Dreison International

What Dreison International does

Dreison International, Inc. is a privately held, family-operated manufacturing holding company headquartered in Cleveland, Ohio, with approximately 500 employees and roughly $100 million in annual revenue. Founded by Theodore Berger and led since 1989 by his son John Berger (T. John Berger, Jr.) — who has grown revenue from approximately $3 million to $100 million and executed nearly 40 mergers and acquisitions — the company operates as a roll-up platform of specialized industrial manufacturers. Dreison designs and produces proprietary products for both OEM integration and aftermarket distribution, serving end markets including heavy-duty truck, off-road equipment, mining, agriculture, industrial, medical, military, construction, and powersports.

The company's portfolio comprises five wholly owned operating brands: SuperTrapp Industries (performance exhausts and ride-enhancing products for motorcycles and powersports), Maradyne Corporation (air and hydraulic alternate start systems, heavy-duty air cleaners, and hydraulic filtration for large diesel engines), DCM Manufacturing (mobile HVAC and industrial heat transfer products), FAZ Elektrik (fans, blowers, AC and DC motors produced in a 20,000 square meter Turkish facility), and Kela Hair Jewellery (consumer accessories). Manufacturing operations span Ohio, Texas, Mexico, Turkey, and China, providing multi-country production scale and cost arbitrage.

Dreison's revenue model is hardware sales through two primary channels: direct B2B relationships with OEM customers for product integration, and aftermarket distribution networks for replacement parts and accessories. The company is publicly signaling expansion into direct-to-consumer product manufacturing as a third channel. Pricing is not publicly disclosed and operates on standard B2B manufacturing terms. The business carries no institutional investors, no external parent company, and no public capital markets exposure, with the Berger family retaining active management control across all portfolio companies.

Name

Dreison International

Legal name

Dreison International, Inc.

Website

https://dreison.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Dreison International is a privately held, family-operated Cleveland-based manufacturer of proprietary OEM and aftermarket products through five portfolio brands (SuperTrapp, Maradyne, DCM, FAZ Elektrik, Kela), serving heavy-duty truck, off-road, mining, agriculture, military, construction, and powersports end markets globally.

Ownership category

akta.pro rank

Product category

Industrial Manufacturing

NAICS

Machinery Manufacturing (333), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

General Industrial Machinery & Equipment (3560), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Pneumatic Air Preparation & Distribution (FRL assemblies, manifolds, air headers) (IMAHAGAD)

akta.pro secondary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

Keywords

• Industrial equipment manufacturing
• OEM component manufacturing
• Aftermarket replacement parts
• Powersports performance exhausts
• Mobile HVAC systems

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. OEM Product Sales: Design and manufacturing of proprietary products sold to original equipment manufacturers for integration into their products
2. Aftermarket Product Sales: Sale of replacement parts and accessories to aftermarket customers through distribution networks

Go-to-market motion2 records

Distribution channels3 records

Core offering

Dreison International is a privately held family-operated manufacturing holding company whose subsidiaries design and manufacture proprietary products for original equipment manufacturers (OEMs) and aftermarket customers. Its portfolio spans performance exhausts for motorcycles and powersports (SuperTrapp), air and hydraulic systems plus filtration for large diesel engines (Maradyne), mobile HVAC and industrial heat transfer products (DCM Manufacturing), and electric motors, fans and blowers (FAZ Elektrik), with a fifth brand (Kela Hair Jewellery) serving the accessories market. Manufacturing is performed at facilities in Ohio, Texas, Mexico, Turkey, and China.

Product overview

Dreison International is a privately held, family-operated manufacturing company with a portfolio of five distinct product brands. The company operates as a platform of specialized manufacturing companies that design and produce proprietary products for both original equipment (OEM) and aftermarket customers. The portfolio includes SuperTrapp Industries (performance exhausts and ride-enhancing products for powersports), Maradyne (industrial air systems, hydraulic start systems, and filtration equipment for diesel engines), DCM Manufacturing (mobile HVAC and industrial heat transfer products), FAZ Elektrik (electric motors, fans, and blowers), and Kela Hair Jewellery (accessory and jewelry products). These companies serve diverse market segments including heavy-duty truck, off-road equipment, mining, agriculture, industrial, medical, military, construction equipment, powersports, and accessories/jewelry.

Differentiator

Problem solved

Functional benefit

Brands

• SuperTrapp Industries: A group of motorcycle and power sport enthusiasts who design and manufacture distinctive performance exhausts and ride-enhancing products.
• Maradyne
• DCM Manufacturing
• FAZ Elektrik
• Kela Hair Jewellery

Products and services

• SuperTrapp Industries Performance Exhausts and Ride-Enhancing Products

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gentherm: Specializes in thermal management and climate comfort technologies for automotive, powersports, and broader mobility markets — overlapping with DCM Manufacturing's mobile HVAC focus and adjacent to SuperTrapp's powersport comfort/performance products.
• Modine Manufacturing: Specializes in thermal management and heat transfer technologies for commercial vehicles, off-highway equipment, and industrial markets — closely aligned with DCM Manufacturing's positioning as "a recognized leader in manufacturing, sales and service of OEM products for the mobile HVAC and industrial heat transfer markets."
• K&N Engineering: Designs and manufactures aftermarket air intake systems, performance exhausts, and filtration products for powersports, automotive, and heavy-duty applications — directly comparable to both SuperTrapp's performance exhausts and Maradyne's air intake/filtration offerings on the aftermarket side.
• Donaldson Company: Manufacturer of filtration systems including air intake cleaners, air-intake pre-cleaners, and hydraulic/liquid filtration for heavy-duty diesel engines and industrial equipment — a direct product-line match to Maradyne Corporation's stated portfolio of heavy-duty air cleaner assemblies, pre-cleaners, and hydraulic filtration equipment.

Broad incumbents

• Roper Technologies: Holding company of diversified industrial and specialty manufacturing brands serving OEM and aftermarket industrial markets — structurally analogous to Dreison's portfolio-of-five-brands model (SuperTrapp, Maradyne, DCM, FAZ, Kela) under a privately-held family-controlled holding company, though executed at much larger scale via public-equity capital.
• Polaris Inc. Major powersports OEM whose motorcycles (Indian Motorcycle), snowmobiles, and off-road vehicles drive direct demand for aftermarket exhausts and ride-enhancing products comparable to those manufactured by SuperTrapp Industries under Dreison.
• SPX Technologies: Diversified industrial manufacturer with significant HVAC, thermal management, and detection/location product lines serving commercial and industrial OEM customers — comparable to DCM Manufacturing's mobile HVAC and thermal heat transfer OEM business, but at substantially larger scale.
• Parker Hannifin: Global leader in motion and control technologies, including hydraulic filtration, pneumatics, and fluid handling — overlapping directly with Maradyne's hydraulic system filtration equipment and air systems product line for diesel engine installations, though Parker operates at vastly greater scale across many segments.
• BorgWarner: Global automotive parts supplier with significant electric motor, thermal management, and drivetrain product lines — comparable to FAZ Elektrik's motor/fan/blower business and DCM's thermal products, particularly in the context of EV transition, though at vastly greater scale.
• Eaton Corporation: Diversified industrial manufacturer with strong presence in vehicle filtration, hydraulics, and electrical components for heavy-duty trucks, off-highway, and industrial markets — comparable in end-market exposure (heavy-duty diesel, off-road, construction) and OEM/aftermarket mix to Maradyne, but with substantially broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreison International