Casper
Casper Bilgisayar Sistemleri A.Ş. is a Turkish consumer electronics manufacturer and retailer selling smartphones, tablets, laptops, gaming PCs, and monitors to gaming, general consumer, mobile, and enterprise customers across Turkey through e-commerce, retail stores, dealers, and a corporate solutions division.
- Company typePrivate
- Founded1991
- HeadquartersIstanbul
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Casper does
Casper Bilgisayar Sistemleri A.Ş. is a Turkish consumer electronics manufacturer and distributor headquartered in Ümraniye, Istanbul. Founded in 1991 and operating as an Anonim Şirket (joint stock company), Casper sells a broad portfolio spanning smartphones and tablets (VIA and PAD series), consumer laptops, desktops, AIOs, and Mini PCs (Nirvana), gaming laptops, desktops, and monitors (Excalibur), corporate devices (NevoPro), and accessories. Underlying technology is assembled from third-party components — Intel Core and Core Ultra CPUs, NVIDIA GeForce RTX (including RTX 5060/5070) GPUs, MediaTek smartphone SoCs, LPDDR5/DDR5 RAM, NVMe M.2 SSDs, and IPS panels — with Casper-side differentiation concentrated in chassis/cooling design, MIL-STD 810H-certified durability (Nirvana AIO A900), Arcsoft-licensed AI camera software (VIA M40, X30 Plus), and NVIDIA DLSS Multi Frame integration in gaming SKUs.
Casper operates a hybrid go-to-market: direct-to-consumer e-commerce at casper.com.tr, branded retail stores, an authorized dealer/reseller network with installment financing through partner banks (QNB, Paraf, Axess), same-day delivery on select SKUs, and a dedicated corporate solutions division (Kurumsal Çözümler) handling configurable hardware, volume procurement, and on-site service for business, government, and education buyers. Revenue is generated almost entirely through one-time hardware sales; consumer hardware is the largest stream, with corporate configurations contributing quote-based and multi-year contract revenue under tiered service (1-hour, Jet, Turbo). The company self-positions as "Turkey's technology brand" and was ranked #1 in the Computer category at The ONE Awards across 12 provinces (1,200 respondents), with local manufacturing (yerli üretim) and an extensive aftermarket service network as primary competitive levers within a domestic-only geographic footprint.
Casper firmographics
Firmographics- Name
- Casper
- Legal name
- Casper Bilgisayar Sistemleri A.Ş.
- Website
- https://casper.com.tr
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Casper Bilgisayar Sistemleri A.Ş. is a Turkish consumer electronics manufacturer and retailer selling smartphones, tablets, laptops, gaming PCs, and monitors to gaming, general consumer, mobile, and enterprise customers across Turkey through e-commerce, retail stores, dealers, and a corporate solutions division.
- Ownership category
- akta.pro rank
Casper industry classification
Industry- Product category
- Consumer Electronics and Computing Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Electronics and Appliance Retailers (4492)
- SIC
- Computer & Office Equipment (3570), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Big-Box Electronics + Gaming & VR Retail (CRACAAAG)
- akta.pro secondary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where Casper is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Casper business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Consumer: Casper generates the majority of its revenue from selling consumer hardware including laptops, desktops, All-in-One PCs, Mini PCs, gaming computers, monitors, smartphones (VIA series), tablets, and accessories directly to end consumers through its e-commerce platform and retail stores.
- Corporate/Enterprise Hardware Solutions: Casper provides customized corporate hardware solutions including configured desktops, laptops, servers, workstations, and monitors for businesses, educational institutions, and government sectors under its Kurumsal Çözümler (Corporate Solutions) division.
- Product Customization Services: Casper offers product customization options allowing customers to configure hardware specifications (processor, RAM, storage, graphics) to meet specific needs, creating differentiated value per order.
