Bill Cole

What Bill Cole does

Bill Cole Automall Bluefield is a privately held, multi-brand automobile dealership group operating from a single showroom at Green Valley, Bluefield, West Virginia. The business sells new vehicles from nine OEM franchises — Nissan, Honda, Ford, Subaru, Kia, Jeep, Chevrolet, Toyota, and Mitsubishi — through wholly owned branded sub-dealerships (Cole Honda, Cole Nissan, Cole Subaru, Cole Kia), alongside pre-owned inventory. Pricing on listed vehicles ranges from approximately $24,900 to $88,330, with transparent per-unit pricing published on the dealership website.

The dealership monetizes the full vehicle ownership lifecycle rather than limiting itself to unit sales. Revenue streams include new and pre-owned vehicle sales (the primary stream), automotive financing arranged through an in-house finance department with online pre-qualification, and a service-and-parts operation that includes a collision center and detail department. Sales and finance operate 8:30 AM to 7:00 PM, and the location also offers trade-in valuation and service scheduling through digital tools.

The go-to-market motion is a traditional brick-and-mortar retail dealership targeting individual consumers in the Bluefield, WV area, supplemented by a content-marketing layer (vehicle buyer's guides and trim comparisons) and an SEO-optimized inventory listing site aimed at organic regional search capture. The customer base is geographically concentrated in the Bluefield metropolitan area and surrounding southern West Virginia regions, with no enterprise or fleet accounts disclosed. There is no proprietary technology platform, no disclosed AI capabilities, no public ownership, no parent company, and no funding rounds or M&A activity in the source material.

Name

Bill Cole

Legal name

Bill Cole Automall Bluefield

Website

https://billcoleford.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Bill Cole Automall Bluefield is a privately held, single-location multi-brand auto dealership in Bluefield, West Virginia, selling new and pre-owned vehicles across nine OEM franchises alongside financing, service, parts, and collision repair for local individual consumers.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Automobile dealership services
• New vehicle sales
• Pre-owned vehicle sales
• Automotive financing services
• Vehicle maintenance repair

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Vehicle Sales (New and Pre-Owned): Primary revenue stream from sales of new vehicles (various brands including Nissan, Honda, Ford, Subaru, Kia, Jeep, Chevrolet, Toyota, Mitsubishi) and pre-owned cars, trucks, and SUVs. The dealership maintains competitive pricing on pre-owned inventory.
2. Automotive Financing: Finance department provides vehicle financing and pre-qualification services for customers purchasing vehicles.
3. Service and Parts: Service department performs vehicle maintenance and repairs. Parts department supplies automotive components to support service operations and customer needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bill Cole Automall Bluefield is a multi-brand automobile dealership that sells new vehicles from brands such as Nissan, Honda, Ford, Subaru, Kia, Jeep, Chevrolet, Toyota, and Mitsubishi, as well as pre-owned cars, trucks, and SUVs. It also provides vehicle financing and pre-qualification, routine maintenance and repair, parts, collision repair, and vehicle detailing services to individual consumers in the Bluefield, West Virginia area.

Product overview

Bill Cole Automall Bluefield is a traditional multi-brand automotive dealership providing vehicle sales and related services. The dealership operates as a single unified offering that includes sales of new and pre-owned vehicles across multiple automotive brands (Nissan, Honda, Kia, Subaru, Ford, Jeep, Chevrolet, Toyota, Mitsubishi), coupled with finance, service, parts, collision center, and detail departments. The company maintains brand-specific sub-dealerships including Cole Honda, Cole Kia, Cole Nissan, and Cole Subaru.

Differentiator

Problem solved

Functional benefit

Brands

• Cole Honda: Honda automobile dealership offering sales, service, and parts for Honda vehicles.
• Cole Nissan
• Cole Kia
• Cole Subaru

Products and services

• New Vehicle Sales

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Cole NissancoreOthersNissan brand dealership operating under the Bill Cole Automall umbrella. Located at the Bluefield automall location. Provides Nissan new vehicle sales, service, and parts.
• Cole HondacoreOthersHonda brand dealership operating under the Bill Cole Automall umbrella. Located at the Bluefield automall location. Provides Honda new vehicle sales, service, and parts.
• Cole SubarucoreOthersSubaru brand dealership operating under the Bill Cole Automall umbrella. Located at the Bluefield automall location. Provides Subaru new vehicle sales, service, and parts.
• Cole KiacoreOthersKia brand dealership operating under the Bill Cole Automall umbrella. Located at the Bluefield automall location. Provides Kia new vehicle sales, service, and parts.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/billcolefordlin
• Facebookfacebook.com/billcoleford
• LinkedInlinkedin.com/company/bill-cole-automall

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bill Cole