RightWay

What RightWay does

RightWay Ltd is a privately held New Zealand accounting and business advisory firm founded in 2011, headquartered in Tauranga with offices across eight NZ cities (Auckland, Wellington, Christchurch, Dunedin, Palmerston North, New Plymouth, Tauranga, and Wairarapa). The firm employs 101–250 people and serves primarily small-to-medium New Zealand enterprises with under 50 employees, alongside startups and NZ business owners more broadly. Its service portfolio spans three core lines — Business Advice (strategic advisory delivered by dedicated Business Partners), Accounting (compliance, tax, IRD filings), and Outsourced Business Solutions (bookkeeping and payroll) — supplemented by Xero Support and a free Business Health Check diagnostic tool.

The technology backbone is Xero's cloud accounting platform, over which RightWay operates as a Xero Platinum Partner, the highest partner tier, providing setup, training, and managed Xero services to clients. RightWay additionally integrates Ranqx for industry benchmarking and publishes the 'Better Business, Better Life' podcast and gated eBooks as content-led demand generation. No proprietary AI/ML capabilities, APIs, or mobile applications are disclosed.

RightWay's business model is professional services: bundled, quote-based engagements delivered via a nationwide team of Business Partners, senior accountants, and bookkeepers. Go-to-market is sales-led, relying on direct outreach, referrals from existing clients, the Xero marketplace, and a BNZ partnership that channels lending customers to RightWay. The firm was ranked 12th in the 2017 CAANZ/Fairfax Media Top 30 NZ accounting firms and 18th in 2019, and was a 2019 Xero NZ National Partner of the Year finalist. No revenue, funding, or M&A activity is disclosed.

Name

RightWay

Legal name

RightWay Ltd

Website

https://rightway.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

RightWay is a New Zealand accounting and business advisory firm serving SMEs nationwide through 8 offices. It delivers bundled accounting, bookkeeping, payroll, and strategic advisory via dedicated Business Partners, anchored on the Xero Platinum Partner relationship.

Ownership category

akta.pro rank

Product category

Accounting and Business Advisory Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Audit Management, Controls & SOX Compliance (BPAEAPAH)

Keywords

• Accounting services
• Business advisory
• Bookkeeping payroll
• Xero accounting support
• Small business finance

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting and Compliance Services: Traditional accounting services including annual accounts, IRD compliance, tax filing, and financial statement preparation for NZ businesses.
2. Bookkeeping and Payroll Services: Ongoing bookkeeping, bank reconciliations, payroll processing, and GST returns delivered by Xero-specialist team.
3. Business Advisory Services: Strategic business advice, planning, coaching, and virtual CFO services delivered through Business Partners who serve as ongoing sounding boards for business owners.
4. Xero Support and Training: Xero Platinum Partner providing setup, training, and ongoing support for Xero accounting software users.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

RightWay is a New Zealand-based accounting and business advisory firm that serves as an "extended finance team" for Kiwi SMEs, delivering accounting, bookkeeping, payroll, tax compliance, and strategic business advice. As a Xero Platinum Partner, the firm specializes in cloud-based accounting and assigns each client a dedicated Business Partner who provides proactive, ongoing advisory support alongside a back-office team of accountants and bookkeepers.

Product overview

RightWay is an extended finance team for Kiwi businesses, offering a unified suite of accounting and advisory services. The core portfolio includes Business Advice (strategic advisory from dedicated Business Partners), Accounting (compliance and financial management), and Outsourced Business Solutions (bookkeeping and payroll). As a Xero Platinum Partner, they provide specialized Xero Support. Additional offerings include a Business Health Check assessment tool, the Better Business, Better Life Podcast, and downloadable business guides and eBooks. Services are delivered through a nationwide team of Business Partners, senior accountants, and bookkeeping specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Advisory Strategic business advisory services delivered by dedicated RightWay Business Partners who help optimise business performance, set goals, plan for growth or exit, and provide ongoing coaching, mentorship, and accountability for SME owner-operators.
• Accounting
• Outsourced Business Solutions (Bookkeeping and Payroll)
• Xero Support