- Accessories and Peripherals: Sale of complementary products including keyboards, mice, gaming bags, and monitors branded under Casper Nirvana and Excalibur sub-brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Excalibur Gaming Laptops - High-end gaming notebooks |
| One time/ perpetual license | Pay-as-you-go | Nirvana Consumer Laptops - Mainstream notebooks |
| One time/ perpetual license | Pay-as-you-go | Nirvana Gaming Desktops - Desktop gaming PCs |
| One time/ perpetual license | Pay-as-you-go | VIA Smartphone Series |
| One time/ perpetual license | Pay-as-you-go | Excalibur Gaming Monitors |
| One time/ perpetual license | Multi-year contract | Corporate/Enterprise Solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Casper product offering
Product offeringCore offering
Casper manufactures and sells a broad portfolio of consumer and corporate computing hardware under sub-brands Excalibur (gaming), Nirvana (consumer PCs), VIA (smartphones/tablets), PAD (tablets), and NevoPro (corporate laptops). The lineup includes smartphones, tablets, consumer and gaming laptops, desktop PCs, all-in-one PCs, mini PCs, gaming and business monitors, and computer accessories, complemented by a Corporate Solutions division that delivers customized hardware, volume procurement, on-site service, and digital transformation services to Turkish businesses, government, and educational institutions.
Product overview
Casper is Turkey's leading technology brand offering a comprehensive portfolio of consumer and corporate technology products. The product lineup spans smartphones (VIA X45, M45, A40, X30 Plus, M40, M35), tablets (PAD H10, PAD M10, VIA S50, VIA S40), laptops (Nirvana S100, Z100, X650, X600, C370, S200, X750, X700), corporate laptops (NevoPro P40), desktop computers (Nirvana M600, M500, N200), all-in-one PCs (Nirvana AIO A970, A870, A900, A800), mini PCs (Nirvana M400, M300), gaming laptops (Excalibur G915, G920, G870, G880), gaming desktops (Excalibur E650, E750), monitors (Excalibur gaming monitors with up to 300Hz, Nirvana business monitors), and accessories (keyboards, mice, backpacks). The corporate solutions division provides customized hardware, digital transformation services, integrated systems, and on-site maintenance for businesses, while the gaming sub-brand 'Excalibur' targets esports and enthusiast gamers with high-performance hardware.
Differentiator
Problem solved
Functional benefit
Brands
- Excalibur: Gaming product line including gaming laptops, desktop gaming computers, monitors, and gaming accessories.
- Nirvana
- VIA
- Casper PAD
- Excalibur Clan
- Casper NevoPro
Products and services
- Casper VIA Smartphone Series The Casper VIA smartphone series includes entry-level to mid-range Android smartphones — VIA X45, VIA M45, VIA A40, VIA X30 Plus (MediaTek G99 6nm, 50MP AI camera, NFC, 30W fast charging, 256GB storage), VIA M40 (AI 50+2+2MP camera with Arcsoft software, 5000mAh battery, 6+6GB virtual RAM, Android 13), and VIA M35 (4+4GB virtual RAM, 5000mAh battery, 6.5-inch IPS HD+ display) — targeted at Turkish consumers seeking capable, affordable mobile devices with AI camera features and long battery life.
- Casper Tablet Series (PAD and VIA) Casper's tablet lineup includes the PAD H10 (premium Pro tier), PAD M10 (mid-range), VIA S50, and VIA S40 (entry-level), offering Android tablets for general consumer, professional, and entry-level use cases across productivity, learning, and media consumption.
- Casper Nirvana Consumer Laptops The Nirvana consumer laptop line spans the S100 and S200 ultrabooks, Z100 (14-inch QHD, 13th Gen Intel Core i5, 16GB LPDDR5, 1TB M.2 SSD, Windows 11 Home), X-series mid-range (X650, X600, X700, X750) and C370 budget model, designed for everyday productivity, study, and entertainment with configurable specifications.
- Excalibur Gaming Laptops The Excalibur gaming laptop line includes the G915 (16-inch, 350 NIT, 165Hz, aluminum chassis, 20.5mm thin, NVIDIA RTX 5070), G920, G880, and G870 (13th Gen Intel Core i7-13620H, NVIDIA RTX 5060 8GB GDDR7, 12GB DDR5), with RGB backlit keyboards, programmable keys, DLSS Multi Frame AI, and advanced cooling for high-performance gaming and content creation.
- Casper NevoPro P40 Corporate Laptop The Casper NevoPro P40 is a professional corporate laptop designed for business users with durability and reliability features, sold as part of the Kurumsal Çözümler (Corporate Solutions) portfolio.
- Casper Nirvana Desktop Computers
- Casper Nirvana All-in-One PCs Casper's all-in-one PC range includes the A970 (premium), A870 (Series 2 Intel Core 5, 8GB DDR5), A900 (AI-powered, MIL-STD 810H military-grade durability certified), and A800 (entry-level), combining integrated displays with desktop performance for space-efficient home, office, and enterprise deployments.
- Casper Nirvana Mini PCs The Nirvana Mini PC line includes the M400 (compact for space-constrained environments) and M300 (entry-level for basic computing and home media center use).
- Excalibur Gaming Desktops Excalibur gaming desktops include the E650 (Series 2 Intel Core Ultra 5 245KF AI processor, NVIDIA RTX 5060 8GB GDDR7, 16GB DDR5) and the premium E750, designed for enthusiast and professional gamers seeking high-end desktop performance.
- Excalibur Gaming Monitors The Excalibur gaming monitor range includes the 27-inch 300Hz curved monitor (MPRT 0.5ms, 400 NIT, FHD), 23.8-inch flat gaming monitor, 23.6-inch monitor, 31.5-inch 2K QHD 180Hz curved, and 27-inch 2K QHD 240Hz flat, designed for competitive esports and immersive gaming.
- Casper Nirvana Business Monitors Nirvana business monitors include the 23.8-inch and 21.5-inch models, designed for productivity, office work, and space-efficient work setups.
- Casper Computer Accessories Casper-branded computer accessories include the Kablolu Klavye-Mouse Set K331U (wired keyboard and mouse combo), Kablosuz Klavye-Mouse Set AX8032 (wireless combo), Excalibur Gaming Sırt Çantası and 16" Gaming Sırt Çantası (gaming backpacks), Excalibur GK21 Oyuncu Klavyesi (gaming keyboard), Excalibur RGB Klavye ve Mouse Set (RGB gaming combo), and Nirvana Laptop Sırt Çantası and Çantası (laptop carrying bags).
- Casper Kurumsal Çözümler (Corporate Solutions) Casper Kurumsal Çözümler is the enterprise solutions division providing configured business desktops, laptops, tablets, workstations, servers, digital transformation services, integrated systems, and on-site maintenance for Turkish businesses, government, and educational institutions. Includes the CSP.PRO series and MIL-STD 810H certified products for demanding corporate environments.
Quantifiable outcome
- Ranked #1 in Computer Category at The ONE Awards across 12 provinces with 1,200 surveyed respondents
- +2 more outcomes
Companies that use Casper
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Casper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Casper partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- IntelcoreCasper integrates Intel processors across its product range, including 13th Gen Intel Core i5/i7/i9 CPUs in Nirvana laptops, Intel Core Ultra processors in gaming desktops, and Intel processors in corporate workstation products (CSP.PRO series).
- NVIDIAcoreCasper's Excalibur gaming products feature NVIDIA GeForce RTX graphics cards including RTX 5060, RTX 5070, RTX 4090, and RTX 4070 models. Gaming laptops and desktops leverage NVIDIA DLSS Multi Frame AI technology for enhanced frame rates.
- MediaTekcoreCasper VIA smartphone models use MediaTek processors — the VIA M35 features MTK G25 8-core processor, the VIA X30 Plus uses MediaTek G99 6nm chipset, and the VIA M40 uses MediaTek Helio series processor.
- QNB FinansbankminorQNB Kredi Kartı (QNB Finansbank credit card) holders receive special installment promotions including 6-installment zero-interest deals on Casper products.
- Akbank (Axess)minorAkbank Axess credit card holders receive special installment promotions including 6-installment zero-interest deals on Casper products.
- Türk EximbankminorParaf card holders receive special installment promotions including 6-installment zero-interest deals on Casper products.
- Yurtici KargoYurtici Kargo is Casper's exclusive logistics partner for product deliveries and returns, with dedicated return authorization numbers and customer service integration.
- Casper Pazarlama Ic ve Dis Ticaret A.S.coreCasper Pazarlama Ic ve Dis Ticaret A.S. is Casper Bilgisayar's affiliated trading company that handles tablet and GSM product sales, invoicing, and distribution operations, as well as marketing communications with customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Casper competitors and assessment
Company assessmentDirect peers
- Monster Notebook: Monster Notebook is Turkey's leading domestic gaming PC and laptop brand, directly competing with Casper's Excalibur line on gaming laptops, desktops, and accessories for Turkish consumers and esports enthusiasts. Both brands target the same price-sensitive, performance-driven Turkish gaming segment with Intel/NVIDIA-based configurations.
