ArtDiscovery
ArtDiscovery is a London-headquartered scientific art authentication company that uses materials science, proprietary AI (Pictology), and provenance research to authenticate paintings and sculptures for collectors, museums, auction houses, insurers, private banks, and galleries conducting high-value transactions globally.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ArtDiscovery does
ArtDiscovery is a private, London-headquartered art authentication and analysis company founded in 2009 that operates scientific laboratories in London and New York. It serves collectors, museums, insurers, auction houses, private banks, galleries, and art advisors conducting high-stakes transactions, having analyzed over 8,000 artworks across five continents and underwritten more than $1 billion in art through its authentications. Its core offering is a multi-modal authentication report that combines materials science (SEM-EDX, Raman spectroscopy, FTIR, radiocarbon dating, dendrochronology, XRF, X-radiography, and infrared/UV imaging), proprietary AI brushstroke analysis (Pictology), provenance research, and expert connoisseurship. The company is the first to back its authentication certificates with art authenticity insurance, underwritten by a major insurer, providing a financial guarantee layered on top of analytical findings.
The company's product portfolio includes Full Analysis (combining all methods), standalone Scientific Analysis, the Pictology AI service, Provenance Research, and the differentiated Art Authenticity Insurance product. Underlying these is an internal Pigment Database of more than 4,000 samples built over 16 years, used as the comparative backbone for molecular and elemental testing. Pricing begins at $13,500 for a comprehensive scientific analysis package, with a four-week standard turnaround from artwork receipt. Distribution is direct-to-enterprise via consultative sales, with no reseller or channel partner model.
ArtDiscovery is founder/management-owned following the 2024 merger with Hephaestus — an AI brushstroke-analysis firm founded by current CEO Denis Moiseev in 2018. The merged entity integrates ML-driven visual analysis into ArtDiscovery's established scientific workflow. The leadership team combines domain science (CTO Ilya Kudryashov), art-historical and conservation expertise (MD Nica Gutman Rieppi, a Salvator Mundi contributor), and corporate finance (CFO Steve Maslow, former Bear Stearns MD and private-equity CEO).
ArtDiscovery firmographics
Firmographics- Name
- ArtDiscovery
- Legal name
- ArtDiscovery
- Website
- https://artdiscovery.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ArtDiscovery is a London-headquartered scientific art authentication company that uses materials science, proprietary AI (Pictology), and provenance research to authenticate paintings and sculptures for collectors, museums, auction houses, insurers, private banks, and galleries conducting high-value transactions globally.
- Ownership category
- akta.pro rank
ArtDiscovery industry classification
Industry- Product category
- Art Authentication Services
- NAICS
- Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Appraisal, Authentication & Insurance Documentation (CRAKALAH)
- akta.pro secondary industry
- Authentication, Grading & Provenance Services (CRAKAKAI)
Keywords
Where ArtDiscovery is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ArtDiscovery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Art Authentication Services: Professional authentication services providing scientific analysis, AI analysis, provenance research, and full authentication reports. Services are priced starting from $13,500 for comprehensive scientific analysis including pigment and binder identification, molecular and elemental testing, and radiocarbon dating. Turnaround time is four weeks from receipt of artwork and documentation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Scientific Analysis - Starting price for comprehensive authentication |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ArtDiscovery product offering
Product offeringCore offering
ArtDiscovery provides multi-modal art authentication and analysis services that combine scientific testing (SEM-EDX, Raman spectroscopy, FTIR, radiocarbon dating, dendrochronology, XRF, X-radiography, infrared/UV imaging), proprietary AI Pictology brushstroke analysis, provenance research, and expert connoisseurship to deliver definitive attribution conclusions. The company is the first in the world to back its authentication certificates with art authenticity insurance, and serves collectors, museums, insurers, auction houses, private banks, and galleries from labs in London and New York.
Product overview
ArtDiscovery offers a unified multi-modal art authentication platform combining scientific analysis, proprietary AI Pictology technology, provenance research, and expert connoisseurship. The core service includes Full Analysis (combining all methods), Scientific Analysis (materials testing with SEM-EDX, Raman, FTIR, radiocarbon dating, dendrochronology, imaging), AI Pictology (machine learning brushstroke analysis), and Provenance Research. A unique differentiator is their Art Authenticity Insurance product, backed by a major insurer. The platform leverages an internal Pigment Database of over 4,000 samples. Their labs in London and New York serve collectors, museums, insurers, auction houses, and private banks across five continents.
Differentiator
Problem solved
Functional benefit
Brands
- Pictology: ArtDiscovery's proprietary AI system that analyzes microscopic details in brushstrokes, composition, and artistic elements for digital connoisseurship and forgery detection.
Products and services
- Full Analysis Comprehensive art authentication engagement that combines scientific analysis, AI Pictology, provenance research, and expert connoisseurship into a single attribution conclusion, backed by art authenticity insurance. Priced starting from $13,500 with a four-week turnaround from receipt of the artwork and documentation. Targeted at collectors, museums, insurers, auction houses, private banks, and galleries facing seven, eight, and nine-figure decisions.
