What Toon City Animation does

Toon City Animation is a Philippines-headquartered B2B animation production studio founded in 1993 in Mandaluyong City. The company delivers 2D animation services — hand-drawn, Harmony Cut Out, and Adobe Animate — across the full production pipeline from layout through compositing, serving enterprise clients that include Walt Disney Television Animation, Universal, Netflix, Warner Bros., Xilam, and TVA. The studio employs 350+ artists and has been Emmy-recognized for television animation production quality.

The business operates on a project-based, quote-based professional services model, with work delivered from two operational hubs: the original Manila headquarters and a Vancouver office opened in 2023 under subsidiary Toon City Vancouver. The Vancouver expansion introduced pre-production, visual development, IP development, co-production, and post-production services, alongside access to Canadian service tax credits via Creative BC and Telefilm Canada. Go-to-market is enterprise field sales with direct studio relationships, supplemented by industry-event presence (Annecy Festival MIFA).

Beyond services revenue, Toon City has begun building an owned-content portfolio under the Toon City Originals brand, with 'Sun Chaser' — a Filipino mythology-rooted fantasy series — currently pitched to broadcasters and co-production partners. The company is privately held, founder/management-controlled (President & CEO Miguel del Rosario, CFO Ricky Gundran), with no disclosed institutional investors or external funding. There are no disclosed AI/ML capabilities; the value proposition rests on traditional craft expertise, dual-shore cost structure, and long-tenured client relationships.

Name

Toon City Animation

Legal name

Toon City Animation

Website

https://tooncityanimation.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Toon City Animation is a Philippines-based B2B animation studio founded in 1993 that delivers 2D hand-drawn and digital animation services for major entertainment clients including Disney, Netflix, Universal, and Warner Bros., operating from Manila and Vancouver.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

2D (Traditional & Digital) Animation Production (MPADACAA)

akta.pro secondary industries

2D Character Animation (MPAHACAA), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• 2D animation production
• Animation outsourcing services
• Hand-drawn animation
• Animated content production
• Animation studio services

Headquarters

HQ city

Mandaluyong

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Animation Production Services: Project-based animation production services for major animation studios and networks, providing various stages of animation production from layout through compositing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Toon City Animation is a B2B animation studio that provides outsourced 2D animation production services to major entertainment studios and broadcasters. Its core offering spans the full production pipeline—including pre-production, visual development, IP development, co-production, animation, and post-production—delivered through 2D hand-drawn, Harmony Cut Out, and Adobe Animate techniques. The studio also develops original IP such as Sun Chaser, an animated series rooted in Filipino mythology.

Product overview

Toon City Animation is a traditional animation studio offering a unified animation service platform spanning the full production pipeline from development through post-production. Their core offering centers on 2D hand-drawn, Harmony Cut Out, and Adobe Animate animation techniques. The portfolio includes their foundational Animation Services as the core product, supplemented by specialized modules including Pre-Production (visual development, IP development), Co-Production (leveraging Canadian creative tax credits), and Post-Production (compositing, color). Their proprietary original content brand, Toon City Originals, features original IP such as Sun Chaser, a fantasy adventure series rooted in Filipino mythology.

Differentiator

Problem solved

Functional benefit

Brands

• Sun Chaser: Toon City Original - A fantasy adventure series rooted in Filipino mythology and magic, following Jordan Santos as he discovers his role as heir to an ancient family legacy protecting the rift between human and spirit worlds.

Products and services

• Animation Production Services Full-service 2D animation production services for animation studios and networks, encompassing layout, rigging, posing, animation, clean-up, in-betweening, ink & paint, background, compositing, and color stages.
• Pre-Production Services Creative development, visual development (vis-dev), and IP development services offered for animation projects, available as part of the studio's expanded service portfolio.
• Co-Production Services Co-production partnership services leveraging access to Canadian service tax credits through Creative BC and Telefilm Canada.
• Post-Production Services

Quantifiable outcome

• Emmy award-winning studio recognized for animation quality

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Creative BCminorOthers · 1 January 2023Government body providing access to Canadian service tax credits for the Vancouver studio operations opened in 2023.
• Telefilm CanadaminorOthers · 1 January 2023Canadian federal cultural agency providing access to service tax credits supporting the Vancouver expansion.
• Walt Disney Television AnimationcoreChannel Partner/ Reseller/ DistributorOriginal founding partner from 1993; Toon City served as traditional animation service provider for Walt Disney Television Animation, establishing their foundation in quality animation production.
• TVA (Television Animation)coreChannel Partner/ Reseller/ DistributorOngoing animation production partnership with TVA for various television animation projects.
• UniversalcoreChannel Partner/ Reseller/ DistributorAnimation production partner for Universal entertainment properties.
• NetflixcoreChannel Partner/ Reseller/ DistributorAnimation production partner for Netflix original and licensed animation content.
• Warner Bros.coreChannel Partner/ Reseller/ DistributorAnimation production partner for Warner Bros. television animation projects.
• XilamcoreChannel Partner/ Reseller/ DistributorAnimation production partner for Xilam's animated series and properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bardel Entertainment: Vancouver-based 2D and CG animation services studio serving major studios including Disney, DreamWorks, and Netflix. Comparable to Toon City's Vancouver operation and overall services model.
• Mercury Filmworks: Ottawa-based 2D animation studio known for high-end hand-drawn animation, including work for Disney. Direct comparable to Toon City on quality positioning, craft focus, and Western studio clients.
• Top Draw Animation: Philippines-based 2D animation services studio founded in 1999 that provides outsourced animation production for major Western studios. Most direct comparable to Toon City in geography, service mix, and target client base.
• AKOM Production Company: Korean 2D animation services studio with a long track record producing outsourced animation for U.S. television clients including The Simpsons. Highly comparable Asian-region services peer.
• Sunwoo Entertainment: South Korean animation production company offering 2D animation services for global clients. Comparable in offshore services model and breadth of pipeline capabilities.
• SaeRom Animation: Korean animation services studio providing 2D animation for international productions. Comparable in service offerings and offshore-services business model to Toon City.

Broad incumbents

• Nelvana: Canadian animation studio and IP owner (owned by Corus Entertainment) with strong co-production and services capabilities. Comparable in Canadian studio positioning and 2D heritage.
• Xilam: French animation studio that is both a Toon City customer and a peer; produces and distributes original IP such as Oggy and the Cockroaches. Comparable in 2D animation craft, though it operates more as an IP owner than a pure services provider.
• Mondo TV: Italy-based animation production and distribution group with both original IP and co-production services. Comparable in combining services work with original IP development, similar to Toon City's Sun Chaser initiative.
• TMS Entertainment: Long-established Japanese animation studio with global production services and IP. While broader and IP-driven, its services arm is comparable in scale and client mix to Toon City.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ToonCityanim

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toon City Animation