- MSI: MSI is a global leader in gaming laptops, desktops, monitors, and components. Casper's Excalibur gaming line competes head-to-head with MSI's gaming portfolio on NVIDIA RTX configurations, high-refresh displays, and esports positioning, serving overlapping enthusiast and professional gamer segments.
Broad incumbents
- ASUS: ASUS is a global PC and gaming hardware incumbent offering ROG gaming laptops, ZenBook consumer notebooks, VivoMini PCs, and monitors. Casper competes across essentially the same categories with its Excalibur and Nirvana lines, but ASUS operates at much larger global scale and brand recognition.
- Lenovo: Lenovo is the world's largest PC maker with a comprehensive consumer, gaming (Legion), and commercial (ThinkPad, ThinkCentre) portfolio. Casper competes with Lenovo's IdeaPad and Legion lines in Turkey and with ThinkPad/ThinkCentre in the corporate segment via Kurumsal Çözümler.
- HP: HP is a global PC incumbent with consumer (Pavilion, Envy), gaming (OMEN), and commercial (EliteBook, ProBook) lines. Casper's Nirvana consumer and NevoPro corporate lines overlap directly with HP's mainstream and enterprise offerings in the Turkish market.
- Dell: Dell is a global PC and server incumbent with XPS/Inspiron consumer, Alienware gaming, and Latitude/Precision commercial lines. Casper's Kurumsal Çözümler competes with Dell's enterprise offerings, including workstations and servers, for Turkish business and government buyers.
- Samsung: Samsung is a global consumer electronics incumbent with Galaxy smartphones, tablets, and monitors. Casper's VIA smartphone and PAD tablet lines compete with Samsung's mid-range Galaxy A and Tab A series in Turkey, sharing the same MediaTek-driven value-tier positioning.
- Xiaomi: Xiaomi is a global smartphone and consumer electronics brand with aggressive value-tier pricing. Casper's VIA smartphone series competes directly with Xiaomi's Redmi line in Turkey on entry-to-mid-range Android devices with comparable MediaTek specifications.
- Acer: Acer is a global PC maker with consumer (Aspire, Swift), gaming (Predator, Nitro), and Chromebook lines. Casper's Nirvana and Excalibur product families overlap with Acer's mainstream and gaming offerings in the Turkish channel and education segments.
- Apple: Apple is the global premium consumer electronics incumbent with iPhone, iPad, and Mac lines. While Casper targets value and mainstream segments, Apple's MacBook and iPad compete for the same premium consumer and creative professional wallet share in Turkey that Casper's high-end Nirvana models pursue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Casper social profiles
Digital presenceCasper compliance and trust
Trust signalCompliance3 records
Casper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casper leadership team
Management profileNumber of profiles
Casper subsidiaries and ownership
Company hierarchySubsidiaries1 record
Casper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casper
What does Casper do?
Casper manufactures and sells a broad portfolio of consumer and corporate computing hardware under sub-brands Excalibur (gaming), Nirvana (consumer PCs), VIA (smartphones/tablets), PAD (tablets), and NevoPro (corporate laptops). The lineup includes smartphones, tablets, consumer and gaming laptops, desktop PCs, all-in-one PCs, mini PCs, gaming and business monitors, and computer accessories, complemented by a Corporate Solutions division that delivers customized hardware, volume procurement, on-site service, and digital transformation services to Turkish businesses, government, and educational institutions.
Is Casper a public or private company?
Casper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casper founded?
Casper was founded in 1991. It employs 251 to 500 people.
Where is Casper based?
Casper is headquartered in Istanbul.
How does Casper make money?
Four revenue lines are on record. Hardware Sales - Consumer is the primary driver. The others are corporate/Enterprise Hardware Solutions, product Customization Services and accessories and Peripherals.
Who are Casper's main competitors?
Direct peers on record are Monster Notebook and MSI. Broad incumbents are ASUS, Lenovo, HP, Dell, Samsung, Xiaomi, Acer and Apple.
Does Casper have an API?
No public API is recorded for Casper.
What industry is Casper in?
Casper's product category is Consumer Electronics and Computing Hardware. Its primary akta.pro industry code is CRACAAAG, Big-Box Electronics + Gaming & VR Retail, with a secondary code of MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics). Its NAICS code is 3341 and its SIC code is 3570.