Asm Omnisports

What Asm Omnisports does

ASM Omnisports (legally Association Sportive Montferrandaise) is a French non-profit multi-sport association (association loi 1901) headquartered in Clermont-Ferrand, with a continuous operating history dating to 1920 in its wrestling section. The organization operates as a federation of 16 sports disciplines under a single umbrella, including athletics, basketball, boxing, football, gymnastics, weightlifting, disability/adapted sports, judo, kendo (since 1984), wrestling, multisports, swimming (via the Chamalières Natation section, 700+ licensed members), rugby, women's rugby, and tennis. It serves individual members primarily in the Clermont-Ferrand and Chamalières metropolitan area, ranging from early-childhood motor-skill development (ages 15 months to 3 years) through competitive pathways producing national-team athletes such as swimmer Marius Bayle and European judo medalists.

The association's technology stack is modest: a WordPress-based corporate website, the third-party MonClub online registration platform (monclub.app), Google Analytics for audience measurement, and active social media presences (Facebook, Instagram). Revenue is generated through annual membership subscriptions (€200-€250 per program in the multisports vertical), multi-day summer and vacation sports camps, public facility rentals at the Padel Complex, and the Sport-Santé Vitalité health/wellness program including nascent corporate wellness offerings. Membership pricing is standardized across multisports programs by age tier. Distribution is direct-to-consumer via on-site enrollment and the MonClub platform, supported by an unusually strong community-led acquisition channel: the École des Champions program in partnership with Clermont Auvergne Métropole and the Education Nationale reaches 620+ children across 25 schools and 15 communes with 50+ athlete ambassadors.

Beyond sports sections, ASM Omnisports operates several sub-brands including the Centre de Formation Rugby (rugby training center), the Centre de Santé ASM (health center), Sport Avenir Jeunesse (socio-educational youth initiative), and a dedicated Complexe Padel. The organization has earned federation quality labels from the Fédération Française de Natation and the Fédération Française de Lutte, plus the Label Femmes et Sport. Governance is member-led and volunteer-driven, with no external investors or parent company.

Name

Asm Omnisports

Legal name

Association Sportive Montferrandaise

Website

https://asm-omnisports.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

ASM Omnisports is a French non-profit multi-sport association in Clermont-Ferrand operating 16 sports disciplines including swimming, wrestling, rugby, judo, and kendo, serving thousands of individual members from early childhood through competitive athletes via memberships, camps, and facility rentals.

Ownership category

akta.pro rank

Product category

Multi-Sport Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

Keywords

• Multi-sport club
• Youth sports education
• Sports membership association
• Swimming instruction programs
• Competitive wrestling training

Headquarters

HQ city

Clermont-ferrand

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees for sports section participation. Pricing varies by program: Premiers pas (15 months to 3 years) at 210 euros, Baby (born 2021-2023) at 200 euros, Kids (born 2018-2020) at 225 euros, Juniors (born 2015-2017) at 235 euros, Ecole de la Motricite at 250 euros. Single pricing structure across all programs.
2. Summer Sports Camps: Multi-day summer camps offering swimming instruction, sports activities, and cultural programs. Camps include morning swimming sessions, packed lunches, and afternoon activities led by certified ASM educators.
3. Vacation Sports Stages: School vacation programs combining multisports with specialized activities such as football, basketball, tennis, and gymnastics. Available in full-week or daily formats.
4. Facility Rentals: Operation of sports facilities including the Padel Complex (Le complexe de Padel) which is open for court reservations, and the Centre de Santé (Health Center).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ASM Omnisports is a non-profit multi-sport association (Association Sportive Montferrandaise) that offers membership-based training and competitive development across 16 sports disciplines — athletics, basketball, boxing, football, gymnastics, weightlifting/force athlétique, sports adaptés, judo, kendo, lutte, multisports, natation, rugby, rugby féminin, and tennis — for participants from early childhood through adult age. It also operates ancillary paid services such as padel court bookings and accepts donations from supporters.

Product overview

ASM Omnisports is a multi-sport club (Association Sportive Montferrandaise) operating as a platform of 16 distinct sports sections plus specialized facilities and programs. The sports offerings include Athlétisme, Basket, Boxe, Football, Gymnastique, Haltérophilie, Handisport et sport adapté, Judo, Kendo, Lutte, Multisports, Chamalières Natation, Rugby, Romagnat rugby féminin, and Tennis. Supporting infrastructure includes the Complexe Padel (padel courts), Centre de Santé (health services), Stages ASM (holiday sports camps), Sport-Santé (health-focused sports programs), Centre de formation rugby (rugby academy), and Sport Avenir Jeunesse (youth development). The club serves members from early childhood through adulthood, offering both competitive and recreational pathways across its diverse sporting disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Sport Avenir Jeunesse: Socio-educational program and sports insertion initiative for youth
• Centre de Formation Rugby
• Sport-Santé Vitalité
• ASM Padel Complexe
• Centre de Santé ASM

