Oliver Rubber Company

What Oliver Rubber Company does

Oliver Rubber Company, LLC (dba Oliver® Retread Tires) manufactures and distributes precure tread rubber products for commercial truck tire retreading. Founded in 1912 in Oakland, California as America's first retread rubber brand, the company is headquartered in Greenville, South Carolina and operates as a wholly-owned subsidiary of Michelin North America, Inc. following its 2007 acquisition. It serves commercial trucking fleets, small fleets and owner-operators (1–99 trucks), and independent licensed retread dealers across the U.S. and Canada, supporting applications spanning line haul, regional, urban delivery, school bus, food and beverage, quarry, and waste hauling.

The company's core product is a comprehensive portfolio of precure and mold-cure retread tires (drive, trailer, and specialty position models such as ORCO LTD, Vantage Trailer II, ORCO HS Trailer, ULP Trailer, and the budget MegaMile® sub-brand). The underlying technology is a proprietary Tuff-Cure® precure retreading system developed in 1972 and a standardized 7-step retread process combining electronic nail-hole detection, computer-aided precision buffing, uniform cushion gum extrusion, and controlled curing-chamber specifications. Differentiation includes the exclusive VDI Plus tread feature (stone/debris resistance), a national warranty to 2/32nds of tread depth, and more than 20 patents awarded since 1990 for equipment, compounds, and tread designs. Manufacturing runs through two U.S. plants (Asheboro, N.C. and the Salisbury machinery operation).

The business model is primarily hardware sales of tread rubber, monetized indirectly through a channel-partner network of 100+ licensed independent retreaders subject to semiannual 60-point inspections, layered with professional/fleet services (emergency road service, performance consultation, national warranty support) and the free Advantage Program targeting small fleets with consistent nationwide pricing. Pricing is quote-based and not publicly disclosed. Go-to-market blends channel partners, sales-led fleet engagement, and direct enrollment for small operators.

Name

Oliver Rubber Company

Legal name

Oliver Rubber Company, LLC

Website

https://oliverrubber.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Oliver Rubber Company manufactures precure tread rubber and retread tires for commercial trucking fleets, small fleets, owner-operators, and licensed independent retreaders across the U.S. and Canada. Founded 1912, it operates as a wholly-owned Michelin North America subsidiary.

Ownership category

akta.pro rank

Product category

Commercial Tire Retreading

NAICS

Tire Retreading (326212), Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011), Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Retread & Tire Recapping Manufacturing (IMANAKAK)

akta.pro secondary industry

Commercial Truck & Bus Tires Manufacturing (IMANAKAC)

Keywords

• Commercial tire retreading
• Precure tread rubber
• Truck tire retreads
• Retread rubber products
• Commercial fleet tires

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Precure Tread Rubber Products: Oliver designs and manufactures precure rubber tread products for truck tire retreading, sold through their dealer network to commercial fleet customers and independent retread shops
2. Fleet Services: Emergency road service program, retread performance consultation, and national warranty support for fleets
3. Advantage Program: Free membership program for small fleets providing consistent pricing on new tires and retreads, online business tools, and 24/7 emergency roadside service

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Oliver Rubber Company designs and manufactures precure tread rubber products and retreaded commercial truck tires under brands including Oliver, MegaMile, LongMile, and ORCO. Products are sold through a nationwide network of more than 100 licensed retread dealers using Oliver's proprietary 7-step process, and directly to small commercial fleets and owner-operators via the free Advantage Program and Oliver Fleet Services (national warranty and 24/7 Emergency Road Service).

