Pegasus Contemporary Ballet

What Pegasus Contemporary Ballet does

Pegasus Contemporary Ballet is a 501(c)(3) non-profit performing arts organization founded in Dallas, Texas in 2021 by Diana Crowder. It is positioned as the only professional company in Dallas dedicated solely to contemporary ballet, producing live performances that combine classical ballet technique with interdisciplinary collaborations in live music, visual arts, and literary arts. Core productions include Synergy, an annual live-music ballet fusion staged at Moody Performance Hall; The Egg, a multidisciplinary work featuring an original score by GRAMMY-winning violinist Scott Tixier; and Common Language, a choreographic commissioning project with The Writer's Garret. The company has commissioned over 30 new choreographic works since 2021, including 11 original scores and five evening-length productions.

The organization supplements its mainstage programming with two ancillary programs: Little Wings, an educational creative movement program delivered in schools and community centers for children ages three and up, and Pegasus Young Professionals (PYP), a community group for Dallas professionals aged 21-45 offering discounted tickets and exclusive events. Revenue is generated through four streams: ticket sales via TicketDFW and Eventbrite, tax-deductible donations accepted through PayPal, corporate sponsorships, and fundraising events. The company is sustained by an institutional funding base that includes the National Endowment for the Arts, TACA, Texas Commission on the Arts, City of Dallas Office of Arts and Culture, Dallas Arts District Foundation, Moody Fund For The Arts, Harold Simmons Foundation, Eugene McDermott Foundation, and Texas Women's Foundation.

The company operates from a single headquarters at 3630 Harry Hines Blvd in Dallas with 11-50 employees. Distribution relies on venue partnerships with Moody Performance Hall, Kalita Humphreys Theater, and Addison Performing Arts Center, plus national audition sites at Bruce Wood Dance Dallas and Gibney in NYC. Pegasus reaches audiences through a hybrid of event-driven ticket sales, community-led engagement via PYP, earned media coverage in outlets such as NBC 5 DFW, Dallas Morning News, and Dallas Observer, and organic social channels on Facebook and Instagram.

Name

Pegasus Contemporary Ballet

Legal name

Pegasus Contemporary Ballet

Website

https://pegasusballet.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Pegasus Contemporary Ballet is a Dallas-based 501(c)(3) nonprofit and the only professional company in the city dedicated solely to contemporary ballet, producing interdisciplinary live performances, educational programs for children (Little Wings), and community initiatives (PYP) for the Dallas arts ecosystem.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Dance Companies (711120), Independent Artists, Writers, and Performers (711510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Performances (THAJAFAD)

akta.pro secondary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Contemporary ballet performances
• Performing arts productions
• Arts education programs
• Choreographic commissions
• Live music dance collaboration

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from sale of tickets to live performances including Synergy, The Egg, Common Language, and other productions at various Dallas venues.
2. Donations and Charitable Contributions: As a registered 501(c)(3) nonprofit organization, Pegasus accepts tax-deductible donations from individuals and patrons. Donations support world-class performances and the company's mission.
3. Corporate Sponsorships: Businesses contribute goods, professional services, or media exposure in exchange for association with the company. Contact made through Artistic Director Diana Crowder.
4. Fundraising Events: Events such as Synergy Sessions after-party serve as fundraising celebrations with live music, dancing, and cocktails to generate additional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pegasus Contemporary Ballet produces and performs contemporary ballet productions at Dallas-area venues, commissions new choreography and original scores, and sells tickets to the general public. It also runs the Little Wings educational creative movement program for children in schools and community centers, and operates the Pegasus Young Professionals (PYP) community group for adults aged 21–45. The organization is funded by ticket sales, donations, corporate sponsorships, and foundation grants.

Product overview

Pegasus Contemporary Ballet operates as a performing arts organization offering a portfolio of productions and community programs. Core productions include Synergy (an annual live-music ballet fusion), The Egg (a multidisciplinary production with original score), and Common Language (a choreographic commissioning project with The Writer's Garret). Community programs include Little Wings, an educational creative movement program for children, and Pegasus Young Professionals (PYP), a networking group for arts enthusiasts. The company also generates revenue through ticket sales, merchandise (via Creator Spring shop), donations, and corporate sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• x

Quantifiable outcome

• 30+ new works of choreography commissioned since 2021
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Writer's GarretcoreStrategic or Co-development PartnerPartnership to bring the celebrated Common Language Project into dance. Four local and regional choreographers present commissioned original works united by shared theme and language.
• Moody Performance HallcoreStrategic or Co-development PartnerPrimary venue partner for proscenium productions and mainstage performances.
• Dallas ContemporarycoreStrategic or Co-development PartnerSponsor and venue partner for artistic collaborations and performances.
• Verdigris EnsemblecoreStrategic or Co-development PartnerMusical collaboration for artistic projects and performances.
• JD MillercoreStrategic or Co-development PartnerMusical collaboration for artistic projects.
• The DASH EnsemblecoreStrategic or Co-development PartnerPartnership with DASH Academy for ballet direction and artistic collaboration.
• Bruce Wood Dance DallasminorStrategic or Co-development PartnerVenue partner for audition held at their facilities (101 Howell St. Dallas, TX).
• Gibney: Agnes Varis Performing Arts CenterminorStrategic or Co-development PartnerNYC venue partner for auditions (280 Broadway, entrance at 53A Chambers St.).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Texas Ballet Theater: The largest and longest-established professional ballet company in the Dallas-Fort Worth region. Directly competes for Dallas ballet audiences, dancers, and corporate sponsors, but offers a broader classical and contemporary repertoire at a much larger scale.
• Alvin Ailey American Dance Theater: A national contemporary dance institution with a strong education and community-outreach model. Comparable for the integration of performance with educational programming analogous to Little Wings.

Direct peers

• Bruce Wood Dance Dallas: A Dallas-based contemporary dance company with a similar contemporary-jazz and modern focus. Targets overlapping Dallas audiences and competes for the same donor and grant pool.
• Dallas Black Dance Theatre: A Dallas-based professional modern and contemporary dance company with deep community roots. Competes for similar audiences, education funding, and cultural-grant dollars in the DFW market.
• Dallas Neo-Classical Ballet: A Dallas-based professional ballet company focused on neo-classical and contemporary repertoire. Operates in the same metro and competes for talent, audiences, and donors.
• Ballet Dallas: An independent Dallas-area ballet company emphasizing contemporary and modern works. Overlaps with Pegasus in repertoire style and DFW market positioning.

Regional players

• TITAS (now DANCE UNBOUND): Dallas-based performing arts presenter that brings international and national dance companies to the metro. Competes for the same Dallas dance audience's discretionary ticket dollars.
• Aspen Santa Fe Ballet: A regional contemporary ballet company with a touring model. Useful comparison for institutional scaling, touring economics, and contemporary ballet programming outside of major coastal markets.
• Ballet Frontier of Texas: A Texas-based professional ballet company operating outside the major metro areas. Comparable as a mid-sized regional contemporary ballet organization with similar fundraising dynamics.

Emerging players

• National Choreographic Initiative: A smaller choreographic commissioning initiative with which Pegasus's founder previously worked. Provides a useful comparison for emerging commissioning models and new-work development.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pegasusballet
• Instagraminstagram.com/pegasuscontemporaryballet/?hl=en
• LinkedInlinkedin.com/company/pegasus-contemporary-ballet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegasus Contemporary Ballet