Reel Power Industrial

What Reel Power Industrial does

Reel Power Industrial is a US-based designer and fabricator of custom reeling, spooling, coiling, and winding equipment for flexible materials including wire, cable, rope, hose, pipe, and tubing. The company operates from a 100,000 sq ft ISO 9001:2015 and UL 508A-certified manufacturing facility in Oklahoma City, employing 97 staff with over 100 years of combined manufacturing experience, and serves industries spanning wire and cable manufacturing, communications and fiber optics (5G), oil and gas, data centers, medical tubing, steel wire, marine/offshore wind, and aerospace. The current entity was formed in July 2016 through the merger of Tulsa Power and Reel Power Int'l, and has since acquired Pipe Coil Technology (PCT) IP from Newcastle, UK (2016), rebranded its oil and gas subsidiary as Reel Power Marine & Energy (2021), acquired Novatec's downstream extrusion product line (2024), and received a strategic equity investment from StoneTree Investment Partners (December 2025).

The company's core technology platform includes patented ACT (Automatic Cut & Transfer) coiling systems with articulated guide arms and direct drive servo technology achieving speeds up to 1,500 feet per minute, plus proprietary Pipe Coil Technology innovations. Product lines span coiling machines (Mini-Penthouse, Maxi Penthouse, Heavy Duty Penthouse, ACT 26, ARC Machine, economy and manual variants), take-up/payoff machinery (NK Series, WKT3, FMT60, RD-10, STU, GTU-30A), downstream extrusion equipment (pullers, cutters, saws, tanks), material handling accessories (reel racks, trailers, lifters), and specialized equipment for data centers and medical tubing.

Revenue is generated primarily through quote-based one-time sales of custom capital equipment (one-time/perpetual license model), supplemented by high-margin replacement parts sold through a direct e-commerce storefront, recurring preventative maintenance contracts (quarterly/annual/biannual), and professional services including recalibration and field service consulting. Go-to-market is sales-led enterprise field sales augmented by inside sales/e-commerce for parts and standard products, with international shipping to most nations and event participation (e.g., AMI Plastics World Expo). The company operates under the Reel Power Industrial brand alongside DBAs Reel-O-Matic and Tulsa Power, and runs a wholly-owned subsidiary Reel Power Marine & Energy serving marine, offshore wind, and defense markets.

Name

Reel Power Industrial

Legal name

Reel Power Industrial Inc.

Website

https://reelpowerind.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Reel Power Industrial designs and fabricates custom reeling, spooling, and coiling equipment for wire, cable, rope, hose, pipe, and tubing across industries including wire/cable manufacturing, data centers, medical tubing, oil and gas, and marine/defense, selling via enterprise sales, an online parts store, and recurring maintenance contracts from its Oklahoma City facility.

Ownership category

akta.pro rank

Product category

Industrial Reeling & Coiling Machinery

NAICS

Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Industrial coiling machinery
• Reeling equipment manufacturing
• Downstream extrusion equipment
• Cable spooling machines
• Wire winding machinery

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Capital Equipment Sales: Design and build standard and custom reeling, spooling, and coiling equipment for industrial applications. Equipment includes coiling machines, take-ups, payoffs, downstream extrusion equipment, lifting equipment, reel racking, and storage systems. Pricing is quote-based for custom equipment.
2. Replacement Parts: High-performance replacement parts for coiling, reeling, and spooling machines. Parts available for online purchase including measurers, coiler clamps, urethane wheels, drive pins, and other components. Smaller items available via e-commerce.
3. Recalibration Services: Recalibration service for 1700 series measurers and other measurement equipment to ensure accuracy and compliance.
4. Field Service and Consulting: Complete field service and consulting from dedicated experts. Includes preventative maintenance programs, service department support, and technical assistance.
5. Preventative Maintenance Programs: Proactive preventive maintenance programs including scheduled inspections, lubrication, cleaning, and component checks. Offered as bi-annual, annual, or quarterly contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Reel Power Industrial designs, fabricates, and services custom and standard reeling, spooling, coiling, and winding machinery for flexible materials including wire, cable, rope, hose, pipe, and tubing. Its portfolio spans coiling machines, take-ups, pay-offs, downstream extrusion equipment (pullers, cutters, saws), reel racks, stands, lifters, and measurers, complemented by preventative maintenance, field service, and replacement parts. Primary buyers are industrial manufacturers in wire and cable, communications, medical tubing, data center, steel wire, oil and gas, marine, offshore wind, and defense markets served globally.

Product overview

Reel Power Industrial is a manufacturer of precision reeling, spooling, and coiling machinery for flexible materials. Their product portfolio centers on industrial coiling machines (including Mini-Penthouse, Maxi Penthouse, Heavy Duty Penthouse, Manual variants, and Economy Coilers), take-up/pay-off machinery (NK Series, WKT3, FMT60, RD-10, STU Series, GTU-30A), downstream extrusion equipment (pullers, cutters, saws, tanks), and material handling solutions (reel racks, stands, trailers, lifters). The company also provides measurers (3100M, 1700 Series) for length measurement and specialized equipment for data centers, medical tubing, and steel wire applications. Services include preventative maintenance, recalibration, field service, and parts supply. Their ACT 26 Automatic Cut & Transfer Coiler represents their high-tech offering with speeds up to 1500 fpm and automated packaging capabilities. Equipment serves industries including wire/cable, communications, electric vehicles, fiber optics (5G), oil & gas, medical, aerospace, and data centers.

Differentiator

Problem solved

Functional benefit

Brands

• Reel Power Marine & Energy: Subsidiary serving marine, energy, offshore wind, and defense markets (formerly Reel Power Oil & Gas)

Products and services

• Mini-Penthouse (MNP) Compact measuring and coiling system for flexible materials; suited for pulling material from reel racks, reel roller platforms, or pay-out carts, and can be equipped for extrusion line use.
• Maxi Penthouse Larger capacity penthouse model with integral cutter for up to 2" diameter material and weighted base for enhanced stability during coiling operations.
• Heavy Duty Penthouse (HD Pent) Heavy duty version featuring 36" diameter CT Coil Turntable with Adjustable ID Pins for coil payout and center pin functionality.
• Manual Mini-Penthouse (MMNP) Manually operated measuring and coiling system for flexible materials; includes stand, 1700 Measurer, and coiler for portable or low-throughput use.
• Heavy Duty Economy Coiler (HDEC) Cost-effective heavy duty coiler with multiple coiler options for different material dimensions (3/8", 3/12, 3/16 diameters).
• Light Duty Economy Coiler (LDEC) Economy model for light duty coiling applications with coiler options suited to smaller scale operations and lighter flexible materials.
• Manual Mobile Coiler (MMC-001) Mobile manual coiler with 31" turntable with 4 adjustable pins and included 3100M Measurer for portable coiling operations.
• ACT 26 Automatic Cut & Transfer Coiler High-tech automatic cut and transfer coiling machine with patented ACT features and direct drive servo technology; semi/fully automatic operation at speeds up to 1,500 fpm with packaging options including cutting, strapping, stretch wrapping, and twist tying.
• NK Series Take-Up Reeling & Coiling Machines Heavy-duty reeling machines with 7.5 to 20 HP Hydraulic Variable Speed Drive System, capable of rotating in opposite directions for industrial take-up applications.
• WKT3 Wire Kart Take Up Mobile shafted take-up machine for reels 20" to 54" diameter x up to 34" wide with 3,000 lbs maximum lifting capacity and 2,500 lb pull from supply reel.
• FMT60 Heavy-Duty Shaftless Take-Up and Pay-Out Machine Heavy-duty shaftless machine for both take-up and pay-out operations in industrial manufacturing environments.
• RD-10 RIM Drive Shaftless Take Up Revolutionary shaftless take-up with Permanent Magnet AC motor delivering efficient performance in compact footprint for flexible material processing.
• GTU-30A Heavy Duty 24/7 Manufacturing Take Up Heavy duty take-up designed for 24/7 continuous manufacturing operations with zero fleeting angle both horizontally and vertically during operation.
• STU Series Mobile Shaftless Take-Up Mobile shaftless take-up machinery for flexible material processing in various industrial applications.
• PRR Series Powered Reel Rollers Powered reel rollers for use in extrusion, assembly, and inspection processes requiring minimum floor space.
• Downstream Extrusion Equipment Complete downstream extrusion equipment line including pullers, cutters, puller-cutter combos, saws, tanks, and medical equipment for pipe, profile, and tube handling, cooling, cutting, and finishing.
• Pullers (Downstream Extrusion) Pulling equipment for accurate and precise handling of pipes, profiles, and tubes after extrusion.
• Cutters (Downstream Extrusion) Precision cutting equipment for extruded materials to achieve accurate lengths.
• Up-Cut Extrusion Saws Up-cut saws for cutting extruded pipes and profiles with precision and efficiency.
• Reel Racks and Storage Storage solutions for reels including various rack configurations for organized warehouse storage.
• Reel Stands and Reels Stands and reels for supporting and dispensing material during processing operations; available in 35+ configurations.
• 3100M Measurer Wire, cable, rope, hose length counter for measuring flexible materials during coiling and reeling operations.
• 1700 Series Measurers Length measuring devices designed for measuring the length of materials used for coiling and reeling flexible materials including wire ropes, cable, rope, wire, pultrusion, conduit, and hose.
• Reel Thing RT-20 Reel Lifter Reel lifter with 3,000 lb capacity for handling heavy reels during manufacturing and storage operations.
• Reel Trailers Trailers for transporting reels, including 6 configurations for various transport needs.
• Data Center Cable Processing Equipment Advanced automated rewind coiling systems with cutter, coiler, and binder for data center wire and communication cables.
• Medical Tubing Equipment Specialized downstream extrusion equipment for medical tubing manufacturing including vacuum water tanks and high-speed coil winders.
• Automatic Rewind Coiler (ARC Machine) Automatic coiling machine that coils, applies stretch film packaging, and transfers plastic pipe at 650 feet per minute.
• Steel Wire Payoffs & Take Ups Specialized payoffs and take-up equipment for steel wire processing applications.
• Preventative Maintenance Program Proactive maintenance service including scheduled inspections, lubrication, cleaning, and component checks to prevent failures and extend equipment lifespan; offered as bi-annual, annual, or quarterly contracts.
• Recalibration Service Measurement equipment recalibration service for 1700 series and other measurers to ensure accurate length measurements.
• Field Service & Consulting Complete field service and consulting from dedicated experts for equipment installation, maintenance, and troubleshooting.
• Parts & Replacement Components Replacement parts for all coiling, reeling, and spooling machines including measurers, coiler clamps, wheels, springs, and drive components.

