Cucine LUBE

What Cucine LUBE does

Cucine LUBE, legally LUBE Industries SRL, is an Italian kitchen and living-room furniture manufacturer headquartered in Treia (Marche) and operating since 1974. The company designs, produces, and distributes modular kitchen systems across modern, classic-contemporary, and rustic (Borgo Antico / Muratura) collections, plus complementary living furniture, tables, and chairs. Manufacturing is anchored in a single Treia complex with automated warehouses and in-house door-processing; the range spans front materials including laminate, lacquer, wood veneer, glass, aluminum, ceramic, FENIX, and PET, with mechanisms from partners such as Hettich (Aventos) and Servo-drive integrated into proprietary configurations.

Revenue is generated almost entirely through a direct-to-consumer retail model. Customers configure and quote kitchens through a network of 500+ certified mono-brand LUBE Stores in Italy and licensed/CREO co-branded stores in 27 countries, supported by online appointment booking and on-site design consultation. Pricing is quote-based and configuration-dependent rather than list-based, and every kitchen ships with a 5-year warranty. Distribution sits behind first-party store certification, ISO 9001/14001/45001, FSC, GREENGUARD, UNI 11674, and CAM certifications, which collectively underpin the "Made in Italy" positioning. Recent capital allocation — a EUR 40M corporate headquarters expansion in Passo di Treia (March 2023) and a EUR 44M PNRR-backed "LUBE FOR FUTURE" international growth programme (July 2023) — is directed at scaling production capacity and accelerating foreign-market development through the Lube Export division.

Name

Cucine LUBE

Legal name

LUBE Industries SRL

Website

https://cucinelube.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Cucine LUBE (LUBE Industries SRL) is an Italian kitchen and living-room furniture manufacturer selling custom modular kitchen systems and complementary furnishings through a network of 500+ certified LUBE Stores in Italy and licensed outlets in 27 countries.

Ownership category

akta.pro rank

Product category

Kitchen Furniture

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture Manufacturing (33712), Furniture and Home Furnishings Retailers (4491)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

Keywords

• Custom kitchen furniture
• Kitchen cabinetry manufacturing
• Made in Italy kitchens
• Living room furniture
• Kitchen retail network

Headquarters

HQ city

Treia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Kitchen Furniture Sales (Direct): Direct sale of custom-built kitchens to retail consumers through owned and certified LUBE Store network. Customers purchase complete kitchen systems including cabinets, countertops, appliances, and accessories. Revenue generated from individual customer transactions with custom pricing based on kitchen configuration, materials, and accessories selected.
2. International Export: Export sales through international distributor and licensee network. The company has stores operating in 27 countries across Europe, Middle East, Asia, and Americas. International expansion strategy includes PNRR funding ('LUBE FOR FUTURE') for foreign market development with 44 million EUR investment plan approved.
3. Living Room and Accessories: Sale of complementary living room furniture, tables, chairs, and accessories through the same retail network. Product categories include bookcases, room dividers, panelling (boiserie), sideboards, and modular metal shelving systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cucine LUBE designs, manufactures, and sells customizable kitchen furniture systems through a certified mono-brand retail network. Its portfolio spans modern, classic contemporary, and rustic kitchen collections, complemented by living room furniture, tables, and chairs. Sales occur via 500+ LUBE Stores in Italy and licensed stores across 27 international markets, with in-store design consultation, custom configuration, and a standard 5-year warranty.

Product overview

Cucine LUBE is an Italian kitchen furniture company that offers a comprehensive portfolio of kitchen models and living room furniture. The product line includes two main kitchen collections: modern kitchens (featuring models like Brera, Clover, Immagina, Round, NEXA, Unica, and others) and classic contemporary kitchens (including Agnese Style, Claudia, Flavour, Laura, Pantheon, Provenza, Veronica), plus the rustic Borgo Antico/Muratura collection. Beyond kitchens, the company offers Living room furniture (bookshelves, modular systems, partitions, paneling, sideboards) and tables/chairs. Services include the LUBE Store retail network, Lube Plus support services with a 5-year warranty, and international export operations through Lube Export.

Differentiator

Problem solved

Functional benefit

Brands

• CREO Kitchens: Kitchen retail brand operating alongside LUBE stores as part of the group's retail network.
• Lube Volley

Products and services

• Brera Kitchen Modern kitchen model from Cucine LUBE's collection featuring contemporary design elements, sold through LUBE Stores.
• Clover Kitchen Modern kitchen model from the Cucine LUBE Design Collection, featured in the Prime Video series 'Vita da Carlo'.
• Immagina Kitchen Iconic kitchen model from Cucine LUBE with variants including Immagina Mathera (inspired by natural materials) and Immagina Wood.
• Round Kitchen Modern kitchen model featuring rounded design elements, protagonist of the 'Safe & Green' living project.
• NEXA Kitchen Modern kitchen model that enhances the softness of FENIX material, launched in May 2026.
• Shade Lab Kitchen Modern kitchen model from the Cucine LUBE collection featuring contemporary design.
• Creativa Kitchen Modern kitchen model from the Cucine LUBE collection.
• Luna Kitchen Modern kitchen model from the Cucine LUBE collection.
• Oltre Kitchen Modern kitchen model from the Cucine LUBE collection.
• Ready Kitchen Modern kitchen model from the Cucine LUBE collection.
• Unica Kitchen Modern kitchen model launched in May 2022 with distinctive design elements.
• Agnese Style Kitchen Classic contemporary kitchen model with evergreen design and refreshed look, launched November 2023.
• Claudia Kitchen Classic contemporary kitchen model from Cucine LUBE.
• Flavour Kitchen Classic contemporary kitchen model launched September 2020, interpreting styles from classic to contemporary and modern.
• Laura Kitchen Classic contemporary kitchen model from Cucine LUBE.
• Pantheon Kitchen Classic contemporary kitchen model from Cucine LUBE.
• Provenza Kitchen Classic contemporary kitchen model from Cucine LUBE.
• Veronica Kitchen Classic contemporary kitchen model from Cucine LUBE.
• Borgo Antico / Muratura Kitchen Collection Rustic-style kitchen collection featuring brick/stone masonry design, including models Anita, Beatrice, Elena, Luisa, Onelia, and Rebecca.
• Living Furniture Collection Living room furniture collection including bookshelves, modular metal bookshelves, integrated living spaces, partitions, paneling (Boiserie), and sideboards in modern and classic styles.
• Tavoli e Sedie (Tables and Chairs) Tables and chairs collection from Cucine LUBE sold alongside kitchen and living room products.

Quantifiable outcome

• 500+ stores in Italy
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Scavolini: One of Italy's largest kitchen manufacturers, headquartered in Pesaro, with a comparable mono-brand store network in Italy and international markets and a similar modern/classic product portfolio. Closest direct competitor to Cucine LUBE by scale and channel model.
• Snaidero: Italian kitchen manufacturer (Friuli region) producing customizable modern kitchen systems distributed through a network of mono-brand stores in Italy and abroad. Direct competitor with similar Made-in-Italy positioning and store-based GTM.
• Aran Cucine: Italian kitchen manufacturer offering modern and classic kitchen collections through an Italian mono-brand store network. Comparable in product range, channel model, and target residential customer base.
• Valcucine: Premium Italian kitchen manufacturer (Pordenone) focused on high-end customizable kitchen systems with strong sustainability credentials. Comparable in premium positioning, custom configuration model, and design-led brand identity.
• Arrex: Italian kitchen manufacturer producing modern and classic kitchen systems distributed through mono-brand stores in Italy. Direct competitor in the mid-market kitchen segment with overlapping product and channel structure.
• Pedini: Italian kitchen manufacturer specializing in customized modern kitchens with a network of branded showrooms domestically and internationally. Comparable customizable kitchen offering and mono-brand retail model.
• Cesar Arredamenti: Italian premium kitchen manufacturer (Pesaro) producing high-end contemporary kitchen systems. Comparable in premium positioning, custom configuration model, and Made-in-Italy brand positioning.

Broad incumbents

• Nobilia: Germany's largest kitchen manufacturer and one of Europe's largest, producing a broad range of kitchen systems sold through dealer networks. Operates at materially larger scale than Cucine LUBE and competes across price tiers.
• Schmidt Groupe: Major European kitchen manufacturer with a large franchise/store network across Europe and internationally. Competes with LUBE on customizable kitchen systems and certified showroom experience.
• IKEA (Inter IKEA / IKEA of Sweden): Global mass-market home furnishings retailer with a significant kitchen category offering modular kitchen systems. While not a direct premium-kitchen competitor, IKEA shapes consumer kitchen-buying behavior and price expectations globally, indirectly pressuring mid-tier Italian manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/CucineLUBE
• Facebookfacebook.com/LUBECUCINE
• Instagraminstagram.com/cucinelubeofficial
• Pinterestpinterest.it/cucinelube
• LinkedInlinkedin.com/company/lube-industries

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cucine LUBE