What Sunst Studio does

Sunst Studio (legal entity: Amberger & Amberger GmbH) is a Berlin-based multidisciplinary creative studio founded in 2008 and led by co-founders and co-CEOs Sebastian Amberger and Tobias Amberger. The studio delivers end-to-end creative projects spanning art direction, branding, graphic design, spatial and retail design, motion graphics, film production, experiential activations, packaging, web design, and full production delivery. Its client base is concentrated in premium lifestyle, sportswear, and streetwear brands — most prominently Nike, Carhartt WIP, BSTN, Alpha Industries, The North Face, Jordan Brand, Solebox, Overkill, and Asphaltgold — with secondary work in boutique hospitality (Hotel Corazón), specialty coffee (Five Elephant Roastery), and material innovation (Basis Rho, Highsnobiety/Braun).

Sunst's core capability is integrating physical spatial design with digital and "phygital" elements (LED screens, motion capture, interactive installations, motion graphics) to produce retail environments, brand activations, and campaigns. Notable projects include the BSTN London flagship store in Brixton, Asphaltgold's Frankfurt sensory retail concept, Alpha Industries' first European brick-and-mortar store, the Nike Home of Running and Home of Football activations, the Jordan Take Flight Festival at Tempelhof Airport, and the Sentier community hub and retail store in Chamonix. The studio has also built digital/IP-adjacent capabilities through the ACRONYM Dynamics Lab, a 3D design and printing platform for custom heel clips.

The business operates on a project-based professional services model with bespoke pricing negotiated directly per engagement. Revenue is non-recurring and tied to individual client briefs spanning concept strategy through physical installation. The company is privately held with no disclosed external investors, operates from Berlin (Glogauer Str. 5, studio address; Reichenberger Str. 98, legal/invoicing address), and serves clients across Germany, France, the UK, and Spain. Marketing is portfolio-driven via the company website, Instagram (@sunststudio), and a Mailchimp newsletter. The studio is actively hiring across senior creative and operational roles as of 2024-2025, indicating a scaling phase.

Name

Sunst Studio

Legal name

Amberger & Amberger GmbH

Website

https://sunst-studio.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunst Studio is a Berlin-based multidisciplinary creative studio that designs and produces brand experiences, retail environments, and campaigns for premium sportswear, streetwear, and lifestyle clients including Nike, Carhartt WIP, BSTN, and Alpha Industries, operating across Europe on a project-based professional services model.

Ownership category

akta.pro rank

Product category

Creative Services & Brand Experience Design

NAICS

Specialized Design Services (5414), Interior Design Services (54141), Photographic Services (54192), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Creative direction services
• Spatial retail design
• Brand identity design
• Experiential design agency
• Motion graphics production

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Creative Services & Project Fees: Sunst Studio generates revenue by delivering bespoke creative projects for brand clients on a project fee basis. Projects span creative direction, art direction, spatial design, branding, film production, campaign creation, event production, and installation. Revenue is project-based, not recurring, and tied to named client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sunst Studio is a Berlin-based multidisciplinary creative studio that delivers end-to-end creative projects spanning art direction, brand identity, spatial and retail design, motion graphics, film production, web design, packaging, and experiential activations for premium lifestyle, sportswear, and fashion brands. The studio conceives, designs, and physically realises brand experiences, retail environments, pop-up stores, product launch events, and visual communication campaigns on a bespoke project-fee basis for named clients including Nike, Carhartt WIP, Alpha Industries, BSTN, The North Face, Asphaltgold, Solebox, Overkill, Five Elephant Roastery, and Hotel Corazón.