- Scientific Analysis Materials testing service using SEM-EDX, Raman spectroscopy, FTIR, radiocarbon dating, dendrochronology, XRF, X-radiography, and infrared/UV imaging to establish the age, composition, and material history of an artwork. Delivered from labs in London and New York for clients needing materials-level authentication evidence.
- AI Pictology Proprietary machine-learning analysis service that maps brushstroke attributes (length, width, curvature) and spatial relationships between compositional elements to generate an artist-specific visual fingerprint for attribution support. Bookable as a standalone AI Analysis service via the website contact form.
- Provenance Research Documentary research service that traces artwork ownership and exhibition history, aligning physical and scientific findings with provenance records to support authentication conclusions. Available as a standalone service or as part of Full Analysis.
- Art Authenticity Insurance First-of-its-kind authenticity insurance product attached to ArtDiscovery authentication certificates and backed by a major insurer, providing a financial guarantee on top of the scientific finding. The unique market differentiator for ArtDiscovery.
Quantifiable outcome
- Authenticated 8,034+ artworks across five continents since 2009
- +3 more outcomes
Companies that use ArtDiscovery
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
ArtDiscovery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
ArtDiscovery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HephaestuscoreHephaestus, founded in 2018 by Denis Moiseev with the aim of eliminating forgery and misattribution in the art market, joined forces with ArtDiscovery in 2024. Hephaestus pioneered AI-based brushstroke analysis and integration of machine learning into scientific workflows, which complements ArtDiscovery's existing capabilities.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
ArtDiscovery competitors and assessment
Company assessmentDirect peers
- Orion Analytical: Independent scientific art analysis laboratory offering materials testing and authentication services to collectors, museums, and auction houses — directly comparable in service offering and customer base to ArtDiscovery's scientific analysis.
- The Fine Art Conservancy: Provides conservation, scientific analysis, and authentication services for fine art, including provenance research — directly comparable professional services competing for the same collectors and institutional clients.
- Scientific Analysis of Fine Arts (SAFA): Long-standing scientific analysis and restoration laboratory for fine art, offering imaging, materials testing, and authentication — competes in the same scientific authentication workflow as ArtDiscovery.
Emerging players
- Babylon (AI art authentication): AI-focused art authentication and provenance platform using machine learning to detect forgeries — directly comparable in the AI Pictology niche but with less scientific instrumentation depth.
Broad incumbents
- Wildenstein Plattner Institute: Major art historical research institution with extensive databases on artist catalogues raisonnés and provenance — adjacent authority in the authentication and attribution ecosystem serving museums and scholars.
- Sotheby's: One of the two dominant global auction houses; both a client and a potential in-house competitor for authentication services given the central role authenticity plays in auction outcomes.
- Christie's: Other dominant global auction house; both a client (e.g., the Magritte case) and a potential internalizer of authentication capability for high-value transactions.
- Heritage Auctions: Large US-headquartered auction house with internal authentication expertise across fine art and collectibles — a comparable enterprise client and potential competitor in authentication services.
Others
- Getty Conservation Institute: Leading conservation and scientific research institution performing materials analysis and authentication research — an ecosystem peer advancing the underlying science ArtDiscovery commercializes.
- Artnet: Art market intelligence and auction data platform serving collectors, advisors, and institutions — adjacent infrastructure that increasingly intersects with provenance verification and authentication workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ArtDiscovery social profiles
Digital presenceArtDiscovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
ArtDiscovery leadership team
Management profileNumber of profiles
Profiles4 records
ArtDiscovery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ArtDiscovery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ArtDiscovery
What does ArtDiscovery do?
ArtDiscovery provides multi-modal art authentication and analysis services that combine scientific testing (SEM-EDX, Raman spectroscopy, FTIR, radiocarbon dating, dendrochronology, XRF, X-radiography, infrared/UV imaging), proprietary AI Pictology brushstroke analysis, provenance research, and expert connoisseurship to deliver definitive attribution conclusions. The company is the first in the world to back its authentication certificates with art authenticity insurance, and serves collectors, museums, insurers, auction houses, private banks, and galleries from labs in London and New York.
Is ArtDiscovery a public or private company?
ArtDiscovery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ArtDiscovery founded?
ArtDiscovery was founded in 2009. It employs 1 to 10 people.
Where is ArtDiscovery based?
ArtDiscovery is headquartered in New York, United States, in the North America region.
How does ArtDiscovery make money?
One revenue line is on record: art Authentication Services.
Who are ArtDiscovery's main competitors?
Direct peers on record are Orion Analytical, The Fine Art Conservancy and Scientific Analysis of Fine Arts (SAFA). Babylon (AI art authentication) is listed as an emerging player. Broad incumbents are Wildenstein Plattner Institute, Sotheby's, Christie's and Heritage Auctions. Others are Getty Conservation Institute and Artnet.
Does ArtDiscovery have an API?
No public API is recorded for ArtDiscovery.
What industry is ArtDiscovery in?
ArtDiscovery's product category is Art Authentication Services. Its primary akta.pro industry code is CRAKALAH, Appraisal, Authentication & Insurance Documentation, with a secondary code of CRAKAKAI, Authentication, Grading & Provenance Services. Its NAICS code is 541380 and its SIC code is 8734.