AVSL Group
- Company typePrivate
- Founded1998
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
AVSL Group firmographics
Firmographics- Name
- AVSL Group
- Legal name
- AVSL Group Ltd
- Website
- https://avsl.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AVSL Group industry classification
Industry- Product category
- Consumer Electronics Distribution
- SIC
- Electronic Components & Accessories (3670), Musical Instruments (3931)
- akta.pro primary industry
- AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)
Keywords
Where AVSL Group is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AVSL Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B Electronics Distribution: AVSL Group operates as a UK electrical distributor selling consumer electronics, pro audio equipment, lighting, and accessories to trade customers. Revenue is generated through product sales with pricing based on trade account terms. The company offers same-day dispatch on majority of orders with high stock availability across 4000+ product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Account Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
AVSL Group product offering
Product offeringCore offering
AVSL Group is a UK-based B2B electrical distributor selling over 4,000 product lines across consumer electronics, professional audio equipment, lighting, batteries, cables, and accessories to trade customers. The company operates eight sub-brands (Adastra, AV:Link, Chord, Citronic, Lyyt, Mercury, QTX, NU-X) and provides same-day dispatch, next-day delivery, and dedicated technical support to trade account holders.
Product overview
AVSL Group is a UK-based electrical distributor founded in 1998, operating as a multi-brand portfolio company with 8 sub-brands: NU-X (pro audio and instruments), QTX (professional lighting and sound), Mercury (consumer electronics), Adastra (commercial audio), Citronic (professional PA systems), AV:Link (connectivity), Chord (audio cables), and Lyyt (lighting accessories). The company distributes over 4000 product lines across portable PA systems, commercial audio installations, stage lighting, musical instruments, batteries, cables, and tools. The portfolio is organized around a core distribution model where individual brand names focus product development within specific market areas—NU-X serves musicians with effects pedals, amplifiers, and keyboards; QTX addresses lighting and portable sound for venues; Mercury provides domestic electrical products; while Adastra and Citronic serve commercial and professional audio markets. AVSL offers trade accounts with same-day dispatch, next-day delivery, and technical support.
Differentiator
Problem solved
Functional benefit
Brands
- Adastra: Professional audio equipment brand
- AV:Link
- Chord
- Citronic
- Lyyt
- Mercury
- QTX
- NU-X
Products and services
- NU-X Pro audio and instrument brand distributed exclusively in the UK by AVSL Group. Offers effects pedals, instrument amplifiers, drums, keyboards, and wireless systems for professional singer-songwriters and musicians across all music genres.
- QTX Professional lighting and sound solutions brand for commercial and domestic spaces. Offers stage lighting (moving heads, LED effects, PAR cans, mirror balls, blacklight), effects machines (fog, haze, snow, bubble), DMX controllers, and Portable PA Systems for entertainers, buskers, fitness instructors, and events.
- Mercury Consumer electronics brand for domestic use established in 1973. Products include TV aerials, cable reels, power supplies, batteries, tools, testers, power adaptors, safety and security equipment (smoke detectors, doorbells, security cameras), and domestic electrical accessories.
- Adastra Audio distribution and public address brand offering commercial audio solutions including ceiling speakers, wall speakers, 100V line speakers, mixer-amplifiers, wireless microphone systems, and complete PA packages for retail, education, hospitality, and public spaces.
- Citronic Professional audio brand offering PA cabinets, subwoofers, power amplifiers, speakers, and complete PA system packages. Products serve venues from small portable setups to large hall installations.
- AV:Link Consumer electronics and connectivity brand offering 8K HDMI equipment, leads, cables, adaptors, TV brackets, and furniture for home entertainment connectivity and mounting solutions.
- Chord Professional audio cables and leads brand offering high-quality connectivity solutions for audio signals including XLR, jack, speakon, and RCA cables in various lengths and configurations.
- Lyyt Lighting and accessories brand offering decorative lighting, torches, lanterns, LED lights, work lights, and clip-on lights for home, outdoor, and professional use.
- Busker Series Portable PA Complete portable PA units in sturdy cabinets with front-mounted control panels. Built-in amplifiers operate from mains or internal rechargeable battery to power main drivers and compression horn units. Features include VHF wireless microphones, USB/SD/FM media players, Bluetooth connectivity, built-in trolley facilities, and echo effects.
- QX Series Portable PA Premium portable PA units with UHF wireless microphones, built-in USB/SD/FM media players, and Bluetooth. Features rechargeable battery or mains operation, slip covers, and 50+50Wrms amplifier output for parties, special events, and mobile entertainers.