Product overview

Sunst Studio is a multidisciplinary creative agency offering integrated creative services rather than a discrete software product. The studio provides a holistic suite spanning creative strategy, brand identity, spatial/retail design, graphic design, motion design, web design, photography/film production, experiential activations, packaging design, and production delivery. Their work encompasses permanent spaces (retail stores, cafés), temporary activations (brand events, festivals, product launches), digital content (campaigns, websites), and branded merchandise/packaging. The portfolio demonstrates deep specialization in footwear, streetwear, and lifestyle brands, with Nike, Carhartt WIP, Alpha Industries, BSTN, and Asphaltgold as primary clients. Services are delivered as project-based engagements rather than modular product licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Art Direction Strategic and creative leadership for brand experiences, spatial environments, campaigns, and activations across physical and digital touchpoints, delivered to premium brand clients as a project-based service.
• Spatial & Retail Environment Design Design and realisation of immersive retail environments, flagship stores, brand spaces, pop-ups, and permanent hospitality installations including material selection, spatial composition, furniture design, and on-site installation.
• Brand Identity & Graphic Design Creation of visual identities, logos, typography systems, color palettes, and graphic design frameworks for brand communications and packaging, delivered to clients such as Hotel Corazón and Basis Rho.
• Motion Design & Animation Motion graphics, animated content, and visual effects for campaigns, digital platforms, and experiential installations, including digital broadcast formats for global brand team communications.
• Web Design & Digital Design and development of brand websites, digital platforms, and online presences including visual design and user experience for clients such as Hotel Corazón.
• Photography & Film Production Digital film campaigns, photography, video portraits, and audiovisual content for brand storytelling and product launches, including experimental audiovisual content pieces for sneaker releases.
• Experiential Design & Activations Design and implementation of brand events, festivals, product launches, community activations, and interactive installations for clients including Nike, Jordan Brand, BSTN, and Solebox.
• Packaging Design Design and production of bespoke packaging systems for product launches, limited editions, and seeding campaigns, including handmade linen lining and silkscreen-printed containers for premium collaborations.
• Production & Delivery End-to-end project delivery including construction, sourcing, fabrication, logistics, prototyping, installation, and team coordination to physically realise designed environments and activations.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• RavanelcoreStrategic or Co-development Partner · 1 January 2025Sunst Studio collaborated with Ravanel (a Chamonix-based retailer) and Nike to design and implement Sentier - a new retail store, community hub, and cultural platform in Chamonix at the heart of the Ultra-Trail du Mont-Blanc. Sunst led the spatial design, creative direction, and interior design for the project.
• La MarzoccominorStrategic or Co-development Partner · 1 January 2025Sunst Studio collaborated with La Marzocco to specially modify a bespoke Linea Micra coffee machine in chocolate brown powder-coating with etched Asphaltgold logo for the Asphaltgold Frankfurt store's café area.
• Magnus Reid (Contemporary Artist & Designer)minorOthers · 1 January 2025Contemporary artist and designer Magnus Reid contributed initial design work (icons and illustrations) for Hotel Corazón, which Sunst Studio expanded upon with additional icon illustrations for the hotel's visual identity system.
• Dusan Cvetkovic (BSTN Creative Director)coreStrategic or Co-development Partner · 1 January 2023Sunst Studio worked alongside Dusan Cvetkovic, BSTN's visionary creative director, to design the new BSTN flagship phygital store in London, Brixton. The collaboration combined Dusan's creative direction for BSTN with Sunst's spatial design, store design, motion graphics, and furniture design expertise.
• SoleboxcoreStrategic or Co-development Partner · 1 January 2022Sunst Studio partnered with Solebox (Berlin-based premium sneaker retailer) on multiple projects including the ACRONYM Dynamics Lab installation at Solebox Hub. Sunst conceived and implemented the multifaceted project featuring workshop, showroom, digital platform, and exhibition space.
• Errolson Hugh (ACRONYM)coreStrategic or Co-development Partner · 1 January 2022Sunst Studio worked with ACRONYM founder Errolson Hugh on the ACRONYM Dynamics Lab project, combining Hugh's design teachings with advanced 3D technology to inspire Berlin designers to explore contemporary design potential with the Nike Blazer Low.
• NESM (Japanese Graffiti Artist)Others · 1 January 2022Japanese graffiti artist NESM designed custom ACRONYM typefaces with oriental simulation fonts celebrating diversity, incorporated into the visual language of the ACRONYM Dynamics Lab project.
• Bahar Bambi (German-Turkish Artist)minorOthers · 1 January 2022Berlin-based artist Bahar Bambi contributed Middle Eastern-inspired patterns for the Jordan Take Flight basketball court project, drawing from her multinational roots to connect Middle Eastern patterns with Berlin street art energy.
• Nike Berlin NBHD Accounts (Soto, Overkill, Solebox, SNS, VOO Store)coreChannel Partner/ Reseller/ Distributor · 1 January 2017For the Virgil Abloh 'The Ten' campaign, Sunst designed and installed window and retail installations in Nike Berlin's five key neighbourhood accounts across Berlin.
• Ertl and ZullminorImplementation/ SI/ Consulting Partner · 1 January 2017Long-term collaborators Ertl and Zull built the installation units for the Virgil Abloh 'The Ten' retail installations, combining coarse industrial retail displays with off-kilter detailing.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Bureau Borsche: Munich-based creative agency specializing in brand identity, typography, and design for premium fashion, lifestyle, and culture clients. Directly comparable to Sunst Studio in scale, craft-led culture, and book of premium European brand clients.
• Studio Dumbar: Rotterdam-based multidisciplinary design studio known for brand identity, motion, and spatial work for premium clients (e.g., The New York Times, Instagram, European cultural institutions). Same independent studio model and cultural-brand client focus as Sunst.
• ManvsMachine: London-based multidisciplinary creative studio working in brand identity, motion, and design for premium global brands (e.g., Nike, Apple, BBC). Similar scale and creative-direction-led service overlap with Sunst's brand-experience portfolio.
• Bruce Mau Design: Independent multidisciplinary design studio delivering brand strategy, identity, and environmental design for cultural and commercial clients. Same independent creative-studio operating model and end-to-end brand-execution scope as Sunst.
• Stink Studios: Independent global creative studio delivering brand experiences, spatial design, and content for premium lifestyle and sportswear-adjacent brands. Closely comparable service mix (creative direction + spatial + digital + film) overlapping with Sunst's Nike-style experiential briefs.
• Universal Design Studio: London-based multidisciplinary design studio focused on brand experience, spatial design, and product design for premium global brands (e.g., Vitra, Google, Samsung). Comparable scale and overlap with Sunst's spatial + brand identity + product work.
• Kram/Weisshaar: Design consulting studio for premium brands in automotive, aviation, and consumer products. Comparable independent-studio operating model with deep technical design capability overlapping Sunst's product/special-design work (e.g., Basis Rho, ACRONYM 3D-printed heel clips).

Broad incumbents

• Pentagram: Global independently-owned design firm with practices in brand identity, environmental design, motion, and digital. Larger and broader than Sunst but operates in the same multidisciplinary creative-studio model and frequently wins the same category of premium brand-experience briefs.
• Wieden+Kennedy (Portland/London): Large independent creative agency with deep Nike relationship and global experiential-design practice. The closest large-scale incumbent competing for the same Nike and premium sneaker-culture briefs that anchor Sunst's book of business.

Regional players

• BVD Stockholm (Brand Union / Stockholm Design Lab): Independent Nordic design and brand-experience studio with comparable scope in identity, spatial, and packaging for premium European clients. Same independent studio model but operating from the Nordics rather than the German-speaking streetwear ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sunststudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunst Studio