Products and services

• Membership-based multi-sport training program Annual membership subscriptions granting access to training and competitive pathways across 16 sports disciplines (athletics, basketball, boxing, football, gymnastics, weightlifting, adapted sports, judo, kendo, wrestling, multisports, swimming, rugby, women's rugby, tennis) for children, teens, and adults in the Clermont-Ferrand area.
• Padel court rental Online-bookable, pay-per-use rental of padel courts at ASM Omnisports facilities, available to local players and groups.
• Donations and supporter contributions Voluntary financial contributions from members and supporters to sustain the non-profit association's activities.

Quantifiable outcome

• Marius Bayle achieved French Junior Championship title and qualified for French national team and European COMEN Cup
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Clermont Auvergne MétropolecoreStrategic or Co-development PartnerMetropolitan authority coordinating the 'École des Champions' program for the third consecutive year, mobilizing 25 schools across 15 communes with 50+ athletes and 12 disciplines from 13 clubs, reaching 620+ children. ASM Omnisports participates as one of 13 partner clubs.
• VolvicminorGTM or Marketing PartnerMineral water brand sponsoring the Kazan No Bushi Kendo competition hosted by ASM Kendo.
• Clermont-Auvergne-MétropoleminorGTM or Marketing PartnerMetropolitan government providing sponsorship for the Kazan No Bushi Kendo tournament organized by ASM Kendo section.
• Au Pain PaillasseminorGTM or Marketing PartnerLocal bakery providing sponsorship for ASM Kendo's Kazan No Bushi competition.
• KAZAN CraftBeerminorGTM or Marketing PartnerCraft beer brand and competition namesake providing sponsorship for ASM Kendo's Kazan No Bushi tournament.
• SoojiminorGTM or Marketing PartnerLocal partner sponsoring ASM Kendo's Kazan No Bushi competition.
• Ken Shin Kan ValencecoreStrategic or Co-development PartnerKendo club organizing the Cup Cake competition, hosting regional training sessions with French national team coaches and youth competitions that ASM Kendo athletes participate in.
• Education Nationale (National Education)coreStrategic or Co-development PartnerFrench national education system partnering with Clermont Auvergne Métropole and ASM Omnisports for the 'École des Champions' school outreach program.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Racing Club de France: One of France's oldest multi-sport clubs with a comparable breadth of sections and elite competitive heritage. Direct peer given its membership-driven governance, multi-sport platform, and national-level competition across several disciplines.
• Stade Marseillais Université Club (SMUC): Multi-sport club based in Marseille offering numerous sports disciplines under one association. Direct peer because it operates the same combination of youth development, recreational participation, and competitive teams across many sports as ASM Omnisports.
• Paris Université Club (PUC): Historic Parisian multi-sport club offering a similarly broad portfolio of competitive and recreational sports under one organizational umbrella. Directly comparable as a French multi-sport association with diverse sections, member-driven revenue, and competitive teams.
• Lagardère Paris Racing: Multi-sport Parisian club with competitive sections across multiple disciplines. Operates a similar community/membership-based model with both amateur youth development and elite-level competition, making it a direct functional peer to ASM Omnisports.

Regional players

• CS Bourgoin-Jallieu (CSBJ): Multi-sport club located in Auvergne-Rhône-Alpes region (CSBJ area, Bourgoin-Jallieu) with a focus on rugby and handball. Comparable regional multi-sport association operating in the same French regional geography as ASM, though concentrated in fewer sports.

Others

• INSEP: French national elite sport institute providing high-performance training across many sports. Comparable in the breadth of disciplines and elite athlete development (ASM athletes like Marius Bayle have national team credentials) but operates as a state-funded national training center rather than a community membership club.
• ASM Clermont Auvergne: The professional rugby club that shares the ASM brand with ASM Omnisports. Adjacent rather than directly comparable — operates in a single elite sport with professional franchise economics — but shares the ASM brand, local market, and historical roots, making it a closely related ecosystem participant.

Broad incumbents

• YMCA France: International federation of community-based multi-sport and fitness clubs with similar association-based governance and diverse sport offerings. Comparable as a broad incumbent in the membership multi-sport space, though typically more fitness/wellness oriented and less focused on competitive team sports.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ASMOmnisports63
• LinkedInlinkedin.com/company/asm-rugby-academy
• Instagraminstagram.com/asm.multisports
• Xx.com/asm_omnisports

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asm Omnisports