Product overview

Oliver Rubber Company is America's first retread rubber brand, offering a comprehensive portfolio of precure retread tires for the commercial trucking industry. The core product offering consists of dozens of retread tire models organized by application: drive-position retreads (ORCO LTD, Performance Drive, Power Tred, Vantage Max Drive), trailer-position retreads (Vantage Trailer II, ORCO HS Trailer, ULP Trailer), and specialty retreads (Roughneck, Waste Hauler Lug, Specialty Lug, Arctic Drive). The MegaMile sub-brand provides budget-friendly alternatives. These products are supported by Oliver's proprietary 7-step retread process, a nationwide network of licensed retreaders, and value-added services including Fleet Services and the Advantage Program for small fleets. Oliver operates two manufacturing plants in the U.S. and is a wholly-owned subsidiary of Michelin North America, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• MegaMile®: A low-cost alternative retread brand for value and performance with no compromises.
• Tuff-Cure®
• LongMile®
• ORCO®

Products and services

• Oliver Retread Tires Portfolio Comprehensive portfolio of precure and mold-cure retread tires for commercial trucks, including drive-position (Vantage Max Drive, Performance Drive, Power Tred, ORCO LTD), trailer-position (Vantage Trailer II, ORCO HS Trailer, ULP Trailer) and specialty (Roughneck, Waste Hauler Lug, Arctic Drive) retreads targeting line haul, regional, urban delivery, school bus, food and beverage, quarry, and waste hauling applications.
• MegaMile Retreads MegaMile is Oliver's low-cost alternative retread sub-brand offering value and performance at lower price points for budget-conscious fleets, sold separately through megamileretreads.com.
• Advantage Program Free membership program for small fleets operating 1-99 trucks and individual owner-operators that provides consistent nationwide pricing on Oliver retreads and new tires (Passenger Car, Light Truck, Earthmover, Agricultural, and Compact lines), 24/7 Emergency Road Service, and online business tools.
• Oliver Fleet Services Fleet service program combining consistent-quality Oliver retread products, fair nationwide pricing, 24/7 Emergency Road Service network, centralized billing, and retread performance consultation to help commercial fleets maximize uptime and minimize per-mile tire costs.
• ORCO LTD (Oliver Lug Traction Drive) Lightweight open-shoulder drive-position precure retread for regional and urban commercial vehicles, featuring VDI Plus tread technology for all-weather traction, stone resistance, and durability; well-suited for school bus and food and beverage applications.
• Vantage Trailer II SmartWay-verified fuel-efficient trailer-position precure retread for line haul applications, now offered in a new 240mm tread width and designed for excellent tread life and fuel efficiency.
• ORCO HS Trailer Cost-efficient trailer-position precure retread for regional and long-haul applications, featuring shallow 11/32nds tread depth for cool running and the exclusive VDI Plus tread technology for stone resistance; available in four sizes (205, 210, 220, 230).
• ULP Trailer (Ultra Low Profile Trailer) SmartWay-verified Ultra Low Profile Trailer precure retread designed for long-haul wide-base X One trailer tires, providing low rolling resistance and enhanced fuel efficiency.

Quantifiable outcome

• National warranty backed to 2/32nds of tread depth
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered major and core.

• Border Recapping / Border InternationalmajorChannel Partner/ Reseller/ Distributor · 10 May 2016Border Recapping, operating under Border International umbrella, opened a 32,000 sq ft Oliver retread facility in El Paso, Texas to service the Southwest market. The facility also offers new commercial-truck tire sales from Michelin family brands (Michelin, BFGoodrich, Uniroyal). Employs seven technicians.
• Service Tire Truck Centers (STTC)coreChannel Partner/ Reseller/ Distributor · 18 February 2016STTC operates a retread facility in Millville, New Jersey as part of the Oliver North American dealer network. STTC is a Michelin truck and earthmover tire dealer with 40+ locations in 8 Northeast states, now expanded to offer Oliver retread products focusing on intermodal business.
• Michelin North America, Inc.coreOthers · 1 January 2007Oliver Rubber Company was acquired by Michelin North America in 2007 and operates as a wholly-owned subsidiary. Oliver moved its headquarters to Greenville, South Carolina in 2008, home of Michelin North America. The acquisition provided Oliver with resources of a major tire manufacturer while maintaining its brand identity in the retreading industry.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/oliver-rubber-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver Rubber Company