Quantifiable outcome

• ACT Coiler achieves speeds up to 1500 feet per minute
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and major.

• Novatec, Inc.coreStrategic or Co-development Partner · 1 September 2024Novatec, the largest U.S.-based manufacturer of drying and conveying equipment for extrusion, agreed to have Reel Power acquire its downstream equipment products for extrusion lines. This acquisition allows Reel Power to provide a turn-key downstream package to customers and allows Novatec to focus on their conveying, drying and moisture equipment offering.
• Pipe Coil Technology (PCT)majorTechnology or Integration · 1 November 2016Pipe Coil Technology of Newcastle, UK was acquired by Reel Power Industrial. All PCT intellectual property was transferred in this sale, enhancing Reel Power's pipe coil technology innovations capabilities.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wafios AG: German manufacturer of wire and tube forming, bending, and processing machinery including coiling/winding equipment; serves the same wire/cable and flexible material OEM customers as Reel Power.
• Numalliance: French producer of wire forming, bending, and coiling machinery for industrial applications; overlaps directly with Reel Power's ACT coiling systems and take-up machinery for wire/cable and hose markets.
• Pro-Tech Manufacturing: Manufactures wire and cable coiling/winding equipment similar to Reel Power's core product line; competes head-to-head with custom reeling machines for wire and cable OEMs and industrial customers.
• Setic / Pourtier: French manufacturer of rotating machinery for the cable industry including bunchers, stranders, and coiling equipment; comparable to Reel Power's precision winding and spooling offerings for wire/cable manufacturers.
• REELEX: Specializes in cable coiling and packaging systems that compete with Reel Power's ACT coiler and ARC machine; serves similar wire/cable and communications cable OEM customers with automated coiling solutions.
• Parkinson Technologies: Manufactures web handling and downstream processing equipment including winders, unwinds, and rewind systems; directly competes with Reel Power's take-up/payoff and downstream extrusion product lines.
• Sterling Machinery: Distributes and represents industrial machinery including coiling, winding, and wire processing equipment; competes with Reel Power in the North American wire/cable and flexible material handling markets.
• IDEAL-Werk: German manufacturer of wire processing, coiling, and spooling equipment serving similar wire/cable, rope, and hose OEM customers as Reel Power; competes especially in European and industrial export markets.

Broad incumbents

• Davis-Standard: Large diversified extrusion systems supplier whose downstream equipment competes with Reel Power's Novatec-acquired downstream extrusion line; broader product portfolio but overlapping in pipe, profile, and tube downstream equipment.
• Conair Group: Major supplier of auxiliary equipment for plastics processing including downstream extrusion equipment; overlaps with Reel Power's downstream extrusion offerings as a larger, broader-line competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ReelpowerWC
• YouTubeyoutube.com/user/ReelOMatic
• Facebookfacebook.com/pages/Reel-O-Matic/399277066808326
• LinkedInlinkedin.com/company/reel-o-matic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reel Power Industrial