Diversified Communications Australia

Name

Diversified Communications Australia

Legal name

Diversified Communications Australia Pty Ltd

Website

https://divcom.net.au

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• B2B trade exhibitions
• Events management services
• Food industry events
• Digital media communities
• Exhibition sponsorship platforms

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Trade Exhibition and Event Fees: Revenue generated from exhibitor fees, booth rentals, and sponsorship opportunities at trade shows and exhibitions across Australia, including events like Fine Food Australia, foodpro, Security Exhibition, Integrate, and Energy Exchange Australia.
2. Digital Media Products: Revenue from digital platforms and online communities delivering content and education to business professionals year-round, including products like Crunch hospitality app.
3. Advertising and Sponsorship: Sponsorship revenue from brands looking to reach industry professionals at events and through digital media channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Operates a national portfolio of large-scale B2B trade exhibitions and conferences across food, energy, security, AV/integration, and fire protection industries in Australia. Complements in-person events with year-round digital media products and online communities (such as the Crunch hospitality platform) delivering content, education, and professional networking. Revenue is generated primarily from exhibitor booth rentals, sponsorship packages, and digital platform subscriptions/fees.

Product overview

Diversified Communications Australia is a third-generation, family-owned events and digital media company that connects, educates and strengthens business communities through market-leading events, exhibitions, digital products and publications. The company operates two main product lines: (1) Events - in-person exhibitions and trade shows including Fine Food Australia, foodpro, FoodTech QLD, FoodTech Sydney, Energy Exchange Australia, Security Exhibition & Conference, Integrate, and Fire Security Expo spanning the food, energy, and technology industries; and (2) Digital - online communities and membership platforms including Crunch, delivering timely content and education to business professionals year-round.

Differentiator

Problem solved

Functional benefit

Brands

• Fine Food Australia: Australia's leading food trade industry event with over 40 years of history, featuring over 1,000 exhibitors and more than 25,000 industry visitors.
• foodpro
• FoodTech QLD
• FoodTech Sydney
• Crunch
• Energy Exchange Australia
• Security Exhibition & Conference
• Integrate
• Fire Security Expo

Products and services

• Fine Food Australia Over 40-year-old trade show serving Australia's food industry, with 1,000+ exhibitors and 25,000+ industry visitors across foodservice, hospitality, and retail.
• foodpro Over 50-year-old definitive event for the food manufacturing industry in Australasia, showcasing technology and innovations in food processing, packaging, science, and plant technology.
• FoodTech QLD Sister brand to foodpro, bringing processing technology, packaging systems, ingredients, and plant equipment to Queensland's food and beverage manufacturers.
• FoodTech Sydney New specialist trade event for advanced food manufacturing and production technology, serving New South Wales manufacturers at ICC Sydney.
• Crunch Digital app offering 24/7 access to expert-led masterclasses, practical courses, and real-world case studies for hospitality owners, plus a supportive professional community.
• Energy Exchange Australia Three-day event bringing together the entire global energy supply chain for collaboration, solution sharing, and connections to accelerate decarbonisation.
• Security Exhibition & Conference Over three-decade leading commercial event for the security industry in Australia, bringing together manufacturers, distributors, security professionals, and end users across the supply chain.
• Integrate Australia's premier annual AV and Integration trade show featuring advice sessions, awards, a world-class exhibition, and Australia's most extensive AV education and training program.
• Fire Security Expo Australia's dedicated marketplace for fire protection, connecting those specifying systems, managing installations, or bringing solutions to market.

Quantifiable outcome

• Fine Food Australia: 1,000+ exhibitors and 25,000+ industry visitors annually

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• City SwitchminorStrategic or Co-development PartnerPartnership with City Switch, a local government initiative that helps businesses track and reduce their carbon emissions while offering resources on sustainable practices. This partnership supports Diversified's sustainability goals.
• ClusivitycoreStrategic or Co-development PartnerPartnership with Clusivity to create a workplace that reflects diverse experiences and enhances DEI efforts. Clusivity conducts DEI audits, develops talent retention strategies, and offers specialised training in inclusive leadership and unconscious bias. Their technology solutions include bias-free hiring tools and DEI surveys.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Informa (Informa Markets): Global B2B events, exhibitions, and information services group with significant Australian presence (e.g., Fine Food Australia competing shows, food and hospitality portfolio). Closest large-scale comparable in the same exhibitions business model.
• RX (Reed Exhibitions, RELX): World's largest exhibition organiser, operating across food, hospitality, security, energy, and AV globally. Direct competitor in the same B2B trade show format and verticals.

Direct peers

• Hyve Group: UK-listed global events organiser operating portfolio events across food, hospitality, energy, and technology. Closely comparable in scale and vertical diversification to Diversified Australia.
• GL Events: French-headquartered global live events and exhibitions group with extensive food, security, and energy event portfolios. Comparable business model and breadth of verticals.
• dmg events: Privately held international exhibitions organiser with strong Australian and Asian presence in food, hospitality, energy, and construction. Closely comparable mid-sized exhibitions peer.
• Tarsus Group: International B2B events and media group with growing APAC presence across technology, healthcare, and consumer verticals. Comparable mid-tier exhibitions and digital media portfolio.

Emerging players

• CloserStill Media: Privately held UK-based events organiser operating in healthcare, technology, and learning verticals. Comparable niche vertical exhibitions strategy with growing digital content components.

Regional players

• Quest Events (MEL + SYD): Australian business events company producing niche B2B events across hospitality, foodservice, and retail. Direct regional competitor overlapping with Fine Food Australia and Crunch verticals.

Others

• Australian Exhibitions and Conferences Association: Industry association for Australian exhibitions sector — useful as ecosystem/network reference rather than commercial competitor.
• Mumbrella: Australia-based media, marketing, and events business acquired by Diversified Communications in 2017. Now part of the parent group; comparable as adjacent digital media and events brand in the same portfolio ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/divcomHQ
• Facebookfacebook.com/DivComAus
• LinkedInlinkedin.com/company/diversified-exhibitions-australia
• Instagraminstagram.com/diversifiedusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversified Communications Australia