What Optimate does

Optimate Pty Ltd is a Brisbane-headquartered specialist consultancy and integration firm focused on operational data for industrial enterprises. Founded in 1998 and operating for over 25 years, the company delivers end-to-end services spanning the operational data value chain — from data acquisition at the SCADA/PLC/HMI layer through historian storage, OT/IT integration, analytics, and visualization. Its core technology stack is centered on two platforms: AVEVA PI System (for historian, asset framework, analytics, and visualization) and Ignition SCADA by Inductive Automation (for SCADA/HMI, edge integration, and multi-site rollouts), supplemented by capabilities in MQTT-based hybrid data architectures, Sepasoft MES, Kepware OPC, and Power BI.

The company serves enterprise clients across Power & Energy (primary vertical), Mining & Metals, Oil & Gas, Food & Beverage, and Chemical Refineries, with named customers including Alinta Energy, Origin Energy, Chevron, BHP, Fortescue, Newmont, APA Group, Synergy, EnergyAustralia, CS Energy, Nufarm, Cleanaway, Bega, and Dr. Oetker. It maintains offices in Brisbane (HQ), Perth, Sydney, Melbourne, and an offshore delivery center in Pune, India. The firm is ISO 9001 and ISO 27001 certified, and is led by founder-CEO Mark Darlington.

Optimate generates revenue primarily through professional services (consulting, system design, configuration, commissioning, and project delivery) and managed services (continuous health monitoring, system administration, and proactive maintenance for PI Systems and Ignition environments). It operates an engineering-led, direct enterprise sales motion with no public pricing — engagements are quote-based and tailored to client scope. Distribution is direct-to-enterprise via website contact, outreach, and referrals, with no third-party channel intermediaries. Marketing is centered on a content hub (website, case studies, capability statements) and organic social presence on LinkedIn, Facebook, and X.

Name

Optimate

Legal name

Optimate Pty Ltd

Website

https://optimate.net.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Optimate Pty Ltd is an Australian consultancy and systems integrator specializing in operational data, delivering AVEVA PI and Ignition SCADA implementation, integration, migration, and managed services to enterprise clients in power generation, mining, oil and gas, food and beverage, and chemicals across Australia.

Ownership category

akta.pro rank

Product category

Industrial Automation and Operational Data Integration Services

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

akta.pro secondary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Operational data integration
• SCADA system services
• AVEVA PI managed services
• Industrial process automation
• OT IT consulting

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services and Consulting: The primary revenue stream consists of consulting and professional services for operational data transformation, SCADA systems design and support, and system integration. Services include project delivery, system architecture, configuration, commissioning, and ongoing support.
2. Managed Services: Ongoing maintenance and support services providing continuous health monitoring, system administration, and proactive maintenance for PI Systems and other operational technology platforms. Offered as a flexible, cost-effective support model.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Optimate is a specialist operational data consultancy and integration firm that designs, deploys, and supports SCADA/HMI systems, AVEVA PI historian solutions, and Ignition SCADA platforms for industrial clients. The company delivers end-to-end operational data value chain services spanning data acquisition, integration, storage, analytics, and visualization, complemented by managed services and post-implementation support for AVEVA-certified engineers.

Product overview

Optimate is a specialist operational data consultancy and integration firm offering a portfolio of services built around two core platforms: AVEVA PI System (for historian, asset framework, analytics, and visualization) and Ignition SCADA by Inductive Automation (for SCADA/HMI, control, and edge integration). The Operational Data Transformation service sits at the center as the overarching consulting and integration framework, while PI ProcessBook Migration Services, PI System Health Monitoring, and Support Services extend the AVEVA PI lifecycle. Ignition SCADA Services cover upgrades, new projects, legacy migrations, and integrations. All services are underpinned by cybersecurity, data integration (OT/IT), and advanced analytics capabilities. Optimate also offers Consulting & Advisory services for strategic roadmaps and change management.

Differentiator

Problem solved

Functional benefit

Products and services

• Operational Data Transformation End-to-end consultancy and integration service covering the entire operational data value chain from acquisition through to business impact, encompassing SCADA/HMI, PLCs, historian solutions, data integration, analytics, and cybersecurity. Designed for industrial enterprises in power, mining, oil and gas, food and beverage, and chemical sectors.
• AVEVA PI Managed Services Full-service managed support for the AVEVA PI System, including continuous health monitoring, PI Data Archive, PI AF, PI Analysis, PI Vision, PI Notifications, and interface/connector management. Delivered by AVEVA-certified PI specialists to optimize system availability and data quality for enterprise clients.
• Ignition SCADA Services Comprehensive Ignition SCADA delivery by Inductive Automation, covering upgrade support, established system support, new project and multi-site rollout, integration and data pathways, and legacy SCADA migration from Citect, Wonderware, Plant SCADA, and FactoryTalk View. Targeted at industrial automation clients modernizing their SCADA infrastructure.
• PI ProcessBook Migration Services Migration of retired AVEVA PI ProcessBook displays to PI Vision, including conversion of embedded scripts and symbols, custom PI Vision symbol creation, and data calculation fixes to ensure continued functionality. Aimed at AVEVA PI users with legacy ProcessBook installations.
• Consulting and Advisory Services Strategic advisory services including operational strategy development, business case preparation, change management, and technology roadmaps, tailored to each industrial client's unique operational data and integration needs.
• PI System Health Monitoring Continuous health monitoring of PI System infrastructure covering PI Usage Statistics, PI Interface, PI Data Archive, PI Buffer Subsystem, PI Vision, PI Notifications, Windows machine metrics, and network connectivity, with proactive notifications to PI administrators.
• Support Services Post-implementation support including 24/7 assistance, system monitoring, and proactive maintenance for AVEVA PI and Ignition SCADA environments, delivered by AVEVA-accredited engineers to minimize downtime and maximize system efficiency.

Quantifiable outcome

• Reduced unplanned downtime to nearly 0% over 9 months for Alinta Energy PI ecosystem
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• AVEVAcoreTechnology or IntegrationOptimate is a trusted AVEVA PI System partner, offering comprehensive support for AVEVA PI Systems. Their team consists of AVEVA-certified PI specialists who provide managed services, health monitoring, and system administration. The partnership enables Optimate to deliver full-service support models that optimize system availability and data quality.
• Inductive AutomationcoreTechnology or IntegrationOptimate provides comprehensive services for Ignition by Inductive Automation, including upgrades and modernization, support for established systems, new projects and multi-site rollout, integration and data pathways, and legacy SCADA migrations. The company leverages the Ignition platform for delivering modern SCADA solutions to industrial clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avanceon: Avanceon is a publicly listed industrial automation and SCADA/OT integration firm headquartered in the Middle East with operations across South Asia, delivering AVEVA, Rockwell, and Siemens-based automation solutions. It is a direct peer in OT/IT systems integration and managed services with comparable target verticals (power, oil & gas, manufacturing) and a similar engineering-led delivery model.
• Mangan Software Solutions: Mangan Software Solutions is a US-based Ignition by Inductive Automation integrator and SCADA specialist focused on life sciences, food & beverage, and manufacturing. It is a direct peer in Ignition-based SCADA delivery, modernization migrations, and OT/IT data integration, with a comparable consulting-and-managed-services model.
• DMC Engineering: DMC Engineering is a US-based control systems and SCADA integrator delivering automation, IIoT, and data integration projects across manufacturing, energy, and process industries. It is a direct peer in engineering-led OT/IT integration with similar reliance on partnerships with industrial software platforms.
• ATS Global: ATS Global is an industrial automation and digitalization specialist delivering SCADA, MES, historian, and analytics solutions globally. It is a direct peer to Optimate in OT/IT integration across process industries, with comparable service portfolio breadth (consulting, integration, managed services).
• Capgemini Engineering: Capgemini Engineering (formerly Altran) is a global engineering services firm with deep industrial software, digital twin, and OT/IT integration practices serving energy, utilities, and manufacturing. It is a direct competitor for enterprise OT/IT consulting mandates but operates at significantly larger scale and breadth.

Broad incumbents

• AVEVA: AVEVA is the global vendor of the PI System historian platform and a broad industrial software suite. As Optimate's core technology partner and the licensor behind much of Optimate's delivery, AVEVA is a partial incumbent and indirect competitor through its expanding services and partner program economics.
• Honeywell Process Solutions: Honeywell Process Solutions is a major industrial automation incumbent offering control systems, SCADA, historians, and integration services across process industries. It competes with Optimate for OT/IT integration work in power, oil & gas, and chemicals, though as part of a much broader portfolio.
• Schneider Electric Industrial Automation: Schneider Electric provides industrial automation software (AVEVA-aligned) and control systems, including Wonderware heritage products. It is a broad incumbent competing for the same enterprise OT/IT and SCADA modernization work that Optimate targets in Australian and Asia-Pacific accounts.
• Rockwell Automation: Rockwell Automation is a global industrial automation incumbent offering FactoryTalk SCADA, Logix PLCs, and Lifecycle Services. It overlaps with Optimate in SCADA migrations (FactoryTalk View), OT/IT integration, and enterprise services for process and discrete manufacturers.
• Aspen Technology (AspenTech): Aspen Technology provides industrial AI, asset performance, and process optimization software serving chemicals, energy, and manufacturing. It is a broad incumbent adjacent to Optimate's historian and OT/IT integration practice, with growing overlap in advanced analytics and operational intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/optimateptyltd
• Facebookfacebook.com/OptimatePtyLtd
• LinkedInlinkedin.com/company/optimate-pty-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimate