The Do LaB

What The Do LaB does

The Do LaB is a Los Angeles-based, privately held event production company founded in 2000 that operates as an artists collective and event creation firm. Its flagship offering is the Lightning in a Bottle (LiB) festival, an annual multi-day transformational event held at Buena Vista Lake, California, that combines electronic music, live performances, immersive art installations, yoga, wellness workshops, and educational programming centered on sustainability and consciousness. The 2024 edition ran May 22-27, 2024, and the company has confirmed and ticketed subsequent editions through 2027 (May 26-30), indicating sustained operational cadence and forward visibility into demand.

The company's product portfolio centers on the LiB festival experience, supplemented by two ancillary revenue lines: Atlaswyld, a boutique camping and glamping sub-brand sold as a premium accommodation add-on to festival passes, and an official merchandise storefront operated on Shopify (thedolab.myshopify.com) that sells branded apparel and festival goods. The business does not develop proprietary technology platforms; instead it orchestrates a live event using third-party infrastructure including Tixr for ticketing and waitlist management, Jotform for data capture, and Squarespace for web presence. Tickets and accommodation add-ons are sold direct-to-consumer via Tixr, with merchandise sold direct-to-consumer via the Shopify store.

Revenue is generated through three streams: festival passes and tickets (primary), branded merchandise (secondary), and Atlaswyld boutique camping accommodations (tertiary). The go-to-market motion is event-driven: marketing is concentrated around the annual festival cycle through the official website (libfestival.org), organic social media, and email newsletters, with demand management handled through Tixr-powered presales and a waitlist. The target customer is adults seeking immersive cultural experiences that combine entertainment, personal growth, and community connection, with no enterprise or B2B customer segment disclosed.

Name

The Do LaB

Legal name

The Do LaB

Website

https://thedolab.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Do LaB is a Los Angeles-based event production company founded in 2000 that produces the annual Lightning in a Bottle music and arts festival at Buena Vista Lake, California, serving adults seeking immersive cultural experiences blending electronic music, wellness programming, art, and community.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Festival Passes and Tickets: The primary revenue stream comes from selling tickets/passes to the Lightning in a Bottle festival. Pass categories include general admission and various accommodation options.
2. Merchandise Sales: Branded merchandise including festival apparel and items sold through their Shopify storefront (thedolab.myshopify.com).
3. Accommodations and Boutique Camping: Premium camping experiences through Atlaswyld brand, offering boutique camping options as an add-on to festival passes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Do LaB is an event production company that organizes, markets, and operates the Lightning in a Bottle (LiB) festival, an annual multi-day transformational music and arts festival held at Buena Vista Lake, California, featuring electronic music performances, immersive art installations, yoga and wellness programming, and sustainability/consciousness workshops. The offering is supplemented by Atlaswyld premium boutique camping as a ticketing add-on and a Shopify-based storefront for branded festival merchandise.

Product overview

The Do LaB is an event production company that organizes the Lightning in a Bottle (LiB) festival, a multi-day electronic music and arts festival held annually at Buena Vista Lake, California. The company's product portfolio centers on the Lightning in a Bottle festival experience as its core offering, supplemented by Atlaswyld (a boutique camping/glamping accommodation option) and a dedicated merchandise store. The Do LaB operates primarily as a live events and entertainment company rather than a technology product firm.

Differentiator

Problem solved

Functional benefit

Brands

• Lightning in a Bottle: Annual music and arts festival organized by The Do LaB, featuring electronic music, yoga, speaker series, and workshops.

Products and services

• Lightning in a Bottle Festival Annual multi-day music and arts festival featuring electronic music, live performances, immersive art installations, yoga, wellness workshops, speaker series, and sustainability/consciousness programming, held at Buena Vista Lake, California with on-site camping across multiple stages. Targeted at adult festival attendees interested in transformational cultural experiences.
• Atlaswyld Boutique Camping Premium glamping and boutique camping accommodation experience sold as an add-on to Lightning in a Bottle festival passes, providing upscale lodging integrated into the festival experience for attendees seeking enhanced accommodation.
• Festival Merchandise (The Do LaB / Lightning in a Bottle official store) Official branded merchandise store for The Do LaB and Lightning in a Bottle, offering apparel and festival-branded items sold through the Shopify storefront (thedolab.myshopify.com).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TixrcoreChannel Partner/ Reseller/ DistributorTixr serves as the official ticketing and event registration platform for Lightning in a Bottle. The platform handles pass sales, waitlist management, and event group registrations. The partnership enables online ticket purchases and presale access.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Coachella (Goldenvoice / AEG Presents): Coachella is the largest and most iconic multi-day music and arts festival in the U.S., held annually in Indio, California. Operated by Goldenvoice (AEG Presents), it directly competes with Lightning in a Bottle for the same electronic-music and experiential-event attendee demographic, though at significantly larger scale and broader genre scope.
• Insomniac Events: Insomniac produces Electric Daisy Carnival (EDC) and a portfolio of electronic music festivals and events. As the dominant electronic-music festival operator in North America, it competes directly with LIB for the same headliner pool and electronic-music attendee base, and is also a potential acquirer or strategic partner given its scale.

Direct peers

• Superfly (Bonnaroo, Outside Lands): Superfly is a private event-production company that produces Bonnaroo and Outside Lands, multi-day music-and-culture festivals combining music with art, wellness, and community. It is the closest comparable in scale, business model, and event positioning to The Do LaB's Lightning in a Bottle.
• Symbiosis Gathering: Symbiosis Gathering is a long-running transformational festival explicitly positioned at the intersection of electronic music, art, sustainability, and wellness — directly overlapping LIB's niche. It is the closest direct peer in terms of audience, ethos, and event format.
• Lucidity Festival: Lucidity is a smaller transformational California festival with an explicit music, art, and consciousness focus. It competes with LIB for the same conscious-festival attendee segment and operates in a similar boutique-scale, community-driven model.
• Idle No More / festivals.ai-type indie operators (e.g., Burning Man / Black Rock City LLC): Burning Man is the largest and most influential transformational, art-and-community event in the U.S. While not a music festival, it is the cultural reference point for LIB's audience, shares the 'transformational/conscious community' positioning, and is a directly comparable event experience — though much larger and more decentralized.

Emerging players

• Coachella-adjacent boutique operators (e.g., Desert Hearts): Desert Hearts operates boutique electronic-music festivals and events with a strong community and transformational positioning. While smaller in scale, it targets an overlapping attendee profile with LIB and represents a direct competitive threat in the niche transformational-electronic segment.
• All Things Live (global live-experiences operator):

Regional players

• Another Planet Entertainment (APE): Another Planet Entertainment is a California-based independent concert and festival promoter producing Outside Lands and other regional events. It is comparable to The Do LaB as an independent California festival operator with a multi-day event portfolio, though it operates at a larger scale.

Others

• Tixr (ticketing platform): Tixr is The Do LaB's official ticketing partner, providing the platform for LIB pass sales, waitlist management, and event registration. While not a competitive peer, it is a critical infrastructure/ecosystem relationship analogous to Live Nation/Ticketmaster for other major festivals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thedolab
• Facebookfacebook.com/thedolab
• LinkedInlinkedin.com/company/the-do-lab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Do LaB