Quantifiable outcome

• RightWay helped an artisanal food producer client turn from unprofitable to profitable in just a few months by implementing inventory tracking and discontinuing unprofitable product lines.
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• XerocoreTechnology or IntegrationRightWay is a Xero Platinum Partner, meaning they hold the highest partnership level with Xero. They provide Xero setup, training, support, and ongoing management for clients, integrating Xero as their primary accounting platform. Xero's cloud-based software automates compliance, bank reconciliations, invoicing, and provides real-time financial dashboards for RightWay's advisory services.
• Bank of New Zealand (BNZ)coreStrategic or Co-development PartnerBNZ and RightWay collaborate on business lending assessments, with RightWay's Business Partners providing financial forecasts and budgets that form part of BNZ's credit assessment process. BNZ explicitly recommends RightWay as a trusted advisory partner for businesses seeking funding, and RightWay's clients benefit from BNZ's lending products.
• RanqxsupportingTechnology or IntegrationRightWay recommends and uses Ranqx, a Kiwi benchmarking app, to help clients compare their business performance against industry peers. RightWay has no financial investment in Ranqx but actively promotes it as a tool to help clients benchmark and improve their businesses.
• Master ElectricianssupportingStrategic or Co-development PartnerRightWay partners with Master Electricians to provide financial and business advice content and events specifically tailored for the electrical trade sector, including workflow management and business benchmarking resources.
• Inland Revenue (IRD)coreOthersRightWay works closely with New Zealand's Inland Revenue department on behalf of clients, managing IRD compliance, provisional tax, GST returns, and interpreting IRD regulations. RightWay also co-authors content with IRD on business expense rules for business.govt.nz.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Deloitte New Zealand: Big 4 NZ firm offering a broad portfolio including accounting, audit, tax, and advisory. Overlaps with RightWay in SME-facing services but operates at far greater scale and breadth.
• KPMG New Zealand: Big 4 NZ firm with accounting, advisory, and tax offerings that overlap with RightWay's SME-focused services but at much greater scale.
• PwC New Zealand: Big 4 NZ firm providing accounting, audit, tax, and advisory. Overlaps with RightWay in accounting and advisory but with a much broader portfolio and larger client base.
• EY New Zealand: Big 4 NZ firm providing accounting, advisory, and tax services. Comparable in service categories but far larger and broader than RightWay.

Direct peers

• BDO New Zealand: BDO's NZ member firm offers accounting, tax, and business advisory to NZ SMEs and mid-market. Comparable as a multi-office NZ practice with a similar SME-focused advisory proposition.
• Nexia New Zealand: Nexia NZ is a mid-tier accounting network providing accounting, tax, and advisory to NZ SMEs. Comparable in scale, segment, and service mix to RightWay.
• Crowe New Zealand: Crowe NZ provides accounting, audit, tax, and advisory services to NZ SMEs. Directly comparable as a top-tier NZ accounting network with similar SME service mix and multi-office footprint.
• Grant Thornton New Zealand: Grant Thornton NZ serves SMEs and mid-market with audit, tax, and advisory. Comparable in scale, target segment, and service portfolio to RightWay.
• William Buck New Zealand: William Buck is an Australasian accounting and advisory network with NZ offices serving SMEs. Comparable in service offering (advisory-led SME accounting) and geographic footprint.
• Baker Tilly Staples Rodway: One of the larger NZ-headquartered accounting and advisory networks. Directly comparable as a multi-office NZ firm serving SMEs and mid-market with accounting, advisory, and business coaching services — same customer profile and service mix as RightWay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rightwaynewzealand
• Facebookfacebook.com/RightWayAccountingNZ
• LinkedInlinkedin.com/company/rightway-limited
• Instagraminstagram.com/rightwaynz
• TikToktiktok.com/@rightwaynz?_t=8qlfFtlAZxo&_r=1
• Xx.com/rightwayltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RightWay