Granatelli Motor Sports

What Granatelli Motor Sports does

Granatelli Motor Sports, Inc. is a privately held, family-owned performance automotive parts manufacturer and e-commerce retailer headquartered at 1000 Yarnell Place in Oxnard, California. The company sells CNC-machined billet aluminum components and aftermarket parts including electronic and manual exhaust cutouts (in stainless and mild steel, 2.25-4.00 inches), performance ignition systems (coil packs for Ford and GM, ceramic-boot 0-ohm spark plug wires), billet throttle bodies for GM LS/LT, Ford, and Dodge Hemi/Hellcat platforms, line lock kits, billet hose clamps, thermostat housings, blow-off valves, wastegates, mass airflow sensors, and suspension components. The company markets over 75 years of racing heritage connected to the Granatelli family name and operates a multi-channel go-to-market: direct e-commerce through granatellimotorsports.com, phone-based enterprise and custom-order sales, an authorized reseller network subject to MAP policy, and warehouse distributors with $12,000 minimum annual purchase commitments. Products are sold on a one-time purchase basis with promotional pricing (15% off code SPEED, 10% off code GMS10), free ground shipping above $100 on DTC orders, and Affirm buy-now-pay-later financing on the website. The company also generates brand engagement through motorsports sponsorships, most recently with Kylie Glick Racing and Radical Race Gear for the 2026 drag racing season, and maintains sub-brands including GSS (Granatelli Signature Series), GranSpeedo, Monster Flow, Secre-Trac, Superformance, Tyre Fryer, and Blingz Beauty Bandz. Primary customers are performance automotive enthusiasts undertaking DIY vehicle upgrades and professional/semi-professional racing teams; secondary channels serve authorized retailers, jobbers, and warehouse distributors.

Name

Granatelli Motor Sports

Legal name

Granatelli Motor Sports, Inc.

Website

https://granatellimotorsports.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Granatelli Motor Sports is a family-owned performance automotive parts manufacturer and e-commerce retailer specializing in CNC-machined billet aluminum components, serving DIY enthusiasts and racing teams through direct-to-consumer and authorized reseller channels worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Oxnard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware/Parts Sales: Primary revenue stream from direct sales of performance automotive parts including ignition components, exhaust systems, throttle bodies, engine accessories, and suspension components. Products sold as one-time purchases with no subscription component.
2. Reseller/Distribution: Sales to authorized resellers, jobbers, and warehouse distributors who purchase Granatelli products for resale. Warehouse distributors require minimum annual purchases of $12,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Granatelli Motor Sports designs, engineers, and manufactures CNC-machined billet aluminum and stainless steel performance automotive parts and sells them direct-to-consumer via its e-commerce website and through authorized resellers and warehouse distributors. Its core product lines are electronic and manual exhaust cutout systems, performance ignition components (coil packs and ceramic-boot spark plug wires), drive-by-wire billet throttle bodies, brake line lock kits, billet hose clamps, and supporting engine, fuel, suspension, turbo, and air intake accessories primarily for GM LS/LT, Ford, and Dodge Hemi/Hellcat platforms.

Product overview

Granatelli Motor Sports is an e-commerce retailer specializing in high-performance automotive parts and accessories. Their product portfolio centers on performance ignition systems (coil packs and spark plug wires), exhaust cutout systems (electronic and manual in stainless and mild steel), throttle bodies for major platforms (GM LS/LT, Ford, Dodge Hemi/Hellcat), and engine components (thermostat housings, blow-off valves, wastegates, fuel system components). Supporting categories include suspension/chassis parts, braking systems (line locks), oval exhaust systems, billet hose clamps in various sizes, turbo system accessories, mass airflow sensors, and branded merchandise. The company positions itself as an industry leader with over 75 years of racing heritage, serving both street performance and racing applications.

Differentiator

Problem solved

Functional benefit

Brands

• GSS (Granatelli Signature Series): Performance product line under the Granatelli brand featuring premium ignition wires and components.
• GranSpeedo
• Monster Flow
• SECRE-TRAC
• SUPERFORMANCE
• TYRE FRYER
• Blingz Beauty Bandz

