My Moves Matter
My Moves Matter is an Irish digital health company that operates a free mobile app for symptom and hormonal tracking and a subscription-based nutrition education platform (Nutrition PD) for people with Parkinson's, with a primary focus on women.
- Company typePrivate
- Founded2022
- HeadquartersTerenure, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What My Moves Matter does
My Moves Matter Ltd. is an Irish private limited company founded in 2022 and headquartered in Terenure, Dublin, that operates a digital health platform focused on women living with Parkinson's Disease. The company's core offering is the My Moves Matter mobile application, available free on Apple App Store and Google Play, which enables users to track Parkinson's symptoms alongside medication timing, diet, exercise, sleep, stress, and — distinctively — hormonal cycle status. The app surfaces patterns between these inputs and the user's symptom experience, allowing export of insights to share with neurologists or other clinicians. The technology stack includes a mobile frontend (developed with partners including Threadable), an integration with Practice Better for medical nutrition therapy workflows, hosting on WIX.com, and the use of AI-generated avatars to deliver dietitian-led video content.
The commercial layer sits on top of this engagement engine: Nutrition PD, a wholly-owned sub-brand operating a self-paced learning platform (learn.nutritionpd.com) that delivers dietitian-built nutrition programmes — including a Mediterranean PD programme — via pre-recorded video, worksheets, recipes, meal plans, live webinars, and group consultations on a subscription basis. A complementary sub-brand, MediPD, extends the offering into structured medical nutrition therapy for Parkinson's. Revenue is therefore driven primarily by subscriptions to nutrition programmes, with a freemium mobile app acting as the top-of-funnel acquisition channel. Go-to-market is product-led and community-driven: partnerships with Parkinson's advocacy organisations (PD Avengers, Women's Parkinson's Project, Cure Parkinson's Trust, PMD Alliance, France Parkinson) and an advisory panel of clinical and research experts (including Professor Elena Moro, Professor Indu Subramanian, UCC's Professor Aideen Sullivan and Dr Lucy Collins Stack) drive credibility, content distribution, and research collaborations. The platform has reached 1,600+ users across 47 countries, with 70% of tracking data coming from women, and supports two completed pilot studies (UCC and France Parkinson's LadyPD) investigating hormonal impacts on Parkinson's symptoms.
My Moves Matter firmographics
Firmographics- Name
- My Moves Matter
- Legal name
- My Moves Matter Ltd.
- Website
- https://mymovesmatter.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Moves Matter is an Irish digital health company that operates a free mobile app for symptom and hormonal tracking and a subscription-based nutrition education platform (Nutrition PD) for people with Parkinson's, with a primary focus on women.
- Ownership category
- akta.pro rank
My Moves Matter industry classification
Industry- Product category
- Digital Health / Patient Engagement Software
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
- akta.pro secondary industries
- Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
Keywords
Where My Moves Matter is headquartered
LocationHeadquarters
- HQ city
- Terenure
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
My Moves Matter business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Nutrition PD Programs: Self-paced nutrition programs built by registered dietitians, tailored for Parkinson's. Programs delivered through pre-recorded videos, worksheets, recipes, meal plans, chat groups, live webinars, and group consultations. Mediterranean PD program available with subscription.
- Mobile App: Free mobile app available on Apple and Google Stores with core symptom tracking functionality. Premium features may be available through subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free app download with core symptom tracking features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
My Moves Matter product offering
Product offeringCore offering
My Moves Matter provides a free mobile app (iOS and Android) that enables people with Parkinson's disease to track symptoms, medication timing, diet, exercise, sleep, stress and hormonal cycles, identify patterns, and share insights with their clinical team. Alongside the app, the company sells Nutrition PD, a subscription-based suite of self-paced, dietitian-built nutrition education programs (e.g., Mediterranean PD Programme) delivered via pre-recorded video, worksheets, recipes, meal plans, live webinars, and telehealth consultations, with content increasingly delivered through AI-generated avatars.
Product overview
My Moves Matter is a digital health company offering a mobile app for symptom tracking combined with Nutrition PD, a branded nutrition education platform. The My Moves Matter app (core product) helps people with Parkinson's track symptoms, medication timing, diet, exercise, sleep, stress, and hormonal impacts to identify patterns and share insights with clinicians. Nutrition PD delivers structured, self-paced nutrition programmes built by registered dietitians through video content (including AI avatars), worksheets, recipes, and telehealth consultations. The portfolio also includes free e-books covering Parkinson's diet, menstrual cycle impact, and cravings management; a menstrual tracker; and the UCC Pilot Study researching hormonal impacts on women's Parkinson's symptoms.
Differentiator
Problem solved
Functional benefit
Brands
- Nutrition PD: A suite of nutrition education programmes to empower people with Parkinson's to improve their lives through good nutritional care.
- MediPD
Products and services
- My Moves Matter App Free mobile app (iOS and Android) for people with Parkinson's to track symptoms, medication timing, dietary habits, exercise, sleep, stress levels and hormonal impact (including menstrual cycle), identify patterns, and share insights with neurologists to optimise treatment. Built on Practice Better.io integration for medical nutrition therapy services.
- Nutrition PD Subscription suite of self-paced nutrition education programmes built by registered dietitians, tailored for people with Parkinson's. Delivered via pre-recorded videos (including AI-avatar content), worksheets, recipes, meal plans, chat groups, live webinars, telehealth consultations and group consultations.
- Mediterranean PD Programme Specific subscription-based nutrition education programme within Nutrition PD that teaches participants how the Mediterranean diet can be adapted to the specific nutritional needs of people with Parkinson's. Developed by registered dietitians.
Quantifiable outcome
- 74% of menstruating women experience worsening of PD symptoms around menstruation with 86% reporting symptoms worsen in the week prior to menstrual bleed
- +3 more outcomes
Companies that use My Moves Matter
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
My Moves Matter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
My Moves Matter partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core, foundational and supporting.
- Women's Brain FoundationmajorCollaboration on sex and gender differences research in Parkinson's. Led authored paper with Women's Brain Project on need for sex and gender differences to be priority for researchers and clinicians.
- University College Cork (UCC)coreCollaborative research partnership with UCC's Department of Anatomy and Neuroscience on a world-first study tracking how hormonal changes in women with Parkinson's impacts their symptoms. Study supported by Health Innovation Hub Ireland (HiHi) and Enterprise Ireland. Led by Professor Aideen Sullivan and Dr Lucy Collins Stack.
- Day One (Swiss Digital Health Hackathon)foundationalPatient-centred digital hackathon where the My Moves Matter concept won. Provided initial validation and support including ongoing mentorship from Day One team (Lucas Scherdel, Cecil Tardy-Srinivasan, Ursula Costa). Day One article featured the company as a unique patient champion experience.
- Health Innovation Hub Ireland (HiHi)supportingSupported the UCC pilot study on hormonal impact on women with Parkinson's.
- NDRCsupportingProvided office hours, founders weekend, and pre-accelerator programme support.
- PA ConsultingsupportingAdvisory support, advice, and guidance early in the company journey through Bill Hartman and Pavandeep Rai.
- ThreadablecoreDevelopment partners responsible for app development with thoughtful engagement in the development process.
- WIX.comsupportingWebsite hosting platform providing online platform for services delivery. Data stored through WIX.com's data storage, databases and general applications.
- Practice BettersupportingElectronic practice management tool providing online platform for medical nutrition therapy services. Stores health records, appointment information, and practitioner-client communications.
- Women's Parkinson's ProjectmajorCo-founded by women with YOPD including Kat Hill and Sree Sripathy. Collaborated on webinars, surveys, and advocacy for women with Parkinson's. The organization operated 2019-2024 before concluding operations.
- PD AvengersmajorGlobal Parkinson's advocacy group. Initial survey on women and PD (200+ respondents) was circulated through PD Avengers and Women's Parkinson's Project. Supported webinars on women with PD and hormones.
- Cure Parkinson's TrustmajorUK-based Parkinson's charity. Hosted webinars on women with PD and hormones. Supported by Helen Matthews. Funded research and advocacy initiatives.
- PMD AlliancemajorUS-based Parkinson's organization. Co-hosted webinars on women with PD and hormones with Cure Parkinson's Trust and PD Avengers.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
My Moves Matter competitors and assessment
Company assessmentDirect peers
- Clue: Clue is a leading women's health tracking app with a strong emphasis on hormonal cycle tracking and condition-specific customization — the consumer-side analogue of My Moves Matter's hormone-aware Parkinson's tracking, sharing both user persona and freemium mobile GTM motion.
- Beats Medical: Ireland-based digital therapeutics company founded in 2012, offering Parkinson's-specific mobile therapy and symptom management apps; competes head-on with My Moves Matter in PD-focused consumer digital health in Europe.
- PD Warrior: PD Warrior runs an evidence-based Parkinson's exercise and education program delivered through in-person courses and a companion app — directly analogous to My Moves Matter's structured nutrition and self-management subscription offering.
- StrivePD: StrivePD (formerly Dave-in-the-Box / RDMD-acquired) is a Parkinson's-specific digital companion app focused on symptom tracking, medication timing, and educational content — the closest direct peer to My Moves Matter's core app offering.
Broad incumbents
- PMD Alliance: PMD Alliance is a U.S. Parkinson's advocacy and education organization that co-hosts webinars and disseminates content to patients and care partners — closely mirrors My Moves Matter's community-led, content-driven GTM motion.
- Cure Parkinson's: Cure Parkinson's is a major UK research charity that funds PD research and partners on patient-facing content — a strategic incumbent and content partner that competes for the same community attention and research funding My Moves Matter accesses.
- Omada Health: Omada is a larger digital chronic-condition coaching platform (diabetes, hypertension, MSK) reimbursed via employers and payers; illustrates how a scaled My Moves Matter could evolve within chronic-care reimbursement rails.
- Davis Phinney Foundation: Davis Phinney Foundation is a Parkinson's advocacy and education non-profit producing consumer content, tools, and webinars aimed at helping people live well with PD — overlapping with My Moves Matter's community and education mission.
- Noom: Noom is a large consumer digital health and behavior-change coaching platform using subscription nutrition/wellness programs — the most mature analog to My Moves Matter's Nutrition PD subscription product.
Emerging players
- RWJBarnabas Health Movement Disorders / Health Brain Aging apps: Large academic neurology programs are piloting Parkinson's digital companion tools and patient-engagement portals; represents the institutional/system competitor category MMM must outmaneuver for clinical credibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
My Moves Matter social profiles
Digital presenceMy Moves Matter financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Moves Matter leadership team
Management profileNumber of profiles
Profiles4 records
My Moves Matter subsidiaries and ownership
Company hierarchySubsidiaries2 records
My Moves Matter funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Moves Matter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Moves Matter
What does My Moves Matter do?
My Moves Matter provides a free mobile app (iOS and Android) that enables people with Parkinson's disease to track symptoms, medication timing, diet, exercise, sleep, stress and hormonal cycles, identify patterns, and share insights with their clinical team. Alongside the app, the company sells Nutrition PD, a subscription-based suite of self-paced, dietitian-built nutrition education programs (e.g., Mediterranean PD Programme) delivered via pre-recorded video, worksheets, recipes, meal plans, live webinars, and telehealth consultations, with content increasingly delivered through AI-generated avatars.
Is My Moves Matter a public or private company?
My Moves Matter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Moves Matter founded?
My Moves Matter was founded in 2022. It employs 1 to 10 people.
Where is My Moves Matter based?
My Moves Matter is headquartered in Terenure, Ireland, in the Europe region.
How does My Moves Matter make money?
Two revenue lines are on record. Nutrition PD Programs are the primary driver. The others are mobile App.
Who are My Moves Matter's main competitors?
Direct peers on record are Clue, Beats Medical, PD Warrior and StrivePD. Broad incumbents are PMD Alliance, Cure Parkinson's, Omada Health, Davis Phinney Foundation and Noom. RWJBarnabas Health Movement Disorders / Health Brain Aging apps is listed as an emerging player.
Does My Moves Matter have an API?
No public API is recorded for My Moves Matter.
What industry is My Moves Matter in?
My Moves Matter's product category is Digital Health / Patient Engagement Software. Its primary akta.pro industry code is HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs), with a secondary code of HLALAFAA, Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity). Its NAICS code is 624120 and its SIC code is 8082.