AVSL Group

Name

AVSL Group

Legal name

AVSL Group Ltd

Website

https://avsl.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics Distribution

SIC

Electronic Components & Accessories (3670), Musical Instruments (3931)

akta.pro primary industry

AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)

Keywords

• Electrical distribution
• Consumer electronics distribution
• Pro audio equipment
• Trade distribution services
• AV equipment distribution

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Electronics Distribution: AVSL Group operates as a UK electrical distributor selling consumer electronics, pro audio equipment, lighting, and accessories to trade customers. Revenue is generated through product sales with pricing based on trade account terms. The company offers same-day dispatch on majority of orders with high stock availability across 4000+ product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AVSL Group is a UK-based B2B electrical distributor selling over 4,000 product lines across consumer electronics, professional audio equipment, lighting, batteries, cables, and accessories to trade customers. The company operates eight sub-brands (Adastra, AV:Link, Chord, Citronic, Lyyt, Mercury, QTX, NU-X) and provides same-day dispatch, next-day delivery, and dedicated technical support to trade account holders.

Product overview

AVSL Group is a UK-based electrical distributor founded in 1998, operating as a multi-brand portfolio company with 8 sub-brands: NU-X (pro audio and instruments), QTX (professional lighting and sound), Mercury (consumer electronics), Adastra (commercial audio), Citronic (professional PA systems), AV:Link (connectivity), Chord (audio cables), and Lyyt (lighting accessories). The company distributes over 4000 product lines across portable PA systems, commercial audio installations, stage lighting, musical instruments, batteries, cables, and tools. The portfolio is organized around a core distribution model where individual brand names focus product development within specific market areas—NU-X serves musicians with effects pedals, amplifiers, and keyboards; QTX addresses lighting and portable sound for venues; Mercury provides domestic electrical products; while Adastra and Citronic serve commercial and professional audio markets. AVSL offers trade accounts with same-day dispatch, next-day delivery, and technical support.

Differentiator

Problem solved

Functional benefit

Brands

• Adastra: Professional audio equipment brand
• AV:Link
• Chord
• Citronic
• Lyyt
• Mercury
• QTX
• NU-X