- QR Series Portable PA Compact portable PA units with built-in amplifiers operating from mains or rechargeable battery. Features UHF handheld microphones, TWS (True Wireless Stereo) pairing to link 2 units as BT stereo pair, integral 35mm pole mount, and built-in trolley facilities.
- 100V Commercial Ceiling Speaker Packages Complete commercial PA packages including 100V ceiling speakers, mixer-amplifiers with Bluetooth, USB, and FM tuner, speaker cable, and optional paging microphones. Designed for background music and announcements in offices, retail, workshops, and public areas.
- Weatherproof 100V Sound Projector Packages Weatherproof 100V sound projector packages for outdoor public spaces including rail platforms and visitor centres. Includes WSP25 sound projectors, RM-series mixer-amplifiers with Bluetooth receiver, mp3 player, FM tuner, and 100m speaker cable.
- 100V Horn Speaker Packages Outdoor 100V moulded ABS horn speaker packages comprising UA-series 100V amplifiers and EH-series weatherproof horn speakers. Designed for voice alerts in industrial and public outdoor areas with rugged construction for adverse weather conditions.
- GP Batteries GP brand batteries including Ultra Alkaline, Super Alkaline, High Voltage Alkaline, NiMH Rechargeable, and Lithium varieties in sizes AA, AAA, C, D, PP3 (9V), and button cells.
- Duracell Batteries Duracell brand batteries including Plus Power, Procell Intense, and Simply ranges in popular sizes. Distributed by AVSL Group as part of their comprehensive battery offering.
- 12V Professional LED Tape Packages Professional LED tape installation packages comprising 12V LED tape reels (white or RGB), power supplies, controllers, DC connectors, and screw terminal plugs. IP67 water resistant power supply and IP65 LED tape for humid environments.
- AVSL Group Trade Distribution Services AVSL Group operates as a UK electrical distributor offering trade accounts with same-day dispatch, over 4,000 in-demand product lines, dedicated technical support, and next-day delivery for orders placed before 2:00pm. Services include account management, technical support from 8:00am to 5:30pm Monday to Friday, and direct-to-site shipping options.
Quantifiable outcome
- Same day dispatch on majority of orders
- +2 more outcomes
Companies that use AVSL Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
AVSL Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AVSL Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- NU-XcoreAVSL Group is the exclusive UK distributor for NU-X, the pro audio and instrument brand known by professional singer-songwriters and musicians. NU-X debuted in 2006 and offers a wide range of analog and digital products for any genre.
- AdastracoreOwn brand distributed through AVSL - professional audio equipment
- AV:LinkcoreOwn brand distributed through AVSL - connectivity and AV solutions including 8K HDMI range
- ChordcoreOwn brand distributed through AVSL - cables and leads
- CitroniccoreOwn brand distributed through AVSL - amplifiers and PA systems
- LyytcoreOwn brand distributed through AVSL - lighting products including LED lanterns and work lights
- MercurycoreOwn brand distributed through AVSL - consumer electronics for domestic use. Originally specialized in aerials and telecommunications in early 1970s; now offers wide range of domestic electrical products, tools, testers, power adaptors, and cables.
- QTXcoreOwn brand distributed through AVSL - professional lighting and sound solutions for commercial and domestic spaces including clubs, bars, schools, and theatres
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
AVSL Group competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AVSL Group social profiles
Digital presenceAVSL Group compliance and trust
Trust signalCompliance5 records
AVSL Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVSL Group leadership team
Management profileNumber of profiles
AVSL Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVSL Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVSL Group
What does AVSL Group do?
AVSL Group is a UK-based B2B electrical distributor selling over 4,000 product lines across consumer electronics, professional audio equipment, lighting, batteries, cables, and accessories to trade customers. The company operates eight sub-brands (Adastra, AV:Link, Chord, Citronic, Lyyt, Mercury, QTX, NU-X) and provides same-day dispatch, next-day delivery, and dedicated technical support to trade account holders.
Is AVSL Group a public or private company?
AVSL Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AVSL Group founded?
AVSL Group was founded in 1998. It employs 11 to 50 people.
Where is AVSL Group based?
AVSL Group is headquartered in Manchester, United Kingdom, in the Europe region.
How does AVSL Group make money?
One revenue line is on record: B2B Electronics Distribution.
Does AVSL Group have an API?
No public API is recorded for AVSL Group.
What industry is AVSL Group in?
AVSL Group's product category is Consumer Electronics Distribution. Its primary akta.pro industry code is CRACAEAE, AV Receivers, Amplifiers & Hi‑Fi Components Retail. Its SIC code is 3670.