What GreenLatinos does

GreenLatinos is a 501(c)(3) non-profit organization headquartered in Boulder, Colorado, that advocates for Latino/a/e communities on environmental, conservation, and climate justice issues. The organization runs state-level programs across at least six states — Colorado, Texas, California, Illinois, New Mexico, and Arizona — engaging thousands of members through advocacy campaigns, policy work, and community organizing.

The organization's core "product" is programmatic advocacy: it convenes Latino community stakeholders, develops policy positions, engages in coalition-building with environmental and civic groups, and channels funding and capacity to community-level environmental initiatives. There is no underlying technology platform or software product; the operating model is human-intensive organizing, communications, and grant-funded program delivery.

Revenue is generated through three channels: institutional grants from foundations and federal agencies (including a $20M USDA Forest Service award in 2023 and a $2.65M Bezos Earth Fund grant in 2025), individual donations, and a tiered membership program. The organization operates with a lean staff of 1–10 employees, indicating a high leverage model where most programmatic dollars flow outward to community partners rather than into overhead.

Name

GreenLatinos

Legal name

GreenLatinos

Website

https://greenlatinos.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

GreenLatinos is a Boulder, Colorado-based 501(c)(3) non-profit that advocates for Latino/a/e communities on environmental, conservation, and climate justice issues across six U.S. states.

Ownership category

akta.pro rank

Product category

Environmental Advocacy / Climate Justice Non-Profit

NAICS

Environment, Conservation and Wildlife Organizations (813312), Grantmaking and Giving Services (81321), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Justice & Community Environmental Health (BPAGAGAL)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Environmental advocacy
• Climate justice
• Community organizing
• Urban greening
• Grant regranting

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: GreenLatinos accepts one-time and monthly donations from individuals, with suggested amounts ranging from $20 to $500. Donors can cover transaction fees and designate honorary or memorial gifts. Donations are the primary mechanism for individual supporters to contribute.
2. Annual Membership Fees: Formalized membership program with sliding-scale annual fees: Protector (free), Comunidad Leader ($5), Madre Tierra Defender ($25), Environmental Liberation Supporter ($100) for individuals; and corresponding organizational tiers up to $1,000 for Environmental Liberation Supporter organizations. Membership renews annually.
3. Grants and Program Funding: GreenLatinos receives grant funding from foundations and federal programs. Notably, the Bezos Earth Fund funds the Sustainable Cities Urban Greening Initiative with $2,650,000 directed to community-led urban greening projects. The USDA Forest Service Urban and Community Forestry Program provides $20 million in grant funding to thirty-one municipalities and community-based partners.
4. Regranting (Justicia y Equidad Fund): GreenLatinos operates the Justicia y Equidad Fund, which regrants millions of dollars to support grassroots climate, conservation, and environmental justice work in Latino/a/e communities. The organization serves as a financial intermediary channeling grant funding to community-based organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

GreenLatinos is a 501(c)(3) national non-profit that convenes an active comunidad of Latino/a/e environmental, conservation, and climate justice leaders through advocacy programs, state-level campaigns, a tiered membership program, regranting via the Justicia y Equidad Fund, and major grant-funded initiatives such as the Sustainable Cities Urban Greening Initiative. Its core deliverables are bilingual English/Spanish advocacy, coalition building, capacity-building training, policy and legislative advocacy, and direct financial resources to grassroots community organizations.

Product overview

GreenLatinos is a national non-profit advocacy organization that convenes an active comunidad of Latino/a/e environmental, conservation, and climate justice leaders. Rather than offering a unified software product, GreenLatinos provides an integrated portfolio of advocacy programs, membership services, and grant initiatives. Its core programs include the Climate Justice & Clean Air Program, Public Land & Ocean Collective, Sustainable Communities Program, Water Equity and Ocean Program, and Urban & Community Forestry Program. The organization also operates state-specific programs in Colorado, Texas, California, Illinois, New Mexico, and Arizona. Additional offerings include the Justicia Y Equidad Fund (a grant program), Colaborativo40 working groups, the Latino Climate Justice Framework, membership with tiered benefits, the National Summit annual conference, and the Sustainable Cities Urban Greening Initiative which provides grants to community organizations in Los Angeles, Chicago, and Albuquerque.

Differentiator

Problem solved

Functional benefit

Brands

• Urban & Community Forestry Program: Program assisting municipalities and community based organizations with implementation of projects addressing tree planting and maintenance, restoration and resilience, extreme heat, urban and community forestry workforce development.
• Justicia Y Equidad Fund
• Colaborativo40
• Latino Climate Justice Framework
• GreenLatinos Sustainable Cities Urban Greening Initiative
• Public Land & Ocean Collective

Products and services

• Membership Program A formalized, sliding-scale individual and organizational membership program (Protector free, Comunidad Leader $5/$25, Madre Tierra Defender $25/$100, Environmental Liberation Supporter $100/$1,000) providing exclusive job board access, member communication channels, digital resource library, training opportunities, and scholarship access for the National Summit.
• Climate Justice & Clean Air Program Advocacy program focused on deep carbon cuts, fossil fuel phase-out, methane pollution protections, and clean air policies for Latino/a/e communities, including a virtual Climate Justice and Clean Air Collective.
• Public Land & Ocean Collective Working group focused on conserving 30% of public lands and waters, equitable heritage representation, inclusive cultural interpretation, and defending biodiversity and habitat for Latino/a/e communities.
• Sustainable Communities Program Advocacy program focused on clean transportation, electric vehicle infrastructure equity, energy equity, and building equitable policy for sustainable urban, suburban, and rural communities.
• Water Equity and Ocean Program Advocacy program addressing clean water access, water affordability, infrastructure investment, and ocean stewardship for Latino/a/e communities.
• Urban & Community Forestry Program Program assisting municipalities and CBOs with urban forestry projects including tree planting, maintenance, restoration, resilience, extreme heat mitigation, and workforce development, providing $20 million in USDA Forest Service grant funding to partners.
• Justicia y Equidad Fund Regranting initiative that distributes millions of dollars to support grassroots work in climate, conservation, and environmental justice in Latino/a/e communities.
• Colaborativo40 Working group and collective that cross-pollinates member priorities and campaigns, shares knowledge, and builds capacity in Latino/a/e communities around climate and conservation issues.
• Latino Climate Justice Framework (LCJF) Comprehensive framework grounded in principles that center equity, worker protections, and community leadership for transitioning away from fossil fuels and achieving climate justice for Latino communities.
• State Programs in CO, CA, TX, IL, NM, AZ State-specific advocacy programs addressing regional environmental justice priorities including clean transportation, air quality, public lands protection, water equity, and community resilience in Colorado, Texas, California, Illinois, New Mexico, and Arizona.
• National Summit Annual national gathering of Latino/a/e environmental, conservation, and climate justice champions, grassroots leaders, policy advocates, and clean energy professionals.
• GreenLatinos Sustainable Cities Urban Greening Initiative Community-led urban greening initiative partnering with organizations across Los Angeles, Albuquerque, and Chicago, directing $2,650,000 in grants for tree planting, community gardens, food forests, composting, and youth workforce development.

Quantifiable outcome

• Trained and certified youth in urban forestry, agriculture, wilderness first aid, and wildfire mitigation through urban greening programs
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• LA CompostcoreStrategic or Co-development PartnerCommunity partner in Los Angeles' Sustainable Cities Urban Greening Initiative. Partners with local communities to expand access to composting, regenerate soil, and build climate resilience through hubs in parks, farmers markets, and neighborhoods. Addressed food apartheid and greenspace inequity while creating education and job opportunities in environmental justice.
• CultivaLAcoreStrategic or Co-development PartnerCommunity partner in Los Angeles revitalizing a former brownfield in the Westlake District into an intergenerational green space focused on fresh food, community wellness, and environmental justice, improving public health and food access in one of LA's most densely populated neighborhoods.
• San Gabriel Valley Conservation CorpscoreStrategic or Co-development PartnerCommunity partner planting 200 trees to create shaded walkways, improve park access, reduce urban heat, while empowering youth with paid job training, environmental certifications, and hands-on stewardship experiences in the San Gabriel Valley.
• Proyecto PastoralcoreStrategic or Co-development PartnerCommunity partner in Boyle Heights transforming an unused area at the Aliso-Pico Recreation Center into raised garden beds for growing food, herbs, and culturally relevant plants. Provides a community gathering space and educational resource for sustainable gardening practices.
• Academy for Global Citizenship (AGC)coreStrategic or Co-development PartnerChicago partner operating brand new outdoor classrooms including geodesic domes and community gardens for environmental education. Part of the Sustainable Cities Urban Greening Initiative in Chicago.
• People for Environmental Restoration & Riverfront Organization (PERRO)coreStrategic or Co-development PartnerChicago partner leading community design of Canal Origins Park restoration from the ground up through boat tours, walking tours, and design conversations. Partnership with Chicago Park District for environmental restoration and community engagement.
• Centro San BonifaciocoreStrategic or Co-development PartnerChicago partner in Pilsen neighborhood focused on community development and environmental justice programming as part of the urban greening initiative.
• Southeast Environmental Task ForcecoreStrategic or Co-development PartnerChicago partner advancing community green spaces, environmental learning areas for children, and restoration planning through partnerships with local institutions and residents. Focused on some of Chicago's most environmentally burdened neighborhoods.
• The Semilla ProjectcoreStrategic or Co-development PartnerAlbuquerque partner distributing nearly 12,000 pounds of fresh food, growing over 2,000 plant starts, welcoming thousands of neighbors to Loma Linda Community Farm. Also graduated 18 BIPOC youth from a pre-apprenticeship in agriculture and urban forestry.
• Center for Social Sustainable Systems (CESOSS)coreStrategic or Co-development PartnerAlbuquerque partner bringing hundreds of K-5 students into hands-on learning about acequias, soil, and water — systems their ancestors built and maintained for generations. Part of urban greening and cultural preservation work.
• Southwest Organizing Project (SWOP)coreStrategic or Co-development PartnerAlbuquerque community organizing and urban greening partner engaged in community garden spaces and broader environmental justice organizing in the region.
• YES! HousingcoreStrategic or Co-development PartnerAlbuquerque partner building infrastructure for a new orchard and community development as part of the urban greening initiative in Albuquerque.
• America The Beautiful For All CoalitionminorStrategic or Co-development PartnerGreenLatinos provides fiscal sponsorship and operation of the America The Beautiful For All Coalition, which advocates for inclusive cultural interpretation at national conservation areas and equitable public lands management that reflects Latino/a/e history and contributions.
• Ocean Equity CollectiveminorStrategic or Co-development PartnerGreenLatinos participates in the Ocean Equity Collective, providing training to over 200 participants of the NOAA Voyage to Justice Forum on Ocean Justice and relevant language. Helped present a comprehensive blueprint for Ocean Climate Action that shaped the Administration's 2023 Ocean Climate Action Plan.
• Methane Partners CampaignminorStrategic or Co-development PartnerLeading member of the Methane Partners Campaign which works to protect communities by ensuring the EPA passes strong methane rules that address climate and health-harming leaks from active oil and gas production facilities. National, state, and local Latino/a/e partners join in calling for stronger rules throughout rulemaking processes.
• Castner Range ForeverminorStrategic or Co-development PartnerGreenLatinos partnered with Castner Range Forever to achieve the designation of Castner Range National Monument, an important conservation victory for Latino/a/e communities in Texas.
• Evergreen ActionminorStrategic or Co-development PartnerCo-authored the report 'Charging Toward Justice: How States Can Lead on Racial and Economic Equity through the National Electric Vehicle Infrastructure (NEVI) Program' with Evergreen Action, Atlas Public Policy, and EVHybridNoire — examining Justice40 goal implementation in state NEVI plans.
• EarthjusticeminorStrategic or Co-development PartnerActive partner in litigation and regulatory advocacy. GreenLatinos joined Earthjustice in litigation challenging the Trump EPA's final rule delaying methane pollution protections from the oil and gas industry by 18 months, filed in the U.S. Court of Appeals for the D.C. Circuit.

Scale indicators11 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sierra Club: Largest grassroots environmental organization in the U.S.; comparable on overall environmental advocacy mission and state chapter structure, though not Latino-specialized — a broader incumbent increasingly addressing EJ.
• The Nature Conservancy: Global conservation nonprofit working on land, water, and climate; comparable on the conservation/public lands and urban greening work GreenLatinos conducts via its Urban & Community Forestry Program.
• Conservation International: Large international conservation NGO; comparable on environmental grantmaking and conservation funding flow, including the Bezos Earth Fund's parallel investments in nature-based climate solutions.
• League of Conservation Voters: National political advocacy organization influencing environmental policy and elections; comparable on federal policy advocacy and bipartisan coalition work targeting climate, public lands, and clean air protections.

Emerging players

• Poder Latinx: Civic engagement and advocacy organization focused on Latinx communities; comparable as a peer Latino-centered advocacy organization, though more civic/voting focused, with overlapping member-base demographics.
• Friends of the Earth: Environmental advocacy organization with strong climate justice, EJ, and anti-fossil-fuel campaign focus; comparable on the climate and methane advocacy work GreenLatinos pursues, and on coalition participation in EJ campaigns.

Direct peers

• Hispanic Access Foundation: National Latino-focused nonprofit connecting Hispanic communities with public lands and conservation; directly comparable given overlapping mission, bilingual outreach, and emphasis on Latino engagement in environmental advocacy.
• Earthjustice: National environmental litigation and advocacy organization; comparable as a current GreenLatinos litigation partner on the methane rule challenge, operating federal regulatory advocacy and coalition engagement in overlapping issue areas.
• WE ACT for Environmental Justice: Northern Manhattan-based EJ organization serving communities of color; comparable as a frontline environmental justice advocacy nonprofit with similar coalition-building, policy advocacy, and community organizing model.
• NAACP Environmental & Climate Justice Program: National EJ program organized around an overburdened-community identity (Black Americans) with parallel federal advocacy, policy litigation, and state-based organizing infrastructure to GreenLatinos' Latino-focused work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreenLatinos
• LinkedInlinkedin.com/company/greenlatinos
• Instagraminstagram.com/greenlatinos
• Xx.com/greenlatinos

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenLatinos