are SAE Institute, Macromedia University of Applied Sciences, Mediadesign Hochschule (MD.H), University of Europe for Applied Sciences (UE) and BTK Hochschule für Gestaltung. Broad incumbents are SRH Hochschule Heidelberg and Hochschule Darmstadt (h_da). Full Sail University is listed as a regional player. Emerging players are Skillshare and Domestika.
Does htk academy have an API?
No public API is recorded for htk academy.