Products and services

• Exhaust Cutout Systems Electronic and manual exhaust cutouts in stainless steel and mild steel variants with push-button or manual operation, available in slip-fit and weld-in configurations in sizes from 2.25 to 4.00 inches, allowing drivers to switch between quiet cruising and unrestricted exhaust flow on GM, Ford, and Dodge platforms.
• Performance Ignition Systems (Coil Packs & Spark Plug Wires) Performance ignition components including coil packs for Ford 2.0L-5.0L and GM engines and spark plug wires with ceramic boot ends and zero-ohm resistance for maximum conductivity and heat resistance, sold for LS, Ford, and other performance engine builds.
• Throttle Bodies High-performance drive-by-wire billet throttle bodies for GM LS3/LT1/LT4/LT5, Ford, and Dodge Hemi/Hellcat/Trackhawk platforms, ranging from 95mm to 120mm in size, designed to increase airflow and improve throttle response.
• Engine Components & Accessories Billet thermostat housings, blow-off valves, wastegates, breathers, high-flow thermostats, coolant/expansion tanks, silicone couplers, valley plates, transmission components, valve covers, and coil covers for various GM LS, Ford, and Dodge platforms.
• Fuel System Components Electric fuel pumps (e.g., GM722-2, GM722-340), fuel filter mounting brackets, nitrous bottle brackets, and fuel system accessories for high-performance applications.
• Oval Exhaust Systems Low-profile oval exhaust systems designed for increased ground clearance, featuring oval mufflers, tailpipe adapters, and electronic cutout options for lowered vehicles and high-performance builds.
• Billet Aluminum Hose Clamps Precision CNC-machined billet aluminum hose clamps in sizes from 1.50 to 4.00 inches and multiple finishes (blue, red, gold, black, polished), offering superior strength and corrosion resistance versus stamped or cast alternatives.
• Brake Line Lock Kits (Tire Fryer / Universal) Line lock kits for drag racing including Universal Line Lock Kit, Tire Fryer Line Lock, and associated switches that momentarily lock front brakes for controlled burnouts and tire warming.
• Mass Airflow Sensors (Ford & GM) Mass airflow sensors for Ford (standard and slot-style) and GM platforms, providing accurate air flow measurement for engine management in performance applications.
• Turbo System Accessories (Blow-Off Valves & Wastegates) Turbo accessories including 50MM water-cooled diaphragm wastegates, 60MM piston-actuated wastegates, 50MM ultra high-flow blow-off valves, and turbo adapters for boost control and turbo system integration.
• Blingz Beauty Bandz Air Filter Assemblies Stylized air filter assemblies, air cleaner grills, and inserts under the Blingz Beauty Bandz brand featuring themed designs (flames, skulls, jokers, checkered flags) for personalized engine bay aesthetics.
• Suspension & Chassis Components Ford- and GM-specific suspension components, motor mounts, and suspension bushing kits for performance handling upgrades and drivetrain stability.
• Bumper Savers Bumper saver accessories listed as a core product category on the Granatelli Motor Sports storefront for vehicle exterior protection styling.
• Branded Apparel & Merchandise Branded apparel including T-shirts, hats, gloves, and track shirts featuring Granatelli Motor Sports branding.

Quantifiable outcome

• 75+ years of racing and product innovation experience
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kylie Glick RacingcoreGTM or Marketing Partner · 1 January 2026Granatelli Motor Sports announced a marketing and sponsorship agreement with Kylie Glick Racing and the No. 67 car. This partnership expands Granatelli's legacy of speed, performance, and opportunity in American motorsports.
• Radical Race GearcoreStrategic or Co-development Partner · 1 January 2026Granatelli Racing Team partnered with Radical Race Gear for the 2026 drag racing season. A collaboration built on performance and innovation between the two racing-focused brands.
• AffirmminorChannel Partner/ Reseller/ DistributorAffirm provides buy-now-pay-later financing options for customers purchasing Granatelli products, enabling higher ticket purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BBK Performance: BBK is a specialty manufacturer of CNC billet aluminum throttle bodies, cold air intakes, headers, and exhaust for late-model GM, Ford, and Mopar muscle cars. Granatelli's throttle body and intake-adjacent product line directly overlaps BBK's core offerings.
• MSD Performance: MSD is a direct competitor in ignition systems, including coil packs, spark plug wires, distributors, and ignition controls. Granatelli's LS ceramic bootend wires and Ford coil packs directly compete with MSD's flagship product lines.
• Borla Performance Industries: Borla manufactures stainless steel performance exhaust systems, mufflers, and headers for muscle cars and trucks. Granatelli's oval exhaust and exhaust cutout systems compete in the same performance exhaust category for domestic platforms.
• ACCEL Ignition: ACCEL is an established ignition specialist offering spark plug wires, coils, distributors, and ignition boxes. Granatelli's ignition wires and Ford/GM coil packs compete directly with ACCEL's product portfolio in the same price tier and customer base.
• AEM Performance Electronics: AEM produces cold air intakes, throttle bodies, engine management electronics, and gauges for performance vehicles. Granatelli's billet throttle bodies and mass airflow sensors compete directly with AEM's electronic and intake product lines.
• Flowmaster: Flowmaster produces performance mufflers and exhaust systems for domestic performance vehicles. Comparable to Granatelli in heritage, distribution model, and exhaust product focus for street and racing applications.
• Edelbrock: Edelbrock is a heritage performance brand specializing in intake manifolds, carburetors, cylinder heads, and headers for domestic V8s. Highly comparable on CNC billet aluminum parts, GM/Ford/Mopar platform coverage, and brand-led marketing to enthusiasts.
• COMP Cams / FAST: COMP Cams and its FAST brand produce camshafts, valvetrain, fuel injection, and engine electronics for performance V8s. Comparable in serving GM LS/LT, Ford Modular, and Mopar performance builds with engineered engine components.

Broad incumbents

• K&N Engineering: K&N is a large, well-capitalized performance filtration and intake brand with global distribution. Comparable in targeting the same DIY enthusiast customer, though at much broader scale and with a filtration-first product mix that overlaps Granatelli's intake-adjacent offerings.
• Holley Performance Products: Holley is the largest US performance aftermarket platform, offering carburetors, fuel injection, ignition, exhaust, and drivetrain components. Comparable as the dominant broad-line performance parts brand against which Granatelli competes in throttle bodies, ignition, and exhaust categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=tnp0dz-UR0E

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granatelli Motor Sports