Products and services

• NU-X Pro audio and instrument brand distributed exclusively in the UK by AVSL Group. Offers effects pedals, instrument amplifiers, drums, keyboards, and wireless systems for professional singer-songwriters and musicians across all music genres.
• QTX Professional lighting and sound solutions brand for commercial and domestic spaces. Offers stage lighting (moving heads, LED effects, PAR cans, mirror balls, blacklight), effects machines (fog, haze, snow, bubble), DMX controllers, and Portable PA Systems for entertainers, buskers, fitness instructors, and events.
• Mercury Consumer electronics brand for domestic use established in 1973. Products include TV aerials, cable reels, power supplies, batteries, tools, testers, power adaptors, safety and security equipment (smoke detectors, doorbells, security cameras), and domestic electrical accessories.
• Adastra Audio distribution and public address brand offering commercial audio solutions including ceiling speakers, wall speakers, 100V line speakers, mixer-amplifiers, wireless microphone systems, and complete PA packages for retail, education, hospitality, and public spaces.
• Citronic Professional audio brand offering PA cabinets, subwoofers, power amplifiers, speakers, and complete PA system packages. Products serve venues from small portable setups to large hall installations.
• AV:Link Consumer electronics and connectivity brand offering 8K HDMI equipment, leads, cables, adaptors, TV brackets, and furniture for home entertainment connectivity and mounting solutions.
• Chord Professional audio cables and leads brand offering high-quality connectivity solutions for audio signals including XLR, jack, speakon, and RCA cables in various lengths and configurations.
• Lyyt Lighting and accessories brand offering decorative lighting, torches, lanterns, LED lights, work lights, and clip-on lights for home, outdoor, and professional use.
• Busker Series Portable PA Complete portable PA units in sturdy cabinets with front-mounted control panels. Built-in amplifiers operate from mains or internal rechargeable battery to power main drivers and compression horn units. Features include VHF wireless microphones, USB/SD/FM media players, Bluetooth connectivity, built-in trolley facilities, and echo effects.
• QX Series Portable PA Premium portable PA units with UHF wireless microphones, built-in USB/SD/FM media players, and Bluetooth. Features rechargeable battery or mains operation, slip covers, and 50+50Wrms amplifier output for parties, special events, and mobile entertainers.
• QR Series Portable PA Compact portable PA units with built-in amplifiers operating from mains or rechargeable battery. Features UHF handheld microphones, TWS (True Wireless Stereo) pairing to link 2 units as BT stereo pair, integral 35mm pole mount, and built-in trolley facilities.
• 100V Commercial Ceiling Speaker Packages Complete commercial PA packages including 100V ceiling speakers, mixer-amplifiers with Bluetooth, USB, and FM tuner, speaker cable, and optional paging microphones. Designed for background music and announcements in offices, retail, workshops, and public areas.
• Weatherproof 100V Sound Projector Packages Weatherproof 100V sound projector packages for outdoor public spaces including rail platforms and visitor centres. Includes WSP25 sound projectors, RM-series mixer-amplifiers with Bluetooth receiver, mp3 player, FM tuner, and 100m speaker cable.
• 100V Horn Speaker Packages Outdoor 100V moulded ABS horn speaker packages comprising UA-series 100V amplifiers and EH-series weatherproof horn speakers. Designed for voice alerts in industrial and public outdoor areas with rugged construction for adverse weather conditions.
• GP Batteries GP brand batteries including Ultra Alkaline, Super Alkaline, High Voltage Alkaline, NiMH Rechargeable, and Lithium varieties in sizes AA, AAA, C, D, PP3 (9V), and button cells.
• Duracell Batteries Duracell brand batteries including Plus Power, Procell Intense, and Simply ranges in popular sizes. Distributed by AVSL Group as part of their comprehensive battery offering.
• 12V Professional LED Tape Packages Professional LED tape installation packages comprising 12V LED tape reels (white or RGB), power supplies, controllers, DC connectors, and screw terminal plugs. IP67 water resistant power supply and IP65 LED tape for humid environments.
• AVSL Group Trade Distribution Services AVSL Group operates as a UK electrical distributor offering trade accounts with same-day dispatch, over 4,000 in-demand product lines, dedicated technical support, and next-day delivery for orders placed before 2:00pm. Services include account management, technical support from 8:00am to 5:30pm Monday to Friday, and direct-to-site shipping options.

Quantifiable outcome

• Same day dispatch on majority of orders
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core.

• NU-XcoreChannel Partner/ Reseller/ Distributor · 1 January 2006AVSL Group is the exclusive UK distributor for NU-X, the pro audio and instrument brand known by professional singer-songwriters and musicians. NU-X debuted in 2006 and offers a wide range of analog and digital products for any genre.
• AdastracoreChannel Partner/ Reseller/ DistributorOwn brand distributed through AVSL - professional audio equipment
• AV:LinkcoreChannel Partner/ Reseller/ DistributorOwn brand distributed through AVSL - connectivity and AV solutions including 8K HDMI range
• ChordcoreChannel Partner/ Reseller/ DistributorOwn brand distributed through AVSL - cables and leads
• CitroniccoreChannel Partner/ Reseller/ DistributorOwn brand distributed through AVSL - amplifiers and PA systems
• LyytcoreChannel Partner/ Reseller/ DistributorOwn brand distributed through AVSL - lighting products including LED lanterns and work lights
• MercurycoreChannel Partner/ Reseller/ DistributorOwn brand distributed through AVSL - consumer electronics for domestic use. Originally specialized in aerials and telecommunications in early 1970s; now offers wide range of domestic electrical products, tools, testers, power adaptors, and cables.
• QTXcoreChannel Partner/ Reseller/ DistributorOwn brand distributed through AVSL - professional lighting and sound solutions for commercial and domestic spaces including clubs, bars, schools, and theatres

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AVSLGroup
• Xx.com/AVSLGroupLtd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVSL Group